A video monetization platform helps you monetize your video content via ads, branded content, subscriptions, storefronts, and other monetization techniques.

What should be an 11-year-old's annual income? The question is outrightly hilarious. It should be nothing, right? But meet Ryan Kaji, an internet celebrity who features on a children's YouTube channel called Ryan's World. How much does he make? A whopping $16.66 million a year – or nearly half a dollar every second.

Ryan started out by creating toy reviews. In 2015, while watching a video, he asked his mother a simple question, "Mom, how come I'm not on YouTube when all the other kids are?" And that made all the difference! Since then, Ryan has created a brand out of himself with 9 different channels. Backed by the video monetization platform, he has achieved a net worth of $100 million.

But this brings us to a couple of interesting questions. What is a video monetization platform? Is Netflix also a video monetization platform? Can you create and monetize videos like Ryan on my own platform? What happens if you monetize your video? What's the best way to monetize? What should be your monetization strategy?

Well, take a deep breath. You are asking all the right questions. Let's get them answered one by one.

To make a dent in the video universe, you need to create video content and start monetizing it. But, again, what is video monetization?

What does video monetization mean?​

According to Cambridge Dictionary, monetization is "the act of making money from something." By extension, video monetization is the act of making money from video content. So, when you earn money by creating video content and even publishing or sharing it, it's called video monetization. Some of the prime examples of video monetization include paid videos and live streams (webinars or webcasts), ad-based videos, and promotional videos (influencer marketing).

Video monetization allows you to make money through videos with minimal investments – and, often with investments that you would have already made! For instance, you're halfway there if you own a smartphone. There's no need to wait as you can start creating videos right away. Add DSLR to your wishlist for later.

Many people have created a niche for themselves by recording and sharing videos. A lot of them started with a modest setup. For perspective, you can make any type of video ranging from cat care and gardening to travel, technical how-to, or day-to-day vlogs to begin. Just ‌start creating and editing videos and let everything else fall into place!

There are multiple ways in which you can monetize your videos.

Types of video monetization​

1. Video Ad Monetization:

Just like television, you can play ads before (pre-roll), during (mid-roll), or after (post-roll) your video and get paid by the advertiser. Google's Adsense for videos helps you do just that. There are other options to consider as well like Adrev, Freedom, and Adversal.

2. Sponsored Content:

You can create sponsored content and charge your advertisers a predetermined sponsorship fee. It is an influencer marketing format and can have different purposes ranging from increasing product awareness to hard or soft selling a product. In this case, you're paid by the sponsor. Some of the top platforms to consider here include Grin, #Paid, and Creator.co.

3. OTT Platform Monetization with Paywalling:

Paywalling is one of the best ways to bring in revenues directly from your audience on your OTT platform. But what is a paywall? Basically, it is an obstacle that prevents someone from accessing your premium content. A paywall requires payment or sign-in to proceed. This restriction could either be based on a monthly/annual subscription or a pay-per-content format.

You can create a "hard paywall" – where a subscription is imperative for video viewing, a "soft paywall" – where metered access is provided to consumers, or a "hybrid paywall" – where certain categories are restricted while others are either free or soft-paywalled. Here, you're paid by your subscribers. You can check out paywalling solutions like Adapty, Leaky Paywall, and MediaPass. Some video monetization platforms like Teyuto also enable you to create paywalls without needing you to buy these services.

4. Affiliate Marketing:

The term "affiliate marketing" is often interchangeably used with "sponsored content." But both are distinct categories in their own right. While sponsored content can include any type of paid promotion, an affiliate marketing campaign strictly implies leading the audience to a specific call to action (CTA).

The affiliates are paid based on lead generation, purchases, website visits, subscriptions, and so on. For instance, the Amazon product link ‌you see on many YouTube videos is affiliate marketing and doesn't count as a paid promotion (as long as the marketer has bought the product he or she is displaying in a video). You're paid by affiliate platforms in this approach. Some affiliate marketing platforms you can use to earn money include Amazon Associates, ClickBank, ShareASale, and Moment. On Teyuto, you can also create your custom affiliate service using Rewardful.

5. Products and Services:

You can also cross-sell your products and services to your audience. These products and services can be anything from your core offering to branded merchandizes, goodies, or gizmos. While some video monetization platforms also enable you to create your storefront, you can redirect your customers to your website or an eCommerce platform if it isn't so. Remember our child celebrity Ryan? He has now launched his own brand and sells everything from toys, accessories, and sketchers to clothing and collectibles.

6. Donations:

This one is a highly undermined category but sometimes works better than other formats, especially when you're catering to a niche audience that wants to support you. In doing so, you're paid by your patrons. You can check out Buy Me a Coffee, DonorBox, and GoFundMe.

These were some of the top methods to monetize your content as well as the platform in general. Now, finally, let's dive into what are video monetization platforms.

OTT Platform Monetization​

A video monetization platform helps you with a video Content Management System (video CMS) and video monetization. It helps generate revenues from your video content in the most efficient manner by leveraging nearly all the abovementioned video monetization practices.

Think of any video OTT platform, or a platform that's entirely dedicated to videos. It could be Netflix, Twitch, YouTube, or even a yoga trainer's subscription-based live streaming website. Simply put, a video monetization platform helps you build exactly that. Some players such as Teyuto even provide you with white-label channels and applications with drag-and-drop channel builders. On top of it, they empower you with branding tools down to the level of your video player. You can build layered content, streamline your subscriptions, ensure cross-platform and cross-device seamless delivery, and do a lot more with a video monetization platform.

Using video monetization platforms, you can create OTT channels leveraging four major models. They include:

1. Subscription Video-on-Demand (SVOD):

SVOD empowers you to turn your video viewers into paid subscribers. These subscriptions can vary based on your unique offering(s) and can be full-fledged subscriptions (monthly, quarterly, or annual) or customized ones (Holiday Packs, Course Completions, etc.). The subscribers typically have unlimited access to all of your content when they've subscribed. Also, in this format, your video content can be hard-paywalled, soft-paywalled, or hybrid.

2. Transactional Video-on-Demand (TVOD):

In this model, your platform enables your audience to purchase and own some video content indefinitely, for a limited period, or until some criterion is met. The primary difference between SVOD and TVOD platforms is that while SVOD generally gives complete access to the content of the entire platform, TVOD limits it to a specific video, series, or pack. The prime examples of TVODs include Udemy and "Rent or Buy" video stores on platforms like Amazon and YouTube.

3. Advertisement Video-on-Demand (AVOD):

AVOD platforms host videos that generate revenues via advertisements. These advertisements could be pre-roll (before the video plays), mid-roll (during the video), post-roll (after the video), or a unique mix of them. Display and overlay ads can also be displayed on the screen while the video plays. Some of the best examples of AVOD platforms include YouTube and Dailymotion.

4. Customized Hybrid OTT Channels:

You can also uniquely monetize your video content by creating a hybrid OTT channel. This channel is basically an online platform, wherein you can employ all of the abovementioned monetization strategies to optimize your revenues. For instance, when you build your channel or app with Teyuto, you can not only tap SVOD, TVOD, and AVOD formats but also optimize your revenues by including affiliate links, donation buttons, banner ads, and merchandise on your platform.

Customized hybrid OTT channel is the best strategy as it not only augments your avenues of monetization but also gives you complete control of the look and feel of your OTT channel or platform.

What kind of content/platform can I monetize? Can I monetize a single video?​

Well, you can monetize any kind of content as long as it can generate revenues with the aforementioned techniques, i.e. ads, sponsored content, paywalling, affiliate marketing, branded products & services, donations, or any other way that you come up with. You can even monetize a single video or a live video stream – say a live sporting event or a movie – by screening it on a home theatre or an open theater and charging people for tickets. Just make sure that the regulations in your country allow it for your use case.

What are the platforms that you can monetize?​

You can monetize any platform including a video channel, website, digital platform, mobile application, a smart TV app, or a gaming console application.

What happens if you monetize your video?​

A monetized video will stay monetized as long as you hold the rights to it. In case of copyright infringement, not only your video may get demonetized but you can also become a subject to copyright claims and even legal action.

A copyright infringement can take place in multiple forms. For example, if you use someone else's copyrighted music in your video without their permission, you are violating their copyright. Even if you only use a small portion of the song, it's still an infringement. Additionally, using images or video footage without the copyright holder's permission is also a form of infringement.

You can avoid copyright infringement by using creative commons music or other royalty-free materials. Additionally, be sure to get permission from the copyright holder before using any copyrighted material in your video. There are a lot of platforms that give you licensed music for your videos, such as Artlist and Epidemic Sound. For videos, use a platform like Shutterstock or Artgrid.

How do I monetize my videos? What should be my strategy?​

To monetize your videos, you need to create your monetization strategy. It will depend on the type of content you create and also the audience that you engage. If you're unsure of how to go about it, here is a proven template that you can follow.

1. Research, Research, and Research!

Your strategy must incorporate research at every stage. Begin with what your audience is like. What type of content does it prefer? Where is the gap in the existing content by other creators? How can you differentiate your content? What your tone and tenor should be? Where must you begin? How will your content pipeline or platform(s) look, say, 6 months down the line? What's your measure of success? How will you tap new channels? When will you know it's time to do so?

Try to make your research as expansive as possible. Check if your assertions are correct. For instance, you can present your content to the people that belong to your target audience. Ask them where you can improve. Always remember that your strategy will not be set in stone. But it will also not be haywire. So, develop a plan that is data-driven and flexible but also remains resolutely committed to its long-term goals.

2. Create Your Content Pipeline

Now that you have your roadmap ready, it's time to create your content pipeline. Since your content ranking will ultimately be determined by algorithms (by search engines, video search engines, app store engines, etc.), it's always good to take the best-rated content as a reference during your content research and creation. A great starting point can be searching for content on Google or YouTube and customizing your search based on the location of your target audience. Use Incognito mode to avoid personalizations based on your search history.

On Google, check out the top five links on the Search Engine Ranking Page. Next, click on the "Videos" tab and review all the top listed content again. Notice the format, presentation style, and length of the videos. Ask yourself, "What is making them rank high?" Also, see where the existing lacks in terms of details or engagement. Similarly, filter search results on YouTube as you see fit. If you're planning to launch a subscription-based OTT platform such as Netflix or Amazon Prime, your search must be directed toward these platforms. This will give you a good reference while creating or curating content.

3. Develop Your Social Media Presence

Social media will make or break your content strategy. According to a report, 59% of the global population now uses social media. The global daily average time spent on social media platforms is 2 hours 29 minutes. It's important to engage your audience on social media as much as you do on your platform.

Social media can give you great exposure while increasing your brand presence. Just come up with creative ways to make your content more shareable. One of the strategies used by marketers is to make a larger content bite-sized so that it's easily shareable. Sometimes, it's best to tap pop culture to extend reach. However, it's also important to not blur out your messaging. In other words, even if your content uses pop culture, it should become abundantly clear what your channel is about once a person visits your profile page.

4. Create a YouTube channel

This one is going to sound strange, especially if you aim to create your subscription-based independent OTT channel or platform. But take a moment and think of the biggest subscription-based OTT platform out there.

It's Netflix with nearly 220 million paid subscribers. Now, go ahead and search Netflix on YouTube. Your first result is going to be a verified Netflix account with over 24 million subscribers. And, you haven't even scratched the surface yet. Netflix has more channels based on countries, regions, and languages.

So, the truth be told. YouTube, which is the largest OTT platform out there, is always going to be on the top of your video marketing funnel – unless your platform becomes bigger and more general purpose than YouTube itself.

Being on YouTube will ensure discoverability and reach. For niche OTT platforms, the best way to get going is by building your audience on YouTube and then gradually creating exclusive content that your audience is ready to pay for. This exclusive content will be delivered via your private OTT channel, platform, and/or mobile application.

5. Create Your OTT Channel, Platform, and/or Application

The next step is to build your OTT channel. Go for leading video monetization platforms like Teyuto. Teyuto is a feature-intensive platform that gives you complete control of your channel (from the content, viewership, monetization and privacy to the look and feel of your channel or while-label application). Its state-of-the-art video delivery technology ensures zero latency and provides extensive security while empowering you and your audience with marketing materials, community tools, interactive quizzes, gifts and coupons, and more! All of this can be done without any programming knowledge or writing a single line of code. The best thing is that you can try it free of cost with a free trial.

6. Go Live!

Based on your strategy, go live and engage as many people across as many channels as possible. A big mistake to avoid here is spending recklessly on paid promotions. Remember, building a brand is a long-term endeavor and cannot be done in a day or two. If you're low on cash, take baby steps and minimize your expenses to prepare yourself for the long haul.

Next, keep a keen eye on the traction that you're generating and how to maximize it. Reports will help you a lot in this context. Try to identify what is striking a chord with your audience. Change your short-term strategy accordingly and repeatedly test your assertions.

At this time, it's also easy to lose track of the larger picture. Don't let that happen. Your long-term strategy should not change as often as your short-term one.

7. Expand Your Reach and Optimize Monetization

Once you build your audience, you'll see several avenues for monetization opening up. For instance, suppose you create how-to videos for gardening. Once your audience grows, you can now sell seeds, plants, and rare collectibles on top of video courses and physical workshops, just like Ryan's World started selling toys. Similarly, if you create a large OTT platform like Hulu or Amazon Prime, you can now get exclusive broadcasting rights, address a new need-gap, or dabble in filmmaking.

Don't get complacent and seek opportunities to maximize your audience while staying at the top of your game. Keep your closest competitor at an arm's length and stay updated on what they're doing and how your content is going to outperform them. Also, don't stay limited to existing opportunities. Create new ones by even engaging offline audiences and somehow bringing them onboard. In a nutshell, always think out of the box!

Which platform is best for video monetization?​

Here are some of the best video monetization platforms ranked as per their ratings on business software review platforms.

1. Teyuto

Capterra: 4.8/5 GetApp: 4.8/5 TrustPilot: 4.6/5

2. Uscreen

Capterra: 4.6/5 GetApp: 4.6/5 TrustPilot: 4.7/5

3. Dacast

Capterra: 4.4/5 GetApp: 4.4/5 TrustPilot: 3.4/5

4. YouTube

Capterra: 4.8/5 GetApp: 4.8/5 TrustPilot: 1.6/5

5. Vimeo

Capterra: 4.6/5 GetApp: 4.6/5 TrustPilot: 1.2/5

How long does it take to monetize videos?​

Well, it depends. For instance, on YouTube, your channel needs to have at least 1,000 subscribers and 4,000 watch hours before you can monetize. You must also live in a country where YouTube Partner Program is available and adhere to its monetization policies.

However, you can monetize from the word go using video OTT platforms such as Teyuto. Such platforms give you an upper hand not only in terms of monetization but also in terms of marketing and branding with complete control of the look and feel of your platform.

Conclusion​

So, this was your deep dive into everything related to a video monetization platform. If you have any questions or queries, let us know in the comment box. We will be happy to help.

The video industry is rapidly growing. Get ahead of the curve and start building video content and even your OTT platform today. If anyone doubts you or your capabilities, just go ahead and tell them that an 11-year-old makes $16.66 million a year. And he only took 7 years to reach this figure. If he can do it, why can't I?

To get going with your video monetization and start earning, click here. Go ahead and make your every second count.

Godspeed!

There are a lot of terms hurling around lately. As it turns out, one such term is ‘Webcasting”. A webcast surely sounds interesting. But what is webcasting? And how can you start one?

In this blog, we will delve deeper into what is a webcast, what is its purpose, its technicalities, examples, and how it is different from contemporary broadcasting formats.

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So, let’s begin!

Derived from two terms, namely “web” and “broadcasting”, webcasting is a one-to-many video broadcast. It delivers live or on-demand videos across multiple locations and devices.

You can think of webcasting this way. Like TV channels broadcast from a TV station and deliver videos to their viewers via a cable or DTH network, webcasts are broadcasted from an internet-connected device. They’re then delivered to viewers on their smartphones, tabs, laptops, and smart TVs using an OTT solution. Like TV channels, these broadcasts could be live or pre-recorded shows and series.

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Webcasts are becoming popular these days because they’ve democratized the entire video streaming market. While video production, editing, and dissemination was limited to a handful of people a decade ago, anyone with the access to the internet and relevant tools (such as editing software, video CMS, webcasting or live streaming solution, etc.) can now make a dent in the video universe.

It’s an exciting development as, on one hand, it makes video production and distribution easy (even using a smartphone), on the other hand, it gives rise to rich and unique content to content consumers which was previously not possible.

Now that we've understand what is webcasting, let's understand its purpose and different use cases.

What is the purpose of a webcast?​

The core objective of a webcast is similar to that of any broadcasting event, i.e. to ensure maximum reach and availability. Their other purposes can vary depending on the unique use case that a webcast is used for.

What are different types of webcasts? Webcasting examples​

Some of the popular use cases for webcasts include:

1. Public Events:

Public events such as carnivals, parades, trade fairs, political rallies, conventions, fundraising events, and so on are webcasted for maximum exposure. Similarly, corporate events such as Annual General Meetings (AGMs) and press releases can also be live streamed to increase viewership.

1. Entertainment:

As the reach of digital media increases, entertainment industry is emerging in its all-new avatar. For instance, we are observing the rise of regional content creators who are gripping audiences with their compelling narratives. One such example is “La Casa de Papel”, or “Money Heist”, as we popularly know it now. The TV series was on verge of being discontinued before its Netflix acquisition. Without any special promotion, it was uploaded on the platform started trending. The rest is history. Today, it has become a part of the global pop culture.

Similarly, creators can launch their dedicated channels and build series with leading OTT solutions providers, and monetize them to earn superior revenues. In short, webcasting has opened up opportunities for the entire value chain.

1. Education:

Education is another segment that has received a major boost with webcasting. Educational institutes – including schools and universities – are today developing online courses. While these courses can be taken by students irrespective of their time and location, the recorded lectures and live classes can also be backed with quizzes, reference materials, live questions, and graded assignments to ensure superior engagement and maximum knowledge retention. This way, students can also acquire the relevant certifications and degrees at a comparatively lower cost while their schools and colleges can accommodate more students simultaneously.

Webcasting has further empowered teachers, domain specialists, edupreneurs, and mentors to tap online audiences for specialized courses and programs.

1. ‍Health & Wellness:

Have you ever been to a Zumba class? There, a Zumba trainer keeps performing a set of moves that the entire class then emulates. The same holds for yoga, pilates, HIIT workouts, meditation, and other use cases. So, webcasting is the next logical step that many health & wellness studios are now taking. It gives them greater exposure without maintaining a physical location and being limited to its vicinity.

1. Corporate Communications:

Today, it has become integral for every business to keep its customers engaged and informed, especially around its products and services. And, in the digital world, there are no store managers to look after the customers, explaining the tiniest of details if a customer needs an explaination or demonstration. This is the flipside of going digital.

Thankfully, there’s also a solution. Video plays a vital role here. Videos – including explainers, how-to guides, promotional materials, and so forth – are used by businesses to address such need-gaps. These marketing materials make a sizable difference when it comes to customer experience and customer satisfaction.

1. Ceremonial Functions:

It is now commonplace for ceremonial functions – such as marriages, church services, anniversaries, birthdays, etc. – to live stream. The live streaming links are shared with friends and family to join in on the action, even if they are thousand miles apart! People can also attend church services and other events despite a busy schedule. It equips them with more flexibility and convenience.

1. Private OTT Channels:

While owning a TV channel can be expensive (and somewhat redundant as TV channels take away flexibility from the viewers), people can launch their private OTT channels without breaking their bank.

Some OTT solution providers like Teyuto take everything a notch above. They make it easier for people to do so with drag-and-drop channel builders while introducing unparalleled customizations. They also help you build white-label apps for smartphones, smart TVs, etc., and provide support for Chromecast and AirPlay. With third-party integrations, you can even keep a lean team and automate several operations.

What is the difference between webcasting, live streaming, web conferencing, and webinars?​

Although webcasting is interchangeably used with live streaming, there’s a key difference between the two broadcasting formats. Live streaming implies the distribution of a live video, wherein video streams are not available after they’re broadcasted unless recorded in advance. This can also be the case with a webcast, however, webcasts also include on-demand videos (such as coding tutorials, web series, etc.), which typically is not the case with live streams.

It’s also easy to confuse webcasting with webinars and web conferencing. A webinar is a sub-segment of webcasting that involves web-based seminars, whereas, web conferencing is a many-to-many interaction and a webcast is a one-to-many interaction.

In short, any one-way video stream that you watch online is a webcast. It’s not a two- or multi-way video communication.

How does a webcast work?​

All webcasts involve the following step, give or take some. The final flow chart depends on the unique use case a webcast is used for. These steps include:

1. Video Development:​

Video development for a webcast can either be in real-time or as a part of the video production. The process consists of the following steps.

Storyboarding:​

Well-produced videos generally follow a storyline, even if it may not appear so. For instance, live streaming videos are generally scripted, especially when the streamer delves into a highly complex issue.

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So, nearly all webcasts begin with storyboarding. It also helps the content creator set the tone and tempo of the webcast while keeping everything easy to digest. The storyboarding process also helps creators determine the content that they will need to develop or curate.

Video recording:​

Leaving animated or illustration-based videos, all webcasts involve a video recording device. This device can be a professional camera (such as a DSLR), a web camera, an action camera (GoPro), a smartphone, or any other digital video recording device.

Animations, Illustrations, and Special Effects:​

The video can also be based on animated content and/or illustrations. Special effects can also add more depth to a webcast. Special effects can also be used in live streams.

Voice overs:​

Based on the narrative and the storyline, the voiceovers are created.

Video Editing:​

This is generally the last piece of the video development puzzle. Videos, animations, voiceovers, and soundtracks are blended together and edited to create a production-level video. In live streams, camera angles can be altered to offer a more immersive video-viewing experience.

2. Webcasting:​

Now that the video is ready, it is webcasted using a server. This server could be an internet-connected device or a dedicated Content Delivery Network (CDN) hosting relevant files. Here are the steps involved:

Video Storage:​

The video is stored on an internet-connected device. Its constant connectivity ensures that the video is readily available for transmission whenever needed.

Video Transmission:​

Video is transmitted to the end-user via public or private internet. The best webcasting practices involve transmission through a data center closest to the end-user. Doing so minimizes latency or the delay in video transmission.

Reporting:​

Behind the scenes, relevant statistics are gathered to measure the performance of the video. These statistics can range from total reach, viewing time, and interactions of a user to the landing views, registered users, and total income.

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It is advised to use a leading Video CMS solution that is compliant with GDPR for your webcasting. It ensures quick delivery to any device anywhere across your target geographies while adhering to all relevant compliances.

How do I make a webcast? How to make money webcasting?​

To begin webcasting, you will first need to zero in on what webcasting platform you want to build. Some of the points to consider include:

• Do you want an on-demand or a live streaming solution?
• Do you want an in-app solution or a web platform solution?
• Do you want to monetize your webcast? If so, do you want it to be a subscription-based monetization or video-ad-based monetization?
• Do you want to webcast for educational or training purposes? If so, do you need to grade your students or employees as per the information disseminated in the video?

Once you've figured these things out, you need a webcasting distribution platform. Follow these steps to start webcasting with Teyuto.

Step 1: Create a Teyuto account​

1. Log on to and click on the “Start Now” button on the top right corner of the screen.
2. Enter your name, email address, and desired password. Make sure to use a strong password.
3. Read and accept the T&C and press “Continue”.
4. Enter the name of your organization, your channel name, category, and phone number. If you’re a solo content creator, enter your name in place of “Company Name”. Press “Continue”.
5. You can now select any one of the Teyuto plans as per your needs. Check out Teyuto’s pricing model here. Select your preferred plan and continue. On the next page, enter your payment details to proceed.
6. Now, you will have access to your dashboard.

Step 2: Prepare Your Webcasts​

For Uploaded Videos​

1. Log on to your dashboard. On the left menu, click "Videos".
2. Click on “Manage Video” button and select “Upload”. Select the video that you wish to upload.
3. Once the video uploads, click on the “Edit” option.
4. Here, you can add the video title, description, tags, and privacy. You can also make your uploaded video a part of an existing “Series” or select a date to make the video live on a specific time. Similarly, you can take it off-air on a predetermined date. Teyuto also empowers you to send email notifications to your registered users. These details can be added or edited later if you wish.

Now, you’re ready to rock and roll. Well, almost. Just jump to the “Customize Your Channel and Generate Coupons” section.

For Live Streaming Videos​

1. Log on to your dashboard. On the left menu, click "Videos".
2. Click on “Manage Video” button and select “Live Streaming”.
3. Add the video title, description, tags, and privacy. You can also make your live stream a part of an existing “Series” or make it live on a specific date and time. You can take it off-air on a predetermined date as well. Select “Send a notification to your users (Email)” option and send a personalized message to your users. Click on “Go Live”.
4. Your video will now be visible in your videos section. Here, you can “Edit”, “Duplicate”, “Add Attachments”, or “Subtitles” to the video. These elements have their worth in gold to quickly manage videos and provide necessary information to your viewers (for church service, product demonstration, etc.)
5. Once it’s done, click on the “Go live” button below your video. Here, you will receive an RTMP and stream key for your video. Keep this window handy.
6. On another window, open . Install the file on your system with its Auto-configuration Wizard or based on your needs as per the solution’s guide. After installation, launch the program.
7. Click on “Settings” and then select “Streams”. In the “Service” option, choose “Custom” and update the Server and Stream Key parameters that you have available on the Teyuto window. Click “Apply”.
8. Now, in the “Sources” box, click on “+” button and select your video recording device. After customizing your Teyuto channel or linking it with your website or mobile app, press “Start Streaming”. Press “Stop Streaming” whenever you want to end the webcast and confirm it on “Videos” page on Teyuto.

For Videos with Integrated Quiz:​

1. Log on to your dashboard. On the left menu, click "Videos".
2. Now, click on “Manage Video” button and select “Video Quiz”.
3. Select the video that you wish to upload.
4. Once it has uploaded, click on the “Edit” button.
5. Enter information in the relevant fields.
6. Click on “Manage Video Quiz” button right below your video. If you cannot find it, go to “Videos”, click “All” button, and then press the “Manage Video Quiz” button.
7. Your video will start playing on the screen. Pause it wherever you need to insert a quiz.
8. Enter your “Question Title”, “Seconds to Reply”, and add multiple-choice answers with respective points credited. You can add a maximum of four answers.
9. Press the “Add Question” button.
10. Repeat steps 7 to 9 until the video is complete.
11. Your changes will be saved automatically. You can also preview your video and make any further changes if needed.

Step 3: Organize Your Videos and Setup Payments​

1. Now, click on the “Organize” button on the left menu. In this section, you can add “Series”, “Packages”, and “Categories”.
2. In a series, you can add multiple videos, the series’ trailer, sort videos, and geoblock content in certain location(s). You can also add relevant content details such as production year, director, actors, original language, and age restrictions if any.
3. Create a package by clubbing multiple series in it.
4. Create categories to improve the discoverability of your videos and series.
5. Set the respective prices for your series and packages by connecting your Stripe account with Teyuto for payment collection. Just go to Payments on the left menu and press “Connect” under the “Get Payments with Stripe” banner.

Step 4: Customize Your Channel and Generate Coupons​

1. Customize your channel by clicking “Customize” on the left menu.
2. You can edit your User Homepage and Guest Homepage separately. Teyuto enables you to create your custom pages with quick and easy, drag-and-drop page builder, wherein you can add everything from your Hero Sections and Packs to Unpurchased packages, FAQs, and Custom codes. Make sure that you customize your pages for all screen breakpoints including laptops, tabs, and smartphones.
3. You can also add Terms of Service, Privacy Policy, and Cookie Policy and external links.
4. For special offers, click on “Promotions” on the left menu. Here, you can generate coupons and gift cards for your series and packages.

Step 5: Edit Video Player, Create a Custom Domain, and Embed videos on a website​

• For custom domain, easily set it up with this how-to guide.
• To embed your video on an external website, click here.

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Your video player can be further customized with brand references and logos with Teyuto. To do so, you will need to have a “Custom” plan or integrate using API.

Step 6: Create a White-label App like Netflix and Hulu​

You can create a white-label app like Netflix, Hulu, or Amazon Prime, thereby delivering your video content to your audience seamlessly using Teyuto. To do so, follow these steps:

1. Click on “Distribution” on the left menu.
2. Get “Android” or “iPhone” package or both as per your needs.
3. Then, to set up iOS applications, click here and proceed as instructed. For Android applications, click here.
4. Once done, your application will take about 30 days to get activated.

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Step 7: Go live and keep updating content​

Now, you just have to go live based on your content schedule and keep updating the video content. You will receive detailed insights and revenue reports to guide your strategy with informed decision-making. Payment-related data – such as subscriptions, cancellations, fixed purchases, and abandoned carts – is also available in your “Payments” section.

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Throughout your journey, you can contact Teyuto’s support team using the chatbox on your screen or the Teyuto Help Desk. Teyuto goes an extra mile serving your needs. So, you can also recommend features or suggest updates.

Final note​

Today, the internet has changed nearly every facet of our lives. From the way we work to how we communicate, collaborate, learn, and even entertain ourselves, life has become unfathomable without the internet. It barely matters now if you’re a big business or a home tutor engaging high school students. If you aren’t discoverable on the internet, your possibilities are very slim. And, they also tend to shrink with time.

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A survey by Think with Google indicated that more than half of the offline shoppers (55%) make their in-store purchases after watching an online video. The study also revealed that 84% of their purchase decisions were directly influenced by the video of a brand or organization.

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It goes without saying then that videos are becoming important irrespective of the context. And why wouldn’t they? After all, they improve accessibility, reach, and engagement.

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After your in-person meeting or a phone call with you prospective client, the first thing that anyone does is search you on Google. If you don’t have a digital presence, the balance is already tipped against your favor. But, on the flip side, if you maintain even a minimal digital presence, you are already one step closer to your next big break. You never know who is searching for you. Good luck!

To know more, visit teyuto.com/

So, the chances are you have a full-fledged Content Management System (CMS). It could be an open-source CMS like WordPress, Drupal, or Joomla or a proprietary CMS such as Pulse CMS, Kentico, or any other. Your CMS may even come integrated with a Learning Management System (LMS) or a Customer Relationship Management (CRM) solution. But, if it’s not a Video CMS and your marketing strategy is driven by videos, then a critical question arises. What purpose does it solve for you?

A lot of technical aspects go into video content and its management. They – directly and indirectly – impact your brand. We will delve into these details but first, let’s clear the air about what’s a Video CMS.

Video CMS comprises tools, technologies, and processes that help you manage your video content and its dissemination across various channels. Typically, your video contents are in different formats. Some examples include MP4, MOV, WMV, AVI, FLV, etc. Meanwhile, your audience uses different devices. Some may be viewing them through laptops, others smartphones, some even tabs and Smart TVs.

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Now, all of these devices have different configurations that may not work well with your chosen video format. For instance, .flv files are generally not supported by browsers and require Adobe Flash Player to play them. So, in this case, .flv videos are not well-optimized and may not be the best choice. If you use .flv files, it will affect your users’ video viewing experience. Similarly, there are a lot of other technicalities. If unaddressed, they cause challenges while hosting videos on your platform, even if they are short testimonial videos.

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A Video CMS eliminates these hassles and drives a smooth and seamless video viewing experience for your end-users. It also ensures that you can create posts and update them with considerable ease. Video CMS solutions further manage your SEO meta data, security and privacy, monetization, community engagement, and analytics alongside other critical factors.

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Why video, why now?​

It goes without saying that video dominates the internet today. According to a study by IMARC Group, digital video content clocked a global market size of USD 151.4 billion in 2021. By 2027, guess what this figure will look like? USD 391.1 billion, the study claims. This is more than 2.5x growth in just a couple of years.

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But throw these studies into the trash can. Just open a social media platform of your choosing, be it Instagram, Facebook, LinkedIn, or any other. See for yourself what percentage of the posts shared are videos. The weights are tipping in the favor of video against textual and image content.

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The reason behind the growing popularity of videos is simple. Videos are more interactive and engaging. And, their content is easy to digest. Think of it this way. The majority of people enjoy watching the movie adaptation of a novel rather than reading the original novel itself. Perhaps, it’s because movies are less time-consuming and offer a more immersive experience.

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Similarly, videos are also becoming the dominant choice of marketers. They are using videos to tap multiple channels and create elaborate marketing funnels. These funnels, and even independent videos, help them achieve ROIs while ensuring several short-term and long-term gains. 86% of businesses already use videos as a marketing tool. Video marketers assert that videos help increase their website traffic (86%), generate leads (84%), and increase sales (78%). 94% of them even enhanced their product or service understanding using videos.

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So, the writing is on the wall. Video is the future! The foreseeable future, at least… until VR takes us on a new trajectory altogether. But VR is still a developing story, while videos are already a part of our everyday lives.

Do Video Content Management Systems hold their ground for offline businesses?​

The marketing format, scope, and application of videos are not limited to any context, be it online or offline. Think with Google revealed that over 55% of offline shoppers use videos before making their in-store purchases. The same study found that 84% of people became convinced by a brand's video before buying a product or a service.

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It barely comes as a surprise then that 50% of global businesses add videos to their marketing materials such as emails. However, can Video CMS benefit an offline business that doesn’t rely on such marketing materials?

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The true potential of online videos was recently depicted during the pandemic. Pandemic-induced lockdowns pushed even those audiences closer to videos which would’ve typically preferred a physical experience over a digital one. Yoga was one such use case.

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In yoga, an environment that creates a sense of belonging is considered essential. This sense of belonging is usually achieved within yoga studios, which had to shut back then to ‘flatten the curve’. During this time, live-stream yoga services became the silver bullet for people looking for such an environment.

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And, this new digital environment acquainted people with a lot of benefits. Firstly, it helped them stay healthy during the pandemic. Secondly, it saved a lot of time on their daily commute. Thirdly, such solutions turned out to be more cost-effective compared to their physical counterparts. All one needed was an internet-connected device and a place to practice yoga.

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For the business owners, this meant they didn’t need to maintain a physical center and hence, the related costs. Secondly, they now also had access to a wider audience beyond their geographical limits. Thirdly, they could reach out to those people who wanted to enroll at a different time via video subscriptions.

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Such merits aren’t limited to yoga, however. A host of offline market segments are tapping into the benefits of video-on-demand services and video marketing. It helps them break the glass ceiling of their physical market, thereby leading to superior profits and deeper market penetration. Companies, on the other hand, can train their employees using Learning Management Systems (LMS). They could also precisely measure the impact of such initiatives through graded tests and assignments. Businesses can further engage their customers better via Customer Relationship Management (CRM) solutions.

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In a nutshell, the internet has become integral to both online and offline businesses. At the same time, videos have now become the bedrock of the internet. So, it’s natural for videos to become the heart and soul of all business marketing initiatives. This fact places Video CMS firmly at the center of all business marketing workflows.

What services does a Video CMS provide?​

A Video CMS helps you to store, organize, and share your videos. It manages all factors that affect a person’s video viewing experience. At the same time, you can oversee your video dissemination seamlessly while generating revenues based on your unique business model. Some of the services offered by a Video CMS include:

1. Video Transcoding:

We’re aware that different video file formats (such as MOV, AVI, FLV, etc.) behave differently on different devices, operating systems, and web browsers. So, a Video CMS solution begins by transcoding a video into the most optimal file format. This transcoding involves decoding the video (from the source file format such as MOV, AVI, FLV, etc.) and then encoding it using a codec (such as H.264 or HEVC) into a format that is better suited for the internet (such as WebM, MP4, MPEG-DASH, etc.)

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Video transcoding ensures that the video can play on the widest range of devices and platforms without compromising on quality or consuming high network bandwidth.
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1. Video Hosting:

For anyone to access your video, the video must be hosted somewhere, right? Video CMS solutions have their own Content Delivery Network (CDN) or they partner with a leading CDN player to store and share your videos. You can think of CDNs as private internet with their own network of data centers. High-throughput optical fibers deployed throughout the target geographies connect these data centers for easy access.

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Without delving into technical details, what CDNs do is that they store and transport your video files to your end-users (the nearest network node of these end-users to be more precise) for seamless video viewing. They decrease latency (in other words, the video loading time) while ensuring the constant availability of your content. Leading-edge CDNs can also identify and modulate the file format based on the network speed of users and their device specifications.

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1. Video Management:

This is perhaps the most compelling aspect of Video Content Management Systems. They organize and take care of your video dissemination strategy without you having to explicitly publish or update videos as per the same. You can seamlessly upload a video to your Video CMS solution provider, add relevant details (such as title, description, tags, etc.), enter your preferences (such as on-air date, off-air date, privacy, etc.), and you’re good to go! You can also send emails to your subscribers as and when your video goes live.

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Furthermore, superior monetization can be achieved by pay-walling or adding video ad banners to your content. You have the flexibility to choose between various payment models such as subscriptions or per-video package pricing. Some Video CMS players even extend you ‘coupons’ and ‘promotions’ to create limited-time offers for your customers. These tools have their worth in gold for piquing the interest of your prospects and for cross-selling and upselling initiatives.

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1. User Engagement and Insights:

Another value addition by Video CMS platforms is that they help you achieve high user engagement. If your video is slow to load or buffers frequently, people are going to drop off. This is the first contribution that Video CMS solutions make via seamless video dissemination. They also ensure the best SEO practices to drive superior reach for your content. Secondly, Video CMS platforms equip you with insights for making your video marketing strategy more informed and data-driven. Leading solutions also allow integrations with your Google Analytics and GTM accounts. Thirdly, Video CMS platforms provide you with marketing tools that engage your audience better. These tools include live chats, comments, direct emails, in-app push messages, and personal user profiles to name a few. You can also add file attachments (such as PDFs) so your users don’t leave the platform, even if it’s for a critical download.

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1. Security:

Often, Video CMSs involve use cases wherein sensitive data needs to be exchanged. This could be anything from the copyrighted content of an OTT platform to the user data of an LMS. Video-on-Demand (VoD) services – such as Subscription VoD (SVoD), Transactional VoD (TVoD), Advertising VoD (AVoD), and Premium VoD (PVoD) – may also require people to make payments, thereby involving confidential payment information. So, you must incorporate top-of-the-line security to mitigate wide-ranging cyber threats on the world wide web.

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These aspects are taken care of by your Video CMS service. Video CMSs not only deploy SSL encryption protocols on every video content and page of your channel but also have PCI-DSS compliance for secured checkouts and payments. They further ensure your content is safely and securely streamed across your target geographies while providing in-depth analytics and insights into your data.

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Do I really need a Video CMS?​

The services offered by a Video CMS are customized as per your unique requirements for video dissemination. A generic CMS may not equip you with the tools and technologies that are integral for this endeavor. So, the answer is “Yes”, in this increasingly digitizing world driven by videos, you need a Video CMS irrespective of your market segment.

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However, at the end of the day, you are the captain of the ship. It’s you who has to weigh the merits based on your unique requirements. Only then you must determine if you need a Video CMS or not.

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If you find yourself in the dark, a good strategy to know is by checking out the leading businesses in your domain. Your research must be thorough and with a keen eye on how they use videos (including video integrations on their platform, newsletters, and other marketing materials). It will give you a good idea of whether or not you should use Video CMS.

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In general, you will gain a considerable edge against your closest competitor by getting yourself a Video CMS solution.

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In this world increasingly driven by videos, don’t fall behind. Get yourself a leading Video CMS solution today! To know more, click here.

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Do you think YouTube is over-rated, but don’t know how else to make money on your videos? Or maybe you’ve found that YouTube is too competitive with everyone hoping to get their 5 minutes of fame?

Either way, you’re not alone. The truth is, it’s incredibly challenging to use YouTube to monetize your videos. That’s where Teyuto comes in. Our video platform can help you make money without using YouTube.

Now that we’ve caught your attention, let’s talk about how you can finally start monetizing your videos using our platform, and why it’s more worth your while than YouTube.

How Does Teyuto Work?​

Firstly, what is Teyuto, and how exactly does it work? Teyuto is a video monetization platform in which you can upload videos and start making money.

Not sure what a video monetization platform is? Here’s how it works:

Step 1. Start recording​

Record your video on any device. Though you won’t be paid for the actual videography, your videos will generate money through the platform.

Step 2. Upload your videos​

Upload your recordings to our online platform, where they can be shared on any platform of your choosing.

Step 3. Monetize your channel​

If viewers like your content, they’ll start subscribing to your subscription plans to gain access to your content. Teyuto offers a wide array of opportunities for monetization, including:

• Subscription plans
• One-time special offers
• Free trials
• Coupons
• Gift cards
• And a 0% transaction fee

All of these exclusive offers are designed to help you encourage users to subscribe to your video channel.

Step 4. Analyze Your Audience​

Once you start getting viewers, you’ll want to know how to keep them! That’s where analytics can be useful. In order to know what your audience’s habits are, Teyuto has in-depth video analytics and reporting tools that can help you figure out the ways in which viewers are interacting with your videos.

Be it the length in which they view your content before clicking out of your video, the number of viewers per video, or specific segments of your videos that have more or less views, knowing your audience can increase your monetization.

Simply customize your channel to their interests, and tailor advertising campaigns towards parts of your channel that are doing well.

How do YouTube Channel Memberships Work?​

YouTube channel memberships work as follows: your subscriber loves your channel and decides to pay for a subscription. They end up paying a monthly fee to help support your channel. This fee gives them access to any exclusive videos, benefits, or content you decide to put up for channel members.

There are different tiers that your subscribers can choose between when they decide to invest in a membership for your content. Naturally, low tiers pay less, while high tiers pay more. Prices can range anywhere from $1-$49.99. Unfortunately, YouTube sets the tier prices, which limits your growth as a business.

And, while memberships are free for video creators, all things come with a cost. For YouTube, that cost just happens to be a whopping 30% of your profits. Perhaps it is with this greed that so many people are opting for better video monetization platforms.

How does Teyuto Monetization Work?​

Though we briefly covered how to use Teyuto, you might still be wondering how the monetization process works, and why it’s better than YouTube’s channel memberships. Let’s take a look:

Choose between three types of monetization choices​

Before you can monetize your video platform through subscription plans, you must choose between three types of content monetization options: AVOD, SVOD, and TVOD. Each of these options allows users to access videos on demand (VOD), but each has its own features.

• AVOD: Advertising Video on Demand

Think of YouTube when it comes to AVOD. Advertisers pay for their advertisements to pop up in your videos, usually at the front or in the middle of longer content. Though AVOD takes less effort on your part, it’s definitely not the best monetization option.

• SVOD: Subscription Video on Demand

When it comes to SVOD subscriptions, think Netflix. Users pay a monthly or yearly subscription fee in order to access your videos. If you’re looking to truly monetize your channel, this is the way to go.

• TVOD: Transactional Video on Demand

Lastly, your viewers can pay for how much of your content they’re watching. Examples include downloading a single video or a series of videos, such as through iTunes. Your viewers have more control over the kind of content they’re investing in, and you benefit from each individual transaction.

Why YouTube Isn’t Always the Best Choice​

YouTube isn’t always as cut out as successful YouTubers make of it, but why? In the early days of YouTube, and even just a few years ago, it wasn’t too difficult to make a little money on YouTube.

The popular video platform recently changed its policies, however, making it quite challenging for new users. To qualify for their program, you now need 1,000 subscribers and a minimum of 4,000 watch hours within 12 months in order to make a profit.

On top of that, it’s just plain competitive. Of those who try to monetize their videos on YouTube, only 3.5% of them actually make enough to not be considered in poverty. Not sure about you, but that doesn’t sound very inspiring.

To make it even less appealing, say you do happen to become one of the 3.5% who does make it above that poverty line. Then what happens? You’re pretty much at the mercy of YouTube’s totalitarian rulership.

(Okay, so maybe it’s not that bad, but YouTube does control the kinds of advertisements that show up on your channel, your sponsors, and their ever-changing policies). So, in a way, they kind of are like a dictator.

Start Monetizing Your Videos​

It’s clear that YouTube isn’t easy to get one’s foot in the money-making door. That’s why new video monetization platforms have emerged.

As a result, platforms like Teyuto have less competition and more room for you to grow and be found. All of which leads to you making more money!