20 posts tagged with "informational"

Over-The-Top video streaming platforms have become game-changers in today's fast-paced digital world, where people want to watch their favorite movies and TV series on the go. Demand for OTT platforms has surged recently due to the convenience of accessing content anytime, anywhere. A recent report projects that the global OTT market will reach $139.5 billion by 2028.

Netflix, the king of OTT platforms, leads the competition. With over 231 million paid subscribers globally, Netflix is the undisputed industry leader. Other competitors, such as Amazon Prime Video, Hulu, Disney+, and HBO Max, are challenging Netflix's market dominance.

These OTT platforms offer something for everyone, including binge-worthy original series, top IMDB films, and documentaries. Sit back, unwind, and let us introduce you to the world of OTT video streaming platforms if you're looking for an endless supply of entertainment!

According to a report by Conviva, the global streaming market grew 14% in Q2 2022 compared to Q2 2021. North

There are several streaming video platforms with new content being produced daily. In addition to movies and series, many platforms offer live events, including sports or music.

Which streaming service is best for you?​

There is a lot of competition for original and binge-worthy content, but ultimately, what you watch depends on your personal preferences.

Netflix, for example, currently has a little more than 5,800 films and series available, according to the Justwatch streaming search engine. Amazon Prime, therefore, offers around 4,800 titles.

Which streaming service is suitable for you depends mainly on your television preferences. Series junkies are better off with another streaming provider than cinema-goers. Are the latest blockbusters vital to you, or do you prefer a comprehensive offer for the whole family?

To make your choice more accessible, we looked closely at the best cloud video streaming services in April 2023 to filter out the better portals from the worse ones. If you are looking for a good streaming provider without a particular focus, we recommend the all-rounders Netflix, Amazon Prime, and Wow.

They have an extensive and balanced mix of movies and series across almost every genre. They also offer all the usual comfort functions, such as parallel streams on different devices or a download function.

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1. Netflix

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It's indisputable: There's no way to talk about video streaming without mentioning Netflix, which earned the title of "streaming giant" for leading a movement in the streaming market.

Netflix is projected to generate approximately 561 million U.S. dollars in advertising revenue in 2023.

Netflix is a massive success case not only for its technology but has also become a reference in the corporate world for its organizational culture innovation and stimulus to leadership. Of the many trends that Netflix was the forerunner of, one of the most popular and impacted the emergence of other streaming was to stop being just a catalog and start investing in producing original content exclusive to the platform.

Pros:

• Huge selection of TV shows and movies
• Availability of original content that can't be found anywhere else
• Ad-free streaming experience
• Download content
• Multiple device compatibility
• Easy-to-use interface

Cons:

• Requires a stable and fast internet connection
• The content library can vary by region
• Some popular titles may not be available
• Limited to streaming only, no option to purchase or own content
• Monthly subscription fees can increase
• Lack of live TV programming.

1. Amazon Prime Video

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Within the ecosystem of the multinational technology company Amazon Prime offers unique and thrilling content to its audience.

By 2027, Amazon Prime Video subscribers are anticipated to reach 250 million.

Amazon Prime Video is Amazon's audiovisual streaming platform and has a series of films and series licensed by major production companies and original content in its catalog.

The great advantage of Amazon Prime Video is that it integrates different benefits for the user, who can enjoy a range of services with a single subscription and consume content in different formats.

Pros:

• Original content is available only on Amazon Prime Video
• Ad-free streaming experience
• Ability to download content for offline viewing
• Multiple device compatibility

Cons:

• Limited selection compared to other streaming services
• Some popular titles may not be available
• Monthly or annual subscription fees
• No option to purchase or own content

1. Disney+

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Before Disney+, some of The Walt Disney Company productions were available on other streaming platforms. Still, there was a great demand from fans who wanted access to all the studio's films and series, from the classics to the most modern ones, in an easy and fast way. With this scenario, Disney+ appears with a catalog that unites major entertainment and audiovisual brands, such as Disney, Pixar, Marvel, Star Wars, and National Geographic. In addition, the company already has three other platforms: Hulu, ESPN +, and Star +.

Together, the total subscribers of all Walt Disney Company streaming services have already surpassed the number of users of the giant Netflix.

One of the most exciting points of Disney+ is that film productions from one of the licensed studios are also made available on the platform within an average of 40 to 60 days after being shown in theaters.

Pros

• Ad-free streaming experience.
• Multiple device compatibility.
• Affordable subscription fees.
• Family-friendly content is suitable for all ages.

Cons

• A limited selection of non-Disney-owned content compared to other streaming services.
• Lack of mature content that may not appeal to some viewers.
• No option to purchase or own content.

1. HBO Max

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HBO Max is an on-demand video streaming platform operated by Warner Bros. Discovery, the owner of Warner Bros., one of the largest movie studios in the world.

HBO Max is considered the ideal streaming service for all generations, with a vast catalog containing extraordinary audiovisual phenomena. You can find productions from HBO, Warner Channel, TNT, DC, Looney Tunes, and Cartoon Network on the platform.

Pros

• Ad-free streaming experience.
• Multiple device compatibility.
• Option to watch newly released movies in theaters and on HBO Max simultaneously.

Cons:

• Monthly subscription fees are relatively high compared to other streaming services.
• A limited selection of non-HBO and non-Warner Bros.
• More family-friendly than other streaming services.

1. Hulu

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If you need more time to get ready to give up cable TV and want to keep watching some of your favorite shows, consider subscribing to Hulu. Unlike Netflix, Hulu has many current cable shows from most major networks.

The streaming service gives users access to the current season of a show aired on cable television, and it often even features all of the show's previous seasons. On top of that, Hulu also has an excellent selection of original shows, offbeat movies, and a few anime classics. Compared to Netflix, Hulu is also a bit cheaper but prepare to watch some ads even with a paid subscription.

Pros

• Access to a large selection of current and past TV shows from major networks and a growing selection of original content.
• Availability of live TV programming and sports events.
• Ad-supported and ad-free subscription options are available.
• Ability to download content for offline viewing.
• Affordable subscription fees.

Cons:

• A limited selection of movies compared to other streaming services.
• Some popular titles may not be available.
• Ads can be intrusive, even with the ad-free subscription option.

1. Apple TV+:

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Apple relies exclusively on in-house productions for its streaming service. As a result, the selection is considerably smaller compared to the other streaming providers. Where you can otherwise browse through thousands of titles on the virtual shelves, Apple TV+ started in November 2019 with just nine films and series. Two and a half years later, there are only over 120 titles. The content is of high quality and varied.

Pros

• Ad-free streaming experience.
• Download content for offline viewing.
• Multiple device compatibility.
• Affordable subscription fees

Cons

• A limited selection of content compared to other streaming services.
• No option to purchase or own content.
• Limited availability on non-Apple devices.
• No back catalog of popular shows or movies.

1. Paramount+:

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The Paramount service still has some catching up with its big competitors. In the testers' opinion, it has offered an average selection of content in quality and quantity. There are still some highlights, such as the series "Star Trek: Strange New Worlds" and the flat-rate premiere of the cinema hit "Top Gun: Maverick." Otherwise, many old camels at Paramount Plus do not win an innovation award.

Pros:

• Provides exclusive access to original programs, such as "Star Trek: Discovery" and "The Good Fight."
• Offers live streaming of CBS Sports and News
• It provides an ad-free subscription option
• Download content for offline viewing

Cons:

• More expensive than some competing streaming services
• The user interface can be confusing and difficult to navigate
• Limited availability of some content due to licensing agreements
• No free trial period for new subscribers

1. WOW

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WOW attaches great importance to flexibility because the streaming service allows you to take out an individual subscription package that suits your personal preferences. The WOW series subscription includes, among other things, the top-class series from the US broadcaster HBO, including the Game of Thrones prequel House of the Dragon and the new series Hammer The Last of Us. The provider has a real ace up its sleeve. But there is also plenty to do for fans of cultivated live sports. With a subscription, you can stream the Bundesliga, Wimbledon, and Formula 1, among other things.

Pros:

• Offers a wide range of live TV channels and on-demand content
• It provides the ability to pause, rewind, and record live TV with Sky Q boxes
• Offers flexible subscription options
• Provides access to Sky Go for streaming on-the-go
• Offers integration with other Sky services, such as broadband and mobile plans

Cons:

• It can be expensive, especially with add-on packages
• Some content may only be available with an additional fee
• Requires a Sky Q box or a NOW TV stick for streaming on a TV
• Limited availability outside of the UK

1. Discovery+

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Is classic television too dull for you? Then the video streaming provider Discovery+ might be your new virtual home. The platform offers an exclusive program comprising, among other things, true crime series, lifestyle formats, science documentaries, and reality TV shows. Also, various linear channels such as Discovery Channel, Animal Planet, Tele 5, DMAX, TLC, and Eurosport are available.

Pros:

• Wide range of content from Discovery-owned networks, including HGTV, Food Network, TLC, and Animal Planet
• Provides exclusive original programming and documentaries
• It provides a low-cost subscription option with ads
• Offers a free trial period for new subscribers

Cons:

• Limited availability of some popular shows due to licensing agreements
• No live TV or sports streaming options.

1. Tubi

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Tubi is a popular streaming service that provides free access to thousands of movies and television programs. It was established in 2010 and is based in San Francisco, California. Unlike subscription-based streaming services like Netflix or Hulu, Tubi is ad-supported, generating revenue through advertisements. This enables users to access its content library without a monthly subscription charge.

Tubi's content inventory contains various genres: action, comedy, drama, and horror. The platform offers titles from major studios and independent producers, providing viewers with diverse selections.

Pros:

• Tubi is free to use, with no hidden charges or fees.
• The service offers a wide range of TV shows and movies, with over 20,000 titles available.
• The service offers personalized recommendations based on your viewing history, helping you discover new content that you may enjoy.
• The service features a Kid's section with a wide selection of age-appropriate content, making it a good option for families.

Cons:

• As a free service, Tubi relies on advertisements to generate revenue, and users will need to watch ads throughout their viewing experience.
• Tubi's video quality may be lower than other streaming services, and it doesn't offer content in 4K or HDR.

How to decide which is the best OTT platform for movie streaming?​

There are a few things to consider when picking the best Over-the-Top (OTT) app for streaming movies. Here are some decisive factors that will help you in taking a wise decision

Content Library: One of the most important things to consider when picking an OTT platform is how many and what kinds of movies it has. Look for a platform that has a massive library with a mix of new movies, old favorites, and popular films.

Pricing: Another critical thing to consider is how much the membership costs. Find a cloud video platform that charges a fair price for its services and gives you a lot for your money.

User Interface: The app's interface should be smooth and easy to use. Choose a platform with a seamless, easy-to-use design that lets you find the movies you want to watch quickly and easily.

Streaming Quality: Streaming quality is a crucial part of a good watching experience. Look for a site with high-quality video, sound, and minimum buffering issues or other problems.

Compatibility: Ensure your laptop, smartphone, tablet, or smart TV can work with the platform. Choose a platform with apps for various devices and running systems.

Extra Features: Some cloud video platforms have extra features, like downloading movies to watch when you don't have an internet connection, parental controls, or personalized suggestions.

Best OTT Platform for Video Hosting: Teyuto​

Building a unique OTT streaming platform allows you to customize your viewing experience. Similarly, it allows you to curate content tailored to your interests and preferences.

Teyuto is an affordable over-the-top (OTT) platform that provides impeccable video hosting and delivers a seamless streaming experience. It provides an excellent metadata management, scheduling, and content delivery system, making it easy for creators to publish and monetize their content. Simultaneously, content creators can track their performance using analytics and reporting tools.

FAQs​

What is the most subscribed ott platform in the world in 2023?​

According to July 2023 statistics, Netflix is the most subscribed OTT platform in the world. It has more global subscribers than any other OTT platform, at over 231 million. Interestingly, Netflix is available in more than 190 countries in the world.

Which ott platform has the highest subscribers in world?​

With 231 million subscribers Netflix is the only OTT platform that has the highest subscribers in the world. Amazon Prime comes on second number which has 200 million subscribers in 2023.

Top 10 ott platforms in world by subscribers​

Here is the list of top 10 ott platforms in world by subscribers in 2023:

1. Netflix 231 Million
2. Amazon Prime Video 200 million subscribers
3. Disney+ 138 million
4. Tencent Video 124 million
5. iQIYI: 106 million subscribers
6. HBO Max 86.8 Million Subscribers
7. Hulu 43 Million Subscribers
8. Paramount 32.8 Million Subscribers
9. Apple TV+ 25 million subscribers
10. Peacock 20 Million Subscribers

Which is the largest ott platform in the world in 2023?​

According to the fresh data available in July 2023 the larsgest ott platform in the world is Netflix which has over 231 million ott subscribers worldwide.

Top 10 ott platforms in usa​

The top 10 OTT platforms in the USA in 2023 are:

1. Netflix
2. Amazon Prime Video
3. Disney+
4. Hulu
5. HBO Max
6. YouTube TV
7. Peacock
8. Paramount+
9. Apple TV+
10. Sling TV

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The rising popularity of cloud video content has led to the emergence of successful business models, with Netflix being a prime example of an over-the-top (OTT) platform. Offering a wide variety of movies and series, streaming services like Netflix cater to the evolving demands of their audiences.

As of the fourth quarter of 2022, Netflix boasted over 230.7 million subscribers, while other popular streaming services, such as Hulu, Disney+, and HBO, recorded 47 million, 235.7 million, and 96 million subscribers, respectively.

In today's hyper-connected world, cloud video streaming is revolutionizing online sales and generating substantial revenue, all at a minimal investment.

Why build a cloud streaming platform for product marketing?​

Effective interaction with the audience​

The global TV and radio broadcasting industry has added around $27 billion between 2021 and 2022, growing its market size from $374.55 billion in 2021 to $401.25 billion in 2022. However, cord-cutting is a dominant trend that plagues the worldwide market. A recent report by TVTech reveals that 5.9 million American households cut the cord in 2022, a 1.2 million increase in cord-cutters vis-à-vis a year before.

This development barely comes as a surprise. It is because the internet provides more personalized opportunities. This holds not only for people’s entertainment needs but also for their shopping experiences. For instance, the US live stream retail sector is projected to be worth $68 billion by 2026. But why is that?

Before digital marketing came of age, business owners invested significantly in stores, premises, products, staff, and marketing to sell products online. The advent of live streaming for product marketing has changed much of that. With regular live streams and small investments in visuals, sound, and product quality, businesses can reach potential customers at a fraction of their costs.

Live streaming offers several other advantages as well, including:

• Real-time product showcasing
• Instant audience interaction
• Swift response to audience requests and feedback
• Dynamic, intuitive videos
• Simplified price consultation and product information through live-stream hosts

Selling Products is Easy Through Live Stream​

Customers often prefer instant access to a product to check out its design, materials, and other aspects, which can be inconvenient when relying solely on website images and albums. Live streaming addresses this issue.

“35% of American customers purchased via a live-streamed shopping event.”

With a live stream, the seller can immediately show the audience the model, color, and price and quickly answer questions from the audience.

Low Broadcast Costs​

Effective live streaming requires investment in broadcasting accessories, such as lights and multi-angle cameras, or even hiring live streaming staff. When these costs result in efficient sales, additional advertising expenses become unnecessary.

Live streaming has proven highly effective for online sellers, particularly in retail. However, sellers must strategize and invest in their live-streaming endeavors to ensure success.

How to make your own OTT streaming platform?​

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Build an effective online sales live stream strategy​

“Businesses claim that compared to traditional e-commerce, live commerce conversion rates can be up to 10 times greater.”

But only assume people will start falling head over heels for your products once you start live streaming. An engaging live sales strategy is critical for capturing your audience's attention.

To achieve this, focus on the following elements:

• Visuals and sound quality

• Clear goals and objectives

• Identifying strengths and weaknesses

• Adapting to audience feedback

Creating a good live stream strategy for sales is more than just broadcasting on popular platforms like Facebook or YouTube. We need to build a good process as well.‍

Prepare an Engaging Script​

Don't let your broadcast get "messy" just because it doesn't follow a script or doesn't spread invested content to the audience. Therefore, preparing a good script is the first step to having an excellent live stream.

Some of the considerations for your live-streaming script include the following:

• What product do you want to live stream?
• Are there multiple product lines?
• Who is your target audience?
• What content do you need to introduce?
• Is there a schedule to showcase each piece of content?
• How will you react if there is an adequate response from the audience?

Post-production Preparation for the Live Stream​

After completing the content script, we will move to giving your audience the perfect cinematic experience. You need to prepare in advance, including filming accessories, props, background, sound, and light.

Following it, your pre-shoot preparation is almost completed. The next step is to broadcast to reach the maximum potential customers. At this stage, your platform consideration will make a sizable difference. If you choose Facebook, YouTube, etc., you will be subject to the policies of these platforms. But it may help you expand your organic reach. We’ve said multiple times that such platforms should serve as the first layer (the bottom) of your viewership pyramid.

This approach will not only enable you to drive more organic traffic toward your content. Still, it will also give you excellent monetization opportunities (as you can set yourself free from their fixed-format monetization coupled with an exorbitant monetization fee). You can also enjoy superior creative control over your content, considering video platforms tend to suspend and terminate accounts sometimes for very vague reasons.

Choose a Monetization Model​

Over-the-top (OTT) platforms offer various monetization models to generate revenue. The most common models are:

Subscription Video on Demand (SVOD):​

Users in this model pay a monthly or annual subscription fee to access the platform's content library. The content is typically ad-free and can be accessed via several popular devices. Netflix, Hulu (ad-free version), and Amazon Prime Video are examples of SVOD platforms.

Advertising Video on Demand (AVOD):​

Advertising is used to generate revenue in this model. Users can view the platform's content for free, but they must first watch advertisements before, during, or after the video. YouTube, Tubi, and Pluto TV are examples of AVOD platforms.

Transactional Video on Demand (TVOD):​

Users of TVOD make pay-per-view purchases of individual works of the content, such as movies or episodes. Users can buy or rent content using this model without committing to a subscription. TVOD platforms include, for instance, iTunes, Google Play Movies & TV, and Amazon Prime Video rental/purchase choices.

Hybrid model:​

Several OTT platforms use various monetization strategies to meet the needs of various users and increase income. For instance, Amazon Prime Video offers subscription-based access to a content library and TVOD possibilities for new titles. In contrast, Hulu offers both SVOD (ad-free) and AVOD (ad-supported) plans.

Read more about monetization models: What is a video monetization platform? Which platform is the best to monetize videos?

Final Step: Choosing a Reliable OTT Cloud Video Platform​

How to create your own video platform with Teyuto?​

How to live stream with Teyuto?‍

1. Sign up for a Teyuto account:

Go to the Teyuto website (/) and sign up for an account. Choose the plan that best suits your needs based on features and pricing. Teyuto also has a plan that’s free forever.

1. Customize your streaming platform:

Once you've signed up, you can access the Teyuto dashboard. Use the customization tools to design the appearance of your streaming service, including branding, colors, and layout.

1. Set up payment options:

Configure your payment gateways to accept payments from subscribers. Teyuto supports various payment methods, so choose the ones that best suit your target audience.

1. Content acquisition and licensing:

Obtain the rights to stream the content you want to offer on your platform. This may involve negotiating licenses with content creators or purchasing content from distributors.

1. Upload and organize content:

Use the Teyuto dashboard to upload your content and organize it into categories, playlists, or channels. You can also add metadata like titles, descriptions, and thumbnails to make it easy for users to discover your content.

1. Implement user authentication and access control:

Set up user registration, login features, and access control for your content. You can choose free or paid tiers and create different subscription plans with varying access levels to your content.

1. Promote your streaming service:

Use marketing and promotional strategies to attract users to your platform. Utilize social media, content marketing, and advertising to reach your target audience and generate interest in your streaming service.

1. Monitor and analyze performance:

Use Teyuto's built-in analytics tools to monitor your platform's performance, track user engagement, and gain insights into how you can improve your service.

1. Maintain and grow your streaming service:

Regularly update your content library, engage with your audience, and adapt your strategies based on user feedback and performance data. Keep up with industry trends and advancements in streaming technology to stay competitive.

Also read: How to build an OTT streaming service like Netflix with Teyuto?

What kind of videos should be on your white-label video platform?​

There are no restrictions on the type of video. Only one thing is essential: you must offer the audience real value. Otherwise, viewers will most likely not return or even cancel their membership. For example, your videos should be entertaining, educational, or both.

“Live content accounts for 23% of global viewing time, with on-demand content accounting for the remaining 77%.”

Examples of possible video types:

• Video courses and webinars
• Textbooks
• Movies and series
• Documentation

You must define your target group and tailor the content to your niche. There are numerous topics for OTT content, such as:

• Sports programs or teaching aids
• Video about food and cooking,
• Programming courses,
• Language classes,
• Software tutorials,
• And many others!

Why Personal Live Streaming channel?​

The most significant benefit of having your video platform is the ability to monetize your content. You are not bound to use existing powerful platforms such as YouTube to follow particular payment terms.

Plus, everyone has access to your content.

Visible Benchmarks. Evaluates the effect of your unparalleled reach on sales. You can find fresh leads here to add to your marketing funnel.

Metrics for Brand Search: This shows the effect of your advertising in attracting new clients. You can use it to assess your visibility on other social media platforms.

Brand Building: Monitor changes in how people perceive your brand. This measure helps monitor shifts in audience demographics.

With a subscription, you can directly earn income, and at the same time, you will have customer information and contact details. And, of course, you can control who can see your content. Another advantage is that you determine the content of your platform yourself rather than following the recommendations of others.

Conclusion​

Having your video platform can be lucrative as a standalone business model. Not only can it increase your conversion rate, but it also accelerates your business through advertising, affiliate marketing, or subscriptions to increase income.

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In today's digital world, live streaming has become a game-changer factor, allowing you to connect with your audience on a whole new level.

OTT platforms offer an alternative to traditional cable and satellite TV, providing viewers access to content on their terms. Let's dive into some factual data that underscores the potential and benefits of using OTT platforms for live streaming.

1. Growing OTT Market

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The OTT market is witnessing exponential growth:

• According to a report by Grand View Research, the global OTT market is expected to reach $223.98 billion by 2028, growing at a CAGR of 29.4% from 2021 to 2028.
• The number of OTT subscribers worldwide is estimated to reach 2.14 billion by 2026, up from 1.1 billion in 2021 (Digital TV Research).

1. Live Streaming Gains Traction

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Live streaming is becoming an essential part of the OTT experience:

• In 2020, live streaming accounted for 17% of all internet video traffic, and it's expected to grow to 27% by 2026 (Cisco).
• In a recent survey by Vimeo and New York Magazine, 80% of respondents said they would rather watch a live video from a brand than read a blog, and 82% preferred live video over social media posts.

1. Consumer Behavior Shift

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Consumers are increasingly moving away from traditional TV:

• In a study by eMarketer, the average time spent watching traditional TV among US adults declined by 10% between 2019 and 2021, while digital video consumption increased by 20% during the same period.
• A PwC report revealed that 73% of consumers in the US consider the availability of streaming content as the most important factor when deciding to cut the cord on traditional pay-TV services.

1. Enhanced User Experience

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OTT platforms offer users a personalized and engaging experience:

• According to a Nielsen study, 63% of viewers prefer OTT platforms due to their personalized recommendations, enhancing content discoverability.
• A report by Conviva found that video quality on OTT platforms improved by 23% in 2020, reducing buffering times and providing a better user experience.

1. Monetization Opportunities.

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OTT platforms present ample monetization opportunities for content creators:

• Global OTT advertising revenue is projected to reach $129 billion in 2023, up from $66 billion in 2020 (Magna Global).
• A survey by IAB found that 60% of advertisers plan to shift their ad budgets from linear TV to OTT platforms, highlighting the growing demand for targeted and personalized ads.

It's time to dive into the exciting world of live streaming and learn how to engage with your viewers in real-time, creating deeper connections and making a lasting impact. So, let's get started!

Engage with Your Audience in Real-Time: Unleash the Power of Interaction​

The beauty of live streaming is engaging with your audience in real-time, making it a unique and interactive experience. Here are some ways you can make the most of this dynamic platform:

‍Host Q&A sessions: Interact with your viewers by hosting live Q&A sessions, where they can ask questions, and you can answer them in real time. This engages your audience and helps you understand their concerns, interests, and preferences.

‍Conduct live polls and surveys: Get instant feedback from your viewers by conducting live polls and surveys. This keeps your audience engaged and helps you gather valuable insights about their opinions and preferences.

‍Showcase your behind-the-scenes process: Give your audience a sneak peek into your world by sharing your behind-the-scenes process. This transparency helps you create a stronger bond with your viewers, making them feel like they're a part of your journey.

Create a Deeper Connection with Your Viewers: Build a Loyal Community​

Live streaming provides an excellent opportunity to create meaningful connections with your audience. Here's how you can use live streaming to foster a sense of community and loyalty among your viewers:

Be authentic and relatable:​

Let your personality shine through during your live streams. Being authentic and relatable helps you connect with your audience on a deeper level, making them feel like they're part of a genuine human experience.

Acknowledge your viewers:​

Show your appreciation for your viewers by acknowledging their presence during your live streams. Give shoutouts, respond to their comments, and thank them for their support. This simple recognition goes a long way in fostering a loyal community.

Encourage viewer interaction:​

Make your live streams interactive by encouraging viewers to participate in the conversation. Ask them questions, invite them to share their thoughts and experiences, and create opportunities for them to engage with you and each other.

Offer exclusive content and rewards:​

Reward loyal viewers with exclusive content, discounts, or giveaways. This shows your appreciation for their support and keeps them excited about your live streams and returning for more.

Overcome Live Streaming Challenges​

Live streaming has taken the world by storm, offering endless opportunities for content creators to engage with their audience. However, it also comes with its fair share of challenges. But fear not! With the right approach and preparation, you can overcome these obstacles and make your live streams a resounding success. Here's how:

1. Equip Yourself with the Right Tools: A Solid Foundation for Seamless Streaming​

To deliver a high-quality live stream, it's essential to equip yourself with the right tools. Here's what you need to get started:

‍A reliable internet connection: A stable and fast internet connection is crucial to prevent buffering and maintain smooth streaming. Aim for a high-definition stream's upload speed of at least 5 Mbps.

‍A high-quality camera and microphone: Invest in a good camera and microphone to ensure that your video and audio quality is top-notch. Clear visuals and crisp sound will keep your viewers engaged and returning for more.

‍Personal Computer: A powerful computer or laptop with a strong processor and enough RAM will help you handle streaming demands without hiccups.

‍Streaming software: Choose a reliable streaming software with features like multiple camera angles, screen sharing, and on-screen graphics to enhance your live streams.

2. Prepare for Your Stream: A Blueprint for Success​

Preparation is the key to overcoming live streaming challenges. Here are some steps to ensure you're ready to go live confidently:

‍Plan your content: Outline the topics you'll cover, the format of your stream, and any interactive elements you want to include, such as Q&A sessions or live polls. This will help you stay organized and keep your audience engaged.

‍Test your equipment: Before going live, test your camera, microphone, lighting, and internet connection to ensure everything works. This will help you avoid any technical glitches during your stream.

‍Promote your live stream: Share the date and time of your live stream on social media, your website, and through email marketing to build anticipation and attract viewers.

3. Tackle Technical Issues Head-On: Be Ready for the Unexpected​

Technical issues that are inevitable regarding live streaming. However, being prepared to tackle them, head-on will help you maintain your composure and keep your audience engaged. Here's how:

‍Have backup equipment: Keep backup equipment like a spare camera, microphone, and cables on hand to quickly resolve any possible hardware issues.

‍Monitor your stream: Monitor your stream's performance by monitoring the chat for any reports of technical issues, such as poor video or audio quality.

‍Stay calm and communicate: If technical issues arise, let your audience know that you're working to resolve the problem. This transparency will help you maintain their trust and patience.

4. Engage with Your Audience: Keep the Conversation Flowing​

An essential aspect of overcoming live streaming challenges is maintaining audience engagement. Here are some tips to help you connect with your viewers:

‍Be responsive: Actively respond to comments and questions during your stream. It shows your viewers that you value their input and encourages them to engage with you further.

‍Invite guest speakers: Including guest speakers in your live stream can provide fresh perspectives and create lively discussions that interest your audience.

‍Aim High: Maintain a positive and energetic demeanor throughout your stream to keep your audience entertained and engaged.

By equipping yourself with the right tools, preparing for your stream, tackling technical issues head-on, and engaging with your audience, you'll overcome the challenges of live streaming and create memorable experiences.

4 Pre-Steps to Choose Your Live Streaming Platform​

Selecting the right live streaming platform can make all the difference in reaching and engaging your target audience. With so many options available, it can feel overwhelming to make the right choice. Fear not! We're here to help you find the perfect platform for your streaming needs. Follow these simple steps:

1. Define Your Goals: Get Clear on Your Objectives.​

Before diving into live-streaming platforms, you must get clear on your goals. Ask yourself:

1. What content do you want to stream?
2. Who is your target audience?
3. Are you looking to monetize your content?

Understanding your objectives will help you narrow down the platforms that best align with your needs.

1. Assess Platform Features: Focus on What Matters Most.

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Each live-streaming platform has unique features. To choose the best one for you, focus on the essential features of your content and audience. Some key features to consider include:

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Flexibility: A user-friendly platform will save you time and frustration, allowing you to focus on creating engaging content.

‍Customization options: Look for platforms that offer customizable layouts, overlays, and branding options to make your live stream uniquely yours.

‍Audience engagement tools: Features like live chat, polls, and Q&A sessions can help you interact with your viewers and foster community.

3. Compare Pricing and Monetization Options: Make the Most of Your Investment.​

It's crucial to weigh different platforms' costs against their value. Remember that the cheapest option may only sometimes fit your needs best. Consider factors like

Subscription fees: Some platforms offer free basic plans, while others require a monthly subscription. Assess which pricing model works best for your budget.

Monetization options: If you plan to monetize your content, look for platforms that offer features like pay-per-view, donations, and ad revenue sharing.

1. Research Platform Reputation and Reliability: Trust Matters.

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Last but not least, research the reputation and reliability of the platforms you're considering. Read user reviews, look for testimonials, and consult with fellow content creators to gauge their experiences. Key factors include

Platform stability: A reliable platform will minimize the risk of technical issues and downtime, ensuring a seamless streaming experience for you and your viewers.

Customer support: Should you encounter any problems, it's essential to have access to responsive customer support that can quickly help you get back on track.

By defining your goals, assessing platform features, comparing pricing and monetization options, and researching platform reputation and reliability, you'll be well-equipped to choose the live streaming platform that best meets your needs. Happy streaming!

Why Choose Teyuto for Your Live Streaming Adventure?​

In the ever-growing world of live streaming, selecting the right platform is decisive for success. With so many options available, you might be wondering what sets Teyuto apart from the rest.

Well, look no further! We've got you covered with the top reasons why Teyuto should be your go-to live streaming platform:

‍Teyuto OTT platform is quickly gaining popularity for its spectacular features and user-friendly interface, which can elevate your streaming experience. Here are the top features that set Teyuto apart from other platforms in the market:

‍Multi-Device Compatibility: Teyuto's platform is designed to work seamlessly across various devices, including smartphones, tablets, desktops, and smart TVs. It ensures a smooth streaming experience for your viewers, regardless of their device.

‍White-Label Solution: Teyuto offers a white-label solution, allowing you to customize the platform with your branding, logo, and domain.

Moreover, it helps create a unique and personalized streaming experience for your audience.

‍Robust Content Management System (CMS): Teyuto's Video CMS enables you to manage and organize video content effortlessly. With easy-to-use tools, you can upload, edit, and publish content quickly and efficiently.

High-Quality Video Streaming: Teyuto ensures a top-notch streaming experience by providing high-quality video streaming with adaptive bitrate technology. This feature adjusts the video quality according to the viewer's internet connection, ensuring a buffer-free experience.

‍Monetization Options: Teyuto offers various monetization options, including subscriptions, pay-per-view, and advertising. These options enable you to generate revenue from your content effectively.

‍Advanced Analytics: Teyuto's platform provides in-depth analytics to help you track and optimize your streaming performance. With detailed insights, you can make data-driven decisions to enhance viewer engagement and boost revenue.

‍Security and DRM: Teyuto ensures the safety and protection of your content with secure streaming and Digital Rights Management (DRM) technology. This prevents unauthorized access and piracy while maintaining your content's integrity.

Final Remarks​

Teyuto's responsive customer support ensures you have the assistance you need should any issues arise: It offers a user-friendly experience, advanced features, audience engagement tools, flexible monetization options, and exceptional customer support. These elements combine to make it the ideal choice for content creators looking to elevate their live-streaming game. Give Teyuto a try and experience the difference for yourself!

According to a report by Grand View Research, the global OTT market is projected to reach $332.5 billion by 2025, growing at a CAGR of 16.7% from 2020 to 2025.

By offering a vast array of original content and flexible pricing options, OTT platforms have made it easier for viewers to access their favorite shows and movies on demand. As a result, many consumers are now turning away from traditional cable and satellite TV.

The COVID-19 pandemic has further accelerated the growth of OTT platforms, as more people are staying at home and consuming content online.

As a result, many OTT providers are shifting their focus to producing content specifically for cloud video platforms.

What do statistics tell about the exceptional growth of OTT cloud video services?​

The rapid growth of cloud video platforms has altered consumer behavior, increased personalized experiences, and even created fierce competition between media platforms.

Recent years have witnessed a new global trend in digital consumption. According to Statista, 18.8% of consumers in North America pretended to be 'cord cutters' in 2018. And the trend intensified during the pandemic. There is a 200% increase in time spent on digital OTT platforms.

Up to 82% of American adults think streaming media, movies, and television are more fun than cable television. And only 65.6% of American adults subscribe to cable TV.

These numbers suggest that OTT is taking over cable and satellite television. You can attribute this purchase to its affordability, myriad options, and ability to customize the experience. If you're a content creator, OTT services are a great way to get your content in front of a large audience.

Although people often think that OTT content only includes a video on demand, it also contains streaming audio, messaging services, and VoIP solutions over the Internet.

Different Types of OTT Content​

Although OTT content is a broad term, different channels and OTT can deliver content through OTT providers.

The different types of OTT content include

1. Video Content covers various educational, entertainment, and lifestyle content.
2. Voice Services include WhatsApp, Skype, or other VoIP services provided over an internet connection.
3. Messaging: Refers to messaging services like WhatsApp, Facebook Messenger, and Line.
4. Audio Apps: Refers to music streaming services like Spotify, iTunes, SoundCloud, etc.
5. Television: OTT content delivered through Google Chromecast and smart TVs like Apple TV, Roku, Amazon Fire Stick, etc.

Android and Apple mobile device users can download OTT apps to access OTT content. OTT applications include RDK, AppleTV, Roku, Amazon Fire, or Linux/middleware platforms.

OTT Platforms Differ from Cable and satellite TV in several Ways:​

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Delivery Method:​

OTT platforms, cable TV, and satellite TV all use different delivery methods to transmit content to viewers.

Cloud video platforms deliver content over the internet using a broadband connection. This means that viewers can access content on-demand and on multiple devices, such as

• Smartphones,
• Tablets,
• and Smart TVs

The content is streamed over the internet and does not require a physical connection to a cable or satellite service.

Cable TV, on the other hand, uses coaxial cables to transmit content to viewers. These cables are connected to a cable box in the viewer's home, which decodes the signal and displays the content on the viewer's TV. Cable TV is a one-way system, meaning viewers cannot interact with the content or access additional features.

As the name suggests, Satellite TV uses satellites to transmit content to viewers. A satellite dish is installed on the viewer's home, which receives signals from the satellite in orbit. These signals are then decoded by a set-top box and displayed on the viewer's TV. Like cable TV, satellite TV is also a one-way system.

Regarding delivery methods, OTT platforms offer the most flexibility and accessibility. Viewers can access content on-demand and multiple devices without physical cables or satellite dishes. Cable and satellite TV, on the other hand, require viewers to have a physical connection to the service, which can limit their mobility and accessibility.

Accessibility​

OTT platforms offer the most accessibility, as viewers can watch content anytime, anywhere, as long as they have an internet connection.

Additionally, many OTT platforms provide personalized recommendations and the ability to download content for offline viewing, which further enhances accessibility.

Cable TV requires viewers to have a physical connection to the service, which limits accessibility. Viewers must have a cable subscription and a cable box to access content, and they can only watch content on the TV connected to the cable box. Cable TV is also limited to the channels included in the subscription, and the audience cannot access content outside of those channels.

Satellite TV is similar to cable TV in terms of accessibility, as it requires viewers to have a satellite dish and a set-top box to access the content. Viewers can only watch content on the TV connected to the set-top box and are limited to the channels included in the subscription.

Cable and satellite TV are more limited in their accessibility, requiring viewers to have a physical connection to the service and limiting their ability to access content outside their subscription.

Content Library:​

OTT platforms typically offer a vast selection of content, including original movies, TV shows, and documentaries. Many OTT platforms also have exclusive content that cannot be found on cable or satellite TV. The content library on cloud video channels is often updated regularly, with new content added regularly.

Cable and satellite TV offer a more limited content selection, as they rely primarily on traditional broadcast channels. The channels included in the subscription package determine the cable and satellite TV content library.

Regarding the type and amount of content, OTT platforms offer the most variety and quantity. They have a vast selection of original and exclusive content and a constantly updated library. Cable and satellite TV, on the other hand, offer a more limited selection of content that is primarily determined by the channels included in the subscription.

Flexible Pricing Models​

OTT platforms typically provide a flexible pricing structure, allowing viewers to choose between monthly or yearly subscriptions and the ability to purchase or rent individual pieces of content. This flexibility enables viewers only pay for the content they want to watch and can help save money in the long run.

Cable TV and satellite TV, on the other hand, have a more rigid pricing structure. Viewers must pay for a bundle of channels, including those they want to watch and those they are not interested in. Additionally, cable and satellite TV may require viewers to sign a contract or pay additional fees for equipment rental, installation, or premium channels.

Note: Teyuto offers free and paid lucrative pricing plans to start a streaming business.

Standard Features to Look for in an OTT Platform:​

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Several OTT platforms on the market offer unique features. It can often be challenging to figure out what features an OTT platform should have before deciding which one to choose.

They all allow you to build an app with a real-time video player that people can use to watch your videos, whether on desktop computers, mobile phones, or tablets. However, there are several other features that you should consider before selecting an OTT platform.

Let's talk about some of the top features to look for in your OTT platform:

1. Video Hosting.​

Video hosting is essential for any video streaming platform or software. You want your OTT platform to provide more than just embed code. You want them to host your video, so you don't have to worry about bandwidth.

Video hosting allows you to upload, tag, manage, and deliver content efficiently.

Popular OTT providers like Teyuto provides seamless video hosting functionality. You'll be able to get your videos online quickly, and you can even schedule them in advance.

2. Video CMS.​

You need an integrated video CMS to fulfill all video content management functions, including importing, managing, and creating content. Ensure the OTT platform can quickly ingest and upload videos of all file formats.

Take Teyuto's integrated video CMS for example.

It allows you to modify, remove or add meta tags to your videos from one dashboard. You can also integrate social media channels with your content management system.

3. Branded OTT Websites and Apps.​

You have two main ways to publish your OTT content: creating a new website or an app for viewers.

Your OTT platform should provide ready-to-use customizable templates for apps and websites. It should also provide an easy-to-use website builder to help you quickly build and launch your OTT apps and website.

4. Monetization of videos.​

You want to monetize your video content, so choosing an OTT platform with versatile video monetization options is essential.

Your OTT platform should also allow video monetization models such as

• Recurring payment plans.
• Pay to see.
• Paywall, signature.
• Video for rent.
• Advertising services.
• Free content combined with payment options.

In addition, you need to provide additional resources to perform your chosen monetization model further.

Let's say you intend to run an ad-based VoD service. In that case, the OTT platform you choose should have a built-in ad server to help you manage and run campaigns. The platform must also support all ad formats, such as native, banner, video, and overlay.

Other features include a secure payment gateway, coupon management, free trial, and promotional offers.

5. Video API.​

Video API (Application Programming Interface) allows programmers to interact with different platforms, including an online video streaming solution. They allow programmers to quickly create online video portals, mobile apps, or streaming services.

You can even integrate the streaming video platform into your cloud media setup with the API. Overall, the API is great for streamlining coding and delivery, integrating with existing single sign-on systems, building custom apps, and more.

6. Real-time analytics.​

Every business requires real-time information and data to gain a competitive edge. OTT is no different.

Real-time analytics will give you insights into your visitors, most viewed content, revenue data, breakdown by topographical region of your viewers, audience duration, and much more.

Adding this in-depth analysis will help you improve your focus and plan for future content. Consequently, it will lead to an increase in revenue and a decrease in turnover.

7. Video player.​

Having a complete player that is fast and provides the right user experience is crucial. The OTT platform must provide a video player with these essential features:

• Resume game
• Subtitle support based on WebSRT and WebVTT
• VOD and Live Streaming (HLS) support

Benefits of Launching an OTT Platform with Teyuto​

Customization:​

Teyuto offers a highly customizable OTT platform, allowing content providers to tailor it to their specific needs and requirements. This includes custom branding, layout, and features to create a unique and engaging user experience.

Content scaling​

Move cable TV to an OTT platform and increase the amount of content for users. It offers effective content scaling, which will help you to attract and retain viewers, increase revenue, and stay ahead of the competition.

Different monetization models​

Teyuto's monetization models offer flexibility and customization for content providers launching an OTT platform. You can choose the model that best suits your business needs and revenue goals. Click here to read more about different monetization models.

Access to statistics​

Teyuto's OTT platform has an advanced analytics tool, allowing content providers to track viewer behavior, engagement, and preferences. This data can be used to optimize content offerings, improve user experience, and increase revenue.

Book an Appointment With Teyuto: Best OTT Provider​

We will call you back, share vibrant and successful stories of clients managing their OTT channels, and answer your questions. Let's talk about what you need and how we can help.

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While the growing popularity of video streaming has been evident for a few years now, the global shift to remote work and general health lockdowns has resulted in far more video content being consumed regularly.

The Content Delivery Network (CDN) affects your online life more than you realize. You can evaluate its impact when uploading any content on the site and applications: audio, video, streaming, images, texts, and graphics. CDN helps to deliver content quickly to the user, which is vital in many areas.

For example, due to the long loading of the online store page, the client will go to competitors, and if the media site takes a long time to load, the reader will choose another online media.

“At Teyuto, we use reliable CDNs around the world to give seamless streaming services to our customers. OTT content hosted through Teyuto guarantees the highest possible uptime and best loading performance.”

As a direct consequence, CDN video services have become much more relevant than ever to ensure that end-users get the best possible experience for their video-on-demand (VOD) or live-streaming content, including latency, buffering, etc.

Definition of CDN​

CDN is a group of servers that provide faster online content delivery while being geographically distributed. CDN is widely used to solve one of the biggest content delivery problems worldwide - latency.

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Latency is the time between a user requesting a particular piece of content and sending that piece of content to the user. In this case, the distance is critical because the data often travels thousands of kilometers from the server to the user, which makes latency a rather severe problem.

Why is CDN essential for live streaming?​

The main purpose of a CDN is to solve this problem by offering a wide network of servers that can "cache" the content you are looking for on a server much closer to your location than the original content's location.

While CDNs are widely used for all kinds of content, video streaming is probably the one that needs it the most right now, which is why there are so many different video content delivery network services on the market.

Potential Growth of Video CDN services​

According to Global Newswire, the Global Video Streaming Market Size Crossed USD 59.14 Billion In 2022 And Is Expected To Reach At A CAGR Of 21.3% From 2022-2030.

The growing volume of video traffic, the need to support remote work, and the provision of security services contribute to a significant expansion of the scope of content delivery networks.

Since its inception in the early 21st century, in a time of minimal restrictions for e-commerce sites and video distribution, Content Delivery Networks have come a long way. Over the past few years, we have witnessed a rapid expansion of the CDN market as industry pioneers have grown into cloud computing giants.

The demand for CDN services today is higher than ever. The explosion in the popularity of streaming services, social networks, and online games - thanks in no small part to the pandemic - has significantly increased the load on data centers.

The share of video in total WAN traffic continues to grow: according to Cisco, in 2021, video accounted for 82% of all IP traffic, with video with Ultra HD resolution at 20.7%.

CDN operators offer their services for the following domains:

• Security
• Mobile applications
• Gaming software
• Firmware updates

These services include these services in a rapidly growing list of use cases for video streaming services.

How does CDN work?​

The CDN architecture includes:

Source server: It stores the source data that the edge nodes retrieve. The source server is cloud storage or a dedicated server. CDN may include several such servers.

Edge Node: It is a geographically distributed local server. Edge nodes deliver cached content to users.

The content hosted on the source server is duplicated on the points of presence. The content is loaded from the nearest staging site when a user visits a site.

Without a CDN, site visitors request information and receive responses directly from the primary source.

This method increases the requirements on the source server: each request increases the load, and the user's location remote from the source increases the page load time.

The edge node is the main component of a CDN. It stores copies or cached versions of the website content received from the origin server, and the edge node provides the content on demand. Caching servers act as reverse proxies - connection points located in front of web servers.

Reverse proxies intercept requests, forward them to web servers, and relay responses to site visitors. They act as intermediaries for end-user requests.

In addition, origin shields can be added to the CDN architecture. They also function as a reverse proxy and protect the origin server from overloads. The primary function of the shielding server is to offload the source server from bursts of traffic. It proxies requests, adding another layer of protection.

CDN Mechanism​

There are several mechanisms by which a CDN works:

• Caching rule - determines how long the content remains in the cache at the edge level;
• Time to live (Time to Live, TTL) - the time period of caching on the edge node until the new data is retrieved from the source server
• Cleaning - the mechanism and process of cleaning content at points of presence
• Restriction - a rule that regulates access to content from the cache, allowing requests only from certain geographic or domain zones.

Content Types​

The content processed by the CDN is divided into two types.

Static content - files on the server that do not change during download: HTML files, images, videos.

Dynamic content is data that changes depending on the user. Dynamic content is affected by gender, browsing history, session time, location, user device, and other factors.

Dynamic data is generated by scripts that change the content of a web page. The same site will look different to users, making it personalized and more interactive. The most striking example is social media feeds that respond to users' likes, comments, and reposts.

Static and dynamic content load servers differently. Static content uses RAM, while dynamic content uses network speed. Both types of content on the same server create a double load.

CDN Tools​

There are two CDN tools to understand where the nearest edge node is located and to direct the user correctly.

1: GeoDNS

The tool is based on an algorithm for converting an IP address into geo-coordinates. After the request arrives, the DNS server determines the user's location by IP address and finds the nearest point of presence.

2: Anycast

The tool works with the BGP protocol, which transmits information about neighboring networks and their distance to them. Anycast is similar in function to GeoDNS.

Increasing Focus on Safety​

Early CDNs were designed to help corporate customer websites withstand high, often unexpected traffic and DDoS attacks by distributing requests for content across their networks.

Current CDN security offerings go far beyond DDoS protection and include:

• Firewall for web applications
• Protection against bots and parsing
• Data security
• DNS protection.

Edge Computing to Support Remote Work​

CDNs were built on edge computing functionality long before the term edge computing was coined. Today, they deliver content from edge data centers as close to customers as possible and video content to end-user devices. Cloud-based CDN players add functionality, such as computing power, to an increasingly intelligent edge network. The CDN architecture plays a leading role in supporting remote work.

Benefits of using a CDN​

The reason we mentioned above is not the only benefit of using a CDN in general, but one of several others. Here are some of the main reasons why services use CDN video solutions:

Delay​

As we mentioned earlier, latency is one of the main reasons that video content delivery networks are as popular as they are today: they can help reduce content search time, improving the overall experience for users, no matter where they are.

Speed​

No matter how good the original server provider was, it could only simultaneously serve hundreds or thousands of people worldwide, losing at least some of its peak content delivery rate - this indicator of network speed.

A video CDN can solve this problem by offloading the source server workload to multiple native servers, improving performance and speed of content delivery.

Bottleneck​

A bottleneck is a term that refers to a phenomenon that occurs when a single server receives multiple commands with performing many tasks simultaneously. It reduces the server's performance to a minimum and makes it even more difficult to process both current and future requests time.

This is still a regular occurrence in several different areas. Still, fortunately, video streaming services have managed to avoid it, mainly by leveraging the power of various CDNs to lighten the overall workload and help it run at top speed with more consistency.

Cache​

The wide popularity of caching as a video CDN technology makes it even more attractive. The basic idea of caching is that the content in question is already stored on the CDN server when you try to retrieve it, making the whole process even faster and more convenient to the end user.

Essential Features of Video CDN for Streaming​

Suppose we are talking about video content delivery networks in particular. In that case, there are several features that any service in this area should have since we are talking about video-on-demand and streaming services. It requires much more effort in terms of delay and delivery speed.

Above-average performance of the entire network​

Although it is not easy to regularly measure the speed of a CDN, it is still important to ensure that CDN servers can handle workloads of various shapes and sizes with minimal speed drops.

A sufficient number of servers​

Most high-quality video CDN solutions on the market boast many servers, which is one of their main advantages, and this is completely normal. That's not all, of course, but the number of servers compared to the competition can indicate how scalable or fast the CDN solution in question can be.

Detailed analytical information​

This may not seem as important as the other prerequisites on this list. Still, analytics is crucial for the companies themselves - collecting information such as the number of views, the geographic distribution of your viewers, and so on.

Conclusion​

The competition in the CDN market is as fierce as ever, and you can see that many different solutions are available - both individual and corporate. We have not touched on another important point here, namely the price of these solutions. The price of a CDN can vary greatly depending on the circumstances, including the intended use, geographic location, and so on.

Do customers enjoy free CDN with Teyuto?​

If you host videos on Teyuto, you won't have to worry about managing and buying a cdn because everything is included. We ensure your content is delivered quickly, securely, and with minimal latency.

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Have you ever heard of Over The Top (OTT)? It has everything to do with the transmission of content over the internet and streaming platforms.

In this scenario, options such as Netflix, Spotify, and YouTube have gained more and more customers in recent years. In common, they all offered convenience and adaptation to the interests and routines of consumers.

Seeing the potential of these solutions, other big players, such as Amazon and Disney, have also entered the OTT market, building their platforms.

Today, all spheres of society continue to undergo global changes. The business sector is no exception. Startups need to heed new approaches to marketing strategies, including cloud video marketing, which has changed dramatically over the past decade.

If not so long ago, for a good indexing of a site in search engines, it was necessary to fill it with high-quality text content; today, those resources where the emphasis is on the visual presentation of data make their way to the top.

It is no longer enough for users to read about a product or service; they need to see it, so today, video marketing comes to the fore, satisfying the contemporary needs of users.

Marketing itself is hard work. Now imagine how difficult it is to promote an intangible product or something constantly changing, but what about a marketer if the project has a strange, ear-piercing name?

What is cloud video marketing?​

Video marketing is a set of methods, tools, techniques, and activities to promote goods, services, or a brand using video content. Commercials, video reviews, video blogs, image clips - all these are types of video content that stimulate consumer demand.

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It is widely known that after reading the information, only 10% is absorbed; after listening - 30%, and after watching - 60%. With each communication revolution in capturing and transmitting information, the amount of information surrounds people everywhere. As a result, information is constantly increasing. That is why we recommend that you pay attention to video marketing.

Of course, a certain level of information noise is natural for any social and communicative environment; however, the development of the consumer society leads to an increase in information noise - from advertising on city streets to search engine optimization on the Internet.

Therefore, the issue of keeping the attention of the target audience on the content offered by the company becomes important. The message transmitted through video operates simultaneously with text, audio, and visually perceived dynamic images; therefore, it can influence the user.

The popularity of video marketing as a tool for promoting the services of various organizations has recently increased significantly. So, according to a study by Cisco, in 2022, more than 82% of Internet traffic is video content.

Benefits of Video Marketing​

Cloud video marketing delivers several advantages:

1. Accessibility*:* The Internet is available to a huge number of consumers

2. Free and Constant Traffic: Once having read the video, users can repeatedly visit the company's website and its pages on social networks

3. Popularity: Video among users is in greater demand than text or photo content

Also, the visual component, due to the array of transmitted information embedded in it, can affect not only the rational part of the consciousness of the individual but also the emotional one and, thereby, enhance the effect of the impact.

With the spread of mobile devices and the ever-increasing amount of information surrounding people, consumers devote less time to detailed studies. It is easier for users to watch a video review or instruction than to read longer texts requiring time and concentration.

The importance of video content cannot be overestimated. The consumer left to social media, and there he prefers video content. It would be inappropriate to ignore this fact.

"More than 90% of users confidently say that video is a good assistant in making a purchase decision because it allows you to get much more information about a product/service"

In addition, video content helps to remember the product. According to HubSpot, 80% of consumers remember a video they watched a month ago.

In today's content marketing industry, video marketing is one of the few tools that deliver value, relevance, and adaptability according to consumers' demands.

With the help of video marketing, it is possible not only to:​

• Tell consumers about the sales pitch in the shortest possible time
• To promote the brand
• To attract new customers and increase their loyalty to the company.

According to surveys by Content Marketing Institute in 2022, it was found that after the introduction of video marketing in a company:

• Users began to better understand the product;
• Time spent on the site has increased;
• Their sales have increased;
• The number of calls to technical support has decreased.

How to convert users into SaaS buyers?​

Several samples in the store? Maybe. Send a sample by mail. Maybe. But give away a full-fledged product for free - never! If you were selling a product with a physical form, you would not just give it to people.

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However, this is exactly what SaaS companies should do. Free provision of your product or service to interested potential customers is one of the most common techniques in cloud platform marketing.

There are many options for implementing this approach: a free trial, a version with limited functionality, etc. The key here is the word "free," which is the foundation of marketing in this area.

What will you get with video marketing?​

1: Increasing Conversion and Traffic​

Thanks to the video, the user immediately understands what the site is about; he does not need to get acquainted with long texts containing incomprehensible terminology to understand the issue. Not everyone has time for this, at least.

According to Hubspot, almost 50% of internet users watch videos about a product or service before visiting a store. Videos are a kind of "anchors" that allow you to catch the client's attention.

2: Develop Relationships With Clients​

As we have already mentioned, by using video, you simultaneously operate textual, audio, and video information, and the constant consumption of all basic types of perception contributes to the formation of contact with the audience.

3: creasing the Visibility of The Site in Search Engines​

For search engines, the presence of unique video content on the resource is a positive factor in ranking; moreover, placed on any video hosting with the correct description, the video will be reflected in the search results.

4: Expand Customers' Loyalty​

The variety of content increases the value in the eyes of consumers, after which they are more likely to apply for a demo of your product.

5: Competitive Advantage​

Despite the high popularity of video marketing, many companies still use the old promotion tools, but modern business realities are such that companies are more willing to redefine their ways - flexible users who also know how to adapt to a rapidly changing world.

6: Personalized Communication With the Buyer​

When watching the video, the user gets the impression that he communicates with the author personally and receives personal advice, contributing to the growth of consumer loyalty to the brand.

7: Additional Platform for Communication With Clients​

Posting your videos on various platforms increases the number of contact points with users. You can communicate with the audience through comments and talk about special promotions and offers. All this translates into loyalty.

8: Brand Recalling​

According to HubSpot, 80% of consumers remember a video they watched a month ago. Branding gives the manufacturer several undoubted advantages, among which are:

1. Enhancing brand image and recognition

2. The possibility of higher pricing for products and gaining consumer confidence

3. Increase in the number of regular customers

4. Reduction of monetary costs for an advertising campaign for a new product type.

9: Video Content Optimization​

Following the idea of ​​responsive design, video adapts well to any device the user wants to play it. A high-quality design of the mobile version of the site will ensure an influx of the target audience that uses mobile devices to order services on the Internet.

10: Video Content Tends to Go Viral​

According to research, about 92% of people share videos with other people. This is a significant figure, far exceeding the distribution percentage of any other type of content.

Thus, video marketing is becoming one of the most demanding types of marketing to:

• Build trust
• Loyalty
• High conversions

Cloud video marketing provides a unique opportunity to personalize your communication with your customers, making a real impact on them. Videos evoke emotions that stimulate action. The consumer wants to know that he made the right choice, and video, in this case, is the ideal tool for this.

What Are The Advantages Of OTT Content?​

In the current context, in which life is transformed by the digital, OTT contents are presented as tools for maintaining and expanding the audiovisual market, facilitating the sharing and delivery of quality products. They also provide tailored benefits for users, democratizing access to various items.

For The Consumer​

An obvious benefit for the consumer is the reduction in prices to accompany the content since paying for cable TV services or investing in films or albums is unnecessary.

Through a subscription or purchase of media on demand, it is possible to watch or listen to what you want at affordable prices, with the advantage of canceling the subscription without bureaucracy.

OTT platforms also allow potential customers to try the service for free and only be charged if they want to stay after that period.

The consumer does not need to worry about copyright infringement, as companies that provide OTT services acquire these rights and undertake to deliver only authorized content.

Finally, we cannot fail to mention many options available in the catalogs of the platforms with all the comfort, released through a standardized payment and without consumption limit.

To The Producer​

All these benefits attracted big players and medium and even small companies that want to deliver their content to employees or customers.

This is because, by becoming producers in the OTT model, these companies have a considerable gain in the quality of deliveries, eliminating the need for downloads and allowing the public to consume content from different devices. They just need to be connected to the Internet.

OTT platforms allow customization by inserting resources, buttons, and interactive options to bring the organization closer to the target. Professional services can even yield new sources of income for companies by charging for a single access or subscription to the platform.

Summing Up​

Along with the development of OTT platforms, marketing approaches must also evolve. Similarly, this article may become obsolete after a couple of months. However, this is unlikely because a great product and impeccable service, the focus of most posts, will always be a central component of cloud marketing.

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Imagine you are an employee of a courier company, and you've been asked to watch new express delivery guidelines on the intranet. What do you do? You go to your intranet, search 'express delivery guideline', and hope to get the video you're looking for.

But, hey! It says "Video Not Found."

You recheck your keyword or maybe refine it a bit further. But you get the same result again even after adding more keywords to make your search term more precise. Your takes include 'new express delivery guideline', 'express delivery guideline new', and 'new guidelines for express delivery. Still, no luck! What do you do now? Chances are, you might just give up on searching.

Now, think, do you want this to happen to your employees or end-users? Absolutely not!

If you are running a video OTT solution and want to keep your customers engaged and satisfied, you need to do two things:

1. Enable your users to find the exact content they are looking for

2. Speed up the search process

So, what you need is a smart video search engine. Yes! A smart video search engine works differently than traditional OTT platforms' native ones (if they have any at all).

But before we dig deep into how this new generation of the video search engine works, let me briefly explain why the keyword-based approaches aren’t optimal… and what semantic search means for Video OTT providers.

Tag-Based Approach: The Problem with Traditional Video Search Engines​

Most video OTT platforms have a tag-based search algorithm to find videos. In some cases, it means you can only get results if the keyword typed exactly matches a particular video tag.

When we talk about finding content on OTT platforms (and other verticals like corporate websites or news portals), this approach fails miserably! Why?

Because as per a U.S. study, 91.8% of search queries are long-tail keywords. This means people use complex and long phrases to find what they need. If you are using a traditional search engine that’s entirely based on the lexical search, your users might not get what they need.

How to solve this problem?

Well, there is a solution: "Semantic Search!"

With semantic web technologies hitting their stride in recent years, it's time for Video OTT Platform Providers to build smarter solutions for clients and the end-users.

What is Semantic Search? Why is it unique?​

The concept of the Semantic Web was introduced by Tim Berners-Lee back in 1999 as a way of making information on the internet more accessible. To be precise, the technique aims at making data machine-readable instead of human-readable; hence enabling computers and programs to make sense of the internet.

As of today, semantic search is used in various industries (including eCommerce) to help customers and businesses find what they are looking for. It understands their intent. So, unlike traditional keyword- and tag-based approaches, exact query matches are not necessary.

For example, when you say "I need a Chinese recipe" or "Chinese dish", a semantic search engine will understand your query and provide relevant results. If there’s no video with the exact "phrase match", it may come up with Dim Sums or Wonton Soup, which are essentially Chinese cuisines. This makes the user experience more fulfilling.

Here's how Semantic Video Search works​

Semantic Search Engines do four things to come up with relevant results. They are:

1. Categorize data

2. Find the distance between search terms embedded in a latent space

3. Present search results

4. Generate metadata and analyze user trends to improve their learning curve

Let me explain these four steps with an example. Suppose you are looking for a video about "Hacking" or maybe "Ethical Hacking."

Before you even begin searching, the search engine would’ve structured the data in a way that makes it easier to look it up. It would’ve assigned a weight to different parameters (such as title, description, genre, cast, etc.) to all videos available in the backend.

Then, it will pick up your query and analyze it. It will determine the correlation between one or more search terms, and find out the distance between them in a latent space (similar terms create a cluster of keywords with low spacial distance). In other words, it will try to find out how each keyword is related to another by mapping them in different ways.

This also taps the previously generated metadata on the platform, which may include words like cyber attack, computer security, etc.

Then, it provides the user with the most contextual results.

Lastly, but most importantly, a semantic search engine will keep adding new data points every day based on customer behavior. So, the results keep improving with every search query and user interaction!

Leading OTT solution providers like Teyuto have begun their journey into semantic search by giving weightage to the description, categories, casts, and so on.

For instance, if a user types "Rowan Atkinson" instead of "Mr. Bean", Teyuto’s engine will find relevant matches based on the actor’s name and show "Mr. Bean" videos in the result as well.

And that's not all; the service provider also plans to tie its searches with an AI recommendation engine. This will give users an even more delightful experience. Therefore, if a user searches for "Hacking", it may not only show all the videos related to hacking but also other content such as "Cybersecurity" or "Cryptography", depending on what other users have watched before.

Why Semantic Search is important for your OTT solution?​

With the constant growth of the internet and content, it's almost impossible to keep up with the ever-growing demand for relevant content. That's where a smart semantic search engine comes into play; it makes your job easier and faster by:

1. Providing a better way to find what people are looking for – be it a product, service, how-to guide, or any other content on your platform!

2. Helping to find those long tail keywords that traditional video searches often miss out on! In turn, your users will get what they need (even if they don't know the exact keyword or phrase.)

3. Improving user experience like never before, which helps video platforms engage better with their customers and drive superior results.

4. Giving you an edge over your competition. And ultimately...

5. Helping automation tools provide intelligent solutions, so that humans can focus their efforts elsewhere. If someone asks "I am looking for something funny" or "Show me some good movies", these semantic search engines will present users with exactly what they need without doing it programmatically.

Tips to Keep in Mind for a Better User Search Experience​

Although a good video search engine will get most of your work done, you still need to do a couple of things. So, check these things off your list:

1. Understand How it Works​

At the heart of it, everything ultimately depends on the data that’s already available. Even the best video search engine may not do much if there’s no data, to begin with.

Make sure you not only have an in-depth understanding of how these correlations are forming but also help optimize the process by feeding rich data to your system.

2. Improve CTAs (Calls-to-Action)​

Have clear calls to action on your platform. It will help your users navigate through videos with ease! The more visual cues you provide, the better results will be returned by your customers. It will create a positive feedback loop for your engine.

As an added benefit, this exercise will further improve your engagement rate, and even transactions directly made through your video catalogs!

3. Use Tags​

Your tags should be perfect! Don't just add random names that have nothing to do with your video. For instance, avoid using tags like "best" or "amazing" in your tags.

It may make you feel like you're offering the best content on the internet; but, it will confuse the system and make your search results worse. Rather, use tags like "funny" or "romantic" to describe your video, so that the system can understand it better and present the right videos to the viewers. Also, try to use similar tags for similar videos.

4. "Descriptive" Description​

Provide a description for each video on your platform. Then, try to make it as descriptive as possible. This is because your description would also have a certain degree of search weight attached to it. Try to include as much detail as possible. It will make your videos more discoverable.

5. Use Related Keywords​

Make sure you use as many relevant keywords in your videos as possible. For example, if people are searching for "Learn Python" and you have a video called "How to Use Flask", then add keywords like "python" or "learn python" in your description.

6. Create Great Thumbnails​

Make good thumbnail images for each video uploaded on your platform. This will help users who can't find what they're looking for with tags/category names to locate something based on a picture instead!

7. Enrich Your Metadata​

You can use semantic search engines to enhance your metadata. This way, you'll have more accurate results and better search performance. And if possible, add captions or subtitles with every video too!

8. Update Titles​

Update your titles regularly. For instance, if you've created an e-learning course called "The Ultimate 2021 Node JS Tutorial", and now it's 2023, then updating the title (and content, wherever applicable) seems to be a good idea.

9. Categorize​

Lastly, and most importantly, make the task of your video search engine as easy as possible. Avoid letting a machine assume what to do.

Because a machine only thinks in binaries. For it, “a video” (without capitalized "v") is different from “a Video” (with capitalized "V"). And this is just one example.

When you have a video library of 10,000 videos, there could be n number of assumptions that it may be making.

So, make sure you have adequate guardrails in place. Add tags, categories, genres, and every other relevant information to help users find what they need faster! This will give more accurate search results.

Final Word on Semantic Search...​

Semantic search is evolving quickly. It will soon be a crucial part of the video OTT industry and take the user experience to a whole new level. The sooner you start using it, the better!

So, if you are planning to build a video platform or looking to improve your existing one, make sure you utilize a great content discovery solution like Teyuto.

So, what are you waiting for? Head over to Teyuto now; have a chat with the team, and give your users/customers an all-new experience like never before!

"For even as the body is one and yet has many members, and all the members of the body, though they are many, are one body, so also is Christ."

- 1 Corinthians 12:12

If you're like most people, you probably don't think about how to live stream church services. But if you're a pastor or an ordained minister, it's something that's always on top of your mind. After all, with the popularity of streaming services like YouTube, Netflix, Hulu, and ESPN+, more people expect to watch what they want online. And, the same holds for religious congregations!

But how to setup live stream for church? Well, there are a few different options. You can use a professional service like Teyuto, which will give you the ability to build your custom church streaming platform. Or, you can use a simpler approach and just stream your service using Facebook Live or YouTube Live.

Either way, live streaming church services is a great way to reach people who could not physically attend your church. It also helps you to build community and connect with people from all over the world.

In this blog, we will get you through the nitty-gritty of livestreaming church services including why you should do it, how to set up a live stream for church, considerations while choosing your streaming platform, best practices for your live streams, and more.

By the end of this blog, you will know everything that you need to launch a church live-streaming service. So, in the glory of His name, let's get started!

Why should you Live Stream your Church Services?​

"And he said to them, 'Go into all the world and preach the gospel to every creature.'"

- Mark 16:15

The most important reason to live stream church services online is to reach people who cannot physically attend your church. There are many reasons why someone might not be able to attend service in person. They may live in a different city, state, or country. They may have a physical disability that prevents them from attending service. Or, their schedule may not allow them to attend service every week (or every day for that matter).

Whatever the reason, God doesn’t differentiate! Live streaming allows you to take His messages to people and give them a first-hand experience of your ministry.

Here are some major factors to consider while live streaming church online:

1. Community Building​

A great reason to live stream your church services is to build community. In today's digital age, it's easy for people to feel isolated and alone. But when you live stream your church services, you provide a space for people to come together and connect with one another — even if they're not in the same physical location.

2. Worldwide Outreach​

When you livestream your church services, you can reach people from all over the world. This is especially beneficial if you have a large international congregation or if you want to start an online ministry.

3. Increased Engagement​

Live streaming can help increase engagement within your congregation. When people are able to watch and interact with the service from their homes, they're more likely to pay attention and participate in the service (as opposed to simply listening to it on the radio or watching it on TV). They can live comment, ask questions, and even share the service with their friends and family.

4. Accessibility​

Live streams can make your ministry more accessible to people with different needs. For example, if you have a hearing-impaired congregation member, they can still follow along with the service by reading the closed captions that are provided. Or, if you have a visually-impaired congregation member, they can listen to the audio of the service while following along with the annotated captions.

5. Increased Giving​

Live streaming can also help increase giving (both online and offline). When people are able to watch the service from home, they're more likely to give using your customized digital giving page. You can also create and add community service videos. And, when they see how much their donation is helping to impact lives around the world, they may be more likely to give again in the future.

6. Connection with Young Adults​

Many young adults today are digital natives — meaning they grew up with the internet and all things digital. Because of this, they're more likely to consume content online than offline. So, if you want to reach this demographic, live streaming your church services will work wonders.

It's not just about young adults though. In the post-COVID era, there has been a mass mobilization towards digital formats across all age groups.

7. Cost-Effective​

Live streaming your church services is a cost-effective way to reach more people. It's much cheaper than renting out a space or buying airtime on TV or radio. The setup costs are also minimal. All you need is a camera, an internet connection, and a live streaming service like Teyuto!

8. Increased Exposure​

When you live stream church online, you're increasing the exposure of your ministry to new people. If someone stumbles across it and likes what they see, they may be more likely to visit your website or social media pages (and even attend service in person). So, not only does live streaming help you reach more people, but it also helps you attract new members to your congregation.

9. Flexibility​

Live streaming gives you the flexibility to broadcast your church services at any time and from anywhere in the world. This is especially beneficial if you have members who are unable to attend service due to work commitments or other obligations. You can also use live streaming to offer alternative times for people to watch the service (e..g., early morning, late night, different timezone, etc.).

10. Improved SEO​

Lastly, live streaming can help improve your church's SEO (Search Engine Optimization). When you live stream your services and post the recordings on your website, you're providing fresh, relevant content that people are searching for online. This helps to increase your ranking in search engines like Google, which means more people will be able to find your church.

Now that we've gone over some of the key benefits of church live streaming, let's take a look at some considerations that you should keep while choosing a live-streaming platform.

How to Choose a Live Streaming Platform for Church?​

The first step in setting up your live stream is to choose which platform you will use. There are many different platforms that offer live streaming capabilities, but not all platforms are created equal. Here are some detailed considerations you must make when choosing a platform for your live stream.

1. Ease of Use​

You want a platform that is easy to use. Your streaming platform should not only equip you and your congregation with powerful streams but also create experiences that are unique and immersive. And, above everything else, it should maintain simplicity such that it can be used even if someone is not tech-savvy.

2. Quality​

The quality of your live stream is important — especially if you're live streaming in HD. The last thing you want is for your live stream to be glitchy or confusing. You want a platform that offers high-quality streams with minimal lag or buffering. And, you want a platform that gives you the ability to adjust the quality of your stream based on your followers' internet connection.

3. Reliability​

A Baptist church live stream can easily last for more than an hour and half. It doesn't become apparent at first but a lot of tech goes into live streaming. You can experience high traffic. Your congregants may stream from different devices. Their network connection may fluctuate. Simply put, there are too many moving pieces. Come what may, your live streaming service provider should hold everything together. You want a platform that is reliable and won't crash in the middle of your service. Also, your streaming service provider must have prompt customer support in case something does go wrong.

4. Pricing​

Pricing is a critical consideration when choosing a live streaming platform for your church services. You don't want to overspend on a platform that offers more than what you want. But, at the same time, you also don't want to skimp on quality just to save a few bucks. There are many affordable options out there — you just need to find the right balance based on your church's budget!

5. Donations & Commissions​

If you plan on collecting donations through your live streams, make sure your chosen platform allows for this. Also, learn about their commission structure. For instance, YouTube Live charges a flat 30% for every Super Chat. However, there are also others like Teyuto that allow you to keep 100% of your donations and memberships.

6. Marketing Add-ons​

If you want to use your live stream to promote your church or ministry, make sure your chosen platform offers marketing add-ons. For example, some platforms allow you to add pop-ups and call-to-actions to your live stream. Others let you collect email addresses or phone numbers from viewers so you can follow up with them after the service.

7. Reach and accessibility​

When choosing a platform for your live stream, consider how many people you want to reach. Some platforms are better suited for large audiences while others offer more intimate experiences. The best way to live stream church services is by creating an organic funnel wherein, you simulcast to multiple social streaming platforms and drive footfall to your white-label church streaming service.

8. Live Chat & Q&As​

Live chat is great for engaging your viewers during the service (and even after it). Similarly, in-video Q&As help you engage with your congregation during the service. You can gather opinions, take questions, or even poll your viewers. Make sure your chosen platform lets you do this!

9. Branding​

A well-branded presentation stands out from the rest. So, you want your live stream to reflect the branding of your church. Choose a platform that allows you to add logos, watermarks, and other branding elements to your live stream.

10. White Label App Development​

White label apps are great for churches who want to take their streaming experience a notch above! However, app development for videos is not everybody's cup of tea. Videos require a different architecture than other types of apps, so if you're not familiar with it, we recommend working with a professional streaming service that knows the ins and outs of such development.

11. In-app Integration with Cross-platform Support​

In-app integration is important if you already have a website or mobile app. You want your live stream to be integrated seamlessly into your existing app so that viewers can watch it without any hiccups. Your live streams should also be encoded such that they’re accessible on all devices — including phones, tablets, laptops, and desktops. It should have cross-platform support as well.

12. Third-Party Integrations​

You want a platform that easily integrates with third-party services like social media platforms, email marketing platforms, payment processors, etc. This will make it easier for you to promote, market, and monetize your live streams.

13. Latency​

Latency is the time it takes for your live stream to reach viewers. When choosing a live streaming platform, make sure to check its latency. The lower the latency, the better!

14. Recording & Archiving​

It’s not commonly known but live streams are not saved by default (hence, the name). If you want your congregation to watch a livestreamed video later, your platform must enable you with recording and archiving functionalities.

15. Simulcasting​

Simulcasting is a great way to reach a larger audience. It allows you to broadcast your live stream on multiple platforms at the same time. For example, you can simulcast your live stream on Facebook Live, YouTube Live, and Twitch simultaneously. This gives viewers more options for how they want to watch your stream—and it also helps increase the reach of your church!

16. No-code Platform Development​

When building your online church streaming platform, you know what you need and how. So, your streaming service should also give you the ability to build it while bypassing the technical know-how. Some video streaming platforms extend a WYSIWYG (What You See Is What You Get) platform builder that helps you create powerful experiences without writing a single line of code! It is a highly desirable feature.

Now that we've gone over some of the key factors to consider when choosing a platform for your live streams, let's take a look at how to actually set it up.

How to Setup Live Stream for Church?​

"But how shall they preach unless they are sent?"

- Romans 10:15

Finally, it’s time to set up your live stream! Here are the broader aspects that you will need to cover.

1. Equipment Procurement

2. Lighting

3. Camera Placement

4. Audio Setup

5. Software Selection

6. Onboarding a Streaming Service

8. Scheduling and Promoting Your Live Stream

9. Rehearsing Your Live Stream

10. Going Live!

Let’s cover them one by one.

1. Equipment Procurement:​

The first thing you need to do is procure the necessary equipment for live streaming. This includes:

i. Cameras (at least one)

ii. Microphones (at least one)

iii. Lighting system

iv. Tripod

v. Computer with a high-speed internet

vi. Video encoder (preferable)

i. Cameras​

You will need at least one camera to live stream your church service. If you have the budget, it is recommended that you get two cameras so that you can switch between shots during the service (e.g., a wide shot of the entire sanctuary and a close-up of the preacher). There are four cameras that you can consider for your live stream.

a. Smartphone Cameras or Webcams: Yes, you can use the camera on your smartphone or a webcam connected to your computer or laptop. But the quality of the video will not be as good as using a dedicated camera. So, if you have the budget, go for a dedicated camera.

b. DSLR Cameras: A digital single-lens reflex (DSLR) camera is a great option if you want to live stream in HD. The video quality is fantastic, and you can even use DSLR cameras for other purposes such as taking photographs during the service.

c. PTZ Cameras: A pan-tilt-zoom (PTZ) cameras (or regular CCTV cameras) are great if you want to have more control over your shots during the live stream. PTZ cameras come with a remote control that lets you pan, tilt, and zoom the camera from afar. This way, you can focus on other aspects of the live stream without having to worry about the camera shot. You can also use PTZ cameras to switch focus between the preacher and the congregation during the service.

d. Camcorders: A camcorder is the best choice as your primary camera since its video quality is top of the line. Camcorders also come with features such as image stabilization. If you have the budget, go for a camcorder that records in 1080p or 4K.

ii. Microphones​

The audio quality of your live stream is just as important as the quality of your video. After all, people want to hear what’s being said during the service. That’s why you need to get a good microphone (multiple microphones, in fact) for your live stream. You can use your standard microphone as long as it can be used as an audio source. Other options include:

a. Lavalier Microphones: A lavalier or “lapel mic” is a small microphone that can be clipped onto your clothing. It’s great if you want to have a hands-free experience while preaching or giving announcements during the service. Just clip it on and forget about it! Plus, lapel mics are very affordable.

b. Shotgun Microphones: A shotgun microphone is a long and narrow microphone that can be handheld or mounted on top of your camera. They are highly directional and help reduce noise from other directions. You can use them to capture audio of the choir or an instrument being played at the back of the sanctuary.

c. USB Microphones: USB microphones are plug-and-play devices that can be connected directly to your computer or laptop. They’re very easy to use and are great for simple setups. However, they don’t offer as much flexibility as other types of microphones since they need to be close to the source of the sound (such as your mouth).

For congregation mics, you can use standard microphones. If you want to mic an entire section of the audience, then consider using wired microphones.

iii. Lighting system​

Lighting is important as it helps improve the video quality of your live stream. A well-lit church sanctuary will look more inviting and welcoming. There are two types of lighting that you can use for your church live stream: natural light and artificial light. Though natural light is good, it is not always reliable (e.g., cloudy days) or consistent (e.g., nighttime, different seasons, etc.). That’s why artificial lighting is recommended as your primary source of light. It also gives you the ability to make your sermons look more immersive.

Some artificial lights that you should consider include:

a. Focus lights: Focus lights are great for highlighting a specific area of the sanctuary, such as the pulpit. They help improve the video quality by making the subject (e.g., preacher) stand out from the background.

b. Ambient lights: Ambient lights are general-purpose lights that help evenly light up the entire church sanctuary. It helps reduce shadows and makes the live stream look more professional.

c. LED lights: LED lights are energy-efficient and long lasting, making them ideal for live streaming purposes. Plus, they don’t generate a lot of heat, so you won’t have to worry about them affecting your audio quality.

d. Ring lights: Ring lights are great for close-up shots as they help eliminate shadows around your face or object. They can be attached to your camcorder or placed optimally on a tripod.

iv. Tripod​

A shaky camera is a big no-no for live streams! A tripod is an essential piece of equipment as it helps keep your camera steady during the service. Plus, a tripod gives you the ability to take wide shots or close-ups without having to hold the camera in your hand. There are three types of tripods that you can use:

a. Tabletop tripods: Tabletop tripods are small and lightweight, making them ideal for small spaces. They can be easily placed on the podium or lectern without taking up too much space.

b. Floor-standing tripods: Floor-standing tripods are great for larger sanctuaries as they can be placed in the middle of the aisle. They’re also taller than tabletop tripods, so you can take shots from different angles (e.g., a high-angle shot of the preacher).

c. Camera dollies: Camera dollies are wheeled platforms that your camera can be mounted on. They’re great for getting smooth tracking shots during the live stream (e.g., following the choir as they sing down the aisle).

v. Computer with high-speed internet​

You will need a computer with a high-speed internet connection for live streaming purposes. A laptop is ideal as it’s easy to transport and set up. But if you have a desktop computer, that’s fine too! Just be sure that your computer meets the minimum system requirements for live streaming (such as processing power and memory).

vi. Video encoding hardware​

You will need to send an encoded video to your streaming platform. The good thing is that you can encode it using the software as well. There are plenty of free solutions available in the market (such as OBS Studio). What’s not so good about it is that encoding is a computation-intensive task. It is more likely to crunch your computing resources and freeze the system. If you’re working with multiple video streams, it is more likely to be so. So, get a dedicated hardware video encoder if possible.

2. Light Placements:​

"Then God said, 'Let there be light'; and there was light."

- Genesis 1:3

The placement of the lights is just as important as the type of lighting that you use. Here are some tips on where and how to place your lights:

i. Place your focus light(s) at the front of the church, aimed at the pulpit or stage.

ii. Place your ambient light(s) around the perimeter of the church, pointing inward. You must also keep ambient light behind the focus light, pointing toward the back of the church.

iii. Use LED lights sparingly as they can be quite harsh. Try placing them behind objects such as plants to create a softer effect.

iv. If using ring lights, mount them on top of your camera or tripod. Position them such that they’re facing you and not shining directly into your eyes. Also try to ensure that ring lights are not (prominently) visible in your other video frames.

v. Experiment with different lighting placements and angles to see what looks best on your live stream.

3. Camera Placements:​

The number of cameras that you use will depend on the size of your church sanctuary and budget. But as a general rule of thumb, we recommend using at least two cameras for your live stream. This way, you can switch between shots during the service (e.g., a wide shot of the entire sanctuary and a close-up of the preacher).

Here are some tips on where and how to place your cameras:

i. Place your primary camera at the front of the church facing towards the pulpit or stage. If possible, try to mount it on a tripod or dolly for stability.

ii. Place your secondary camera(s) around the perimeter of the church so that you can get different angles (e.g., high-angle shots, bird’s eye views, audience video frame, etc.). Again, use tripods wherever possible.

iii. If using PTZ cameras, position them in such a way that they cover as much area as possible without being too conspicuous.

iv. Use a telephoto lens for close-ups and a wide-angle lens for wider shots. You can also use zoom lenses if you want more flexibility with your framing. Just be sure that you don’t use digital zoom as it will degrade the video quality.

v. Cover the congregation with at least one camera. This way, you can switch to a shot of the congregation singing or praying during the service.

vi. Experiment with different camera placements and angles to see what looks best on your live stream depending on your church's layout.

4. Audio Setup:​

"Then the Spirit lifted me up, and I heard a great rumbling sound behind me, 'Blessed be the glory of the Lord in His place.'"

- Ezekiel 3:12

i. If using a standalone microphone, be sure to position it close to the source of the sound, i.e., the preacher.

ii. If using a shotgun microphone, mount it on top of your camera or tripod. Position it so that it’s pointing towards the subject.

iii. If using lavalier mics or wireless microphones, clip them onto your clothing or place them optimally around the church sanctuary. Be sure that they are within range of the receiver.

iv. Use windscreens or foam covers over your microphones to reduce unwanted noise (such as plosives or hard “p” and “b” sounds that can distort audio.)

v. Run a sound check before going live to ensure that everything is working properly. Adjust the levels accordingly so that they are not too low or too high.

5. Software Selection:​

Your software is going to be the heart of your setup. It will be receiving inputs from your various hardware devices and sending the signal to your live streaming service. We recommend using Open Broadcaster Software (OBS) as it’s free, open-source, and very versatile. Plus, there is a large online community that can help you with any issues that you may encounter.

If you’re looking for something more professional, then consider Wirecast or vMix. Both are paid software but offer a lot of features that OBS doesn’t have.

6. Onboarding a Streaming Service:​

Now that you have all the hardware and software set up, it’s time to choose a live streaming service. Here, Teyuto is a great option to consider. It is rated the category leader in Video Management by Gartner’s GetApp and comes equipped with several in-demand features including:

- Low-latency live streaming

- Cloud storage

- Live stream recording and archiving

- Simulcasting to multiple platforms such as YouTube, Facebook, Twitch, etc.

- Custom platform development with a drag-and-drop platform builder

- Push notifications and marketing emails

- In-video Q&As

- Live chat

- Member management

- Analytics & insights

- No commissions on donations and memberships, and more!

Here’s our quick and easy 7-step guide to starting your live stream with Teyuto.

7. Scheduling and Promoting Your Live Stream:​

Everything is set up. It’s time to start promoting your live stream! Here are some tips:

i. Schedule your live stream in advance and promote it through your church’s website, social media channels, and email list.

ii. Create a catchy graphic or video to help promote your live stream. Be sure to include the date, time, and link to where people can watch the live stream.

iii. Consider running a countdown timer on your website or social media channels leading up to the live stream. This will create a sense of urgency and encourage people to tune in.

iv. If you have a physical bulletin board at your church, be sure to post information about the live stream there as well. You can also include flyers in the bulletin or hand them out after service.

8. Rehearsing Your Live Stream:​

Now that everything is set up and you’ve promoted your live stream, it’s time for a dress rehearsal! This will help ensure that everything runs smoothly when you go live. Here are some tips:

i. Do a sound check before going live so that you can adjust the levels accordingly. This includes testing all of your microphones and making sure that they are working properly.

ii. Do a lighting check to ensure that your church sanctuary is well lit. Adjust the placement of your lights if necessary.

iii. Do a camera check to ensure that all of your cameras are properly positioned and focused. Test out different shots and angles to see what looks best.

iv. Familiarize yourself with the live streaming software so that you know how to operate it when you go live. This includes knowing how to start/stop the live stream, switch between cameras, and adjust the audio levels.

v. If possible, do a dress rehearsal with someone acting as the preacher or speaker. This way, you can test out all of the equipment and get a feel for how everything will run on the day of the live stream.

vi. Lastly, have all of your batteries completely charged up. Also, ensure you have spares on hand just in case.

9. Going Live!:​

"This is the day the Lord has made; let us rejoice and be glad in it."

- Psalm 118:24

You’ve done all the preparation, now it’s time to go live! Here are some final things to keep in mind:

i. Make sure that all of your equipment is working properly before going live. This includes doing a sound check and making sure that all of your cameras are properly positioned and focused.

ii. Have someone on standby to help with any technical issues that may arise during the live stream. This could be anything from fixing a loose microphone to restarting the live stream if it gets disconnected.

iii. Most importantly, relax and enjoy the process! There will be a lot of learning along the way.

Hope this detailed guide helped you. In case you have any questions, feel free to leave a comment below or contact Teyuto’s live streaming experts to guide you with everything.

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Adaptive bitrate streaming (ABS) is a technique for streaming media where the bitrate of the video stream is adjusted dynamically to match the available bandwidth. This can provide a better viewing experience to the user by eliminating buffering. The video quality will be higher when the available bandwidth is higher, and lower when the available bandwidth is lower.

But wait! A lot of heavyweight terms are being thrown around here. If all of this went above your head, don’t fret. After reading this blog, you’ll not only have a clear understanding of what adaptive bitrate streaming is, but you’ll also know why it came into being, how it works, and its benefits. We will cover all the nuances that arise in between.

A Brief History of Adaptive Bitrate Streaming (ABS)​

Before we dive into adaptive bitrate streaming, it’s important to understand why it was created in the first place. Adaptive bitrate streaming came about as a solution to a problem plaguing the internet since its inception: video buffering.

If you’ve ever watched a video on YouTube, chances are you’ve experienced it firsthand. Buffering is when the video pauses for a moment to load more data before continuing to play. This usually happens when there is not enough "bandwidth" to stream the video at the current "bitrate".

Now, what is bandwidth? And what is bitrate? Simply put, bandwidth is the amount of data that can be transferred between two network nodes (your device and the internet) in a given time period (usually measured in bits per second). You can think of bandwidth as a pipe carrying the video data from the internet to your device. The wider the pipe, the more data it can carry, and the smoother the video playback. Similarly, the rate of this flow is the bitrate (or "bit rate").

In the Beginning, there was Progressive Download​

In the early days of the internet, there was no such thing as adaptive bitrate streaming. There was no buffering even – at least, in the sense that we know it. A video had to be downloaded completely before it could be played.

For perspective, the average bandwidth in 1994 was 28.8 kbps. It would have taken at least 92 hours to download a 720p (or 1.2 GB) movie. Why at least? Because if the download paused or stopped midway (or had a major packet loss; a common internet occurrence), you’d have to start all over again. It barely comes as a surprise then that Netflix started as a DVD rental service!

In 1995, Macromedia released its Shockwave Player for Netscape Navigator. This was the first media player that could stream videos on a web browser. Browser-based streaming meant that users could start watching videos without separately downloading them. But latencies were prevalent due to wide-ranging reasons. This made industry players look for other options, and progressive download was precisely what they needed. Though it’s not clear when progressive download was first implemented, one of its early implementations includes Apple’s Fast Start in QuickTime player in 1999.

Progressive download allowed for smoother playback. It was widely adopted and proprietary solutions started emerging around it. However, a couple of problems still persisted.

Progressive Download: The Good and The Bad​

Progressive download made it possible to render video frames as they arrived. As a result, playback could begin without downloading the entire video, which solved the problem of long wait times. On slow networks, users could start playback, pause it, and let it load fully to enjoy a high-quality viewing experience. As long as there was enough data to play the video without any pauses, a dip in bandwidth wouldn’t affect the quality.

But progressive download had its set of challenges. A major challenge was that it consumed a lot of bandwidth. It would download the entire video even if the majority of the video remains unwatched. Moreover, progressive download couldn’t do much about sudden changes in bandwidth, packet loss, or even device specifications. These factors would cause playback issues such as buffering, stuttering, and pausing. Lastly, if the video is streamed in a particular bitrate, you couldn't switch to another bitrate and expect the video to begin where you left off.

How do you line all of these ducks and hit them with one stone? The industry’s answer was Adaptive Bitrate Streaming.

Adaptive Bitrate Streaming (ABR) to the Rescue​

Adaptive Bitrate Streaming was a game-changer! It paved the way for the smooth-streaming world of videos that we live in today. To understand how adaptive bitrate streaming works, it’s important to know about two key concepts: manifest files and encoders.

Manifest Files: A Playlist for Your Video Streams​

A manifest file is a text file that contains information about all the video streams (or variants) that are part of an adaptive bitrate stream. It also includes other metadata such as resolution, codec, language, frame rate, etc., along with timestamps indicating when each segment should be played back. In short, a manifest file acts like a playlist for your video streams. Here's an example of what one might look like:

As you can see, each variant is represented by a media file with a certain bitrate. The EXT-X-STREAM-INF tag contains information about that stream, such as the bandwidth and codecs used. You’ll also notice the "#EXTM3U" tag at the beginning of the file. This is known as an M3U8 playlist and is a popular format for manifest files. It’s worth noting that M3U8 files use UTF-8 character encoding, which supports international characters.

Encoding: Transcoding Video for Adaptive Bitrate Streaming​

If a manifest file is the playlist, encoders are the instruments that create the music (or in this case, video streams). Encoders take a source video and encode it into one or more output streams at different bitrates and resolutions – usually ranging from 144p to 1080p. These encoded video files are then segmented into small chunks of two to eight seconds each and stored on a web server from where they can be fetched as needed by the clients.

It’s important to note that each variant will have a different bitrate, but they will all use the same codec. This is because different codecs aren’t cross-compatible. Like you can't open a soda bottle using a wine opener, you can’t use the H.264 codec for one variant segment, and VP9 (another popular codec) for another subsegment.

How Does Adaptive Bitrate Streaming Work?​

Now that we know what manifest files and encoders are, let’s see how adaptive bitrate streaming works. We’ll use an example to make things clearer. Let's say you're watching a video on your phone over LTE with an average bandwidth of 10Mbps. You start playing a 1080p video encoded at 5Mbps using the H.264 codec. The player then fetches the corresponding manifest file from the server, which might look something like this:

As you can see, there are three variants of the video – each encoded at a different bitrate but using the same codec (H.264). The player then downloads and plays the first segment from the variant that best matches its current bandwidth conditions (in this case, 5Mbps). It will continue to do so for all subsequent segments until it detects a change in network conditions or the user switches to a different resolution.

For instance, if your phone moves into an area with lower LTE coverage, say 3G with an average bandwidth of 2Mbps, the player will automatically switch to fetching segments from one of the lower bitrate variants to prevent buffering issues. Similarly, if you manually switch to 720p or 480p resolution from within the player interface, it will start fetching segments from those variants instead. If you move back into an area with better LTE coverage, it will automatically switch back to fetching segments from a higher bitrate variant.

Adaptive Bitrate Streaming Protocols​

There are two popular protocols used for adaptive bitrate streaming: HTTP Live Streaming (HLS) and Dynamic Adaptive Streaming over HTTP (DASH). While HLS is more widely adopted, DASH is gaining popularity due to it being an open-source international standard. Let’s take a look at each of them in detail.

HTTP Live Streaming (HLS)​

HLS was developed by Apple as a part of its QuickTime X application for Mac OS X Snow Leopard back in 2009. It has since been adopted by many other companies such as Google, HP, and Microsoft to name a few. The protocol uses regular web servers instead of streaming servers like Wowza, Teyuto, or Adobe Media Server, which are essential for other streaming protocols such as RTMP or RTSP. Note that adding such servers can boost performance significantly. However, if you want to skip them, setting up an HLS stream becomes – any standard web server and CDN will do the trick for you!

The biggest advantage of using HLS is that it works across all major platforms including iOS, Android, Windows Phone, tvOS, macOS, Microsoft Silverlight, and so on. Apple also maintains HLS’ hegemony by not supporting other major streaming protocols on Apple devices. However, HLS uses the popular MPEG-2 Transport Stream (M2TS) container format, which is well supported by most media players.

MPEG-DASH​

DASH is an adaptive bitrate streaming protocol developed by the Motion Picture Experts Group (MPEG) and standardized under ISO/IEC 23009. It uses the same container format as HLS – M2TS – but with a different file structure. This makes it difficult for some media players to support both protocols. But there are workarounds for this, such as using DASH-compatible players or installing relevant plugins.

DASH was designed to work on multiple devices and networks by using a common manifest file format known as MPD (Media Presentation Description). This allows clients to dynamically adapt the bitrate of the video based on network conditions and device capabilities. It also supports online content protection using encryption schemes such as MPEG Common Encryption (CENC).

You can contact Teyuto’s experts to better understand the functionality you need based on your unique use case. It will help you make an informed decision on whether or not you need DASH compatibility for your digital video mix.

Different Adaptive Bitrate Streaming algorithms​

There are several ABS algorithms used today as each player has its own criteria to determine which bitrate to stream next. However, all of them mostly have two major features, i.e., bitrate and buffer occupation. Some ABS algorithm examples include:

1. Buffer Occupancy-based Lyapunov Algorithm (BOLA):​

The main idea of BOLA is to use the current buffer occupation to predict future playback smoothness. The bitrate is then selected to minimize a cost function which is the weighted sum of a smoothness term and a penalty term. We must note here that, unlike other algorithms, BOLA typically does not predict the network bandwidth. Rather, it uses the current buffer occupation as a proxy to decide which bitrate to stream next.

2. Greedy Dual Size Frequency Algorithm (GDSF):​

GDSF is a rate adaptation algorithm that uses both the current buffer occupation and the recent history of network bandwidth to decide which bitrate to stream next. The main idea is to keep the buffer occupation at a certain target level while maximizing the recent average network bandwidth.

3. Machine Learning based Algorithms:​

There are several machine learning-based algorithms proposed in the literature for ABS. These algorithms learn a model from the data (network bandwidth, buffer occupation, etc.) and use this model to predict future playback smoothness. Based on this prediction, the bitrate is automatically selected to ensure a smooth playback with high Quality of Experience (QoE).

The Benefits of Adaptive Bitrate Streaming (ABS)​

There are several benefits of adaptive bitrate streaming, both for users and content providers:

For Users:​

1. Low Buffering​

One of the biggest advantages of adaptive bitrate streaming is that it eliminates buffering by and large. This leads to a much smoother viewing experience for the user, especially on mobile devices, as their internet speeds can vary drastically.

2. Better Quality Video​

Another benefit is that users always get to watch the best quality video their internet connection can handle. So, even if they are on a slow connection, they won’t have to settle for a lower-quality video throughout. ABS will automatically adjust the bitrate whenever there’s room for it.

3. Lower Data Usage​

Since adaptive bitrate streaming only streams the necessary amount of data based on available bandwidth, it can lead to significant savings in data usage.

For Content Providers:​

1. Increased Engagement and Retention​

Because ABS provides a better viewing experience overall, it can lead to increased engagement and retention from viewers. This is especially true for live streaming, where ABS can be a major differentiator that prevents playback delays.

2. Reduced Infrastructure Costs​

Since adaptive bitrate streaming only streams the amount of data necessary, it can lead to reduced infrastructure costs for content providers. They get to cut their spending on edge servers and can accommodate peak traffic periods more easily.

3. Better Quality Control​

With adaptive bitrate streaming, content providers have more control over the quality of their video streams. This allows them to strike a balance between quality and file size, which can also lead to significant savings in storage and bandwidth costs.

4. Greater Reach​

ABS allows content providers to reach a wider audience by making their videos accessible even on low bandwidth connections. A video player can select an appropriate stream based on the prevailing network conditions.

So, there you have it! Adaptive bitrate streaming is a great way to improve your video streaming quality, without having to worry about buffering or interruptions. With it, you can ensure that you're always on top of your game.

To learn more about adaptive bitrate streaming and its optimal implementation based on your use case, get in touch with Teyuto’s experts today.

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"Exorcist."

This was the name of the secret project that would soon revolutionize the internet. The year is 2002. A team of engineers at Macromedia, later acquired by Adobe, are hard at work on a new streaming protocol. RTMP, or Real-Time Messaging Protocol, is what they call it. And, it is soon going to be an integral part of the digital video ecosystem.

For the uninitiated, Adobe's Macromedia Flash Player was once a must-have to watch videos online. If you didn't have it, you couldn't watch over 90% of the digital videos. It was that simple! This was because RTMP was a proprietary technology exclusively used in the flash player.

But this hegemony was only until HTML5 came along and started making the flash player obsolete. RTMP, however, persisted.

In a nutshell, RTMP is a protocol that allows for high-quality, low-latency streaming of audio and video data over the internet. It was designed specifically for Flash Player to stream online videos.

• RTMP is a TCP-based protocol, which means it uses a constant connection between the client and server. This allows for real-time streaming of data with no interruptions.
• RTMP also supports multiplexing, so multiple streams can be sent over a single connection. This is useful for scenarios like live events where there are several cameras or microphones in use.
• RTMP is a very versatile protocol and can be used for a variety of applications beyond just streaming video. For example, it can also be used for audio conferencing and file transfer.

History of RTMP: How RTMP became popular?​

RTMP was developed to solve a perennial problem the internet was struggling with during its early days. It was the delivery of high-quality, low-latency video streams.

Back then, there were a few platforms like Newgrounds that distributed video content online. But very little video streaming existed digitally. And, it meant waiting for 24 to 48 hours to download a 1-minute video file and then watching it on your PC.

The challenges of streaming video and audio were formidable, especially with low bandwidth and poor latency. Even Netflix was distributing DVDs physically.

In case you're unfamiliar, a video is a set of "moving pictures". The video, as we know it, is this set of moving pictures coupled with a soundtrack (audio file). During the early internet days, transmitting a single image was challenging due to multiple reasons. Sending a playable video and audio stream together was a different ballgame altogether.

That's where RTMP came in. It delivered a smooth, high-quality video and audio stream with minimal latency. For the first time, people could actually watch VHS-level video quality on the internet. Nevertheless, RTMP was still a proprietary protocol used in Adobe Flash Player. That’s how the player became the de-facto standard for watching online videos. However, its days were numbered.

Concerns started getting raised about Flash Player’s security, reliability, and performance by the late-2000. In 2010, Steve Jobs famously wrote an open letter called "Thoughts on Flash". It mentioned how Flash Player was not suitable for smartphones. A debate raged soon after, which marked the beginning of the end of Flash Player.

In 2011, Adobe made RTMP open source while still keeping its encrypted version proprietary. HTML5 launched in 2014 and eliminated the need for Flash plugins. By 2016, major browsers, including Google Chrome, blocked Flash by default and gave preference to HTML5 instead.

Ultimately, in 2017, Adobe announced it would stop maintaining Flash Player. This effectively pulled the plug on the player and, with it, on RTMP... well, almost!

So, Is RTMP dead?​

No, it isn’t. Even though Flash Player has now been phased out by Adobe and RTMP is mostly deprecated for general use, the protocol continues to live on.

RTMP has been adopted as a standard by many popular streaming platforms like YouTube Live, Facebook Live, etc. Even though the Flash Player is now gone, platforms also need RTMP due to legacy reasons or to tap some of the protocol’s wide-ranging advantages.

But why are leading industry names using a deprecated protocol? Doesn’t it go against the general logic?

The answer is "no" again. This is because they either don’t use RTMP or use it for first-mile delivery (more on this in the next section). For instance, streaming platforms like YouTube Live and Facebook Live use RTMP for ingestion (or receiving a video stream). Platforms may also be using a variant of the protocol called RTMPS, an encrypted RTMP that uses TLS/SSL for security. The 'S' in RTMPS stands for 'Secure'.

Alternatives to RTMP​

RTMPS isn't the only streaming protocol worth mentioning. There are several other strong contenders given the use cases.

But before we begin, we must note that people tend to compare first-mile (ingest) protocols (such as RTMP and SRT) with last-mile (delivery) protocols (such as HLS or DASH). This isn’t the right comparison to make. It’s like comparing a fuel tank of a vehicle to its tailpipe. Both have different purposes. Both do what they’re designed to do. And, you need both to get the job done.

We should compare first-mile protocols like RTMP with other first-mile protocols such as SRT, WebRTC, or even proprietary protocols, and last-mile protocols with other last-mile protocols.

That being said, here are some first-mile alternatives to RTMP streaming:

1. Secure Reliable Transport (SRT)​

Secure Reliable Transport is an open source protocol developed by Haivision that aims to deliver low-latency video over the internet. We can use SRT for both live and on-demand content. It offers several features such as encryption, error correction, and adaptive bitrate streaming. The main advantage of SRT is its low latency (around 1 second) which makes it ideal for live events where every second counts. However, SRT is relatively new and doesn’t have adequate encoder and media server support as of now.

2. Web Real-Time Communications (WebRTC)​

Web Real-Time Communication is a browser-based protocol that allows for real-time audio and video communication with no plugins or extra software. WebRTC is supported by most modern browsers including Chrome, Firefox, Safari, and Edge. The main advantage of using WebRTC is that it’s built into the browser so there’s no need to install anything else. Another benefit is that since it’s peer-to-peer, there’s usually no need for a server in the middle which reduces costs. However, it doesn’t offer some of the same features as RTMP such as security and access control (DRM). It also brings up challenges in terms of scalability.

3. Reliable Internet Stream Transport (RIST)​

Reliable Internet Stream Transport is a new open source protocol developed by the Video Services Forum. It’s designed to provide low latency streaming with added features such as security and error correction. RIST is still in development so it’s not widely used yet. But once it’s finalized, it could be a strong contender for RTMP replacement given its feature set and open source nature. Right now, it is not fair to compare RIST with RTMP. It is more comparable with SRT.

4. Real-Time Streaming Protocol (RTSP)​

Real-Time Streaming Protocol is a network control protocol that’s been around for quite some time. It’s most commonly used for IP cameras but can also be used for streaming video from a media server. It’s also an ingest-only protocol. RTSP offers several features such as authentication, encryption, and access control. The main advantage of using RTSP is that it’s well supported by most IP camera manufacturers. However, it doesn’t have wide adoption outside the surveillance market so finding encoders and media servers that support RTSP can be difficult.

Now, coming back to RTMP, it's safe to say that the protocol isn’t dead and is far from being so in the near future. While it might not be as widely used as it once was, RTMP continues to power some of the most popular live-streaming platforms and applications today.

Let’s understand why.

Advantages of RTMP​

1. Involves Lower Overheads​

RTMP leverages chunking, which breaks large messages into smaller ones at the higher-level protocol. These small messages have a compressed representation of information in their chunk headers, which reduces the overhead significantly.

2. Offers Low Latency​

Since RTMP uses a constant connection between the client and server, it's able to offer low latency streaming with minimal interruptions. The latency of RTMP is below 5 seconds.

3. Is Widespread and Adequately Supported​

RTMP has been around for a long time and is one of the most widely used streaming protocols. This has resulted in wider support from encoders, media servers, and other streaming-related software and hardware.

4. Allows for Multiplexing​

RTMP allows multiple streams to be sent over a single connection. This is useful in cases where there are multiple cameras or microphones in use (like live events). The protocol can send different formats of audio (MP3, AAC, etc.), video (FLV, MP4, etc), and text into one cohesive package.

5. Adaptability​

RTMP is a very versatile protocol. It can be used for live streaming, video on demand (VOD), real-time messaging, and more. The protocol further allows the user to skip or rewind sections or join a live stream midway.

6. Access Control​

RTMP also supports access control, which allows you to restrict who can view your live stream. This is useful if you only want certain people to have access to your stream. You can also use RTMP to create simple DRM solutions.

7. Scalability​

RTMP is a very scalable protocol. This aspect becomes important if you’re planning on streaming to a large number of viewers.

Disadvantages of RTMP​

1. HTTP Incompatibility​

RTMP is incompatible with HTTP. You will need to build an RTMP Server or use a CDN for an RTMP stream.

2. Is Not Supported by All Browsers​

Hardly any browser supports proper RTMP. In such cases, they run into playback and compatibility issues. This can limit its usefulness for streaming purposes.

3. Bandwidth Issues​

RTMP streaming can also get crippled by bandwidth-related challenges. This leads to a sub-optimal user experience. It also has some low-bandwidth vulnerabilities.

4. Legacy Protocol​

RTMP is now considered outdated and is maintained because of legacy purposes. This support may dwindle with time.

These were some disadvantages of RTMP. Although the protocol may phase out later, it isn’t happening soon. Even so, RTMP might continue to exist in some form or the other.

So, where is the middle ground?​

While innovative protocols such as HLS and DASH solve the major challenges in streaming high-quality and secure videos, they’re not the best way forward for encoding. HLS- and DASH-compatible encoders have high latency (up to 45 seconds) for live streams. So, the middle ground, as it turns out to be, comes across as RTMP ingestion.

RTMP ingest is a process that's used for encoding videos using the RTMP technology and then delivering it to an online video platform like Teyuto. Here, by creating an RTMP Server, the online video platform takes in the RTMP video feed and transmuxes it into the HLS format for optimum playback and streaming experience. This is the best approach and gives you the best of both worlds.

To sum it up...​

RTMP is a legacy protocol that's used for streaming audio and video data over the internet. Even though it's been deprecated for general use, the protocol continues to live on owing to its many advantages including lower overheads and sub-5-second latency.

RTMP has its unique advantages and disadvantages. If you have to decide to go with RTMP or not, give preference to protocols like HLS and DASH instead. They’re popular and internet standard for a reason. But, at the end of the day, the choice is yours to make. Choose wisely!

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