Integrating DRM for Video Content Protection​

In today's ever-changing digital landscape, protecting digital content is crucial. Digital rights management (DRM) is crucial for safeguarding content, ensuring it remains accessible solely to authorized users. This blog post delves into DRM complexities, covering its integration into video players and strategies to optimize content security.

Digital rights management (DRM) is crucial for protecting digital content, ensuring that valuable media assets are safeguarded from unauthorized access in the digital landscape. By delving into the realm of DRM, you can discover its importance in maintaining the integrity and security of digital content. This system not only protects the rights of authors and producers, but also ensures that consumers can enjoy content legally and safely.

Nevertheless, piracy has been a pervasive issue for more than a decade, impacting all types of online media. Here are some 2023 online piracy statistics to illustrate the scope:

• Pirated video material gets over 230 billion views a year.
• More than 80% of global online piracy can be attributed to illegal streaming services.
• Digital video piracy is costing the US economy between $29.2 and $71 billion each year.
• 126.7 billion viewings worth of US-produced TV episodes are pirated every year.
• 70,000 jobs a year are lost in the United States due to music piracy.
• Annual global revenue losses from digital piracy are between $40 and $97.1 billion in the movie industry.
• Illegal downloading of copyrighted materials takes up 24% of the global bandwidth.

The Purpose of DRM: Protecting Digital Content​

At the heart of DRM is the fundamental principle of safeguarding digital content from piracy and unauthorized distribution. DRM acts as a shield that protects the intellectual property rights of content creators, allowing them to control how their content is accessed and consumed.

Why DRM is Necessary:

• Control Over Access: By implementing DRM, content owners can dictate the terms of access, ensuring that only authorized users with valid licenses can decrypt and view the content.
• Protection Against Piracy: This level of control is essential in today's digital age, where content piracy poses a significant threat to the revenue and sustainability of content creators.

An Example: HBO's Battle Against "Game of Thrones" Piracy​

One of the most significant examples of the importance of DRM concerns the hit television series "Game of Thrones" produced by HBO. "Game of Thrones" has been one of the most pirated series of all time, with episodes often leaked online before their official release. This widespread piracy posed a significant threat to HBO's revenue and viewer experience.

To combat this problem, HBO implemented advanced DRM solutions during the series' final seasons. The network used advanced encryption and user authentication technologies to ensure that only authorized viewers could access new episodes. Furthermore, they have implemented additional security measures such as digital watermarking to track any illegal copies that may be circulating online.

These measures have had a notable impact. Although piracy has not been completely eliminated, unauthorized distribution of episodes has been significantly reduced. Viewers had to wait for the official release of the episodes, thus increasing legal viewership and HBO subscriptions.

This example clearly demonstrates how effectively implementing DRM can protect digital content, safeguard revenue, and improve the overall user experience.

Explanation of DRM's primary goal of hiding decryption keys​

One of the main goals of DRM is to hide the decryption keys needed to unlock encrypted content. This approach ensures that only those with the necessary permissions can access the content, adding an extra layer of security. By hiding keys from unauthorized users, DRM prevents malicious entities from intercepting and misusing keys.

Through sophisticated encryption algorithms and secure key management practices, DRM systems prevent unauthorized individuals from circumventing access controls and illegally distributing copyrighted material. This process not only protects the confidentiality and integrity of digital content, but also the intellectual property rights of the creators. The result is greater security against piracy and unauthorized duplication, essential to preserving the economic and creative value of digital content in today's digital age.

Importance of DRM licenses in ensuring safe access to content​

DRM licenses play a critical role in regulating how digital content is consumed and distributed. These licenses contain vital information regarding the permissions granted to users, such as the duration of access, the number of devices allowed, and any usage restrictions imposed by the content owner.

By obtaining a valid DRM license, users can unlock encrypted content and enjoy a secure viewing experience while adhering to the terms set by the content provider. These licenses act as digital keys that grant access to protected content, ensuring that intellectual property rights are respected and enforced.

In conclusion, DRM serves as a cornerstone in the field of digital content protection, offering a robust framework for safeguarding valuable media assets. By understanding the complexities of DRM, content creators can strengthen their content against piracy and unauthorized distribution, preserving the integrity and value of their intellectual property.

Integration of DRM in Video Players​

In the context of digital content distribution, the integration of Digital Rights Management (DRM) into players plays a fundamental role in ensuring content security and access control. This section delves into the intricate process of incorporating DRM into various platforms, shedding light on the steps involved, the role of DRM engines in generating license requests, and the importance of protecting access to content via DRM licenses.

Crucial Steps in Integrating DRM into Video Players​

Integrating DRM into a player includes a series of crucial steps aimed at safeguarding digital content. Here's how the process happens:

1. Acknowledgment of Secure Content: The player recognizes the content as protected and initiates a request for the DRM license needed to access the encrypted content.
2. Generation of the License Request: The player's built-in DRM engine generates a license request. This request contains cryptographic information and metadata necessary to authenticate and authorize the user.
3. Sending to DRM Server: The license request is then sent to the DRM server for processing. The server verifies the authenticity of the request and the user's credentials, and determines whether to grant or deny access based on the terms of the license.
4. Acquisition of the License: Once approved by the DRM server, the license is generated and sent to the DRM engine in the player. The license contains the decryption keys necessary to unlock protected content.
5. Decryption and Reproduction: With the valid license acquired, the DRM engine proceeds to decrypt the content in real time during playback. This process ensures that only authorized users can access and enjoy protected content.

This workflow ensures that digital content is protected from unauthorized access, thus preserving the intellectual property rights of creators and distributors. The effective integration of DRM into players not only guarantees content security, but also a fluid and protected user experience, which is fundamental in the digital age to combat piracy and protect investments in digital productions.

Examples of DRM in Practice​

Digital Rights Management (DRM) is a crucial technology in the modern digital landscape, designed to protect the intellectual property of creators and publishers. By controlling how digital content is accessed, copied, and distributed, DRM helps mitigate piracy and unauthorized use. Here are some real-world examples of how DRM is implemented across various industries:

• Streaming Services

Streaming platforms like Netflix, Hulu, and Disney+ rely heavily on DRM to protect their vast libraries of movies and TV shows. These services use encryption to ensure that content can only be viewed by authorized users. For instance, Widevine and PlayReady are two popular DRM systems that encrypt video streams and prevent unauthorized copying or distribution. Without these protections, the rampant sharing of subscription credentials and unauthorized downloads would severely impact revenue and content licensing agreements.

• E-Books and Digital Publishing

The publishing industry employs DRM to safeguard e-books and other digital publications. Amazon’s Kindle, Apple Books, and Google Play Books are prominent examples of platforms using DRM to control access to purchased content. These systems prevent users from making unlimited copies of e-books and restrict the ability to transfer files to unauthorized devices. By doing so, they protect authors and publishers from losing revenue to digital piracy, ensuring that the creation of high-quality content remains viable.

• Music and Audio Content

Music streaming services like Spotify, Apple Music, and Tidal use DRM to protect their music catalogs. DRM ensures that users can stream and download songs for offline listening while preventing the extraction and sharing of those files. This protection is crucial for maintaining the integrity of the subscription model, where artists and rights holders receive compensation based on streams and downloads. Similarly, audiobooks on platforms like Audible use DRM to control how audio files are accessed and shared.

• Video Games

The gaming industry is another sector where DRM plays a pivotal role. Platforms like Steam, Origin, and the Epic Games Store use DRM to prevent unauthorized copying and distribution of games. Technologies such as Denuvo provide an extra layer of protection by making it difficult for hackers to crack the game’s code. While controversial among gamers due to potential performance impacts, DRM in gaming helps protect the substantial investments developers and publishers make in creating and marketing games.

• Software Applications

DRM is also widely used in software applications to prevent unauthorized use and distribution. Microsoft Office, Adobe Creative Cloud, and various other professional software suites use product keys and online activation systems to ensure that only legitimate, licensed users can access the software. These measures prevent piracy and ensure that companies receive fair compensation for their products, which in turn funds further development and support.

• Digital Media Rentals

Digital rentals, such as movie rentals on platforms like Amazon Prime Video or Google Play Movies, utilize DRM to control how long a user can access a rented piece of content. DRM enforces rental periods by disabling access to the content after a specified time, ensuring that users can’t keep or distribute rented media indefinitely. This model allows consumers to enjoy temporary access to content without needing to purchase it outright.

These examples highlight the diverse applications of DRM across various digital industries. While DRM technology continues to evolve in response to new piracy threats and consumer demands, its underlying goal remains the same: protecting the rights of content creators and enabling sustainable digital ecosystems.
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Understanding the Different DRM Engines​

In the field of digital content protection, it is essential to understand the intricacies of the various Digital Rights Management (DRM) engines, each of which offers unique features and security measures to safeguard digital assets.
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Main DRM Engines and Their Features​

1. Widevine:

• Main features: Widevine is known for its flexibility and ability to adapt to a wide range of platforms and devices. Uses strong encryption standards to protect digital content during distribution and playback.
• Applications: It is often chosen by content providers who want a versatile and reliable DRM solution to reach diverse audiences across various devices.

2. PlayReady:

• Main features: Developed by Microsoft, PlayReady stands out for its seamless integration with Windows platforms and streaming services. It uses advanced digital rights management technologies, offering a high level of security and control.
• Applications: It is widely adopted by content providers operating on Microsoft platforms, ensuring robust protection and effective digital rights management.

3. FairPlay:

• Main features: Designed by Apple, FairPlay stands out for its seamless integration with Apple devices and services. It uses a sophisticated approach to DRM that ensures content compatibility and security across multiple Apple platforms.
• Applications: It is preferred by content providers who want to provide a safe and seamless viewing experience to users of Apple devices, such as iPhone, iPad, and Apple TV.

DRM engines such as Widevine, PlayReady and FairPlay play a crucial role in protecting digital content. Using advanced encryption algorithms and key management methods, these engines allow content providers to define and enforce stringent access controls. This ensures that only authorized users with valid licenses can access and consume protected content, thus preserving intellectual property rights and mitigating the risk of piracy and unauthorized distribution.
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DRM System for an OTT Platform: Challenges and Solutions​

Independently managing a DRM system for an Over-The-Top (OTT) platform involves a number of complex challenges, which require specialized skills and significant resources:

1. Technical Complexity: Implementing and managing a DRM system requires a deep understanding of cryptographic technologies and cybersecurity best practices. This includes the ability to integrate DRM with your existing OTT platform and ensure it is configured correctly to protect content from unauthorized access.
2. Regulatory Compliance: In the global context of OTT platforms, it is essential to comply with international and local regulations on personal data protection and copyright. DRM license management must comply with applicable laws to avoid legal sanctions and protect the integrity of the digital content distributed.
3. Interoperability and Compatibility: Ensuring that your DRM system is interoperable with a wide range of devices and platforms is crucial to reaching diverse audiences and improving user experience. This involves rigorous testing and frequent updates to maintain compatibility with technological developments and new device versions.
4. Content Security: Protecting digital content from piracy and unauthorized duplication is a top priority. A robust DRM system must be able to prevent digital rights infringement, using advanced encryption and key management technologies to ensure that only authorized users can access content.

Optimizing Playback Start Times with DRM​

As part of Digital Rights Management (DRM), optimizing playback start times is critical to ensuring an uninterrupted viewing experience. By using effective optimization techniques, content providers can improve the efficiency of content delivery while maintaining high levels of security.

Techniques for Optimizing Playback Start Times​

1. Pre-Loading Decryption Keys: An effective strategy is to pre-load decryption keys onto authorized users' devices before they start watching content. This reduces the waiting time during the playback start process.
2. License Caching: Using a license caching system can significantly improve DRM server response times. Previously obtained licenses can be temporarily stored on the user's device to allow instant decryption during subsequent playback.
3. Encryption Optimization: Use efficient and optimized encryption algorithms to reduce the computational load when decrypting content. Faster and less intensive algorithms can help improve decryption latency.
4. Geographic Distribution of DRM Servers: Placing DRM servers strategically in different geographic regions can improve overall system latency, reducing response times for users in different areas of the world.
5. Continuous Monitoring and Optimization: Implement real-time monitoring systems to identify and resolve any inefficiencies in the content decryption and distribution process. Continuous optimization is essential to maintain high performance standards.

Implementing these strategies not only improves the end-user experience, enabling smooth, uninterrupted playback, but also optimizes the use of network resources and DRM servers. By maintaining high levels of security, content providers can meet user expectations while effectively protecting their intellectual property rights.

DRM Solutions​

In the video industry, Digital Rights Management (DRM) is essential for protecting content from unauthorized access and distribution. Several DRM providers offer robust solutions tailored to the unique needs of content creators, distributors, and OTT platforms.

Here are some notable DRM solutions:

• Teyuto

Teyuto offers an integrated DRM solution that addresses these challenges, providing a seamless and efficient way to protect your digital content.
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• Adobe Primetime DRM

Offers comprehensive security for video content across multiple platforms and devices.
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• EZDRM

A flexible and efficient DRM service that supports multiple DRM standards, including Widevine, PlayReady, and FairPlay, making it an ideal solution for cross-platform content protection.
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Teyuto: Simplifying DRM for OTT Platforms​

Teyuto offers an integrated DRM solution that addresses these challenges, providing a seamless and efficient way to protect your digital content. Here’s how Teyuto simplifies DRM management for OTT platforms:

1. Integrated Solution: Teyuto's DRM is built into their platform, eliminating the need for complex integrations and ensuring that your content is protected from the moment it is uploaded.
2. Technical Expertise: Teyuto’s team handles the technical aspects of DRM, including encryption and key management, freeing you from the need to develop in-house expertise in these areas.
3. Regulatory Compliance: Teyuto ensures that their DRM solution complies with international and local regulations, helping you avoid legal issues and ensuring your content remains protected.
4. Device Compatibility: Teyuto’s DRM is designed to work seamlessly across a wide range of devices and platforms, ensuring that your audience can access your content without any compatibility issues.
5. Enhanced Security: With advanced encryption techniques and robust key management, Teyuto’s DRM solution provides top-tier content security, ensuring that only authorized users can access your media.

Managing a DRM system on your own comes with many challenges that need a lot of technical knowledge and resources. Teyuto makes it easier by offering an all-in-one, reliable, and safe DRM solution. This lets you concentrate on creating top-notch content for your viewers.

With Teyuto handling the intricacies of DRM management, you can be sure that your digital content stays secure, available, and follows all necessary rules and laws.

For more information, contact our sales team today to see how Teyuto can streamline your DRM needs and help protect your valuable content.

Over the past decade, the growth of OTT (Over-The-Top) platforms has been nothing short of remarkable. OTT has emerged as one of the major players in the media and entertainment industry, revolutionizing the way content is consumed. With its immense benefits and potential for success, entrepreneurs and media companies are increasingly venturing into the realm of OTT by launching their own platforms.

However, embarking on the journey of developing and launching an OTT platform is no easy task. It involves meticulous attention to detail and consideration of various factors. From technical aspects such as streaming capabilities and content delivery infrastructure to user experiences that ensure seamless navigation and personalized recommendations, every element plays a crucial role in the success of an OTT platform.

In this blog post, we aim to provide you with a comprehensive understanding of the key considerations before you embark on the journey of developing your own OTT platform. We will delve into nine crucial aspects that encompass technical, user experience and monetization, equipping you with the knowledge and insights necessary for a successful OTT platform launch.

OTT Technology is Complex:​

First and foremost, it's important to understand that OTT (Over-The-Top) technology is a multifaceted and intricate domain. When venturing into this realm, you'll need a team of specialists encompassing various areas of expertise, including video streaming, software development, and OTT architecture. These skilled professionals are instrumental in ensuring the successful launch and operation of your platform.

Additionally, there are several other crucial considerations to take into account. Encryption is vital to protect the integrity and security of your content, safeguarding it from unauthorized access. Region-specific content availability is another significant aspect that needs careful attention, as tailoring your offerings to specific geographical regions can enhance user engagement and satisfaction. Lastly, implementing efficient and seamless payment systems is essential to facilitate monetization and provide a seamless user experience.

By considering these aspects and assembling a team of experts, you can navigate the complexities of OTT technology and establish a thriving platform.

Challenges in Creating an OTT Platform:​

Creating an OTT platform comes with its own set of challenges that one needs to consider for smooth operations and an optimal user experience. Here are some key challenges:

• Development Cost: The development cost of an OTT (Over-The-Top) platform can be quite expensive, as it involves various aspects such as software development, content acquisition, infrastructure setup, and ongoing maintenance. The average cost of developing an OTT platform can vary widely depending on various factors, including the quality and quantity of content, technical features, security measures, and regulatory compliance. However, a rough estimate puts the initial development cost between $50,000 and $1,000,000. This cost can increase with ongoing maintenance, content acquisition, and feature upgrades to improve the user experience.
• Content Acquisition: Securing high-quality content is a critical challenge. Negotiating content rights with producers can be a complex process with legal intricacies.
• Scalability: Designing a platform to handle a surge in viewer numbers without impacting the quality of streaming can be difficult.
• User Experience: Creating a seamless, intuitive, and engaging user interface is pivotal but challenging. The platform should be easy to navigate, visually appealing, and optimized for various devices.
• Monetization: Determining the most suitable revenue model (subscriptions, ads, or pay-per-view) can be challenging. The chosen model should align with your target audience's preferences.
• Security: Implementing robust security measures to protect sensitive user data and content from piracy can be a daunting task.
• Regulatory Compliance: Adhering to different regulations in different regions, such as GDPR in Europe, can pose a significant challenge.

To overcome these challenges and create a successful OTT platform, you need to collaborate with experts in different fields such as content production, security, design, etc. This will enable you to create a platform that meets the expectations of viewers while also being profitable.

Understanding these challenges can help in strategizing a plan to overcome them and in successfully launching and managing an OTT platform.

Timeline outlining the primary phases of developing​

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Here is a brief timeline outlining the primary phases of developing an OTT platform.

• Day 1-30: Discovery Phase

This involves requirement gathering, market research, identifying the target audience, and defining the unique value proposition of the platform.

• Day 31-60: Design Phase

At this stage, the platform's user interface and user experience are outlined. This includes creating wireframes, prototypes, and the overall design language of the platform

• Day 61-120: Front-End Development

During this phase, the visual elements of the OTT platform that users interact with are developed. It involves translating the design wireframes and prototypes into actual code. The main focus is on creating an intuitive and user-friendly interface that provides a seamless user experience.

• Day 61-150: Back-End Development

Here, the server-side operations are developed. This includes setting up servers, databases and ensuring they can effectively communicate with the front-end. Features such as user account management, content management, and payment integrations are developed during this phase.

• Day 151-180: Testing and Bug Fixing

Several methods of testing are implemented to ensure the platform is free from bugs and errors. Functional testing checks whether the platform works as intended, while usability testing assesses the user-friendliness of the interface. Performance testing evaluates the platform's response times, reliability, resource usage, and scalability under different loads and conditions.

• Day 181-220: Bug Fixing

Any issues identified during the testing phase are addressed in this period. The development team works on rectifying the bugs and enhancing functionality based on the feedback from the testing team.

• Day 220-240: Deployment

The final product is deployed to a live environment where end-users can access and use the platform. This process involves preparing the hosting environment, setting up the database, and launching the app on different platforms (such as web, Android, iOS, etc.).

• Day 151-240: Content Acquisition Phase

Here, the focus is on sourcing and securing high-quality content for the platform. This involves negotiating rights with producers and ensuring a diverse content library.

• Day 241-270: User Acceptance Testing (UAT)

Here, a small group of end-users test the platform to ensure it meets their expectations and the defined set of requirements from the discovery phase. This phase is critical to receive the green signal for the product's launch.

• Day 271-280: Launch Preparation

This phase includes final check-ups, staff training, and marketing activities to prepare for the platform's launch.

• Day 281: Platform Launch

The platform goes live on this day and is available for users to access and enjoy.

• Day 281 onwards: Ongoing Maintenance and Upgrades

Post-launch, the focus shifts to maintaining the platform, resolving any issues, updating content, and implementing feature upgrades based on user feedback and market trends.

Regardless of your status in the business world, whether a seasoned entrepreneur commanding a skilled development team or a fledgling startup grappling with limited resources, the outlined steps and timelines are inevitable.
The process ensures the development of a successful, user-friendly platform. Ensuring bugs are identified and rectified, deploying the platform, conducting User Acceptance Testing (UAT), and preparing for the launch are all key stages that require careful planning and execution. Moreover, post-launch, the focus should shift to ongoing maintenance and upgrades to keep up with user feedback and market trends. This comprehensive process aims to deliver a robust platform that meets end-user expectations and business objectives.

The advantage of using a white-label OTT solution like Teyuto.
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Teyuto is more than just an online streaming service. It’s a fully integrated OTT platform designed to provide you with everything you need to run a successful streaming business. From content management and analytics to monetization and security, we have it all covered.

Leveraging the use of an established platform like Teyuto can dramatically expedite the development of your OTT platform, potentially reducing the timeline by as much as 240 days. This substantial time-saving not only hasten the launch of your service, but it also allows for a more targeted focus on critical aspects such as content acquisition and quality assurance testing with your end users. Instead of collectively managing every single development stage, you can center your efforts on fine-tuning your content offerings and ensuring an exceptional user experience right from the launch. The use of Teyuto essentially streamlines the process, directing your resources effectively and efficiently toward areas that can truly differentiate your platform in the competitive OTT space.

Why is it important not to waste time in developing your OTT platform?

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The OTT (Over-The-Top) industry is experiencing rapid growth and is expected to expand exponentially in the years to come. It is crucial to approach this platform with a long-term vision, taking into consideration the evolving landscape and emerging trends. By adopting a forward-thinking mindset, you can ensure that your OTT platform is well-positioned to embrace potential growth and capitalize on new industry opportunities that may arise. Keeping an eye on the future allows you to stay ahead of the curve and adapt your strategies accordingly, leading to long-term success in the dynamic world of OTT.

The OTT market is characterized by its dynamic nature and rapid pace of innovation. Staying abreast and competitive amidst the big players of the industry can present a myriad of challenges, especially when it comes to keeping your OTT platform updated and captivating. This is precisely where a ready-made solution like Teyuto comes in handy. Teyuto equips you with the ability to navigate the complexities of developing and maintaining web platforms, mobile apps, and smart TV integrations. It eliminates the hurdles associated with the technical aspects, freeing you to focus on content curation and delivering a stellar user experience. With Teyuto, you're not just keeping up, but potentially staying ahead in the ever-evolving OTT landscape.

Moreover, Teyuto saves you the costs associated with traditional development processes. By using an agile platform-building approach, it cuts out the need for costly third-party vendors or additional personnel and drastically reduces time-to-launch. This can be especially advantageous for those with limited budgets who are looking to get their OTT service off the ground quickly and cost-effectively. With the development of 5G technology and faster internet speeds, there is a greater potential for OTT streaming platforms to deliver even higher-quality content. This makes it essential for businesses to stay up-to-date with the latest technological solutions in order to remain competitive and relevant in the industry.

With Teyuto, no vendor lock-in.​

With Teyuto, you experience no vendor lock-in. Unlike many other OTT service providers, we believe in the freedom of choice when it comes to technology. This means you are not bound to use our technology indefinitely. If you wish, you can continue to use only the video technology or OTT builder via API and create your own front end.
We aim to provide you with options, not restrictions.
Plus, if at any point you decide to migrate to a different service, we ensure a hassle-free transition. Our commitment is to your success, not to trapping you in our technology.

The success of OTT relies on content metrics.​

Data and analytics are the key to understanding how viewers engage with your OTT content. With Teyuto, you have access to a suite of metrics that help you track user engagement and identify opportunities for improvement. Our dashboard shows data on user consumption by device type, location, time spent viewing various channels, content preferences and more. This way, you can make informed decisions that drive the success of your OTT platform.

In the media and entertainment industry, where content is the reigning king, this principle holds particularly true for the OTT (over-the-top) platforms as well. To ensure long-term success and sustainable growth, it is crucial to have not just any content, but high-quality content that not only meets the metrics but also captivates and resonates with the audience on a deeper level. Failure to do so may result in stagnant viewership, falling short of the expected growth trajectory.

Several critical factors come into play when it comes to delivering exceptional content on your platform. Firstly, the type of content offered is of paramount importance. It should be diverse, appealing to a wide range of interests and preferences, catering to the varied tastes of your audience. Additionally, keeping content fresh and updated regularly is equally vital. This helps in sustaining the interest and engagement of the viewers, ensuring they keep coming back for more.

OTT Should be Unique and Add Value:​

Before you embark on launching your own OTT platform, it is crucial to carefully consider what sets your platform apart from others. Take the time to identify the unique features, functionalities, or content that will make your platform stand out in the crowded market. Additionally, it is important to ensure that the value your platform provides is crystal clear to potential users. By offering something that your competitors don't, you can create a truly exceptional OTT platform that not only captures the attention of viewers but also delivers an unparalleled experience. Remember, success in the OTT industry lies in providing a distinctive and captivating platform that keeps users coming back for more.

An excellent example of a niche OTT platform is CuriosityStream. This platform caters specifically to viewers with a keen interest in documentaries and non-fiction programming. With a vast library of over 2,000 science, history, technology, nature, society, and lifestyle documentaries, CuriosityStream delivers high-quality content that satisfies the curious minds of its audience. The platform's unique selling proposition lies in its exclusive content focus, offering a specialized viewing experience that stands out among generalist OTT platforms. By carving out a unique niche in the OTT space, CuriosityStream effectively caters to a specific audience segment, thereby setting itself apart in the crowded OTT landscape.

Marketing and Promotion: Creating Buzz for Your OTT Launch:​

Whether you launch big or small, it is crucial to start with a well-crafted marketing plan. You want to create a buzz around your over-the-top (OTT) launch, capturing people's attention and igniting their excitement. One effective strategy is to leverage the power of social media platforms, such as Facebook, Instagram, and Twitter, to reach a wide audience and generate interest. Additionally, consider utilizing press releases to announce your launch and attract media attention. Collaborating with influential figures in your industry can also be a strategic move to amplify your message and expand your reach. Lastly, don't underestimate the power of email campaigns in engaging your target audience and nurturing their interest in your OTT launch. By combining these various marketing tactics, you can maximize the impact of your launch and ensure a successful introduction of your product or service to the market.

Conclusion:​

Now that you have a solid understanding of the essential steps to successfully launch an OTT platform, it's crucial to keep in mind that the technical and regulatory landscape is an ever-evolving one. As you embark on this exciting journey, armed with the knowledge shared in this blog, you have laid a strong foundation for your OTT platform. But the key to long-term success lies in your ability to think ahead, anticipate industry trends, and adapt accordingly.

In addition to building a robust technical infrastructure, it's vital to foster and nurture a vibrant community around your platform. Engage with your users, listen to their feedback, and continuously enhance their overall experience. Providing value to your users should be at the forefront of your strategy - whether it's through exclusive content, personalized recommendations, or seamless user interfaces.

As you embark on this thrilling OTT adventure, remember that success is not just about launching the platform, but about creating a sustainable and thriving ecosystem. With dedication, innovation, and a customer-centric approach, the sky is the limit for your OTT platform.
Good luck, and may your journey be filled with excitement and success!

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In the year 2023, live streaming will continue to grow in significance, surpassing its current importance. Live Streaming has proven to be an extraordinary method of connecting with your audience and engaging them in real time. It offers a level of authenticity and personal touch that fosters trust-building with your audience. However, with the multitude of live streaming apps saturating the market, choosing the best one for your business can be a daunting task. That's why, in this comprehensive blog post, we aim to guide you through the top 5 live streaming apps in 2023. We will delve into their standout features, exploring what sets them apart from the competition, and ultimately helping you make an informed decision for your livestreaming endeavors.

Who should use Live Streaming Software?​

Any business or individual who wants to engage with their audience in real time should consider using live streaming software. Live streaming can be especially useful for organizations that want to:

• Host webinars or workshops, providing a platform to share knowledge, expertise, and insights with a wide audience.
• Stream live events, allowing people from around the world to participate virtually and experience the event as if they were there in person.
• Create Q&A sessions, giving the audience an opportunity to interact, ask questions, and receive immediate responses.
• Host meetings or conferences, enabling remote collaboration and communication among team members or participants located in different geographical locations.
• Have interviews with special guests, providing a platform to conduct live interviews and conversations with experts, influencers, or thought leaders.
• Promote events or product launches, leveraging the power of live streaming to generate buzz, excitement, and anticipation among the target audience.
• Broadcast sports events or concerts, allow fans to enjoy the thrill and excitement of live sports or music performances from the comfort of their homes.

By utilizing live streaming software, businesses and individuals can leverage the benefits of real-time engagement, foster meaningful connections with their audience, and create memorable experiences that transcend physical boundaries.

Key Features You Should Look For in a Live-Streaming Application​

Before selecting a live-streaming app, you should consider the following key features:

• Multi-Bit Rate Streaming: This allows you to stream videos in multiple qualities, ensuring that more viewers have access to your video content, regardless of their internet connection.
• HTML5 Video Player: An HTML5 video player is an essential feature to enable a smooth and efficient streaming experience for your viewers.
• Chat and Interaction Features: Interacting with your viewers in real time is crucial to building a connection with them. Features like chat rooms, polls, reactions, and live Q&A sessions make it possible.
• Customization Options: The ability to customize your live streaming layout with your personalized branding elements like logos and background designs can help strengthen brand recognition.
• Multicasting and Multi-Platform Streaming: This feature enables you to stream content to various platforms simultaneously, including YouTube, Facebook, Instagram, etc.
• Analytics and Viewer Statistics: It’s essential to know how your video content is performing and what your audience is interested in. Analytics tools like tracking viewer statistics and audience engagement metrics can help you assess your content performance and help you improve your strategy.
• Stability and Reliability: The best live streaming apps have stable and reliable servers that ensure smooth streaming and minimal connection problems to provide a better experience for the viewer.

Top 7 Live-Streaming Apps​

1. Prism Live Studio​

Prism Live Studio is an exceptional app that offers a wide range of advanced features, making it the perfect choice for broadcasters who want to take their live streams to the next level. Whether you're using an Android or iOS device, this versatile app provides you with powerful tools to edit, enhance, and add captivating effects to your livestream, ensuring a truly engaging and immersive experience for your audience. With Prism Live Studio, you can effortlessly elevate the quality and creativity of your broadcasts, leaving a lasting impression on your viewers.

Pros and Cons of Using Prism Live Studio​

Pros​

1. Versatility: The Prism Live Studio is adaptable to both Android and iOS devices, allowing for a wide user base.
2. Advanced features: With a variety of editing tools and captivating effects at your disposal, you can enhance the quality of your live streams, making them more engaging and immersive.
3. Customization: The app allows for personalization of the live stream layout, hence strengthening brand recognition.

Cons​

1. Learning Curve: The range of advanced features may pose a challenge for beginners who might need time to fully understand and utilize these tools effectively.
2. Internet Dependence: Like many live-streaming apps, Prism Live Studio is heavily dependent on a stable internet connection for smooth streaming. Connection problems could potentially disrupt the viewer experience.
3. Potential Costs: While the app does offer a generous range of tools for free, accessing some of its premium features may require in-app purchases.

Overall, Prism Live Studio is an excellent tool for streamers who are looking to take their live broadcasts to the next level. With its array of features and customization options, you can easily create a professional-grade experience that will leave your viewers captivated. Whether you're just starting out or have years of streaming under your belt, this app will help you reach.

2. StreamYard​

StreamYard is an exceptional streaming platform that provides a wide array of customization options, allowing you to tailor your live streams to perfection. With its seamless multi-platform capabilities, you can effortlessly reach your audience across various channels. One of its standout features is the remarkable ability to swiftly invite and incorporate guests into your live streams, enhancing the interactive experience for both you and your viewers.

Pros and Cons of Using StreamYard​

Pros​

1. Ease of Use: The app is intuitively designed, making it simple to use even for beginners who are just getting started with live streaming.
2. Advanced Customization Tools: With an array of personalization options at your disposal, you can easily level up your live streams and make them stand out.
3. Multi-Platform Accessibility: StreamYard gives you the flexibility to stream on multiple platforms simultaneously, such as YouTube, Facebook Live, Twitch and more.

Cons​

1. Technical Issues: The app requires a reliable internet connection for smooth streaming, so any technical issues could potentially disrupt the viewer experience.
2. Costs: While the app offers a generous range of features for free, some users may find that additional in-app purchases are necessary to access certain premium tools.
3. Interface Clutter: StreamYard's interface can be a bit overwhelming at times, particularly when dealing with multiple guests or customizing your streams.
4. Limited Branding Tools: While the platform provides basic branding tools, some users may find themselves wanting access to more advanced customization features.

Live Streaming via StreamYard gives you the power to create engaging and interactive live streams that make an impression on your viewers. Whether you're a streaming novice or a broadcast expert, StreamYard's easy-to-use interface, integrated tools and multi-platform capabilities can help you take your live streams to the next level.

However, it's important to note that technical issues or a lack of advanced customization features could limit the quality of your stream and potentially disrupt the user experience. Additionally, while the app offers plenty of free features, some users may find that additional in-app purchases are necessary to unlock the full potential of StreamYard.

3. StreamLabs​

StreamLabs is a popular app that offers a range of customization and interaction options. It’s perfect for gaming and offers features like on-screen alerts, leaderboards, and customized themes.

Pros:

1. Flexible Integrations: StreamLabs allows for seamless integration with streaming platforms like YouTube, Twitch, and Facebook.
2. Interactivity Options: With features like polls, Q&As, and donation tools, streamers can significantly increase engagement with their audiences.
3. Auto Hosting: The auto hosting feature eliminates the need to manually share and promote content.

Cons:

1. Platform Limitations: StreamLabs is primarily designed for Windows, leaving out users of other operating systems. Additionally, the app does not support streaming on mobile devices.
2. Complexity: Although StreamLabs offers plenty of customization options, these can be difficult to understand or set up for beginners.

Overall, StreamLabs is an excellent choice for streamers and gamers who want to take their streaming experience up a notch. With plenty of features and a user-friendly interface, it’s sure to be a hit with viewers. With comprehensive support for multiple platforms and devices available, you can make the most out of your live-streaming sessions.

4. Restream​

Restream is a popular platform for streaming to multiple platforms simultaneously. With the ability to stream to up to 30 different platforms, you can maximize your reach and increase viewership.

Pros:

1. Easy Setup: Restream offers an easy setup process that allows users to get started in no time.
2. Multi-Platform Support: Streamers can access all of the major streaming platforms like Twitch, YouTube, and Facebook in one place.
3. Analytics: The platform offers detailed analytics for each stream session so users can track performance and make improvements accordingly.

Cons:

1. Costs: To use the full features of Restream, you need to upgrade to a paid plan which can be expensive for some streamers.
2. Platform Limitations: Restream only supports streaming on Windows and Mac devices, leaving out users of other operating systems.

Overall, Restream is an excellent option for serious livestreamers who want to reach a larger audience. With the ability to stream to multiple platforms and comprehensive analytics, you can track your progress and make adjustments as needed.

5. Wirecast​

Wirecast is a powerful live-streaming platform that offers a wide range of features. From streaming to multiple platforms to custom branding and detailed analytics, it’s sure to be the perfect choice for professional streamers.

Pros:

1. High-Quality Streams: With support for up to 1080p resolution, users can expect top-notch quality on their livestreams.
2. Customization Options: Users can add custom branding and intros to their streams as well as overlay graphics and animations.
3. Analytics & Reporting: Detailed analytics and reporting allow users to track their performance and make improvements accordingly.

Cons:

1. Costs: Wirecast requires a monthly subscription, which can be expensive for some streamers.
2. Platform Limitations: The platform only supports streaming on Windows and Mac devices leaving out other operating systems.

Overall, Wirecast is an excellent choice for serious live streamers who want to reach a larger audience. With its comprehensive feature set and customizable options, you can ensure your stream looks just the way you want it to.

6. XSplit​

XSplit is another powerful tool for live streaming that has everything a serious streamer could need. From broadcasting on multiple platforms to custom branding and detailed analytics, you’re sure to find success with this platform.

Pros:

1. High-Quality Streams: XSplit supports streaming to 1080p resolution, ensuring your stream looks its best.
2. Customization Options: With a range of customization options, you can make sure your stream stands out and leaves a lasting impression on viewers.
3. Analytics & Reporting: Detailed analytics and reporting tools allow streamers to track their performances and make improvements accordingly.

Cons:

1. Costs: XSplit also requires a monthly subscription, which can be pricey for some streamers.
2. Platform Limitations: This platform only supports streaming on Windows devices, making it inaccessible to those on other operating systems.

Overall, XSplit is a great choice for serious streamers who want to take their streams to the next level. With its robust set of features and customizable options, it’s sure to help you build an audience and make your mark in the streaming world.

7. OBS Studio​

OBS Studio has quickly become one of the most popular choices for live streaming due to its ease of use and affordability. With a wide range of features, it’s an excellent choice for casual streamers looking to reach a large audience without having to break the bank.

Pros:

1. Ease of Use: OBS Studio is incredibly easy to set up and use, even for those who are new to live streaming.
2. Affordable: It’s also completely free, making it accessible to almost anyone with an internet connection.
3. Multi-Platform Support: OBS Studio supports streaming on multiple platforms, including Twitch, YouTube and Facebook Live.

Cons:

1. Limited Customization Options: Streamers looking for more customization options may find that OBS Studio falls short.
2. No Analytics & Reporting: Unlike XSplit, OBS Studio does not offer any analytics or reporting features, making it difficult to track performance. However you will be able to observe analytics through Teyuto.

Overall, OBS Studio is a great choice for streamers looking to get started without having to invest in pricey equipment and software. With its ease of use and affordability, it’s sure to help you reach your streaming goals.

Which is the Best Live-Streaming App?​

The best live-streaming app is subjective and depends on individual needs and preferences. Some apps focus more on gaming, while others specialize in events and conferences. However, with all the apps mentioned in this post, you will have an extensive selection of features to choose from.

In conclusion, based on the analysis presented above, OBS Studio stands out as the top pick for the best live-streaming application. Its user-friendly interface, affordability, and multi-platform support make it an ideal choice for beginners and experienced streamers alike. However, it's important to remember that the "best" choice can vary depending on individual needs, so one should consider personal preferences and requirements before deciding on a suitable live-streaming platform.

How to Monetize Content in Live Streaming?​

Live Streaming can offer a revenue stream by monetizing it in various ways, including:

Paywall​

Implementing a paywall is one effective strategy to monetize live-streamed content. This method involves providing your streaming content for a fee. This could be a one-time payment for a single stream or a subscription-based model that offers viewers regular access to all your live and on-demand content. It's crucial to ensure that the content behind the paywall delivers significant value to warrant the cost, such as exclusive footage, in-depth tutorials, or private sessions. This monetization strategy can generate a steady revenue stream, especially for content creators with a loyal and engaged audience base.

Sponsorships and affiliate programs​

Sponsorships and affiliate programs offer lucrative opportunities for monetization through the promotion of products and collaboration with brands and companies.

Selling Merchandise​

One effective way to generate revenue is by offering and selling your exclusive merchandise to your loyal followers. By creating unique and high-quality products that resonate with your brand, you can not only provide your fans with a tangible way to show their support but also create a deeper connection with them. From limited edition apparel to personalized accessories, the possibilities are endless in terms of the merchandise you can offer, allowing you to not only monetize your following but also strengthen your brand presence in the market.

Donations​

During your live stream, you have the opportunity to engage with your viewers and inspire them to support your cause or business by making donations. By sharing compelling stories, demonstrating the impact of their contributions, and expressing your gratitude, you can create a meaningful connection and encourage viewers to contribute to the success of your venture.

Ready to Livestream on Teyuto​

If you are looking to venture into live streaming, look no further than Teyuto. Teyuto is an all-in-one platform that offers live streaming, video hosting, analytics and OTT platforms on all the devices your users love, as well as a complete API set to manage your entire video infrastructure. The platform provides all the necessary tools you would need for a successful live-streaming event. Get started with Teyuto today, whether you're a business owner, content creator, or individual.

How to Livestream on Teyuto: A Step-by-Step Guide​

1. Create an Account: If you don't already have a Teyuto account, click here and create one. Provide the necessary information and complete the registration process.

2. Schedule Your Livestream: In your dashboard, section "Videos", find the 'New video' button and select "Live Streaming". Click on it, and you will be directed to the scheduling page. Fill in the relevant details, such as the title of your livestream, the date and time, and a description. You can also set whether the stream is public or private.
   Please follow the comprehensive guide on how to live stream on Teyuto using OBS or StreamYard, carefully following each step for a seamless experience.
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3. Ensure that your camera and microphone are working correctly. Additionally, check your internet connection to ensure a smooth streaming experience.
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4. Start Streaming: When it's time for your event, go back to your dashboard and click on the 'Start Streaming' button. You can engage with your audience through the chat feature on the side of your stream.
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5. End Your Stream: Once you're done with the live event, simply click on the 'End Stream' button. Your live stream will be saved on your channel for your followers to watch later.

Remember, successful live streaming is not just about the technical aspects. Engage with your viewers, provide valuable content, and most importantly, have fun!

Conclusion​

In conclusion, live streaming is becoming increasingly important and offers numerous opportunities for businesses and content creators to connect with their audiences. With the many live-streaming apps available in 2023, you now have the necessary tools to find the best one that meets your specific needs. Choosing one of the top 7 live-streaming apps we've highlighted here could enhance your livestream experience and set you apart in the ever-growing digital landscape.

In an era where high-quality streaming is more important than ever, Teyuto stands out for its ability to deliver smooth, high-definition video streaming experiences. Its intuitive interface, robust feature set, and compatibility with multiple platforms make it a valuable addition to any live streaming toolkit. Embracing tools like Teyuto can empower you to create engaging content and build stronger connections with your audience in the digital world.

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Ever wondered how to use a video to increase sales? Nowadays, most people have watched or participated in live-streaming sessions, especially as video streaming has become a dominant marketing strategy for businesses and individuals. And, they’ve got a name for it. It’s called “Live Commerce.”

According to Coresight Research, global live commerce sales will reach $171 billion USD in 2023.

Brands, both big and small, are testing a new online sales tool - cloud video streaming. This format became intensely popular during the pandemic and hasn’t lost its sheen ever since. It allows the brand not only to increase profits but also to make the audience more loyal. But how should you go about it? Let’s get into the tiny details.

Strategies To Boost Online Sales in Live Streaming​

Here are some practical ways to put live commerce into practice. Let's go!

1. Know your Audience​

When you look for a tutorial on the internet, what do you prefer: text or video content? 25% of people, when searching on Google, click on the videos on the first page to learn more quickly.

This is a fundamental point for any marketing and sales strategy you are planning. Therefore, we put it as the first step.

But when we talk about boosting sales in live streaming, knowing your audience goes beyond knowing whether they are in the habit of buying online or not. It is necessary to understand the content consumption patterns, times when your audience usually buys, and which types of influencers it most identifies with, among other factors.

To get a sense of what the best video streaming strategy will be for your audience, answer the questions below accurately:

1. What are your audience's favorite video consumption platforms?
2. On what devices do they prefer to watch video content?
3. What are the most consumed video formats?
4. How willing is your audience to watch videos?
5. How will your audience benefit from your videos?

Read Also: Full-Funnel Content Strategy For Video Marketing

Defining your buyer persona, that is, the profile of your ideal customer, is important to fine-tune your entire marketing and sales strategy. By knowing who you want to reach and how these people behave, work, content, and language used in your actions become much more assertive.

The best tools to evaluate buyers’ persona are:

Google Analytics​

Google Analytics is one of the best tools to track the performance of your website. You can track visitors' location, the average spent time, and content preference.

Facebook Pixel​

Facebook Pixel helps you to monitor user activity, including pages they visit, which products they view, and whether they make a purchase. You can also use the Facebook Pixel to monitor the performance of Facebook ads which will ultimately help you in evaluating your marketing campaigns.

Google News Initiative​

Although GNI is a journalist training and funding tool, it can help you in finding the accurate and most reliable latest information about any product or service in a specific country.

2. Search for influencers​

Live streaming channels are like a unique form of entertainment. Thus, relevant content and a dose of charisma are essential to reach good levels of engagement. Here, searching for a relevant influencer can make all the difference.

But calm down! When we use the word influencer, we are not exclusively referring to that person with millions of followers. Taking into account your audience and segment, a micro or even a nano-influencer can make a lot of sense for the strategy.

The important thing, in these cases, is to choose a type of influencer that is connected to your buyer persona's habits and values.

3. Plan Promotions​

To attract more people, take advantage of the broadcast to offer discounts, promotions, and special conditions for those who are watching live and make the purchase right there.

The use of mental triggers, such as urgency and scarcity, is already a well-known and important sales technique for retail. In the case of live-streaming, they can make even more sense and positively impact your conversion rate.

4. Prepare an Engaging Script​

A famous American writer; Harvey Diamond says, “If you don't know what you want to accomplish with your presentation, neither will your audience.” Having a script ready doesn't hurt anyone, right?

Therefore, an essential step before doing live streaming is to structure an assertive script, listing:

• Major Products/Services
• Main Features
• Pain Points of Audience to Interact

This step will give you more organization and peace of mind if something unforeseen happens.

5. Measuring and Analyzing Results​

Alright, we already know the importance and some benefits of measuring the results. But what are the most important elements to start doing this work?

In order to measure video streaming results, there are some essential points:

• Define the most important metrics
• Calculate conversion rates between steps
• Identify the company's objectives
• Knowing the tools to put the strategies into practice
• Generate the reports to make the correct analyses

The data will tell you about the habits and interests of the audience. Analytics will tell you which content resonates with the audience and which strategy was not very successful.

Data-driven decision-making is the best way to unlock the full potential of your advertising and business.

Key Marketing Metrics​

There are several metrics that will help to deepen your analysis. In video marketing, some of the most used are:

• Number of visitors

In marketing analytics, the number of visitors means measuring the total number of unique people who visit a particular website or app over time. It helps individuals and companies track the reach of their marketing campaigns.

• Number of leads

In marketing metrics, leads are referred to the number of buyers/subscribers who have shown interest in your product or service. Website forms, landing pages, and email signup forms obtain this data.

• MQL

MQL stands for "Marketing Qualified Lead". It's a lead that has a higher chance of becoming a customer than other leads. MQLs are usually qualified based on things like interest in the product or service, and how big their business is.

• SAL

SAL stands for Sales Accepted Lead. It is a Marketing Qualified Lead that has a good sales indication lead from your sales team. In marketing strategies, we choose SALs based on their budget, decision-making capability, and their potential to buy your product/ service.

• ROI

ROI means return on Investment. It determines the profit generated by investment in particular marketing campaigns. ROI is further divided into four most common metrics including:

1. Cost per Lead
2. Cost Per Acquisition
3. Return on Ad Spend
4. Customer Lifetime Value

Metrics and conversion rates can already show a way to measure your results. But to know which ones are most relevant to your operation, you also need to define what the core objectives of the business are.

• Where does the company hope to go?
• With current efforts, what can we expect from the results?

Also read: 5 Steps to Sell Video Online: A Tutorial for Beginners

All efforts generated in marketing and sales will be measured according to these objectives and goals. These answers will indicate what are the priorities in customer acquisition.

Find Sponsors​

You can promote videos using affiliate links or sponsors. Sponsorship is common in podcasts, radio shows, and other types of content. Why not try this strategy live as well?

For example, Lewis House, like many other podcasters and content creators, mentions his sponsors at the beginning and end of each episode. Viewers are loyal to this because they know that this is how the person whose opinion they listen to earns his money. Your audience probably won't mind either.

Remember that you must name your affiliate links and other sponsored content. Tell your audience that you want to take a moment to talk about your sponsors.

Choosing the Right Video Streaming Platform​

One of the first things businesses need to do when starting live streaming is to invest in the right technology. It also includes investments in live-streaming platforms like Teyuto where you can enjoy low-latency live streaming, live chat and on-screen CTAs along with a free package to start your personal live-streaming channel. In addition, companies must also ensure that they have the necessary equipment such as cameras, microphones, and video editing software.

Businesses can use live streaming to connect with customers, foster relationships, and increase sales. Teyuto is a leading video distribution platform that provides a vast array of features and benefits that can aid the success of businesses of any size.

Here are prominent features of Teyuto that will help you to scale up your business:

Video Analytics:​

Teyuto helps its users to track the performance of their content. For instance, it generates detailed reports which include several powerful features including:

• Detailed reports on daily sessions
• Top-performing videos
• Traffic sources
• Audience demographics
• Revenue reports
• Geo-Blocking

Monetization Models:​

Teyuto provides a variety of monetization options that can be utilized to generate revenue from live streams. These monetization models consist of subscriptions, Hybrid, and advertising.

Wider Reach:​

Teyuto can assist businesses in reaching a global audience of prospective clients. Businesses can live stream to any device, in any country, and in any language using Teyuto.

Reliable & Scalable:​

Teyuto is a scalable live-streaming platform that can manage even the most demanding events. This means you can be confident that your live streams will run smoothly, even if you have a large audience.

Conclusion​

Live streaming sales are an effective tool to increase revenue for a business if done properly. By identifying the right customers, and carefully preparing and conducting professional sales live streams, businesses will attract many potential customers and increase revenue significantly.

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The number of e-learners will cross 57 million by 2027. Similarly, the projected value of the online education industry will be $1 trillion by the end of 2032. These stats show the thriving demand for online courses which is also generating a significant space for educational institutions but also individual instructors who have a passion to share their knowledge beyond borders.

In this post, we are going to share a step-by-step guide to designing an online course (and earning money in the process.)

Also Read: How to sell courses like Udemy for (nearly) free?

The Significance of Well-Designed Online Courses​

It’s beyond doubt that online learning is appealing. However, ultimately, the success of an e-learning platform heavily relies on its design!

A well-designed online course can engage learners effectively, foster knowledge retention, and provides a seamless learning experience.

Therefore, understanding the key elements involved in designing an online course is crucial for course creators.

Fundamental Elements in Designing Course on A Video Hosting Platform​

Three key elements play a decisive role in making your course a success:

1. Student Evaluation
2. Learning Objectives
3. Your Course Structure

These elements work together to create a cohesive and long-lasting learning experience for the audience. In this comprehensive guide, we will look into each element and explore practical strategies for designing an online course that truly delivers results.

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Evaluate Your Students​

Assessing a student's learning capacity is the first step in making an excellent course. Before designing a course, it is essential to cater to individual needs because different students demonstrate different capabilities in several directions which also impact their capacity to gain and understand academic problems.

Set Learning Objectives​

Before developing the course content, it is important to organize a solid internal framework of content objectives, so students know prior to joining a full-time course what they will get at the end of the course duration.

You can prepare this framework by following the following points:

• Write down the skills students should acquire
• Breakdown content in weekly assessments
• Implement the right strategies to provide helpful content to students

Design Your Course Structure​

Designing the course structure involves the steps to organize topics and relevant material in a sequence. Always remember that topics should be aligned with the learning objectives. You can organize your course structure in the given steps:

1. Compile a list of topics of relevant areas
2. Narrow down your list
3. Select appropriate resources (e-books, PDF files)
4. Adopt a striking teaching style (theory to practical)
5. Short & long-term assessments

You must always think from the perspective of your learners. What skills will they need to proceed to the next level, say, in the next chapter or week? Is there an adequate mix of practical and theoretical knowledge? Is the course going too fast or too slow? Also, consider factors such as the availability of your students.

Some of them could be more involved in your e-learning course, while others may participate while having a full-time job. In such scenarios, each respective group may need a detour from the “average pace of learning”.

For instance, the ones more involved may need a couple of extra projects, exercises, study material, or something else to ensure a deeper understanding. The latter ones may need frequent primers or recaps of previous topics. The more you define such variables the better the learning experience of your students in general.

How to create high-quality content for cloud-video lessons?​

Define Your Subject​

First and foremost, identify a specific niche to sell your online course. If your one course is about building NFT art and another course is on spoken English, it will be hard for your audience to relate to you ‌(and, as a byproduct, your cross-selling opportunities will also be limited.)

Don’t try to be a generalist. Become a specialist! Focusing on a particular subject can assist you to be dominant among the competitors. Build your authority in one subject. For instance, if you are a tech person, you can start with relevant tech modules.

Similarly, if you are an expert in English literature, you can offer different courses in English history, prose, poetry, or comparative literature, and even spoken English. Following this strategy will help you in getting better retention and engagement rate.

Also Read: How to optimize OTT video content for quick monetization effectively?

Select a topic that really appeals to both you and your audience. Teaching something is not about having knowledge but you should also have enough experience to demonstrate your knowledge. It is very important to understand that most people will be joining your course to learn something that supports them economically in the end.

Start by identifying what your students want to achieve at the end of the course. You can do this by marking the key skills, and ideas your students will learn. Incorporating Bloom's Taxonomy can also assist you in building a framework for classifying learning objectives.

• Identify key concepts
• Use simple language and avoid jargon
• Keep your content measurable and relevant

Understanding Audience Preference​

To make a successful start in the OTT e-learning industry, understanding your potential audience's behavior, interest, and pain points is fundamental. Here are key factors that can help you in making informed decisions:

Content Consumption Patterns​

Analyze what type of educational content resonates with the OTT audience.

We would like to mention research; ”Understanding the effect of content type on the value of OTT audiences” by F.M. Conner, where he investigates different OTT niches in terms of performance. In this research, we can see that instructional content is one of the most viewed videos followed by fitness and faith on Over-The-Top platforms. Instructional sellers charge an average monthly fee of $45.91, while Faith and Fitness content hovers around $17. Similar cost comparisons exist for fitness and faith.

Some other popular course topics are:

• Digital Marketing
• Finance and Investing
• Fitness & Health
• Data Learning Modules
• Personal Psychotherapy

However, conduct your own research in your target geographies amongst the desired user demographics. The course that you offer should provide certain value to learners, which, preferably, is not available otherwise.

Conduct Market Research​

Before starting an e-learning OTT business, hold comprehensive research to check competition, trending subjects, and content preferences. For this purpose, you can use Google Trends which is extremely useful to get data from targeted regions.

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Another useful tool is Think With Google which helps entrepreneurs to fetch ideas, insights, and different case studies. For instance, you can generate research reports, consumer behavior, and emerging trends in E-learning OTT platforms.

Create Script​

Prepare your course description which should contain all the relevant information your students will be interested in. For instance:

• Description of the course
• Sections
• Duration

You can start your development by building thematic blocks and training modules. Later, you can break them down into individual lessons by ensuring that each lesson is focused on a learning objective.

The ideal content of a regular online course comes with 4-6 thematic modules carrying 3 lessons each.

Your content and its delivery method will define the direction of your online teaching platform. Here are some ways that will help you to improve your content and its delivery to engage your learners effectively:

• Shoot & edit video tutorials
• Write scripts for webinars
• Prepare homework assignments such as online and practice tests

Plan Course Structure​

Start by dividing the course into different modules/lessons based on the audience's learning objectives. You can do this by naming each course separately. Following are the three most common online course formats that can be used with the OTT platform effectively:

1. Step-by-step

To design an online course structure, the step-by-step format is one of the most popular modules. Since it follows a logical progression, every upcoming lesson can be connected with the previous one. Not only does it provide a learner with a solid background to understand the fundamental concept but also connects the ideas by following the previous lecture's content library.

1. Week-by-week

Week by week is another popular online course format that provides lesson delivery at a specific time. For example, if your video course has a time span of 10-12 weeks and you have designed time slots for your audience, it is very important to schedule your lesson objectives targeting every week. Similarly, ensure that the targeted objectives are achievable in the given time frame. Remember to offer value to your learners above everything else. This includes both tangible (course completion certificates) and intangible value (knowledge.)

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1. Reference

In this type of course format, there is no time limit as students can easily access the content whenever they need it. They can learn at their own pace and gradually complete the course. When you create a reference course, focus on easy navigation and frequent primers.

In this scenario, Teyuto helps e-learners and education facilities to organize live or recorded classrooms conveniently.

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Its navigation system is super-fast which enables you to navigate through several useful features to organize action-packed live sessions.

Develop your video content according to audience preference. Consider producing actionable, easy-to-understand, and engaging content. Evaluating the pain points of your students will grow your channel swiftly.

Hosting Platform​

Choose a reliable and scalable OTT platform to support your video content without any hassle. The video hosting management company should allow you to make customization and branding such as adding logos and incorporating scheduled video lessons. In addition, it should be capable of providing a reliable content management system, video analytics, multiple monetization options, and branding.

Why Teyuto as a video management solution for online courses?​

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Teyuto as the best video management solution company for e-learning courses incorporates several useful features for instructors. For instance, by using Teyuto Learning Management System, you can conveniently integrate with over 6200 platforms on the web (via Zapier), providing an interactive way to engage your audience in useful learning resources.

Secondly, Teyuto also comes with real-time data analytics features, enabling instructors to gather insightful information to track the performance of the student. Similarly, it simplifies the management of learning processes across multiple platforms via APIs, webhooks, and third-party integrations.

Summary​

Hosting your well-designed video lessons on a VOD platform can accelerate and automate the learning experience. Similarly, it will help you make your business scalable to make sustainable money.

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Udemy is one of the most popular platforms to sell and purchase courses online. But, like many other online video marketplaces, Udemy also comes with its disadvantages. For instance, while it serves as the Google of e-learning (bringing the much-needed footfall for educational content,) it also discourages content creators with up to 74% commission on monthly subscription revenue (including iOS and Android fees.) It brings us to an interesting question. Is there a Udemy alternative to sell your content online commission-free?

The answer is Teyuto – a powerful platform with several in-demand features including player-based document downloads, and zero commission on any transaction or subscription.

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Teyuto offers a multi-bitrate streaming algorithm and enables content creators and educational institutes to grow their audience globally. With a variety of tools such as video analytics, monetization, drag-and-drop platform builder, promotional materials (coupons and gift cards), and a user-friendly dashboard, Teyuto helps you to make the most out of your video content with your own dedicated Over-the-Top (OTT) platform.

Teyuto also ensures low-latency and cross-platform delivery across several devices including smart TVs, smartphones, and tablets.

But features and performance are one thing. Being an instructor, you also need careful planning of learning objectives, organized and relevant material, and effective educational strategies. Here is a step-by-step guide to creating compelling educational cloud videos.

Your Hosting Platform to Sell an Online Course​

Without a powerful video hosting platform succeeding in an e-learning venture is almost impossible. Why? Modern cloud-video platforms like Teyuto come with a bundle of in-demand features that not only provides a hassle-free interface to manage your content but also assist you in tracking your progress by using real-time video analytics.

Since there are several cloud-video platforms to host educational content online for monetization and catering to your audience globally, some critical factors must be considered before making a final decision such as:

• Pricing Plans
• Branding & Customization
• Customer Support & Free Training
• Monetization
• Video Analytics
• Security and Privacy

Let’s discuss each feature’s importance in detail.

Pricing plans​

The price packages of any video hosting platform can significantly impact your earnings. Therefore, it is paramount to look into the pricing structure such as subscription plans, transaction fees, or profit-sharing model. On Teyuto, we can get a free package for our OTT E-learning needs. Similarly, unlike other video distribution services, Teyuto doesn’t share your profits, which is a major advantage.

Branding & Customization​

Branding and customization allow you to build a unique image for your online courses. Always look for a video hosting management solution that offers a custom domain, course layout customization, and logo integration. Teyuto offers all these features that will assist you in building a unique brand to enhance the overall user experience.

Customer Support​

A reliable video management solution company ensures 24/7 customer support in case you have any technical issues. Teyuto not only comes with a proven 99.99% uptime but also has responsive customer support to assist you swiftly with any of your needs.

Teyuto also offers free training to make the most out of the Teyuto Content Management System.

Monetization​

Monetization is a reliable way to sell your video course online and make money. Explore a variety of monetization models on Teyuto to generate revenue from your OTT E-learning business. These models include pay-per-view, subscription-based models, or a combination of these.

To read about OTT monetization models in detail and their comparison, visit our blog here.

Utilizing Data Analytics for Insights and Optimization​

Video analytics is an excellent tool that helps an e-learner platform to monitor and optimize content strategies. You can gain insights into student behavior and analyze course content effectiveness.

Let’s explore how Teyuto's real-time video analytics assist you in growing your E-learning OTT platform.

Teyuto real-time video analytics is a powerful tool that helps you to grow your E-learning platform on the right track. There are a number of reasons behind this statement. For instance, getting real data of customer interaction is a big hassle. However, on Teyuto, you get in-depth customers behavior insight such as:

• Viewing Time
• Viewing Percentage
• Segmented Watch Time

Subsequently, this video analytics tool also assists you in tracking the performance of your content across different platforms, and devices.

Once you’ve zeroed in on your platform, it’s time to create the right course for your audience.

Security & Privacy​

Protecting your video content from unauthorized access is crucial in OTT business. Look for a video management solution company that prioritizes security features. For instance, Teyuto takes users’ security very seriously and offers the following features:

• SSL Encryption
• Secure Payment Processing
• Geo-Blocking
• Signed URL
• Data Ownership

By using Teyuto, you can be confident that your data is safe and secure.

These were some of the factors that you should keep in mind while selecting your video distribution platform. Although you’d be getting yourself a video distribution service, at Teyuto, we always recommend maintaining a dual or multi-faceted approach for audience engagement. In other words, you should maintain a presence on your main distribution platform (Udemy or YouTube) while creating your private channel or a white-label app, especially if you’re not expecting direct visitors to your platform.

This way, you can receive the desired audience exposure on platforms like Udemy or YouTube and integrate your marketing material there. This marketing material will, in turn, bring your audience toward the private channel, where every sale will be without exorbitant commissions.

How Does Teyuto Help You in Building A Powerful Elearning Platform?​

Teyuto LMS​

Teyuto provides a robust e-learning and educational video hosting platform that comes with excellent features to make your online courses successful. For instance, it helps you in conditional- Video Content Access and On-player File Attachments.

For engagement Teyuto offers one of its amazing tools; Learning Management System which is specifically designed for you to make video lessons more interactive. It has an integrated training video that will help new subscribers easily navigate through the content management system.

Conditional Video Content Access​

Conditional video content is a very interesting feature offered by Teyuto which enables you to grant access to specific content if a user meets certain criteria. These criteria could be a particular watch time. Similarly, these conditions can vary depending on the course structure and requirements set by the course creators. One of the benefits of this feature is to provide a personalized and tailored learning experience for students.

Extensive Functionality​

Being an administrator, you can conveniently attach additional files or resources such as PDF files to accelerate the learning experience.

Monitoring Student Behavior​

Teyuto helps you in monitoring audience behavior in real-time. You can conveniently track content metrics such as video views, watch time, completion, and drop-off points which assist you in monitoring and redefining your content as well as marketing strategies.

In-Depth Course Assessment​

Teyuto video analytics provides comprehensive data on how students are interacting with your content. For instance, you can easily check which section of the course is generating more views and what part is being avoided. We have several instances where students’ perception towards certain subjects varies.

In Exceptional Learning Theory proposed by Kolb in 1984, he discusses the learning variations among students of different ages. By evaluating individual needs, you can optimize your course and provide tailored content.

Integration With Zapier​

Teyuto can also be integrated with Zapier, which is a popular automation platform that lets you connect with several apps such as MailChimp to automate tasks and improve the efficiency of marketing campaigns.

Summary​

OTT platforms are changing the ways we consume video content globally. This is the best time to start an E-learning platform because not only can you decrease your management cost but also invite students beyond borders.

Teyuto is with you on this journey. You can take your educational cloud video platform to the next level by using its powerful VOD solution for online courses.

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‍Have you heard about StreamYard?

This tool developed by two computer engineering students is incredible and has features that will take your event's online broadcasts to another level.

Live streaming platforms like StreamYard offer many features, such as multiple camera angles, live chat, and overlays, which make them popular.

And you already know that, in order to be successful in the universe of online events, it is essential to know and work with the right tools! This blog will help you make the best use of the live-streaming platform.

What is StreamYard?​

StreamYard is a software that works as a virtual studio, where you can livestream, and even simulcast, on multiple platforms. This includes your website, live streaming and video-sharing platforms (like Twitch and YouTube), and social media channels.

All transmission is done through a browser. That is, you don't need to download or install a program on your computer! Just go to the StreamYard website, enter an email address, and start hosting your events. It’s that simple!

In addition, StreamYard allows you to add up to 10 people to the broadcast.

Different versions of StreamYard​

You might be wondering now, “are all these perks available for free?” So, to clear your doubts, let's talk about the different versions along with their prominent features!

Free version​

The free version is super versatile. It only has a few limitations, which are:

• The StreamYard logo is kept on screen in all live streams;
• It is only possible to transmit up to 20 hours of livestream per month;
• You have access to only a single platform. You will have to choose whether to broadcast on Facebook or YouTube, for example.

Paid version​

In the paid version there are two package options, Basic and Professional.

In the Basic plan, the price is 20 USD per month and provides the following features:

• Do live streams for an unlimited time;
• Insert custom logos;
• Add backgrounds and overlays on the broadcast screen;
• Customize the RTMP – a protocol that allows the transmission of audio, video, and other metadata in a light and continuous way on the internet;
• Record up to four hours of broadcast;
• Simultaneous broadcasts on two platforms at the same time.

Also Read: What are streaming protocols and how do they work?

The Professional Plan, which costs USD 39 per month, takes everything a step further:

• Make up to eight hours of transmission;
• Simultaneous broadcasts on up to five different platforms.
• 12 backstage participants
• Full HD (1080p)
• Two hours of pre-recorded streams

How to use StreamYard?​

To use the platform, follow this step-by-step guide.

1. Register on the platform

Go to the signup page and enter your email. You will then receive a verification code to continue your registration. Enter the confirmation code and you will already be logged into the platform.

1. Link your account to a streaming platform

In the first access, you will need to choose the destination of your transmission between the indicated platforms such as LinkedIn, Facebook, etc, or custom RTMP.

1. Get ready for the broadcast

Just select your account on the selected platform. You will need to navigate to the broadcasts tab and click on the 'Create Broadcast' button.

How to manage LiveStream with StreamYard?​

StreamYard studio is like any radio or television show where live streaming takes place. StreamYard virtual studio is equipped with settings that allow users to control the live broadcast in a variety of ways.

1. Title: It is the name you give your broadcast before entering the studio.

2. Display screen: This is where your broadcasters will see the screen you are presenting or the number of guests participating in the show.

3. Invited guests: Depending on your guests, this is where all the guests and including the host will appear. It's synonymous with a signal where people walk into the studio. While your video will appear there, you're not in the main studio until the host adds you by clicking on your video.

4. Mute: The mute function is to allow guests to mute themselves when they are not present so that the background noise from their system will not interfere with the activity going on in the stream.

5. Stop Cam: When the user clicks 'Stop Cam', it will turn off the user's camera so a black screen will replace the video shown by the user.

6. Cam/Mic: Cam/Mic settings include customization to set your ideal pitch

7. Share Screen: A setting that allows users to share the screen when presenting an entire or specific application window or tab. Very suitable when you do training, and share lectures, illustrations, and presentations.

8. Invite – Invite allows the host to invite guests into the broadcast studio through a link or email.

How to live stream on Teyuto using Streamyard?​

You will need to follow the following steps in order to live stream Teyuto using Streamyard:

1. Signup with Teyuto
2. After completing the registration process, login
3. You will see a personalized “Dashboard” with multiple streaming features.
4. Click “Video” right under the “Dashboard “ tab

1. As shown in the image, click “Live Stream”

1. Copy the “RTMP” code
2. Visit streamyard.com and enter your email address to begin a live-streaming video.
3. You must be a premium member in order to stream with the custom RTMP.
4. To enter Teyuto's RTMP code, choose "Destinations" -> "Add a destination" from the main menu.

1. Select Custom RTMP and enter the Teyuto RTMP code and start streaming

However, StreamYard also comes with some disadvantages that we should be aware of.

Major Cons of StreamYard​

Limited Features
The lack of advanced audio controls and the inability to create custom overlays make StreamYard an unattractive choice for more experienced streamers. The platform also limits its streams to 720p.

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No Mobile Application

Since StreamYard is a web-based platform, there is no mobile app available, which can pose a disadvantage if you wish to live stream using your mobile device.

Limited Storage

StreamYard offers only two hours of free storage for your live streams.

No Analytics

There is no analytics feature available in StreamYard, which can make it difficult to track your audience's growth and engagement. However, this problem is solved if you’re streaming via Teyuto.

Unreliable Streams

Multiple StreamYard users constantly report issues related to network connectivity and bugs, wherein users have to switch to pre-recorded videos for their streams – completely defeating the purpose of a live streaming platform.

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These issues can make you consider OBS or XSplit Broadcaster as your first-mile live streaming solution. At Teyuto, we always recommend conducting a test run with your complete setup before a full-fledged launch, especially for a use case like live streaming.

Since a lot of moving variables (including multiple tools, platforms, and delivery locations) are involved here, an in-depth test run gives you the ability to pre-emptively detect, troubleshoot, and eliminate any possible issues during delivery.

Teyuto for Live Streaming​

If you don’t know about Teyuto yet, you are up for a treat! Teyuto is a great addition to your live streaming workflow. It gives you the ability to create customized and branded channels, commission-free monetization (including SVoD, TVoD, and AVoD), user management with login, and do a lot more!

Teyuto is very easy to use, even if you are not a technical person. The interface is simple and straightforward, and it also offers free tutorials to help you get started. You can broadcast your live stream to a global audience and integrate with a wide range of third-party platforms, including Google Analytics, Zapier, YouTube, Facebook, and Twitch.

One of the best features of Teyuto that makes it appealing is its “Analytics”. For instance, it generates comprehensive reports to give you an overview of audience engagement levels, devices, location, and monetization features.

The best bit? You can try it for free without spending a single dime.

Which live streaming platform is good for you?​

In order to determine which live streaming platform is best for you, you need to determine your specific needs. If you are not sure which platform is most appropriate for you, then you should look following features:

1. It is important to determine whether the platform offers the features you require, such as monetization models, live chat, customization, and analytics.
2. The platform should be intuitive to use, even if you are not a technical expert.
3. The platform should be within your budget.
4. Above all, the platform should be reliable, especially for your use case.

Live streaming with Teyuto can help you to improve your live streams, reach a wider audience, and generate more revenue, so make sure you take advantage of Teyuto analytics.

Are you ready to get your ideas off paper and make your online event even more amazing with StreamYard and Teyuto? So, come and impact the world with events, together with us!

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‍You are running a cloud-video streaming platform but are nowhere near your audience targets. Rings a bell?

If yes, then what you are missing is a practical digital marketing strategy – one that specifically targets the OTT industry!

The biggest concern of any over-the-top platform is to reach potential subscribers and generate more revenue. But isn’t that easier said than done? Well, not if you have a full-funnel digital video content strategy at your disposal. By full-funnel video content strategy, we mean a marketing strategy that covers all the areas of your content distribution game plan.‍

*“Those who aim to objectively impact their audiences should consider a fully-optimized content strategy for excellent engagement rates and good platform delivery.”*‍

Understanding the Marketing Funnel​

You might have read enough material on the right digital marketing funnel. But why are you still struggling to convert potential customers? Well, you’re not alone. A Woosuite report revealed that 96% of website visitors don’t purchase at all. But, wait! Aren’t they prospecting?

Yes, they are. In fact, that’s why they are on your platform in the first place. So, what could be the possible reason behind their drop-offs? A major one is that 25% of businesses cannot evaluate digital marketing analytic components. If you don’t know what to place where and how it barely matters if you are getting tons of traffic. You’re just not getting leads.

Let’s do the maths. If you receive 100,000 visitors monthly and 96% of them don’t purchase anything, you have sales of 4,000 per month. To reach the sales figure of 40,000, you’ll need at least a million monthly visits. Instead, if you create a high-impact digital marketing funnel, and say, now only 80% of your visitors are non-paying, it’s possible to reach this figure with only 200,000 monthly visits. Isn’t that amazing?

This target is possible and realistic. To show you how, in this article, we shall explore the key factors of your digital marketing funnel, how you should classify real visitors, and ways to turn them into leads and possibly convert them into buyers. We shall also discuss decisive elements to meet desired KPIs and boost sales. By the end of this blog, your digital marketing funnel should be how it should’ve always been: “picture-perfect”.

What is the digital marketing funnel?​

In simple words, a digital marketing funnel is a comprehensive plan that involves several steps to showcase your services/products to a specific audience. It is a road map that gives you or your marketing team direction to increase relevant traffic and boost sales.

“Digital marketing funnels are techniques used to increase consumer traffic online, encourage people to buy your product, and maintain customer relationships to build brand loyalty.”

Since a marketing funnel comprises multiple stages, at every step we evaluate and narrow down our audience. Initially, your audience pool can be bigger, but with each step, you will learn more about what your audience wants and create unique journeys based on them.

For instance, say, you are running a marketing campaign for your cloud-video streaming service and there are people who visit your website for the first time. The interface is flooded with several packages and recommendations, which will ultimately confuse the visitors and compel them to leave immediately, leading to an increased bounce rate.

70-90% of people leave the landing page immediately after opening a website. Apart from cluttered information, there can be several factors behind this like targeting the wrong niche, stuffing irrelevant keywords, or, most probably, a slow website loading time. But what matters the most is that you lost someone who was interested in you. Neither did that person subscribe to your channel (or purchase a video) nor did they submit a form for an inquiry.

There are a couple of ways to fix this. Firstly, make sure that you have a high loading time. A page loading time between 0 and 2 seconds is considered ideal. Also, rather than bombarding new visitors with a bunch of display cards of pricing packages, we recommend educating them first. For instance, you can start with a call-to-action statement and gradually explain the benefits and features which make your platform distinctive as compared to other OTT streaming websites.

Before planning a full-funnel content strategy, it should be noted that everything must be in sequence, eliminating irrelevant factors. Ultimately, not only will it give you an in-depth understanding of real customer’s behavior but it also will assist in preparing the right resource. Simultaneously, this strategy can help you increase your return on investment (ROI) since you will likely see an increase in revenue as your traffic increases. It is important to understand that ROI refers to how much of your investment is returned as revenue to the company.

How to develop a digital funnel strategy for an OTT streaming website?​

Building success cases, bringing examples of customers with similar pain points and how your product solved them, is one of the practical digital marketing strategies for OTT platforms. To succeed in this competitive environment, OTT streaming services need to develop effective digital funnel strategies.

Developing a digital funnel strategy involves taking a series of steps to guide potential customers through the buying process. Your service's subscriber base can be increased if you develop a digital funnel strategy that is customized following customer requirements.

In a digital funnel strategy for a streaming business, you take steps to guide potential customers from awareness to purchase. Generally, it goes through the following four stages:

Awareness:​

As soon as you have planned the structure and content of your funnel, you can begin generating traffic from your target audience through means such as social media and email marketing. During the sales process, this is the first stage of the funnel, since it serves as the first concept consumers encounter.

Interest:​

Stage of interest: At this stage, the consumer is interested in your brand and is more likely to engage with it on social media or click on your advertisements. During this stage, traffic is generated that initiates the sales process.

Desire:​

The Desire Stage is part of the funnel in which consumers are learning more about the brand and what it can offer them. At this stage, consumers are primarily comparing similar products from different brands before making a purchase.

Action:​

After considering their options, a consumer begins to take action at this stage. The consumer may choose to make a purchase or complete a contact form with their personal information.

Your OTT streaming website's digital funnel strategy needs to identify the steps potential customers take through the funnel. Each step of the funnel can then be targeted with content and marketing campaigns.

A good example of this would be creating awareness campaigns that target people who are not yet aware of the advantages of OTT streaming services.

In order to effectively reach and engage your target audience, you need to gather valuable insights. In this scenario, Teyuto helps you in measuring and evaluating the success of your strategy by defining specific objectives and corresponding key performance indicators (KPIs) through audience video consumption behavior.

The good news is here if you are running an OTT platform, you can try Teyuto VOD which provides comprehensive analytics that will help you to customize your content library.

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Tenuto Analytics shares an in-depth user behavior and engagement assisting OTT streaming funnel in improving their user experience. Not only it increases conversion rates but also drives more revenue.

Here are Three Ways, Tenuto can help you in making a funnel strategy for your cloud-video streaming business:

1. User-Behavior Insight

Streamers can conveniently access the audience data such as what type of content they are watching, how much time they are spending, and at which time they watch a particular content.

1. Identify Target Audience

Streamers or OTT platform owners can use Teyuto Analytics to identify target audiences. This data will help you to segment audiences based on demographics, interests, and viewing preferences. Ultimately, this information can be used to optimize digital marketing strategy.

1. Optimizing Content Delivery Method

Teyuto enables its users to monitor audience activity. You can easily track user behavior in which way they are consuming content. Through this, you can effortlessly optimize content delivery methods such as adaptive bitrate streaming for different devices.

6 Steps to Implement a Full-Funnel Content Strategy​

Brand Awareness​

Creating brand awareness is the first step in building a funnel for cloud video streaming, which is the widest part since you aim to get the most traffic to your site. As a consumer, brand awareness refers to how familiar a brand is with a company and how likely they are to think of that brand when deciding which products to purchase. You may start by reaching out to a wider audience and narrow down your target audience as you progress.

Following are some critical questions that will assist you in planning content for branding.:

1. What are the most common problems your customers are facing?
2. What solutions do you offer to solve them?
3. Do you have better plans compared to your competitors to solve specific problems?
4. What social media sites your customers are using?
5. Does your content have a strong pitch to cater to customer needs?

Maintain Interesting Leads​

After you've built brand awareness and created engaging content, it's crucial to keep users engaged. You can accomplish this by telling potential buyers how you can solve their problems or help them reach their goals. You can use the problems consumers are experiencing to your advantage if you identify them. Explain to consumers what you can do for them and how your brand can do it better than your competitors.

Generate Compelling Content To Beat Your Competitors​

Consumers are likely to compare your product with your competitors' OTT streaming platforms during the sales process. To convince consumers to choose your brand over your competitors, you can create content and other marketing materials.

The best way to do this is to share your Unique Selling Proposition (USP) effectively. What makes your product or service different from the competition is your USP. For this purpose, you can share positive reviews from your past customers to demonstrate how you're better than other brands or use stats to illustrate how you're different.

Lead Conversion​

Social media content generates leads, but creating content for a brand's website converts potential leads. Lead conversion is the process through which a consumer goes from viewing a brand to taking action with it, such as purchasing a product or signing up for an email newsletter.

By optimizing your landing pages and contact forms, you can achieve this goal. Consumers can also be convinced to buy products or services by writing sales letters. Using language that resonates with a user's desires or concerns can motivate them to make a purchase.

Improve Customer Relationship​

In order to increase brand loyalty and attract new customers, it is essential to maintain relationships with customers after they have made a purchase. For this purpose, consumers can leave reviews on products they have purchased. You can also build stronger relationships with consumers by sending them valuable and useful information at no additional cost, and by asking them to review your products.

Customers who are satisfied with a brand's activities, products, and services are more likely to recommend it to friends and family. You may also add a resource page or a help section to your site. Users can access this information quickly by looking at frequently asked questions on these pages.

It is also important to have a good customer service team in order to maintain a positive relationship with customers. Customers will feel appreciated if they feel that they are being treated well by the company.

Focus on Customer Retention​

Customer retention involves ensuring that your brand's products, services, and performance are satisfactory to your customers. Increased customer retention can boost brand profits and boost consumer confidence.

Having happy customers can also encourage them to become brand advocates, which means they will introduce new customers to the brand. Your customers can benefit from this by renewing their subscriptions at a lower price or by reducing their subscription fees.

As a marketer, the goal is to ensure that your customers stick with your brand for a long time. Maintaining customer satisfaction differs from strengthening customer relationships because you're keeping them satisfied, not trying to track their records only.

“Remember that repeat purchases are a sign of satisfied customers. Keep your communication with consumers up-to-date and monitor their engagement with your brand, regardless of the channel you use.”

Marketing Metrics and Analysis​

Marketing metrics are the first step in developing plans, actions, and strategies for any company. These indicators help to measure the success of a specific campaign or of an entire content strategy. By using this data, we can observe and compare each stage of a project in a practical and direct way without any assumptions.

Understanding how to use them is crucial to remain successful in this domain. Furthermore, contrary to popular belief, goals should not only be evaluated at the beginning and end of a campaign. They must be assessed throughout the content marketing funnel.

Important Metrics to Track Content Funnel Performance for a Cloud-Streaming Business​

How do business metrics affect marketing work? What are the main indicators in this area that should be monitored constantly? You can identify their direct impact on your bottom line by separating the major ones!

Visitors​

Visitor numbers show how many times people visit your website. Monitoring this metric is essential since it directly reflects the audience that the company's website or blog attracts. As a result, this number is expected to rise every month. Keeping a website's number of visitors stable may indicate that it doesn't attract new visitors.

Leads and Conversion Rate​

A lead is someone who fills out their contact information on your website or blog in exchange for something – be it a newsletter subscription, downloadable material, contacting an advisor, ordering a trial, or other types of content – after reading your content or value proposition. As one of the main metrics of Digital Marketing, this measures how many people you can start a relationship with in order to make a sale in the future. It will be a good point to start if people are ready to provide you with enough information.

However, we should not only look at the number of Leads but also the percentage of visitors who convert on Landing Pages. It is called a conversion rate (expressed as a percentage). It's useless to bring traffic from a traffic source if it doesn't generate leads. There is something wrong with your strategy: either you are attracting the wrong visitors - who have nothing to do with your company - or the content you provide is not engaging enough for your target audience to leave a comment.

Cost per Lead (CPL)​

CPL (Cost per Lead) determines the value of each Lead generated by dividing the amount invested in Digital Marketing efforts by the number of Leads generated. As a result, measuring and comparing this value can be an excellent way for marketing to gain more credibility and investments.

CPC​

Paid media campaigns commonly use CPC (Cost per Click) as a marketing indicator. This is a measure of how much is invested for each click received on an advertisement.

CPA​

CPAs or Cost Per Acquisition are often used in paid media campaigns to identify the amount paid for your audience to achieve the main objective of the campaign. A conversion cost is displayed if the goal is to sell a product via e-commerce, or if the campaign aims to generate new leads by downloading new material.

CPM​

CPM refers to the amount paid for an ad or campaign to appear to a thousand people. Having greater control over the amount invested in each disclosure action is helpful.

CTOR​

An important metric for email campaigns is CTOR or click-to-open rate. We can easily calculate an email's click-through rate by dividing the number of users who click and open it. As a result, it differs from the usual click-through rate, since the data is not based on those who receive the email, but on those who open and view it.

Return Rate​

The return rate represents the percentage of people who have a new interaction within a given period after performing a certain action. It can involve filling out a form, clicking on a Call to Action, or interacting with pop-ups. If 1000 people convert on a Landing Page in two weeks, and 200 of those people then convert again on another Landing Page, we have a 20% return rate.

ROI​

In the Marketing area, ROI is used to determine how much a company has earned from its investments. ROI is calculated as (revenue generated - costs and investments).

Customer Acquisition Cost​

The Customer Acquisition Cost (CAC) is calculated by dividing the marketing and sales investments by the number of customers acquired during the same period. A company's financial health is determined by this metric. If you run a marketing campaign worth $1,000 and get 40 customers, your CAC is $25. Some professionals, however, calculate the CAC not only based on the amount spent on advertising but also on the salary of the professionals involved, the infrastructure required to create this campaign, and other costs.

Summary​

The measurement of content marketing results is essential for the content strategy in the OTT video streaming business for both individual content creators and business companies. Creating webinars, videos, or podcasts can help the company generate valuable information for the next content, start building relationships with potential customers, and achieve digital marketing goals.

Signup with Teyuto today and start building your marketing funnel because it will help you in tracking your campaigns, and target audience, and optimizing content delivery methods.

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Video delivery is important!

It’s important because a 100ms delay can dip your sales by 1%. It’s important because a single video buffer can slash your average session time by 39% (up to 49% even). And it’s important because you can’t leave your business on the roll of a dice.

Picture this. 96% of people watch an explainer video to learn about a product or a service. 79% of people say that video has convinced them to buy a software or an app. 51% of people are more likely to share a video with their friends than any other type of content.

Not enough can be said about how video delivery impacts various aspects of your business. Whether you are a content creator, an enterprise, or a marketer, you need your video delivery to be top-notch. But is it the case, really? The fact that you’re here – reading this blog – says a lot about it!

At Teyuto, we understand your passion for your business. It’s because we carry the same level of passion and enthusiasm for what we do, i.e. video delivery. But don’t take us for our word. Test us before you trust us. You can start free of cost with Teyuto without any revenue sharing or need for an IT team.

To get a deeper glimpse into Teyuto and how it fares against other service providers such as Uscreen, Brightcove, Dacast, and more, keep reading!

Teyuto: Is It Better Than Brightcove, Uscreen, and Dacast?​

We are nobody to share opinions. Whether “this platform” is better than “that one”, it’s for you to decide. Any platform that meets your unique requirements and your desired service-level agreement is good enough. All we can do is present a comparison in front of you so that you make an informed decision.

Let’s begin by sharing some of the major Teyuto features. Then, we’ll see how the other platforms fare against it.

Teyuto Features​

Teyuto is a power-packed solution that equips you with a range of capabilities. Overall, its features are so comprehensive that it replaces 16 apps with a single platform. So, it’s not possible to delve into all of these features in a single post.

However, we have curated its major features for you. To learn more, visit our plan comparison page.

To begin with, using Teyuto, you can create and monetize your streaming video service. It offers a powerful video hosting platform, secure streaming across multiple devices, no-code DIY channel customizations, end-user packages and subscriptions, pay-per-view monetization, analytics and reporting, and integrated payment gateways. The best bit? You can enjoy all of it for free!

Video CMS​

Specifically designed for video-based websites, Teyuto CMS is a powerful cloud-based content management system that offers tools like video monetization, on-demand playback, and a user-management system. Since it provides an excellent scalable interface, users can conveniently upload and share videos globally. Subsequently, if you want to restrict a particular country's audience, its geo-blocking features are specifically made for you. It is simply a perfect choice for businesses and individual persons who are looking for custom solutions to monetize their video content.

Customization​

Teyuto customization feature allows you to grow your community globally by rebranding your company logo, font, and background. Subsequently, you can easily build your custom channel by drag and drop features that don't require any particular development skill. Some of the dominant Teyuto video customization features include custom URL, SSL protection, video customization, and ad search engine optimization features.

Community & Marketing​

To help users grow and engage their audiences, Teyuto offers a range of community and marketing features. These features can increase engagement and drive traffic to their website or other channels by adding social sharing buttons and call-to-action overlays. With Teyuto, users can also create and send personalized emails to subscribers and track their activity and engagement using advanced analytics tools, which helps them build and manage a loyal subscriber base.

Monetization​

Monetization is one of the strongest areas of Teyuto. Here, you can monetize videos not only via subscriptions and transactional videos but also leverage advanced ad monetization technology called VAST. So, you can provide relevant and engaging ad content while maximizing your advertising revenue with Teyuto’s monetization tools.

Simply put, Teyuto users have superior flexibility when it comes to monetization. With Teyuto, you can drive a hybrid monetization strategy that suits your audience better. Want to offer a freemium model? Go ahead and do it. Think an ads-only model would work better for your audience? Teyuto has your back!

Analytics​

Teyuto video analytics lets users track video content metrics such as views, engagement, and audience demographics. Marketing campaigns and other initiatives can be measured using this information to optimize video content. Users can use this tool to get a detailed engagement metric that shows how long viewers watch each video, what videos/categories/formats were watched the most, and what videos people purchased or abandoned. Subsequently, users can customize dashboards and reports to track metrics that matter most to them.

Security​

Teyuto implements advanced privacy and security measures to protect consumer content. Be it SSL encryption, or geo-blocking features, it doesn’t compromise on offering contemporary security solutions to provide an impeccable streaming experience. Along with the secure payment methods, a signed URL protects your video content from unauthorized access. With Teyuto, you can generate a code that can be shared with selective users. Interestingly, you can also restrict sharing options.

In a nutshell, Teyuto helps you optimize your video strategy with data-driven decisions, track engagement, and analyze trends. It also provides advanced content protection by combining signed URLs, digital rights management (DRM), password protection, and IP restriction features. You can further enhance your brand's visibility with Teyuto's white-label solution, thereby reinforcing your brand identity and creating a seamless experience that strengthens your customers' loyalty.

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Teyuto Price Plans​

1. Free

1. Essentials

1. Premium

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Now, let’s bring other solutions into perspective.

While Uscreen offers customization, it does not provide the same level of flexibility and branding options as Teyuto. Small businesses or startups with limited financial resources may not be able to afford Uscreen's pricing structure.

Subsequently, the advanced features of Brightcove come at the cost of a steeper learning curve and a more complicated setup process. The platform optimization requires technical expertise or dedicated personnel.

Similarly, compared to other platforms, Dacast comes with latency issues. Although it offers monetization options, pricing models, and customization options are somewhat limited. It restricts you from implementing specific revenue strategies or experimenting with different monetization methods.

You should thoroughly assess your business objectives, budget, and requirements before choosing a video streaming platform. To determine the best fit for your unique needs, you must weigh these disadvantages against the strengths and advantages of each platform.

Therefore, among the cost-effective and comprehensive alternatives, Teyuto is one of the best OTT platforms for monetization. Now creators can host videos, offer eLearning, and provide membership platforms all under one roof. Using Teyuto, you can easily create best-selling videos, share your content seamlessly, and nurture an online community.

For creators seeking to maximize their resources without compromising quality, Teyuto stands out as a game-changer.

Teyuto empowers you to monetize your content effectively and maximize your earnings with pay-per-view, subscription, and in-video advertising models.

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7 Popular OTT Platforms in Comparison: Features & Price​

Dacast​

Dacast is one of the reliable cloud OTT video streaming platforms that offer free and paid packages to stream live videos. Since it provides a fully functional content management system, a user can conveniently rebrand their company logos and add watermark features. Like other popular VOD platforms, Dacast also offers several payment methods and an easy integration module.

A few of its main features include:​

• Top-tier CDN for live streaming
• HTML 5 Video Player
• Monetization options
• White-label streaming,

Price Plans

1. Starter plan:$39/month
2. Event Plan: $63/month
3. Scaling plan: $165/month

Brightcove​

Doesn’t matter if you are running a small company or seeking customized live streaming solutions, Brightcove provides impeccable services to showcase your content to a wider audience. It comes with a user-friendly interface and powerful tools like audience analytics to expand your reach to the audience which really matters.

Main features:

• Over-the-top (OTT) cloud video streaming
• A Powerful Content Management System for rebranding
• User-behavior analytics to track your performance

Price Plans

• Not available

Uscreen​

No matter from which industry you belong, Uscreen is the perfect solution to cater to your live streaming requirement. Along with analytics, Uscreen users also enjoy marketing features that assist in making the right strategy to cater to the potential subscriber. Subsequently, if you are interested in building a website like Netflix, it provides flexible and drag-and-drop custom tools to build your own website with an attractive catalog.

Uscreen features include:

• Customizable website and app builder
• Content protection and DRM
• Marketing and analytics

Price Plans

• Basic: $79/month
• Growth: $159/month
• Enterprise: Custom pricing

Muvi​

Like Brightcove, and Dacast, Muvi One also allows the building of a stunning website/application for content consumption. Simultaneously, with Muvi you will get a hassle-free streaming solution without investing in hidden features, For instance, there is no need to hire an IT team or possess coding skills. Since it offers a 14-day free trial, you can apply for a demo without sharing your credit card details.

Among Muvi's key features are the following:

• Multi-device streaming
• Cloud Playout
• Video Ad Monetization

Price Plans

• Starter: $399 per month
• Professional: at $1,499 per month
• Enterprise: $3900/month

Kaltura​

Kaltura provides an excellent cloud video platform for virtual events that helps to build an online community. Besides video hosting and streaming, Kaltura OTT offers content management, monetization options, analytics, and personalization options. Subsequently, you can use developer tools and APIs such as real-time conferencing, live webcasting, and media management & streaming for a better video experience.

Main features:

• Customized Video Content Management System
• Cloud TV services
• SDk & Experience Components

‍Price Plans

Pricing is based on bandwidth and resource usage

IBM Video Streaming​

IBM cloud streaming provides AI-powered video streaming and hosting services. Users not only can stream online video but also provide video-on-demand services to subscribers. Simultaneously, its speech-to-text analytics enables users to evaluate content strategies with maximum automation. In short, you can enjoy a seamless streaming experience through IBM’s advanced technology stack and cloud-based infrastructure.

Main features:

• Cloud-based live streaming and VOD
• Secure storage and sharing of video content
• AI-Powered Captions

Pricing Plans

1. Silver: $129/month
2. Gold: $649/month
3. Platinum: $1299/month

Vimeo OTT​

With 8 million end users, Vimeo takes the lead in providing a user-friendly platform for streaming video. Not only can you develop branded OTT apps with thriving prices but you also get in-depth real-time analytics. As everything is available in your dashboard, there is no need for third-party distribution and monetization tools.

Main features:

• Cloud video management
• Full access to customization and overlay branding
• Advanced marketing tools

Price Plans

1. Enterprise pricing: Customized Pricing
2. Starter Price: $1/subscriber per month

Conclusion​

Despite Teyuto's excellent features, comparing it with other OTT platforms is essential. Identifying Teyuto's strengths and weaknesses and determining if it is the right choice for your business can be achieved by comparing it to other platforms. Teyuto’s user experience is one of its most significant advantages.

Besides the quality of an OTT VOD platform, the price is also a decisive factor to consider. With Teyuto, you are able to choose the pricing plan that is most appropriate for your business.

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“Get a demo now to build an OTT streaming platform and claim your free training now”

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Live streaming is a powerful tool in your arsenal to engage, leverage, and expand your content's visibility. But don’t trust us for our word. Let the numbers talk!

According to a report by Demandsage, the streaming industry is expected to reach $184.3 billion by 2027. And the report claims live streaming will contribute to 17% of overall internet traffic.

Live streaming, as a trend, seems to carry a lot of weight. But does it also have any business implications?

Yes. In fact, chances are that you may be losing potential customers – or even worse, losing your current clientele – by not live streaming already! A case in point is a study that found 80% of individuals prefer a live video from a brand as compared to a blog post.

If you don’t share live videos and your competitors, do, where does that take your customers? Food for thought!

In a nutshell, whether you’re a retail business, a content creator, a corporation, an individual, or any other organization, live streaming can be the secret ingredient you’re looking for. Then, diving deeper into the world of live streaming becomes important, and check out the relevant solutions you can tap into.

So, without further ado, let’s get started

What is live streaming?​

Alright, let’s get the cat out of the bag! A live streaming program is a program that enables the live transmission of videos via cloud-based, browser-based, or downloadable software. Such a program enables real-time streaming in a one-to-one or one-to-many format. It can be used for a small or large audience, including viewers across the globe. Live streaming typically implies one-to-many transmission.

Also Read: What is a webcast? How to start a webcast?

While live streaming, it is possible to broadcast the stream on various platforms, such as Twitch, Instagram, Facebook, Twitter, or YouTube, using a server address and a stream key. In most cases, it is also possible to record the transmissions. When someone offers a live stream, they give their audience a live feed of their screen or camera.

During live streams, people can watch the content as it gets created in (almost) real-time. Unlike other videos (VoD), live streams are not automatically recorded and saved for watching later. If you miss a live stream, you won't be able to watch it again later unless the live stream hosts record and publish it.

You get more flexibility with some live-streaming solutions, such as OBS Studio. The functions are adjustable, and mixing different sources in the feed, such as a webcam or an audio track, is possible. This makes the live broadcast look exceptionally professional.

What tasks does a live-streaming solution perform?​

In principle, live streaming software takes on two tasks: encoding and mixing.

During encoding, the video feed is converted into a suitable file format. The reason for encoding is that the video output from cameras needs to be optimized for high-quality transmission on the Internet.

Think of your video as a delicious scoop of ice cream. Unless someone has it right at your ice cream parlor, you need to package and deliver it without any snags. The ice cream should be packaged well, reach the delivery location on time, and not melt along the way.

The same holds for your video. It should be packaged (encoded), transported (transmitted), and unpacked (decoded) without transmission losses and latency. This packaging is the most important task that live-streaming solutions handle.

When encoding, the majority of software uses RTMP. Being an ingest protocol, it consumes relatively less time to encode a video, resulting in lower first-mile latency.

Moving on, another important task that live-streaming software takes on is mixing. When mixing, audio and video sources are combined as required. This is essential in a live broadcast with multiple audio sources or cameras. For instance, the audio from a particular mic may be louder than the audio from another mic used for a different view. Another example takes us to where cameras have different angles.

So, mixing is an important aspect handled by live-streaming software. It even lets you display graphics or recorded videos during a live transmission.

Live Streaming Latest Trends​

Live Interaction With Audience: In today's digital world, audiences expect immersive and interactive experiences that foster engagement and meaningful interactions. Therefore, live streaming platforms have implemented various features, such as real-time chat, live polls, and reactions, that empower streamers to communicate with their audience effectively.

Multi-Platform Streaming: Several platforms enable users to broadcast to multiple platforms simultaneously. This enables streamers to increase their visibility and audience reach.

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New Niche Streaming: Cloud video content consumption is rapidly changing, and numerous new competitors are challenging Netflix's dominance in global OTT traffic share. For instance, Prime Video and Disney+ are formidable competitors. In Q2 2022, Disney Plus had 137.7 million subscribers, a 32% increase over the previous year. Similarly, Amazon Prime now has more than 200 million subscribers.

Virtual Events: The pandemic has forced individuals, organizations, and businesses to reimagine their approach to virtual experiences. Platforms for live streaming, such as Zoom and WebEx, have become indispensable for conducting conferences, concerts, and other events.

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E-commerce Integration: Amazon Live and Alibaba's Taobao Live enable brands to showcase their products and interact with consumers in real-time, increasing sales engagement. By 2026, the US livestream shopping market is anticipated to cross $68 billion.

What points to consider before choosing a live-streaming tool?​

Choosing a tool with the desired features is crucial to providing your audience with the best possible live-streaming experience. These features include:

• Adaptive bitrate streaming

By adjusting the video quality to match the viewer's available bandwidth, adaptive bitrate streaming ensures that viewers can watch the video without interruptions. Not all live streaming tools support adaptive bitrate streaming. So, this is an important feature to look for.

• HTML5 video player

Since you’re going to create stellar content, the last thing that you want is an incompatible video player with your audience’s platform. HTML5 video players ensure the broadest compatibility (across web browsers, operating systems, and whatnot) and give you additional functionality, customizations, and controls. Make sure your live streaming tool has an HTML5 video player.

• Transcoding

Transcoding creates multiple video formats to deliver optimally based on your audience’s device specifications. However, it requires additional computational and processing resources. So, not all live-streaming tools transcode a stream. Check if your streaming provider extends transcoding.

• Platform compatibility

Make sure the live-streaming tool is compatible with the platforms you plan to use, such as YouTube, Facebook, Twitch, or a custom website.

• Features

Evaluate the features offered by each tool, such as chat, screen sharing, multiple camera angles, and virtual backgrounds. Consider which features are essential for your live stream and which are nice to have.

• Quality

Look for a live-streaming tool that provides high-quality video and audio and low latency to minimize lag or buffering.

• Customization

Select a tool that allows you to customize the look and feel of your live stream, such as adding your branding or custom graphics.

• Analytics

Check if the tool provides analytics and reporting features that can help you track viewer engagement and improve your live-streaming strategy.

• Support and community

Evaluate the level of customer support provided by each tool and the availability of online resources, tutorials, and community forums for troubleshooting and learning.

Top 12 Live Streaming Apps in 2023​

1. OBS Studio live stream software​

OBS Studio is one of the first live stream software products which is extremely popular. The software possesses many valuable features, helping users to have live videos and quality tutorial clips. Using OBS, people can easily share them on social networking sites such as YouTube and Facebook.

Salient features

• Stream video screen directly to social video platforms such as YouTube, Facebook, Twitch, and Teyuto.
• Record screen and record live voice in real-time.
• Allows saving high-quality videos in many different formats.
• Support users to use on multiple platforms.

Download link: https://obsproject.com/download

2. Livestream​

Livestream is a free live streaming software on the Windows operating system. It connects with your employees, customers, and community by enabling you to reach everyone in real-time. It doesn't matter if you're live streaming a conference, webinar, or your company's all-hands meeting; Livestream allows you to engage with your audience smoothly.

Salient features​

• Scan in real-time comments on the live stream and support managing multiple live streams simultaneously.
• It allows replay of live streams on the fan page, personal page, and group.
• Automatically close orders according to the comment syntax and automatically reply to comments.
• Manage sales by day, month, or year.

Download link: https://livestream.com/

3. NanoStream​

NanoStream is a professional live-streaming software. Users can live stream videos available on their computers from different camera sources and publish them simultaneously on social networking sites like YouTube, Facebook, Teyuto, or e-commerce sites anytime, anywhere.

Salient features​

• Live streaming from pre-edited existing videos helps users save time and get the best live-stream video.
• Support users to expand potential sales platforms like YouTube, Facebook, and e-commerce. From there, users have the opportunity to reach a large number of new customers from these platforms.
• Stimulate the number of natural interactions of viewers with attractive livestream mini-games.

Download link: https://info.nanocosmos.de/free-trial/?qry=1&

4. Omlet Arcade mobile live streaming software​

Omlet Arcade is considered one of the leading smartphone live-streaming software. Users do not need to necessarily own a bulky, expensive computer as they can also live stream from their smartphones with Omlet Arcade.

Salient features​

• Live streaming requires just a smartphone.
• Live stream the game screen on social networking sites like Twitch, Facebook, and Youtube.
• Allows users to edit images and sounds.
• Screen recording mode, live chat, and exchange with teammates are very convenient.

Download link: https://omlet.gg/​

5. Screen Stream Mirroring​

If you are a hardcore streamer, it is impossible not to know about this unique live stream software. Screen Stream Mirroring allows users to stream directly to YouTtube and Facebook easily and supports screen projection of phones and tablets on many devices such as Smart TVs, laptops, etc.

Salient features​

• Allows users to live stream directly to YouTube and Facebook exceptionally easily.
• Allows users to optionally turn on/off the recording camera on the screen when live streaming easily.
• It provides an outstanding feature to schedule streaming and stop when the screen is locked.

Download link: http://mobzapp.com/mirroring/index.html

6. XSplit Broadcaster​

XSplit Broadcaster integrates recording and streaming while offering limitless customization. The software is stable, and the user interface is friendly and simple. A user can stream the most significant events in gaming, such as e-sports. Subsequently, you can handle 2k and 4k recordings effortlessly while minimizing file sizes. The end effect is nothing short of stunning, with outstanding video quality.

Salient features​

• It is possible to stream and record multiple outputs at the same time.
• The powerful user interface offers users limitless customization possibilities.
• Use built-in chat plugins and browser sources to add websites designed for live streaming alerts.
• Allows users to record live videos on the software.

Download link: https://www.xsplit.com/broadcaster​

7. vMix​

vMix allows users to upload streamed videos online. vMix is ​​a complete live video production software solution with many outstanding features.

Salient features​

• Live stream on Facebook Live, YouTube, Teyuto, etc.
• Live recording in full HD to AVI, MP4, MPEG-2, or WMV.
• Export video via AJA, Blackmagic, and Bluefish cards to professional monitors and recorders.
• Support virtual camera to stream to 3rd party software like Zoom, VLC,...
• Offers lots of customization.

Download link: https://www.vmix.com/software/download.aspx\​

8. Mirillis Action​

Mirillis Action livestream software is best for gamers and computer tricksters. You can use this application to record live streams directly or record the desktop screen when playing games or installing software.

Salient features​

• Allows real-time recording of Windows desktop in superb HD video quality
• You can make impressive tutorials.
• Allows sharing of work online.

Download link: https://mirillis.com/en/products/action.html​

9. Wirecast sales live stream software​

Wirecast is the perfect quality live streaming software that offers users many unique features at a reasonable cost. The software with sharp effects gives an excellent overview and delivers an immersive and engaging viewing experience. The software delivers an excellent interface that makes customer navigation extremely smooth. Furthermore, a user can display curated social media comments on-screen during live sessions.

Features:​

• Let live viewers follow the action instantly and never miss a critical moment.
• Allows users to stream their own screen or another computer, especially when giving presentations, gaming videos, tutorial videos, conferences, or live discussions.
• Supports editing multimedia files before inserting them into broadcasts, such as cropping, rotating horizontally and vertically, adjusting position, or adjusting transparency.
• Schedule a Facebook live stream and see real-time statistics.

Download link: https://www.telestream.net/wirecast/​

10. Streamlabs​

Streamlabs OBS is a live streaming software. It is significantly improved compared to the previous OBS version. Thanks to interface upgrades, live streaming has become more accessible, faster, and more beautiful.

Salient features​

• Provide free video editing tools for users.
• Personalize your streaming software by dragging and dropping elements to create a unique user interface.
• Easily save played live videos or replay clips for viewers.

Download link: https://streamlabs.com/streamlabs-live-streaming-software​

11. Twitch Studio Free Live Streaming Software​

Twitch Studio is a free live streaming software designed for newbies in live streaming to create content and share with the community. Twitch Studio automatically detects and adjusts settings and manages live broadcasts.

Salient features​

• Simplify the mic, webcam, screen resolution, bitrate, blue background, and more settings for the best live shows.
• Pre-made starter layouts and overlays help users personalize the look of their live stream quickly.
• Built-in notifications, activity feed, and Twitch chat.

Download link: https://www.twitch.tv/p/en/stream/​

12. OneStream Live Streaming Software​

OneStream is the best video streaming software. It can live stream and record live videos, pre-record them, and put them on more than 40 social networking applications. The software is quite popular these days.

Salient features​

• Use any streaming tool like Wirecast, XSplit, OBS, Zoom, etc.
• Arrange the recorded videos and schedule them according to the user's wishes.
• Add captions or subtitles to a pre-recorded live video using an SRT file.
• Manage incoming messages and comments from viewers from various streaming platforms.

Download link: https://onestream.live/​

How to live stream with Teyuto?​

1. To start live streaming with Teyuto, select the "Manage Video" option, choose "Live Streaming," and fill out the required fields.
2. As soon as you save and the video is created, click on the "Go live" option. It will give you the RTMP server address and your Stream Key.
3. Now, download OBS and start the program
4. Select “Tools” and choose "Auto-configuration wizard."
5. To start the streaming, you need to input the stream key and server address obtained from Teyuto
6. To do so, click “Streams” in the Settings dialog box and choose "Custom Streaming Server."
7. Enter the live server (RTMP) and provide the stream key in the given field.
8. Choose + to capture the video from the desired source.
9. Now, you are ready to broadcast by clicking on “Start Streaming.”
10. After the live broadcast, the video will always be available for VOD.

Final Thoughts​

Choosing the right live-streaming app can make a massive difference in the success of your live broadcasts. It's essential to consider your goals, audience, and the most important features. Whether you're a content creator, a business owner, or just someone who wants to connect with others in real time, there are plenty of options to choose from.

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