13 posts tagged with "ott"

When you started using Uscreen, you wouldn’t have thought about the complications waiting ahead. The platform looked great and the features were exciting as well. “And, it’s just a free trial. I’d cancel it before the trial ends.” What could possibly go wrong, right?

A few months in, and here you are looking for a Uscreen alternative. Your perception has entirely changed. It barely matters if the exorbitantly priced “add-ons” miffed you or the lack of customer support – you just want a video delivery platform that’s way way better than Uscreen!

Fret not, you’re in for a delight. In this blog, we will not only delve into one such feature-intensive platform but also enroll in it for a fraction of the price point. In fact, depending on your needs, chances are that you may never have to spend a single buck on this platform.

No credit card is required for signing up either. Yes, we know how Uscreen may sometimes falsely charge you money despite canceling the trial subscription. So, without further ado, let’s begin with some pros and cons of Uscreen!

Uscreen as a Video Monetization Platform​

Uscreen is an all-in-one video monetization platform that allows you to create, host, and distribute your video content online. Similarly, you can use this platform to sell your content using multiple monetization models, including subscriptions, rentals, and pay-per-view.

A number of features make this cloud-video platform unique such as:

Drag & Drop Video Player:​

Uscreen’s video player is convenient and offers quick customization. Therefore, a user can change their channel to follow their brand theme, e.g., captions, brand colors, styles, brand assets (logo, favicon, etc.) transcripts, and social media sharing tabs.

A Powerful Video Analytics Tool:​

Uscreen’s video analytics tool assists its users to monitor and track video performance. You can effortlessly monitor demographics, device information, and the duration of the specific video the audience is watching.

HD Live Streaming​

Uscreen offers a powerful live-streaming platform where users can experience high-quality video streaming and offer multiple subscription packages to monetize their content.

Limitations Of Uscreen​

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Although Uscreen is a powerful video hosting and content monetization platform, it also comes with some limitations. Here are a couple of points a user must consider before buying its services:

Limited Customization:​

There are three theme options in the Uscreen’s basic plan, and you can customize them to a certain extent. If, however, you would like more flexibility with the website builder, it may be necessary to hire a web developer to help you.

Less-Effective for ELearning​

Uscreen doesn't offer much for e-learners especially online educators who want to organize regular assignments and quizzes for students’ assessments. As a matter of fact, the pricing is very high for many online course creators and the platform is not optimized specifically for selling online courses. Basically, Uscreen is specifically built to create your own subscription-based video-on-demand business whereas Teyuto provides an equal opportunity to E-learners in promoting their brands.

A Little Expensive​

Uscreen prices are a little high compared to its competitors, especially for larger organizations and individuals who are looking for vast options on a tight budget.

Teyuto as a Uscreen Alternative​

Here’s the big reveal. It’s Teyuto, a cloud video monetization platform that enables its users to create, host, and monetize video content like magic! It offers several features to track and grow your audience to generate maximum revenue. And, it doesn’t charge you anything if your video delivery and live streaming requirements are low.

Some of its top features include:

Video Hosting and Streaming:​

Teyuto provides a secure and reliable platform to host videos on multiple devices. For instance, you can stream video on tablets, smartphones, and computers.

Video Monetization:​

Teyuto offers multiple ways to monetize your videos, including subscription, advertising, and pay-per-view. You can also set up prices in multiple currencies for your video content.

Video Analytics​

Teyuto provides comprehensive analytics about your videos such as watch time, views, and content engagement which help you to track the performance of your videos. Ultimately, being a content manager, you can optimize your strategy to run your OTT platform be it a sports channel, educational platform, or entertainment videos. Hence, you can use this data to make immediate decisions to evaluate your content strategy.

Customization: A user can effortlessly customize the overall look of his video platform. For instance, you can add a branding touch and logos to give a professional look to your platform.

Quick Customer Support and Free Training Demo​

Teyuto offers 24/7 customer support and free training to use its VOD platform even if you do not have any technical background.

On the other hand, Uscreen provides very slow customer support, which is a major concern for several Uscreen users.

Top Advantages of Using Teyuto​

API and SDK​

With Teyuto API and SDK, you can conveniently integrate your video platform with other applications. It means that you can use your video platform to create custom applications or integrate them with existing businesses.

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Advance Video Analytics​

Teyuto’s video analytics is a powerful tool that helps you to get real-time data from the audience and track the performance of your video content. With this tool, you can gain a deeper insight into the following stats:

• Track the number of unique viewers including video watch time
• Top videos with the highest engagement time
• Identify the potential buyers of your content by tracking location-based viewership
• Identify the type of device most users are using for watching your video content
• Integrate Google Analytics, Google Tag Manager, or Social Media Pixels for in-depth insights

Zero Transaction Fees​

Teyuto doesn't charge anything for your earnings. It means that you can keep 100% of the income that you get from your subscribers.

Free Version for Small Businesses​

Teyuto offers a completely free version for small businesses which gives you several benefits including a visual channel editor, video analytics, and unlimited creators.

Testimonials of Satisfied Customers​

Teyuto allows its users to incorporate a section for displaying satisfied testimonials into your channel with a few easy clicks and swipes.

White Labeling​

Teyuto offers white-label services that enable you to brand your platform better. This is an excellent option for individuals and companies that want a platform with customized experiences for their audience.

Branding​

When it comes to cloud video streaming, branding, and customization are must-have features. Not only should your platform be appealing but also deliver your style statement. Teyuto allows you to completely customize the look and feel of your platform including logo, fonts, color, or layout.

Centralized Video Editing System​

With the latest update, not only can you remove the subtitles but also adjust the timing of popups. In addition, with Teyuto V3, a user can conveniently add an image slider, and customize the text by adding a call to action and other relevant descriptions.

Add Section Background Images and Videos​

Teyuto allows you to add HD images and videos in the background to your video introductions. Simultaneously, you can customize overlays with your brand colors.

Seamless Organization of Video Collection​

To organize video content, Teyuto enables its users to easily manage their video content. For instance, not only can you name each selection separately but also add descriptions, images, and tags alongside setting the category. Subsequently, you can also set privacy and enable geoblocking features to restrict the audience from a particular country.

You can also add extra details to your videos and collections such as:

1. Production Year
2. Director and actors' names
3. Original language
4. And age restriction

Content Management and Delivery​

In building a powerful OTT platform, the role of an advanced video content management system is crucial to building a growing yet profitable channel by focusing on developing creative content.

Creating and managing content can be challenging if you are not on the right platform. Here, Teyuto has an edge over Uscreen because not only is it free for small businesses, but it also provides free training and 24-hour support if you need help. Teyuto Video CMS is easy to use and provides excellent customization features.

For example, in the video management system, you can conveniently migrate videos using CSV and Vimeo to the Teyuto Video collection in just one click. Furthermore, with Teyuto’s new quick search feature, you will no longer need to navigate between sections, enabling you to effortlessly find specific commands such as video scheduling, adding a video or collection, etc.

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On the other hand, Uscreen has a poor navigation system in video CMS which keeps you pushing on the landing page. Similarly, the limitation of the UI system restricts its users from fully customizing the channel. Simultaneously, the limited app integration feature can restrict you to grow your audience to its full potential.

Comparison of Monetization Models of Teyuto and Uscreen​

Teyuto and Uscreen are both popular video streaming platforms and offer multiple monetization options which help you to maximize your revenue from video content. These models include:

1. Subscriptions
2. Pay-per-view
3. Advertising

Teyuto and Uscreen both platforms let their users structure their pricing models but there are certain cons of Uscreen in terms of monetization fees.

Since every VOD platform offers such monetization features but Teyuto has a super advantage over its competitors such as Teyuto doesn't share monetization revenue rather you can keep your profits without any deduction. Make the most of this valuable insight by incorporating the most effective content into a fixed-priced subscription model, paid package, or subscription-based content model.

On the other hand, Uscreen keeps $0.99, $0.85, and $0.50 respectively on each subscription. In addition, Uscreen also charges a 5% One-time sales TVOD fee.

Video Analytics Comparison of Teyuto and Uscreen​

Video analytics on OTT platforms is a powerful tool that helps users to evaluate their content performance. These tools are equipped with a number of useful features which help users to track their audience engagement and identify what type of content is attracting audience attention.

Comprehensive Revenue Reports​

Teyuto video analytics is equipped with several useful features such as it helps you easily track the income generated from a variety of monetization strategies, such as subscriptions or fixed prices. With a simple click, you can gain insight into the performance of your video platform.

Track Audience Views​

Understanding user viewing patterns effectively requires detailed insights into user actions, including individual video views. Teyuto provides valuable information regarding what is important and what kind of improvement it requires on your platform by allowing you to meticulously track the specific content being streamed by each user.

Real-time Content Statistics​

Identify the content collections that are experiencing the most views. As a result, Teyuto empowers platform owners to enhance content quality, increasing user engagement and enabling them to design more effective revenue strategies.

Cons of Uscreen Video Analytics​

First of all, specific features are available on low-budget plans. For instance, advanced segmentation, and custom reports are only available to high-tier plans. Subsequently, Uscreen has mixed analytics and marketing tools which is complicated for a beginner to locate what feature can exactly assist him for a specific purpose. Subsequently, if you have a large selection of video content, the performance of analytics can be slow too.

Why Teyuto is a good alternative to Uscreen?​

Since Teyuto has a more advanced video content management system, keeps zero percent profit, and provides excellent customer service, you can take an amazing start by joining Teyuto VOD now.

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Case Study: OTT for Live Events - The Super Bowl Experience​

The Super Bowl is one of the most popular live events globally, attracting millions of viewers annually. NFL has integrated over-the-top (OTT) services to enhance the Super Bowl experience for fans worldwide.

In 2020, the NFL launched a new OTT streaming called "Super Bowl Experience," which allowed fans to:

• watch live game highlights
• access behind-the-scenes content
• and participate in interactive features.

The management of the event provided these services on multiple devices like smartphones, tablets, and connected TV devices.

One of the decisive features of the Super Bowl Experience was its use of virtual and augmented reality (VR/AR) technologies. Fans could access immersive experiences, such as

• a 360-degree view of the stadium
• virtual tailgating parties
• and even an AR game where they could catch footballs on their mobile devices.

The Rise of OTT for Live Events​

According to a 2021 survey by the Motion Picture Association, there are now over 1.1 billion streaming video subscribers worldwide, compared to 556 million pay-TV subscribers.

According to a study by eMarketer, the number of US households with traditional pay-TV subscriptions is expected to drop from 86.5 million in 2020 to 72.7 million in 2024, while the number of household consumers with OTT video subscriptions is expected to rise from 209.5 million to 232.1 million during the same time period.

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Furthermore, the global OTT market is expected to reach $332.2 billion by 2025, growing at a CAGR of 16.7% from 2020 to 2025: the report was published by MarketsandMarkets. Simultaneously, the global cable TV market is expected to decline at a CAGR of -2.3% from 2021 to 2026.

A survey by Deloitte found that in 2020, 76% of US consumers subscribed to at least one paid streaming, while only 56% subscribed to a traditional pay TV service.

OTT Streaming Services: A Big Challenge to Traditional Broadcasting:​

Traditional broadcast companies have been a fundamental source of coverage for live events, be it entertainment or sports. You will find these networks everywhere. However, OTT streaming services are diverting this stigma by offering more flexible options to audiences.

In the current era, the popularity of Cloud video streaming services has grown exceptionally, and some factors have played a decisive role in its spread, e.g. flexibility and the ability to reach a wider audience through different devices.

Major Companies in the OTT Streaming Industry:​

Several companies, including Amazon Prime, Netflix, and Hulu, have emerged as significant players in the OTT streaming industry.

These companies have set successful footprints in streaming services globally. Since they have massive content libraries, customers can view uninterrupted content without restriction.

Increased Demand for Live Streaming Services:​

The impact COVID-19 pandemic has accelerated the demand for live-streaming services because the audience is more interested in consuming a wide variety of global content. In response, many live events have been adapted to allow for virtual attendance, further increasing the demand for OTT streaming services.

Benefits of OTT Streaming Services for Live Events:​

OTT streaming services play a pivotal role in providing unprecedented access to live events, regardless of location. Some significant advantages of OTT streaming services for live events:

Accessibility: Cloud video streaming is easily accessible on multiple popular devices. Viewers can consume content from their place, making it easy to watch on the go or from the comfort of their workplace or home.

Flexibility: Viewers have simple access to control their viewing experience using OTT cloud video streaming. They will be able to catch everything they enjoy by being able to pause, rewind, and fast-forward live events. Additionally, viewers may easily watch live events on demand, allowing them to catch up on any web series, sports, or action movie episodes they may have missed.

Cost-effective: Because a variety of subscription plans are available that fit different price ranges, cloud video is frequently more affordable than traditional cable and satellite TV providers. Instead of being forced into overpriced packages, viewers can subscribe to particular channels or events.

Global reach: OTT streaming services have a global reach, which means that audiences can access live events all around the world.

Top OTT Trends for Live Events​

1. Immersive Viewing Experience​

As OTT streaming services continues to improve. The focus is increasingly on creating an immersive viewing experience for audiences. This means incorporating new technologies like virtual and augmented reality to give viewers a sense of being present at the event, even if they're watching from home.

2. Social Media Integration.​

The integration of social media apps is becoming increasingly crucial for live events. From live tweets and comments to interactive polls and Q&A sessions, social media integration allows audiences to engage with the event in real-time. It provides a new way of consuming content without any restrictions.

3. Personalization and User Preference​

Cloud videos are becoming more personalized, and this trend is extending to live events. Services now offer tailored recommendations and customized experiences based on viewers' preferences, making it easier for audiences to discover new events they'll love.

4. Multiple camera angles.​

OTT streaming services experiment with multiple camera angles, allowing viewers to switch between different camera views during live events. This allows viewers to customize their viewing experience and catch all the action from different perspectives.

5. Integration with smart home devices​

As smart home devices become more popular, OTT platforms are looking for ways to integrate with these devices to enhance the viewing experience. This could mean voice control or even incorporating bright lighting and sound to create a more immersive experience.

How to Set up a live stream on Teyuto?​

Learn how to set up live streaming on Teyuto:

1. Sign up for a Teyuto account at .
2. You will receive a confirmation email
3. After signing up, log in to your account.
4. Teyuto will take you its Dashboard
5. On Left Menu, tap “Videos” under dashboard
6. You will see three options “ upload video, Live streaming, and Video Quiz

1. Tap Live Streaming
2. A new window will appear where you can put a cover image and write the title and description of video
3. There are more features you can try, like adding tags, setting privacy and particular dates to release or hide video
4. Once you are done with all steps, click the blue “Go live” button.

How to create and Start a Live Streaming with StreamYard and OBS?​

1. For a live streaming video to begin, go to streamyard.com and enter your email address.
2. Please be aware that streaming with custom code rtmp requires a premium membership.
3. Before beginning the live streaming, you must have a premium membership to execute flawless streaming with custom code rtmp.

1. Choose "Destinations" -> "Add a destination" from the main menu, then choose "CUSTOM RTMP" to enter Teyuto's RTMP code.

Note: Guest users could join the active live streaming without downloading any software. Subsequently, future live streams can also be scheduled so that everything is ready when needed.

Create and Start a Live Streaming with OBS​

1. To create a live video, select the NEW VIDEO button, select GO LIVE option and enter all required information.
2. After saving the video, click "GO LIVE" to see a new page below

1. Download OBS . If you are a new user, a new window will guide you through the configuration process. You can also select "Tools" in the toolbar and select "Auto-configuration wizard".
2. You need to get keys to begin streaming on Teyuto. For this purpose, you need to visit OBS and tap “Settings”

1. Next, choose “streams” and tap “ Customize streaming server”. Similarly, enter the Live Server and provide Stream Key in the given fields.

1. You can click the +symbol in the sources box to capture the video. Finally, you are ready for broadcast by clicking "Start live"

1. You can click on “Stop broadcast” to end the streaming.
2. As soon as the live broadcast ends, you can make it available for VOD for a couple of seconds, as it depends on the speed of your connection.
3. Once the process completes, you can offer it to viewers for a seamless watching experience.

Challenges of OTT for Live Events​

OTT for live events has several challenges which can impact viewers. Here are some of the top challenges of OTT for live events:

1. Technical Hurdles.​

One of the biggest challenges of OTT for live events is technical difficulties. With so many viewers tuning in to live events, it can strain the streaming service's servers, resulting in buffering and other issues. It can be frustrating for viewers and even lead to them missing key event moments.

2. Internet connectivity​

Another challenge of OTT for live events is the reliance on internet connectivity. If viewers need a strong enough internet connection, they may experience buffering or be unable to access the live event. It can be particularly challenging for viewers in rural areas with limited internet options.

3. Piracy​

Piracy is another challenge OTT streaming services face regarding live events. With so much valuable online content, it's tempting for some viewers to try accessing the live event through unauthorized channels. This can impact the revenue of event holders and streaming services alike.

4. Monetization​

Monetization is another challenge for OTT streaming services regarding live events. Streaming services must find ways to generate revenue from live events while offering viewers an affordable and accessible way to watch. It can be a delicate balance to strike and requires careful consideration of subscription models and pricing strategies.

5. Content rights​

Finally, content rights can be challenging regarding OTT for live events. You need to negotiate with streaming services to ensure comprehensive protection and that they receive fair compensation for its use. Hence, it can be particularly complicated for global events involving multiple countries and legalities.

Why is Teyuto the best OTT platform for live streaming?​

Teyuto offers a range of features designed to make content streaming convenient and engage with your audience. Here are some of the top features of the Teyuto OTT platform for live streaming:

Customization: Teyuto allows users to fully customize their live streaming channel with their branding, logos, and colors.

Multi-CDN and adaptive bitrate streaming: Teyuto uses a multi-CDN approach that ensures the best possible streaming quality, regardless of the viewer's location.

Analytics: Teyuto provides detailed analytics and reporting tools that allow you to track the success of live events.

Monetization options: Teyuto offers multiple monetization options for live events, including pay-per-view, subscriptions, and advertising.

Conclusion​

From original content and personalized recommendations to flexible pricing and monetization options for creators, these platforms are changing how we consume and create content. With the tremendous development of technology, it will be fascinating to see the innovation and creativity OTT platforms bring to content creators.

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By 2023, the total number of OTT streaming app users will exceed 3.5 billion. As technology advances and more content becomes available, several users are getting swift access to OTT streaming services like Netflix, Hulu, and Amazon Prime Video.

They offer a wide variety of content and have become tremendously successful, and others are sure to follow suit. The streaming industry has grown with the development of Internet technology. The pandemic has further accelerated its growth worldwide.

OTT Market Share by Different Platforms​

1. Netflix 16 %
2. Disney+ 14 %
3. Amazon Prime Video 13 %
4. YouTube 10 %
5. HBO Max 8 %
6. Hulu 6 %

Source: Statista.

Like VCRs and DVDs when they were introduced, broadcasting captured views worldwide. Previously, people only used streaming services as an alternative to cable services.

Why invest in OTT cloud video channels?​

Over time, streaming services have evolved from mere tools into a part of our lifestyle. Smartphones have made streaming portable and ubiquitous, increasing consumption.

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As the industry grew, it became more crowded and competitive. Launched in 1997 by Reed Hastings, Netflix has become synonymous with streaming.

However, success always attracts followers. Other companies followed suit when Netflix demonstrated the feasibility of a streaming strategy in the marketplace. Netflix is ​​now up against a slew of competitors, including YouTube, Hulu, Disney+, Amazon Prime, and a few new entrants.

This article explains how aspirants can try to enter the saturated streaming market. And how they can use technology to stay ahead of the curve.

Stream Wars​

Streaming industry giants like Netflix and Prime are investing heavily to cement their position as the industry leader. Stranger Things and The Patriot are examples of their desire to take over the market with original content.

Beginners with deep pockets can compete with the giants when it comes to content.

While it's true that content is the key to a streaming service's success, a great content library that's difficult to access is a failure. After all, people turn to streaming platforms for entertainment, and bad UX puts them off.

Do you know that?

"55% of consumers are looking for something new to watch weekly, but 62% have difficulty finding it!"

What is a great user experience?​

A good user experience is subjective and depends on the user. There is no one size fits. Luckily, several factors go into creating an excellent experience for every user.

1. Content Recommendations
2. UI-UX
3. Frictionless streaming

Content Recommendation​

It's no secret that the recommendation system relies solely on customer behavior data. To understand the user's tastes and preferences, we must classify and analyze the data in two aspects. The two elements must be mixed and introduced into the recommender system to make correct recommendations.

Movie Metadata​

The more detailed the metadata is, the easier it is to attract suitable viewers.

A video without metadata is like a person at an airport without a boarding pass or money - they're not going anywhere.

Metadata not only helps you rank your videos in search engines but also allows you to inform your viewers about the details of the content they are watching. This is a great way to gain their trust.

Plus, it helps them find the content they might otherwise miss.

Take, for example, an x-ray of an Amazon Prime video. While browsing, click on the button to learn about the people who worked on it, and the best part is that you can discover other works by the artist.

User Profile​

The user profile asks users for their region, preferred languages, genres they like, etc. This can be a great starting point for recommendations - when you need more data to analyze their interests.

You can only make recommendations based on their interaction with the video,

For example, if a user opens a drama but skips it after a minute or two; this may mean that the user is not interested in specific content. Opening a video does not guarantee that they will like it. Understanding their interaction is key. A powerful analytics engine is the best source for your recommendations.

Create Buzz: Show Recommendations​

Besides recommending based on user preferences, recommending stellar content that everyone will love is a great way to create buzz around a show. If the content is entertaining and sold directly on social platforms, it will become a trend. And thus get more audience.

UX Matters!​

Thanks to their deep pockets, Netflix and other big players like Prime and YouTube have set the bar high regarding content and user experience. While competing with them on content costs some serious money, working on an equally good, if not better, user experience is possible.

For OTT platforms, a good UI/UX should be simple, attractive, easy to use and make the client feel at ease.

That's the secret to Netflix's success - it just showcases what you're looking for.

A good UI/UX is about attractively displaying content and creating an easy flow – entering and exiting videos, making it easy to find, and creating an enjoyable experience.

Tips for Improving User-Experience​

Organize: Organize your content. Organize your content like shows, seasons, movies, and other categories to make it easy to find content.

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Simplicity: The interface should be simple and user-friendly. In addition to showcasing content with carousels and lists, it's essential to allow users to create custom watchlists where they can follow their favorite shows and resume watching previously watched videos.

Chat: Send notifications and emails. Push notifications are the best way to invite your audience to watch your content. The more creative and enticing your push notification is, the more likely it is to be opened.

Personalization is no longer a differentiator that acquires an audience. It has become a de facto requirement for retaining an acquired audience.

Uninterrupted Streaming​

Imagine you are watching your favorite show, and suddenly your video stops, and you see a spinning circle on the screen. Nothing could be more annoying than this moment.

Now, this spinning wheel makes viewers leave almost immediately. Research shows that the higher the overall buffering in a session, the shorter that session will be.

One of the most commonly used methods to reduce buffering problems is encoding.

Encoding is the compression and transformation of video content into a form compatible with various devices and Internet speeds.

It must be compressed for viewers to view the video without any buffering issues. But compression can reduce quality. Would you sacrifice video quality to reduce friction? Well... that's not a good idea.

So what's the solution? This is Adaptive Bitrate Streaming.​

For simplicity, think of your viewer's internet connection as a channel. The faster the connection, the wider the pipe - the slower, the narrower.

Now you need to stream the video file to your viewers over the channel. The video slides down the wide tube but gets blocked a few times in the path in the narrower tube. Therefore, it is not recommended to send uncompressed files through narrow channels.

This video compression method based on the receiving device's capabilities is called adaptive bitrate streaming. You should change the video quality settings or witness automatic quality changes on YouTube at least once. YouTube did this to slow down its churn rate. This is one of the fundamental lessons that can be learned from YouTube.

Among other benefits, adaptive bitrate streaming is an important reason to encode all your videos before distribution.

Create Amazing Content For Audience Engagement​

No matter how unique your content is, your viewers will only leave if it becomes easier to access. To reduce friction, you need to understand your users and distribute your content to them exactly how they want it.

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So the only secret is to understand your audience. Create fantastic content and distribute it where and when your audience likes it. This is the foundation of a good user experience.

Creating your own OTT channel is a simple task. You only need video content and a provider to host and stream it.

Target Your Audience​

Whether you're a filmmaker, musician, or any other service provider with something to share, you can create video content that has value for your target audience.

You can even rent video content like movies and shows if you're not a content creator and want to set up a channel.

Find a Reliable OTT Hosting Solution: Teyuto​

It's time to find a hosting solution. Cloud video platforms like Teyuto OTT provide various services, including hosting, content management, analytics, and monetization tools.

How to start a streaming service with Teyuto?​

Teyuto is a platform that allows you to create and launch your own streaming service. Here are the steps to start streaming service like Netflix with Teyuto:

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1. Sign up for a Teyuto account: Go to the Teyuto website and create an account. You can sign up for a free trial to test the platform before committing to a paid plan.
2. Choose your plan: Teyuto offers different pricing plans depending on your needs. Choose the plan that best fits your streaming service's requirements. To know more about plans you can visit here.
3. Customize your streaming service: Once you have signed up and chosen your plan, you can start customizing your streaming service. You can upload your logo, set up payment options, create subscription plans, and more.
4. Add content to your streaming service: To attract viewers, you'll need to add content to your streaming service. You can upload your own content or license content from other providers.
5. Test your streaming service: Before launching your streaming service, make sure to test it thoroughly. Check that the content is streaming properly, and that payment options are working correctly.
6. Launch your streaming service: Once you're confident that everything is working correctly, launch your streaming service. Start promoting it through social media, email newsletters, and other channels to attract viewers.
7. Maintain and grow your streaming service: Once your streaming service is launched, you'll need to maintain it by adding new content regularly and responding to viewer feedback. You can also use marketing strategies to grow your audience and increase your revenue.

You can start with zero dollars and upgrade the plan when you are satisfied with the service or want to enjoy unlimited features.

Analyzing views based on what % of a video has been viewed and understanding how viewers search for content and what time of day they prefer to watch is key to creating a great user experience.

Teyuto’s analytics tool tracks the performance of all your video at the minute level. It provides the following features:

1. Detailed Revenue Reports
2. User Views
3. Content and Minutes Stats
4. In-depth Analytics

In addition, tracking the ratings of videos given by users and their comments and other interactions with the video play an important role in recommending the right video to the user.

The final decision depends on your needs and budget. At Teyuto, you will find four plans, including

1. Free
2. Essentials
3. Premium
4. Teyutoprime,

So take advantage! You can try several options to see which OTT pricing plan is best for your business.

What are the significant mistakes you should avoid when creating your OTT channel?​

While OTT Streaming is a relatively new technology compared to other forms of video entertainment, it has been around long enough for us to learn from the mistakes that producers have already made with the technology.

Do Not Rush With a Bundle of Features & Monetization Options​

If you're new to OTT Streaming, start small and gradually add new features to your service as you learn more about your audience. It's important to avoid accidentally launching a subscription service with video-on-demand, pay-per-view, 24-hour live streaming, and other advanced features.

Not only would that be very expensive, but within a few months of platforming, you might learn that you invested in the wrong business model.

Therefore, it is more interesting to start. Choose a video-on-demand-based distribution, and as you start making money with the platform, it will become easier and safer to scale your business gradually.

Misunderstanding your Audience​

You need to know who will watch it and what they want to see. This is particularly important for a niche channel like the OTT platform.

Be careful to avoid making the mistake of targeting too narrow a niche or jumping into an already crowded space.

An accurate sense of viewer expectations and issues will be helpful from start to finish, from selecting the best content to make your library to the best customer experience strategies.

Using the Wrong Technology​

There is a right and wrong way to create an OTT channel from a technology point of view these days. The right way is to harness the power of the cloud.

In a nutshell, a cloud platform gives you the power to quickly and efficiently scale access to your material without considerable expense.

The wrong way is to choose the cheapest and fastest solution. It might work for a short time, but after a few months, if you're going to grow in your niche market, you'll need a dynamic solution that integrates with your latest demand.

In addition to monetizing your OTT Streaming platform, you can invest in different ways of merchandising to raise extra money for your brand.

Content creators can sell anything they want using their OTT platform branding, from clothing to posters and books.

Final Remarks​

Finally, launching an OTT Streaming platform is challenging, like setting up any other business. It requires a lot of hard work, commitment, and patience. But if you can apply the tips in this article, you'll take a vibrant start towards stunning and long-lasting results.

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To grow and stand out in the market, a company must develop customer retention strategies with a reliable OTT cloud video model. Over The Top is bringing the opportunity for broadcasters to reinvent themselves – and that is already happening. Several open and closed broadcasters are creating their own OTT platforms, making their programming available online.

Developing Customer Retention with VOD Model​

What is customer retention?​

Many entrepreneurs and professionals confuse "customer retention" with "customer loyalty." These are concepts that, although similar, have different meanings.

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Customer loyalty makes them return to doing business with the company. Imagine, for example, an OTT platform that offered action movie genres. After a few days, the company can include the consumer in an e-mail marketing campaign focused on popular web series and thriller movies, among other related elements.

Important point! The role is played not by the total duration but by the ratio of the average viewing duration to the video's total time.

5 OTT Platform Features Ideal for Customer Retention​

CDN: Optimizing content delivery​

A content delivery network is a distributed server that delivers content to users much faster, depending on their geographic location, the origin of the content, and the content delivery server.

Having a CDN is an essential requirement for an OTT video transmission platform since being able to view the content continuously, with cuts or high loading times, is a very negative point at the user experience level.

Before choosing one, make sure that the CDN meets all the requirements of your business case needs.

DRM​

When you have a large volume of your video content to stream, you don't want your content to be readily available to hackers.

The platform must have security measures to protect your videos from hacking or misuse. DRM is a technology that protects video streaming and restricts copyright violations.

Analytics and information in real-time​

Having an OTT platform can assist you in obtaining in-depth results of customer behavior and tracking your performance. For instance, Teyuto OTT analytics provides every-minute analytics and provides detailed revenue reports no matter which model you own.

Simultaneously, a user can easily monitor the results of different videos and playlists that will assist her in focusing on a particular video niche.

Video Player​

Another essential element of an OTT is a solid video player with features and customization options to reflect each platform's brand identity. An ideal video player integrates seamlessly with your brand design and logo, allowing subtitles, dual audio, annotations, and many other customization options to work well with your brand.

Today's default video player technology is HTML5, compatible with all browsers and devices. The player must also offer integration with video ads. Security is another vital aspect of a video player.

Supported Devices​

When you start your OTT, the ideal is to transmit your content to the maximum number of devices possible. Apple TV, Amazon Fire TV, and Chromecast are standard devices your OTT must support. Users are distributed across the web, mobile, and television; the idea is to reach them on all these platforms.

Recommendation System like Teti.ai​

Teti.ai allows end users to spend less time searching for content and using ai and suggestions. It allows businesses to leverage AI technology to identify, recommend, and personalize content for their customers. This service can increase sales, boost user engagement, and improve customer satisfaction.

What parameters are essential to measuring the performance of my content?​

Numbers, numbers, and more are the answer, but you must know what these numbers mean.

When we talk about content such as video and audio, a necessary data is the 'Playback Start,' which is the number of reproductions that the content had and allows you to know the total universe of executions performed during the entire event.

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With this number, you can decompose the following data, such as 'Stream,' which lets you know the users who have consumed at least 5 seconds of the content. You may have a lot of visitors, but with this parameter, you can know those interested in playing with your content and not just browsing the site.

Then we come to "Engagement & Retention, "which is extremely important for on-demand content. It is necessary to know the engagement and retention of users across the continent, which sections of the content are most interesting to them, and in which sections users withdraw or even detect problems with the material.

Try Teyuto Analytics Module for Better Customer Retention​

All these standards are combined in different ways, depending on the content in question and the needs of each client. Teyuto embeds an analytics module so customers can see how their content is performing, with parameters uniquely designed for streaming audio and video.

In addition, our analytics module is constantly evolving, periodically providing updates specifically focused on the needs of the biggest content generators. This is how we can provide the following:

• More and more information about consumption.
• The demographic segmentation of users.
• Their preferences in each content they consume.

How to have an OTT platform?​

As mentioned earlier, the Over the Top concept democratized content production. Thus, any digital entrepreneur can sell your digital content adapted to your company's identity.

This type of platform requires less investment and can be used to monetize content in a scalable way. You can use it as an online course platform, for example. Additionally, OTTs can be used for internal communication and as corporate TV. And why not arrange online events on your own platform?

What are the video formats for an OTT service?​

Creating your own OTT platform allows you to use recorded and live content in your strategy. And that doesn't mean you have to choose just one – after all, OTT allows you to mix both in a way that makes sense for your audience.

To do this, evaluate the type of content you intend to offer, the production structure you have at your disposal, and your audience's preferences and habits. Also, it's important to understand the video formats available on an OTT platform. We'll cover precisely that next!

Live Broadcast​

As with social media and video sites, OTT allows you to make online live streams. This format can be used for online courses, master classes, internal training and internal communication actions, concerts, sports, and any other event you want.

Video On Demand​

The option for recorded content is possible thanks to Video On Demand. Here, you can make pre-recorded content available for the public to consume on-demand – thus, it is possible to have a catalogue and make the materials available similarly to Netflix.

Live e VOD​

Remember: mixing VOD and living in a way that makes the most sense for your audience is important. As mentioned earlier, you can have a platform that uses both live and on-demand content at the same time. In this way, it is possible to put together a strategy that includes both formats and maximizes results.

Which is the best OTT model to grow a cloud video channel fast?​

VOD allows the audience to play and watch videos anytime, anywhere. This contradicts the traditional media streaming model, where you must watch scheduled content.

Whether you're a freelance creator or a company looking to harness the power of VOD, there are many platforms for on-demand streaming. They allow you to easily host, manage, monetize, and distribute your VOD content.

The Benefits of VOD​

Video has always been the most popular way to consume information and entertainment. From TV and DVR to YouTube and beyond, VOD has come a long way, and with good reason. Some of the benefits of VOD are briefly listed below.

Not limited to fixed hours​

Reaching an audience when they are most likely to resonate with your content is a significant benefit of VOD. Unlike conventional streaming services such as cable TV, VOD allows users to watch content how, when, and where they want.

So not only do viewers have the option to choose their viewing time, but content creators can also take advantage of this feature to reach the audience at their convenience. It's a win-win situation.

Low-budget installation​

Unlike satellite or cable television, which requires a massive investment in infrastructure, VOD is relatively easy to set up and use. You only need recording equipment, a stable high-speed internet connection, and a VOD hosting platform.

A low-cost barrier to entry makes it easy for businesses and individual content creators to enter the video-on-demand industry. It also means that users can consume VOD content with very little hardware investment.

Global Reach​

Since most VOD services are available on smartphones, the volume of VOD is enormous. Such a vast network turns into a global audience that can be accessed with just a few clicks and taps.

In-depth Analysis and Targeted Delivery of Content​

One difference between traditional video consumption and VOD is that viewers almost always access VOD content from a personal device. This means you can access vast amounts of data about your viewers as a service provider.

This allows you to improve segmentation, targeting, and content delivery to the audience. With detailed data on how customers interact with your content and your demographic data points, you can fine-tune your VOD model to deliver personalized content to viewers.

You can even provide subscribers with carefully curated watchlists like the ones Netflix offers. Most VOD services today use AI-based recommender systems to suggest a time to the public.

Better Conversion​

All of the above benefits ultimately lead to the most critical thing: better conversions. Instead of just streaming content and waiting for an audience to tune in, VOD providers can use analytics and related metrics to drive conversions.

Lets' Teyuto Help You Building Cloud Video Channel from Scratch​

It is not necessary to have a team of developers to create one platform OTT from scratch – which, let's face it, demands more significant investments.

If your goal is to have an accessible and practical way to make your videos available, creating a YouTube channel or other video hosting platforms is possible. However, as it is a public platform, its contents may be the target of illegal copies and piracy. If you are looking for a safer, more customizable environment with more monetization options, the solution is to look for a professional OTT platform for streaming high-quality content.

Teyuto, for example, allows the creation of a fully customized platform. With brand customization features, you can offer free and restricted access through subscription packages.

In addition, you have access to tools to perform live broadcasts, monetize via advertisements, capture leads, and check complete public and audience reports.

Want to know more? Talk to one of our specialists and learn how to transform your business with your OTT platform.

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It’s not the Roman era where popular announcements were made in gigantic theaters and gathering an audience was immensely convenient. This is the age of the digital revolution, where we have many ways to promote our business, but selecting the optimum strategy can provide us with impeccable results with more significant ROI.

According to a survey conducted by Newswire, over 50% of U.S. broadband consumers now have access to an OTT platform. Furthermore, the average age of an OTT platform consumer is between 25-34, with a slight majority of users being men.

Similarly, over half of the OTT audience watches at least one hour of digital content per day, with nearly one-third watching two or more hours daily.

The rise of the OTT audience has revolutionized the concept of digital content consumption in the media industry. Ultimately, it allows viewers to access their favorite content with freedom.

OTT audiences represent a new era of tech-savvy consumers who like highly engaging content and always seeking exciting and trending videos.

Right Audience Matters: Think Out of the box​

Having the right audience plays a decisive role in a successful digital marketing campaign which returns better reach to the potential audiences without spending a massive amount on paid marketing techniques. An audience with a keen interest in your product will ensure that the message reaches the right customer.

By targeting potential consumers, OTT cloud video channels can expand the return on their marketing investment and ensure their message hits the targeted demographics.

Additionally, this strategy will assist you in building a robust marketing campaign because, without wasting time, you can access consumers with a higher potential to buy your services.

Here Are 6 Ways to Expand the Audience for OTT Platforms​

Plan Your Goals:

Before starting an OTT cloud video channel, define the goals of your digital marketing campaign. A clear understanding of your priorities will help you target your audience better.

Identify Potential Market

Once you’ve outlined your goals, the next step is to write your target audience. For instance, you can consider the demographics of customers, such as age, gender, budget, location, interests, etc.

Analyze Your Competition

Research your competitors to analyze the targeted market in-depth. It will help you to understand the OTT platform's different packages and the types of content the audience is consuming largely.

Try Social Media Insights

Content creators can experience better insights from social media platforms to learn more about their target audience. These insights will help you further refine your campaigns.

Use Digital Advertising Platforms

Popular internet platforms, such as Google Ads and Facebook Ads, are excellent ways to reach your target. By implementing this strategy, you can reach potential customers and increase ROI.

Track Your Results

Tracking the results of your campaigns will help you immensely in understanding the behavior of consumers. You can add or remove content according to customers’ preferences in the OTT industry. According to a research paper on “Consumer preference towards OTT platform during a pandemic,” shows that 65% audience cut the cord and joined OTT cloud video streaming channels globally.

Major Industries to Find Potential Audience for OTT Platform​

Media and Broadcast

OTT cloud video technology enables media and broadcasting industries to deliver content directly over the internet to the audience. It simply shares a powerful platform where the customer can access content such as:

• TV shows
• Movies
• Music

OTT cloud video technology is beneficial in providing content on multiple devices, including computers, smartphones, tablets, and smart TVs. Furthermore, having an OTT platform, you can offer a range of services, including

1. Video-on-demand
2. Live-streaming
3. Audio streaming
4. Subscription services and more

Also Read: 14 Reasons Why Your Media & Entertainment Business Needs an OTT Solution

OTT cloud video solutions to allow media and broadcasting companies to reach a wider pool of audiences and build tailored content. Furthermore, they can monetize their content through subscription-based models and advertising.

Entertainment​

The OTT platform for the entertainment industry is one of the most popular cloud video platforms where the audience is approaching in massive numbers. According to Global Entertainment & Media Outlook 2022–2026, the OTT industry will reach US$2.9tn, and OTT advertising revenue will cross US$ 1tn by 2026.

Popular cloud video services include Netflix, Hulu, Amazon Prime Video, and Apple TV+. Users can access various trending shows, movies, and web series here.

These platforms also provide additional features such as

• Live streaming
• Social media integration
• Content preferences, and more.

OTT cloud video platforms are the best ways for viewers to access and consume their favorite content, and they are becoming increasingly popular compared to regular content consumption mediums.

Sports​

OTT platforms offer an exceptional opportunity for the sports industry to deliver their content to a broader audience and monetize it. Hence, they do not depend on particular TV channels to broadcast their events. In addition, now club-level events can be broadcast by using the OTT live-streaming platform.

According to a report published in Newswire, the global sports market size is expected to reach $599 Billion in 2025. This report delivers excellent insights into the potential growth of the sports industry via OTT platforms.

OTT platforms come with diverse features which make them highly distinctive and appealing such as engaging and tailored content, multi-screen experiences, and the ability to access live events and on-demand content.

This allows sports authorities to deliver mesmerizing content to fans, enabling them to provide more customized content and better customer service.

Subsequently, with OTT platforms, you can go for more targeted advertising and earn better revenue.

E-learning and Education​

An OTT platform is an excellent medium for the education industry because it allows teachers to conveniently create, share, and distribute academic content with students. It also enables students to access resources from any device, anytime and anywhere.

Finally, cloud video platforms can help foster collaboration among students, teachers, and parents, helping for a more connected learning environment.

Live Events​

OTT platforms are the best choice for streaming live events because they provide an effortless way for people to stream events in real time.

These platforms also provide additional helpful features, such as access to pause and rewind the event or watch it on demand. Similarly, we can target specific audiences with marketing, which can help to expand viewership and engagement.

Religious and Faith​

With the right OTT cloud video platform, you can easily streamline live religious events as they allow people to access these events from anywhere in the world. It is beneficial for people who cannot attend these events personally.

Importance of a Powerful OTT Marketing Strategy​

The biggest fear in business is bankruptcy. Usually, an investor takes very precautionary measures before investing his money, but defining a clear marketing strategy will minimize the failure risks. Insider Intelligence mentioned some vibrant figures about the leading OTT platform with the highest viewership on March 18, 2022:

• YouTube – 230.6 million viewers
• Netflix – 177.7 million viewers
• Amazon Video – 152.6 million viewers
• Hulu – 125.8 million viewers
• Disney+ – 109.8 million viewers
• HBO Max – 87.6 million viewers

The same is the case with the OTT industry where we have excellent examples of successful OTT channels. Similarly, there are some instances where people do not focus on the mechanism of making OTT cloud video streaming apps successful.

The fundamental part of an OTT marketing strategy is tracking and measuring your results. You should use video insights to know:

• How many people watch your videos?
• How many people are clicking on your ads and other important metrics?

This will help you make wise decisions about what tailored content to create.

Three Core Factors To Expand Audience Base for OTT Platforms​

1. Media preference

Checking what kind of digital content the audience like will play a decisive factor in making your OTT app successful. It means there are higher chances of getting more customers. This strategy will assist you in understanding audience interests.

Knowing what resonates with the target audience allows marketers to create content that is more likely to be successful.

Another Insider Intelligence report shared data about the most popular social media apps where consumers spent the highest average time.

• Tiktok 45.8 Minutes
• YouTube 45.6
• Twitter 38.4
• Snapchat 30.4
• Facebook 30.1

It will help you create more effective campaigns and increase the chances of your content being shared, liked, and engaged with.

2. Behavior

Monitoring the behavior of an audience in digital media plays a key role in reaching the potential audience swiftly. By observing the behavior of an audience, OTT platforms can identify what content resonates best with their target audiences and what type of digital content should be avoided.

For instance, displaying recommendations of favorite movies will give you an excellent analysis of the clicks and impressions of user watch behavior.

3. Audience Locations

Checking audience location in cloud video streaming is crucial to check the reach of your content delivery. In addition, it will give deep insights into the potential buying capacity of the particular area so that you can tailor packages according to their demand and budget expectation.

Additionally, you can use demographics to share content on their local culture and language. This can help you increase engagement and boost your chances of success.

Offer Different Packages to Audiences for Experiment​

Offering a variety of packages in content and price to OTT audiences increases a higher level of personalization and customization. First, you will have to figure out the requirement by following above mentioned strategies. Later, you can prepare standard, economy, and premium OTT plans.

Subsequently, there are higher chances of getting more revenue because consumers can buy packages they are willing to pay for.

Higher ROIs With Valuable Monetization Models​

Try Multiple Monetization Models

Trying different monetization models will maximize your return on investment (ROI). Some popular monetization models include

1. Subscription models
2. Advertisements
3. Premium services.

Offer Incentives

Offering multiple incentives to customers for purchasing your service can be a great way to increase your ROI. This can include discounts and special offers to access premium content. For instance, if you are running a new OTT cloud video channel, you can provide a free monthly trial to every new user.

This way, you can easily generate a lead, and by providing excellent service, there are higher chances of building long-term relationships with such customers.

Optimize Price Packages

You should periodically review the pricing structure of every plan to ensure it is optimized for maximum ROI. Consider offering different tiers of pricing to maximize your profits.

Focus on Customer Retention

Customer retention maximizes your ROI. Focusing on customer retention will not only help you retain your existing audience but will also help you attract potential consumers. Implement loyalty programs, customer service, and other methods to captivate customers to stay.

Are you interested in Buying a Valuable Package for the OTT platform?​

We at Teyuto offer an excellent video-on-demand platform where you can build, launch, and grow your brand with several customization options. Simply upload your content, set your prices, and built-in video analytics tools will help you to reach your potential audience.

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It's time to pop open the bubbly and get your party hats on because Teyuto is back with a bang! We've compiled the motherlode of statistics that will blow your mind and leave you gasping for air. Oh yes, you heard it right! We're talking about 38 Reliable Video Marketing Stats for Marketers In 2023.

As William Shakespeare once said, "All the world's a stage," he couldn't have been more right! In today's fast-paced digital era, videos are the center stage of attention. They are the champions of engagement, the kings of storytelling, and the sultans of conversions. Whether it's a product launch, a corporate presentation, or a social media post, videos have the power to weave magic and create an emotional connection with the audience.

Then, without further ado, let’s fasten our seatbelts and get ready to take a wild ride through the world of video marketing. Buckle up, because this is going to be one heck of a journey!

Why Reliable Video Marketing Stats?​

The topic of this piece is “Reliable Video Marketing Stats”. “Why reliable,” you may ask.

In this era of fake news and AI content, finding stats that are real can be like finding molehill on a mountain. During our own research, we came across the wild west of unreliable information with “sources” that didn’t have the mentioned figures. They’re just a figment of someone’s imagination. But still, they get posted, cited, and reposted so many times that wheat and chaff start looking the same.

Other times, the figures are so outdated that the information may no longer be relevant. Just think of it, how good is a pre-pandemic stat in a post-pandemic scenario, wherein everything from user adoption to content consumption to customer proclivities are completely different? But stat magnets even mention facts that came out of studies dating back more than a decade. How relevant is that going to be today, when nearly every facet of life has changed across the globe?

Take the stat “video generates 1200% more shares than text and image content combined” as an example. It has been featured in blogs as recent as 2023 and several credible sources of information such as Influencer Marketing Hub, Brightcove, and Forbes, Some mention G2 as the true source. Others, Brightcove. The true source could not be found. But it’s for sure that it dates back at least to 2015.

The fact that it is still being cited without a trace of skepticism raises questions about the integrity of some sources.

We decided to change that by creating a dataset you can rely on to make informed decisions. We’ve tried to keep it as recent as possible (Note: a few sources are still a couple of years old but this is a constantly updating blog. So, the relevant data will be fleshed out as new information emerges.)

If you wish to contribute to this initiative, please feel free to mail us at for any addition or revision.

Now, let’s begin!

Traffic Magnet​

A video has the power to engage and attract visitors like nothing else. So, they turn out to be a great source of web traffic. And, the data is here to prove it.

1. 86% of video marketers say video has increased traffic to their website. (Wyzowl)

2. 87% of marketers say video marketing enhanced the dwell time on their website. (Wyzowl)

3. Including a video in an email increases the click-through rate by 65%. (Campaign Monitor)

4. In the U.S., an average person spends 157 minutes daily watching videos on digital devices. (Statista)

Videos also tend to increase the conversion rate as,

5. EyeView says that including a video on a landing page can increase the likelihood of conversion by 86%.

In fact,

6. Just including the word “video” in subject tends to increase the open rate by 6%. (SuperOffice)

Branding and ROI​

Video marketing empowers brands to connect with their audience and drive sales. Here are some statistics to back up that claim.

7. Over 9 out of 10 people want to see more videos from brands in 2023. (Hubspot)

8. The use of video in marketing results in a 70% increase in brand awareness, 51% increase in traffic, and 34% increase in sales. (Renderforest)

9. Product videos can increase purchases by 144%. (StacksAndStacks)

10. 85% of people rely heavily on video while buying a product online. (Brightcove)

11. Using video in lead nurturing can increase conversions by 20%. (DemandGen)

12. 96% of marketers say using video content has helped increase user understanding of a product or service. (Wyzowl)

Not only that, but video marketing also provides an excellent return on investment (ROI).

13. 92% of businesses say that video provides good return on investment. (Wyzowl)

14. 22% of marketers who used video in 2022 for the first time did so because they became clearer on the video ROI. (Wyzowl)

15. Video marketing has a positive ROI in 92% of cases. (Wyzowl)

16. 78% of video marketers say that video has helped increase sales. (Wyzowl)

17. 87% of video marketers say that video has directly contributed to their business revenue. (Hubspot)

18. 88% of video marketers express satisfaction with the video marketing ROI on social media. (Animoto)

This is because videos tend to be highly engaging and shareable, making them a great way to attract and retain customers.

19. 92% of people who watch a video will share it with others if they find it valuable. (SmallBizTrends)

So, it's no wonder that more and more businesses are turning to video marketing to drive growth and brand awareness.

Advertising​

Some interesting facts about video ads:

20. According to a ballpark estimate, people watch an average of 4 hours of video and non-video ads in a week. (Opera)

21. The average click-through rate (CTR) of video ads is 7.5 times higher than that of display ads. (Smaato-Liftoff)

22. Digital video ad spending increased by 49% in 2021 and was expected to further increase by 26% in 2022, ultimately reaching $49.2 billion. (IAB)

23. 80% of people can recall the video ads they’ve watched in the past week, making video ads more memorable than other ad formats. (Digital Content Next)

Marketing Strategy:​

Video marketing continues to grow in popularity and effectiveness, as these stats show:

24. 96% of marketers believe video is an important part of their marketing strategy. (Wyzowl)

25. Almost all businesses (91%) are using video as a marketing tool. (Wyzowl)

26. More than 4 in 10 video marketers (42%) spend up to $500 on an average video, while a significant proportion spend between $501 and $5,000. (Wyzowl)

However, authenticity and relatability are also key factors in the success of video marketing. Consumers are increasingly interested in more natural and less polished content.

27. 78% of consumers feel marketing videos should be more authentic and relatable than polished and high-quality. (Hubspot)

So, it's clear that video marketing should remain a key component of marketing strategies, but it should also reflect the preferences and expectations of the audience.

Analytics​

Analytics helps uncover actionable insights from the pile of data that you may have.

28. Video analytics can provide valuable insights into audience behavior, including how people engage with your content. (Google)

29. Engagement is the most important metric for 60% of video marketers, indicating that keeping the audience engaged is crucial. (Hubspot)

30. Your audience is likely seeing the title and caption of your video (on top of the thumbnail) before watching it. (Hubspot)

Over-the-Top Statistics​

The Over-the-Top (OTT) industry is continuously growing with an increasing number of consumers relying on it for their wide-ranging entertainment needs. Let's look at some statistics:

31. In 2022, global OTT TV and video revenue for SVOD reached $103.5 billion, and it is expected to cross $126 billion by 2026. (Statista, Digital TV Research)

32. OTT video revenues are expected to reach $316.10 billion by 2023 (Statista)

33. Netflix is one of the most popular OTT platforms. By Q4 2022, it had around 231 million paid subscribers globally, with the EMEA region accounting for 76 million of the customer base. (Statista, Statista)

34. Western Europe is expected to see 196.3 million users of OTT services, which is 45% of the population, by 2024. (eMarketer)

35. In the Asia-Pacific region, the leading markets for OTT video services are the Philippines, Indonesia, and Australia. The region is expected to increase OTT TV and movie revenue by 90% to $54 billion by 2026. (Digital TV Research)

The stats also indicate that people prefer watching OTT services via mobile devices. For instance,

36. Around 80% of users prefer watching videos on YouTube via their mobile devices. (Penthera)

37. 14% of users prefer watching fitness videos on mobile devices. (Penthera)

Moreover,

38. OTT video advertising will take over SVOD revenues by 2024. (Statista)

So, it's quite evident that the OTT industry is witnessing a massive growth and that the future of entertainment will rely more on these services.

Conclusion​

Video content is a powerhouse for connecting with your audience, with its ability to be processed 60,000 times quicker than text.

As a result, video marketing has become more important than ever for organizations, providing enormous potential for engagement and return on investment. However, some marketers may be hesitant to invest time and resources in video content due to misconceptions about its development.

But fear not! Creating video content has never been easier thanks to the availability of video editing tools. And remember, customers love informal and conversational content.

Here's a fun fact: Did you know that Teyuto can boost website engagement? So why not give video marketing a try and see what kind of impact it can have on your brand!

About Teyuto​

Teyuto is a powerhouse for video management and streaming, boasting a plethora of features for businesses and content creators alike. The platform's drag-and-drop channel builder makes it a breeze to set up a single-page platform to host your videos, while the ultra-HD live and on-demand video streaming capabilities ensure that your content is delivered to your audience in the best possible quality. You can also create your white-label OTT app with Teyuto!

And that's not all! Teyuto offers a range of revenue generation options through advertisements, paid subscriptions, and transactional videos, as well as screen recording and sharing capabilities. And with integration with over 5,000 apps and services, it has got you covered in terms of flexibility and functionality.

But what truly sets Teyuto apart is its focus on user engagement. The platform offers in-video Q&A, live chat, and the ability to make videos conditionally available, all of which help to create a sense of community around your content. You can also set up your video player based on your brand colors and watermark. And with no commission on any transaction, you can maximize your revenue potential considerably.

In short, Teyuto is a complete video management and streaming solution that provides everything you need to take your video content to the next level. So, why not give it a shot and see it elevate your brand's video content game. Contact us now.

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OTT platforms are likely to become the game-changing player in the advertising industry. With the ability to target specific audiences (based on demographics), the OTT cloud video industry is an ideal medium for advertisers to reach their potential viewers. This will open up new revenue streams for the content creators and companies that provide these services.

Since there was a huge gap for customization in digital entertainment, it was necessary to launch a versatile and convenient medium that not only should be cost-effective but also accessible for most of the common devices available these days. No doubt, OTT platforms are meeting these challenges quite effectively.

Also, Read OTT: The Latest Revolution In The Media & Entertainment Industry

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Hence, one of the most fundamental questions is to seek potential growth of the OTT market in upcoming years. We shall try to answer the following questions in this article:

1. OTT Market Analysis

2. OTT Market Size by Country

3. Global OTT Platforms

4. What is the future of over-the-top services?

OTT Market Analysis​

Due to the flexibility of time and personalization of content, OTT cloud video platforms are the upcoming video streaming giants. Not only do they provide a wide range of video content options but also can be watched on any smart device. Simultaneously, audiences can consume content from multiple global broadcasters

Before delving into the cloud video or OTT market, it is quite important to understand the factors that have led to the unprecedented rise of OTT apps globally.

The Monopoly of Major TV & Video Entertainment Industries

Leading TV channels and media production houses are a great source of entertainment and information. But, in the long run, they have created a hard-to-break nexus that, ultimately, restricts novelty, creativity, and distribution. It not only prevents talent from getting a break in this burgeoning industry but also limits the options available to the end consumers.

Freedom of Content Generation

With access to popular OTT service providers like Teyuto (which also has a free tier), anyone can launch their platform and distribute original content without any hassles. In other words, OTT has removed the barriers to entry for promising players.

Post Covid Impacts

Since the dawn of the century, the OTT industry has been growing at a steady pace with increasing internet penetration. The global market was worth $4.47 billion in 2010 and is pegged to reach $64.78 billion in 2021. But that was before COVID-19. As people around the globe were restricted to their homes, they turned to their screens for the daily dose of entertainment. And, OTT videos didn’t disappoint anyone!

People could watch what they wanted to watch at a time and device of their choosing. By 2021, the global OTT market size was a whopping $150.51 billion, or nearly 2.5 times the previous estimate.

According to the PWC Global Media Outlook report for 2022-2026, OTT app subscription revenue may exceed $200 billion in 2024. What’s also interesting is that 46% of current subscribers have access to two or more over-the-top services as of now.

The report also says that OTT platforms may bring in $3 trillion worldwide by 2026, which is good news for the growth of the global market. In addition, it will play a decisive role in bringing more customers into the video streaming funnel.

This overwhelming shift in audience choice is sending several messages to content producers. For instance, now people are more interested in choosing customized and refined content. Subsequently, they are bypassing the cable cord system, which limits their choice too.

The new era is all about cloud video platforms which are already in tight competition to provide a reliable cloud video tv medium for quality content.

OTT Market Size by Country​

No doubt, OTT services for different use cases are going to become the next cloud video streaming giant in a couple of years. So, in this section, we shall overview the major countries where OTT platforms are expanding rapidly.

OTT Cloud Video US

1. In 2023, OTT subscriptions in the US will reach $137 billion and it will increase by 10% every year thereafter.

2. Subsequently, OTT Video Advertising volume may reach up to $80 billion in 2023.

3. The time consumption for OTT video of the global user has been recorded to be 6 hours weekly. The same figure in the United States averages at more than 8 hours.

4. By 2020 more than 65% of broadband users in the US had access to at least one online streaming app which shows the exceptional growth of OTT consumers in two years.

5. Surprisingly, more than 90% of SVOD subscriptions come from North American Region. Moreover, this number can surge to 50% in the upcoming five years.

OTT Cloud Video India

· OTT subscription in India will cross $3 billion by 2023, which will continue its growth at a rate of 7% annually.

· Subsequently, the SVOD model’s revenue will jump to $1.23 billion by 2023.

· Furthermore, the annual user growth may cross 30% which will lead to more revenue generation

OTT Cloud Video Australia

1. OTT Video Streaming may reach up to $ 4.7 billion in 2023

2. OTT video advertising will remain at $ 3.39 in 2023

3. OTT annual growth will be by 8% (2023-2027)

OTT Cloud Video Canada

1. OTT revenue in Canada may reach up to $6 billion in 2023

2. The annual growth of OTT subscribers will remain at 10%

3. The average revenue for OTT cloud video streaming per user will stick to $188 in 2023.

Top 5 Global OTT Platforms​

Since major OTT platforms like Amazon, Netflix, Apple TV+, and many others have entered the digital content creation market, audiences are rapidly shifting to this format from traditional cable networks. Not only these OTT cloud video platforms have changed user behavior toward watching content but also overcome several restrictions.

People around the globe prefer OTT cloud video applications for a variety of reasons, including

• The convenience of streaming movies and TV shows on demand
• Shows and movies can be watched on any smart device
• Minimum commercials

Moreover, some OTT platforms offer exclusive content that can’t be found anywhere else, which is another major advantage. OTT services also tend to be more cost-effective than cable and satellite TV, making them an attractive option for consumers looking to save money.

There are various popular OTT video platforms with tons of content that offer budget-friendly subscriptions. In this section, we shall mention some of the most in-demand OTT platforms in the world in 2023.

1. Netflix OTT Global

Netflix is a leading OTT video streaming application that has a large catalog of movies for a global audience. Furthermore, users can easily access trending web series and TV shows. The cost of Netflix varies according to country, but generally, it costs as little as $6 with ads. In addition, the subscriber can enjoy video streaming on any smart device.

2. Amazon Prime OTT Global

Amazon Prime comes with a plethora of benefits and a huge collection of top movies. With Prime membership, users can get access to some great perks like exclusive free games, amazing deals on thousands of items, and hundreds of free books to read online.

Amazon Prime provides four packages, which include Prime Student, Prime Annual, Prime Monthly, and Qualified Government Assistance which vary in terms of price and benefits.

3. Disney+ OTT Streaming service

Disney+ is an online cloud video streaming app that is owned by Novi Digital Entertainment. It provides movies in more than nine global languages. Its excellent bandwidth delivers a seamless video playback experience to users.

4. HBO Max OTT Streaming Service

HBO Max is a famous OTT video streaming service that provides access to most fresh video content being played in theaters without paying the extra cost. It comes with two packages as subscribers can watch their favorite movies by paying as low as $10 per month.

5. Hulu OTT Services

Hulu is a US-based OTT cloud video streaming app that is a little different from Netflix because it uploads episodes after a few days of airing. This medium streams more than 60 popular channels, hit movies, series, and children's content. A user can buy a subscription for $8 per month.

What is the future of OTT?​

It won’t be wrong if we say 2019 and 2020 were the years of the OTT streaming war. We can say that the power of OTT platforms redefined the approach of several video production companies that started producing video content in bulk to attract a global audience.

In this section, we shall look into the future prospects of global OTT platforms to forecast video and also analyze customer behavior toward cloud video streaming mediums.

According to Avia, 65% of video consumers in Asia prefer OTT video content published on popular social media channels. This is an eye-opening fact that is forecasting the future behavior of OTT consumers who prefer over-the-top content.

Similarly, this pool will expand further because we have already discussed in the above section that the consumer market is increasing by 8–10% annually in top OTT countries especially US and Asia.

Possible Reasons for Choosing OTT Cloud Video Streaming Apps in 2023​

1. 52% of OTT users are eager for more customized content

2. 40% of OTT consumers want conglomeration with other OTT cloud video apps to access global content at less price

3. 44% recommend family and friends to subscribe to multiple OTT apps

Best Free OTT for Streaming Videos​

Amazon Freevee

Former IMDb is a free OTT platform that offers free of cost video cloud streaming. There is no need for any subscription but you may stream some commercial ads during video streaming.

Free OTT video is the best option for those who want to avoid the hassle of monthly streaming bills. Furthermore, Amazon is planning to make 70% of this platform's content free by launching some new movies too.

Roku

Roku is another free ott platform that gives access to massive video content free of cost. Since it doesn’t have its own content library, it fetches movies and other popular programs from reliable sources.

Vudu

Vudu is another free OTT platform to stream cloud videos without monthly subscriptions. Once the customer signs up, he can access numerous free hit movies, series, and shows.

Do you want to build a personalized Over The Top Platform in 2023?​

If your answer is yes, then you can host and monetize your videos on the most demanding video platforms with Teyuto. Since there is no hassle of managing technicalities which are quite costly, it allows you to create a VOD (video on demand) business model where you can publish your content globally.

Developing an OTT cloud video platform can provide a wide range of services to users. This can include streaming video and audio, providing online gaming, and other services. If you are able to build a successful platform, you can have a lucrative business.

What are the main features of Teyuto?​

· Customer can easily earn money by using its video monetization feature

· Greater customization and branding

· Responsive Layouts and Templates

· Better Tracking of User Behavior

· Compatible

Bottom Line​

With the robust growth of OTT platforms globally, the upcoming era is all about cloud video streaming. With better control and consumer freedom, any individual can set up his/her own VOD platform to make an excellent start in the OTT industry.

OTT broadcasting is shifting the paradigm because it is not limited to a particular device or place but rather allows consumers to access global content at their choice of time and cost. On the other hand, we have also observed a greater change in advertising concepts because streaming live events give accurate analytics to marketing companies.

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Welcome to the realm of OTT apps! If you're not au fait, OTT stands for "over-the-top," and refers to apps and platforms that allow you to stream video and other forms of content directly to your device. They simply bypass traditional cable and satellite TV networks.

It goes without saying that the OTT services market is disrupting the entertainment industry as of now, with top OTT platforms such as Netflix, Hulu, and Amazon Prime leading the charge.

But building an OTT platform isn't just about tossing some videos up on a server and calling it a day. There are several key considerations that go into developing a successful OTT app, from understanding your target audience and crafting a content strategy to selecting the right development platform and building a user-friendly interface.

At Teyuto, we specialize in OTT solutions and have helped numerous clients navigate the complex process of building an OTT app. In this blog, we'll walk you through the steps involved in creating an OTT app, from research and development to testing and launch. We'll also share some of our own insights and experiences, and offer suggestions for how to continue improving and updating your OTT app over time.

So, whether you're a seasoned entertainment industry veteran or a newcomer looking to break into the OTT world, this blog will provide some valuable insights and guidance. Let's dive right in!

Understanding the Target Audience and Content Strategy​

It all begins with your audience and how you wish to approach it. A case in point is Netflix's hit show "Stranger Things". When creating the show, the producers and writers knew their target audience was primarily a younger demographic, as well as fans of science fiction and nostalgia.

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Therefore, they crafted a unique and captivating story that incorporated elements of both genres and paid homage to the popular culture of the 1980s. And they didn’t stop there how these references translated into different languages back in the 80s. Ultimately, string the right chord with everyone irrespective of the language or cultural barriers.

"Stranger Things" has become a global phenomenon with a cult-like following. The show underlines the importance of understanding and catering to your target audience to effectively reach and connect with them via your content. And it makes absolute sense when you boil everything down to numbers. According to a market study, 39% of OTT viewers access services based on specific content available.

In a nutshell, your content strategy must be spot on, to begin with. How to go about it? Here are some tips.

Researching the Target Audience​

Conduct thorough research on your target audience. Understand their preferences, behaviors, and needs as deeply as you can, and tailor your content and marketing efforts accordingly.

Some ways to research your target audience include:

1. Define your target audience​

Who do you want to reach out to? Is your audience young or old, male or female, interested in specific genres or types of content? Where does it live? What are its aspirations and proclivities? The more detailed you can be, the better.

Some additional questions can be:

- Do your target users primarily watch movies or TV shows?

- Do they prefer binge-watching or watching one episode at a time?

- Are they interested in exclusive content or more mainstream fare?

Here’s a great video on how to find your target audience. It takes YouTube as a reference but the same rules apply everywhere.

2. Conduct market research​

Look at industry data and trends as well as consumer surveys and focus groups. Gather insights. This can help you identify their pain points and preferences, and tailor your offerings accordingly.

3. Analyze your competition​

How other OTT platforms are approaching the market is very important. What is your competitor’s primary appeal? How they are targeting the audience? What is the most popular thing about them? What are they promoting?

Your competitors, especially the successful ones, can give you a treasure trove of information. For instance, take a closer look at what ads they are airing. You can take advantage of tools like Facebook’s "Page Transparency" to do so.

If you keep tracking this, you’ll get a better idea of what’s working best for them. In other words, what’s working the best amongst your target group? This can give you ideas for your own content strategy, as well as help you create strong differentiators.

4. Engage with your audience​

Listen what you need to listen straight from the horse’s mouth. Use social media, email newsletters, and other channels to interact with your audience and gather feedback. This can help you understand their needs and preferences in real-time, and adapt your content strategy accordingly.

Developing a Content Strategy​

Once you have a fair idea of your target group, chart out a plan for what your content strategy is going to look like. It must attract and retain users.

Create a roadmap for what types of content you will produce, how often you will release new content, and how will you promote it. Have a storyboard to guide each of your steps and keyframes. Even a rough sketch with a pencil will considerably streamline your overall development strategy.

It's also important to consider how you will monetize. Will it be subscriptions, ads, merchandizing, or some kind of mix-and-match? This is going to influence your content strategy in the long haul. So, consider both concurrently.

Finally, don't be afraid to experiment and iterate as more data and feedback comes down the line. Data-driven perfection is what you should strive for!

Choosing a Development Platform​

So, here comes the million-dollar question: "which development platform to choose while building your OTT app?"

Well, there are a couple of options available, including native apps (developed specifically for a particular platform like iOS or Android) and hybrid apps (built using web technologies and wrapped in a native container).

You can also choose a turnkey OTT solutions provider like Teyuto. Teyuto not only helps you create an OTT channel with its drag-and-drop builder but even empowers you with AI search recommendations for a truly immersive user experience.

With or without Teyuto, you’ll have to decide which path to tread: native or hybrid?

Native vs. Hybrid Apps​

When deciding between native and hybrid apps, there are several factors to consider. Native apps generally offer a more seamless and intuitive user experience, as they are built specifically for the platform they are running on. They also tend to be more reliable and perform better, as they have access to all of the device's hardware and software capabilities.

Hybrid apps, on the other hand, are generally more cost-effective and faster to develop, as they can be built using web technologies and then wrapped in a native container for deployment on multiple platforms. However, they may not offer the same level of performance and user experience as native apps. In short, their advantage becomes their Achilles Heel. Web technologies limit their capabilities.

Factors to Consider​

There are several other factors to consider when selecting a development platform for your OTT app. These may include:

1. Cost​

How much will it cost to develop your app on a particular platform?

2. Flexibility​

How easy is it to make changes and updates to the app once it is launched?

3. User experience​

How intuitive and seamless is the app for users? What features do you want it to have?

4. Compatibility​

Is the app compatible with the devices and platforms your target audience is using?

Ultimately, the right development platform for your OTT app will depend on your specific needs and goals. Carefully weigh the pros and cons of each option and make an informed decision. In case you need any help, feel free to ask any question that you may have in your mind here.

Building the App: Navigating the Waters of Technical Complexities​

Building an OTT app is no small feat, and there are many atypical nuances and technical complexities that you may encounter. As a leading OTT solutions provider, here are some of our insights and experiences that may help you along the way.

Setting Up the Development Environment​

The first step in building your OTT app is setting up the development environment and tools. This may involve installing software and libraries, configuring your development environment, and setting up any necessary servers or services.

Sounds straightforward, right? Well, not exactly. Depending on your chosen development platform and the specific requirements of your app, you may encounter a host of challenges and dilemmas as you set up your development environment. For example:

· Compatibility issues​

Are the tools and libraries you are using compatible with your development platform? Are there version conflicts or other issues that could cause problems down the line?

· Scalability​

Is your development environment set up to handle the demands of a large-scale streaming service? Do you have the necessary servers and infrastructure in place to support a large user base? Will your video delivery protocol be able to handle, say, low-latency live streaming?

· Security​

Have you taken steps to secure your development environment and protect sensitive data? Are you following best practices for securing your app and server infrastructure? Are you securing it against video-specific data leaks, say, HDMI/HDCP stripping?

Navigating these and other challenges as you set up your development environment is crucial to the success of your OTT app. Don't be afraid to seek out help or guidance if you need it, and be prepared to pivot or make adjustments as necessary.

Designing the User Interface and User Experience​

Once your development environment is set up, it's time to start designing the user interface (UI) and user experience (UX) of your app. This involves creating wireframes and mockups to visualize how the app will look and function, as well as testing and iterating your designs to ensure they are intuitive and easy to use.

But designing a great UI and UX for an OTT app is about more than just aesthetics. You'll also need to consider the technical constraints and requirements of streaming video, as well as the expectations and habits of your target audience.

For example:

· Buffering​

How will you handle the inevitable buffering and loading times that come with streaming video? Will you use pre-loading or other techniques to minimize disruptions?

· User preferences​

Do your target users prefer a linear or non-linear viewing experience? Are they more likely to watch movies or TV shows, or a mix of both? How will you design the app to cater to these preferences?

· Personalization​

How will you personalize the app for each user based on their preferences and viewing history? What metadata will your app generate? How will you use it for personalization?

Designing a great UI and UX for an OTT app requires a combination of technical expertise and user-centered design thinking. Don't be afraid to test and iterate on your designs to get them just right.

Implementing Features and Functionality​

With the UI and UX of your app finalized, it's time to start implementing features and functionality. This may include streaming video, subscription management, recommendations, and any other features that are central to your app's value proposition.

But implementing these features is often easier said than done. You'll need to consider a host of technical and logistical issues, such as:

· Video encoding​

How will you encode and deliver video to your users? Will you use a third-party platform or build your own video delivery system? What file formats and resolutions will you support?

· Subscription management​

How will you handle user subscriptions and payments? Will you use a third-party service or build your own system? How will you handle trial periods, renewals, and cancellations?

· Recommendations​

How will you recommend content to your users? Will you use algorithms or more manual approaches? How will you balance the need for personalized recommendations? Will AI be a part of your implementation strategy?

· Other features​

What other features will you include in your OTT app? Will you offer social sharing or other community-based features? How will you handle user accounts and profiles? Will you need OTT TV functionality?

An OTT app involves a lot of technical and logistical challenges. You'll need to tackle them head-on if you want to build a successful OTT service. Don't be afraid to seek out help or guidance if you need it. It’s essential to get things right for a complex deployment such as that of an OTT app.

Testing and Debugging​

Now, it's time to conduct thorough testing and debugging to ensure stability and reliability. This may involve conducting functional testing to verify that the app behaves as expected, as well as performance testing to ensure it can handle the demands of streaming video and other types of content.

Testing and debugging an OTT app is a critical step, as even small issues can leave a lasting impact on the user experience. You'll want to thoroughly test your app on a range of devices and platforms to ensure it is compatible and performs well for all users.

Some key considerations for testing and debugging your OTT app include:

· Functionality​

Does the app behave as expected? Are all features and functionality working as intended?

· Performance​

Is the app able to handle the demands of streaming video and other types of content without crashing or freezing? Are there any issues with buffering or loading times?

· Compatibility​

Is the app compatible with a range of devices and platforms? Are there any issues with different screen sizes or resolutions?

· User experience​

Is the app intuitive and easy to use for users? Are there any issues with the UI or UX that need to be addressed?

Launching and Marketing an OTT App​

Your major battle is now behind you. It’s time to launch and market your application.

This step involves submitting the app to App Stores, setting up any necessary servers or services, and developing a marketing plan to promote the app.

Submitting the App to App Stores​

Submitting your OTT app to app stores is a crucial step in the market journey of your brand. After all, it makes the app available to users and allows them to download and install it on their devices.

Each app store has its own submission guidelines and requirements, so it's important to familiarize yourself with them before submitting your app.

Some key considerations for submitting your OTT app to app stores include:

· App Store Guidelines​

The importance of app stores (and hence, their guidelines) can't be overstated. Your app must be compliant with the rules and guidelines of the store in order to be accepted for listing. It's your bible, so make sure you read it thoroughly. Here are handy links for Apple App Store and Google Play Store.

· App Listing​

Though getting your app out there is the first step, you must never undermine your app store listing as well Even if you’re not marketing on the app store, it’s still the first point of contact for your potential users. You must succinctly and accurately describe your app, have a compelling title, and keywords to make it stand out.

· App screenshots and videos​

Include high-quality screenshots and videos of your app in the app store listing. Effectively showcase the features and functionality of your app.

Submitting your OTT app to app stores is an important step, but it's only the first step in getting your app in front of users. You'll also need to develop a marketing plan to promote the app and attract new users.

Marketing the App​

Developing a marketing plan for your OTT app is an important step, as it helps you get the word out about your app and attract new users. There are many different marketing channels and tactics you can use to promote your app, including:

· App store optimization​

Optimized your app store listing to make it more discoverable by users. Use relevant keywords and incorporate user reviews and ratings to improve your app's visibility.

· Social media​

Social media is the perfect place to promote your app and engage with users. Regularly share updates, news, and behind-the-scenes content to keep users interested.

· Email marketing​

Use email marketing to stay in touch with users and promote your app. It’s also a good idea to have a newsletter or other email communication strategy in place. It will keep your people informed and engaged.

· Paid advertising​

Initially, you may need paid advertising for brand building and reaching out to new users. Target the right audience and use the most effective ad formats and channels.

· Partnerships and collaborations​

Establish partnerships with other companies, influencers, and organizations to maximize your reach. Leverage your existing networks and relationships to get the word out about your app. Throw an app launch party even. Here are a couple of creative ideas on you can market your app effectively.

Marketing your OTT app is an ongoing process, and it's important to continually test and iterate on your marketing strategies to ensure you are reaching the right audience and getting the best ROI.

Conclusion and Next Steps​

Building an OTT app is a complex and multifaceted process, but with the right strategy and approach, it is possible to create a successful and engaging app for users. From understanding your target audience and crafting a content strategy to selecting a development platform and building the app, there are many key considerations to keep in mind.

And the work doesn't stop once your app is launched. To ensure your OTT app continues to thrive, it's important to keep updating and improving it over time. This may involve releasing new content, adding new features and functionality, and continuing to promote the app to users.

We, at Teyuto, have the expertise and experience to help you navigate the complex process of building an OTT app. Whether you're just starting out or looking to take your existing app to the next level, we're here to help. We take care of all these technical nuances while you stay focused on producing amazing content for your audience.

Find out how we can help you build a successful OTT app. Contact us now.

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Welcome to the wild world of OTT, or "Over-the-Top" solutions for streaming content. If you're in the media & entertainment industry, you've probably heard about OTT and how it's changing the game for content creators and distributors.

But it can get tough to decide if OTT is the right choice for you, especially if you have a unique use case or are baffled by the sheer options out there. That's where we step in!

As a leading OTT solutions provider, Teyuto is here to give you the lowdown on why every media business needs an OTT solution in today's digital landscape. So, grab your popcorn and get ready to stream your way to success with these 14 reasons. Let’s begin!

Reasons Why You Need an OTT Solution​

OTT solutions have become vital for any modern media company wanting to keep up with consumer demand and remain competitive.

But if you're still on the fence, here are 14 reasons why every media business needs an OTT solution today:

Reason #1: Take your content global (no passport required)​

As a content creator or broadcaster, you know that traditional distribution methods can only take you so far. But with an OTT solution, the world is your oyster.

No longer are you limited to just your local audience or the constraints of cable packages. With the ability to stream to any device with internet access, your content can reach a global audience without expensive international distribution deals.

Just look at the success of global streaming giants like Netflix and Hulu, which have subscribers in 190 countries and counting. By implementing an OTT solution, you can join the ranks of these industry titans and take your content to a worldwide audience.

Reason #2: Enhance customer engagement with interactive features​

Streaming services are no longer just about watching content. They now offer a wide range of interactive and immersive features that change the way people experience media.

An OTT solution allows you to engage your audience in ways that traditional TV can't. Options include:

· Real-time chat functionality

· Multi-angle viewing (e.g., observing a basketball game from multiple angles)

· User-generated content (UGC) aggregation and curation (e.g., live music video competition at concert events)

· Real-time polls & quizzes (e.g., voting for your favorite American Idol contestant on the American Idol app)

And more!

By engaging audiences with these interactive features, you can build a community of loyal fans that will keep coming back to watch your content on an OTT platform again and again.

Reason #3: Fulfill the need for immediacy & accessibility​

Today, consumers want everything right away. And this includes their content. After all, how many times have you heard someone say “What? You’re not caught up on Stranger Things yet??”

If your OTT platform doesn't allow viewers to watch episodes immediately after they air or create an easy way to catch up with past seasons, they'll just go somewhere else that does. By implementing an OTT solution, you can ensure that people can access and enjoy your content whenever and wherever they are (as long as there's Wi-Fi, of course).

Reason #4: Increase brand visibility and loyalty​

In media & entertainment, you're constantly vying for attention. So, how do you stand out in an oversaturated market?

One way to offer exclusive content on your OTT platform. This could include anything from live streams of sports games and concerts to original web series, documentaries, and more. By giving exclusive access to premium content that people can't get anywhere else, buzz around your brand is going to be a lot different. You cannot do this via conventional broadcasting channels. Strengthened customer loyalty is another add-on.

When it comes to branding, you’ve also got to make sure that everything is on point. Have you noticed that Netflix, Hulu, Prime Video, and other major OTT platforms have branded video players with their own watermarks? Yes, you can make wonders happen by having such small branding nuances covered in your white-label OTT platform.

It's also worth mentioning that unique features like free trials or short preview clips will encourage people to sign up as subscribers so they don't miss out on any action!

Reason #5: Target audiences with personalized experiences​

Forget cable packages and their one-size-fits-all approach! OTT solutions are where it's at. And the real cherry on top? Personalized experiences.

Imagine being able to target niche markets and audiences with your content. Sounds like a dream? Well, it's a reality with OTT solutions. Just take Netflix for example. It analyzes an individual's viewing habits and makes personalized recommendations based on their interests.

The best part? You can do this too! By using your OTT solution to segment audience data like demographics and viewing patterns, you can create specific experiences tailored to each audience segment. It's like a win-win situation - you expand your reach into new niches while providing a superior personalization experience to your viewers. So, get personal! Make your media strategy quirky.

Reason #6: Turn your viewers into super fans with exclusive content​

Want to turn your viewers into a group of loyal super fans? Then an OTT solution is just what you need! Using it, you can offer exclusive content they can't get anywhere else. It can build loyalty and a sense of exclusivity among your audience. This content could be anything from behind-the-scenes footage to early access to new releases. And let's not forget about those special discounts on your offerings: who wouldn't want to be a part of that?

Remember, it's not just about building loyalty. By incorporating product placement and sponsored content in a more seamless and natural way, you enhance brand visibility and drive more sales as well. Don't settle for a casual fan base when you can have a group of die-hard supporters. Watch your audience become super fans in no time.

Reason #7: Create a more personalized advertising experience for viewers and advertisers alike​

As an advertiser, you want to reach the right audience with your message at just the right time. But how do you know when that is? With traditional TV commercials, it's hard to tell if someone was actually watching or not (and whether they're even interested in what's being advertised).

However, OTT solutions change the advertising game altogether. They make it possible for brands to target specific segments of viewers who are receptive to their messaging, all while providing users with relevant ads tailored directly toward their interests! You, in turn, get more bang for your buck with every ad played.

And don't worry; there won't be any unskippable ad breaks during shows (if you want it to be so.) OTT solution providers like Teyuto allow you to place pre-rolls, post-roll, and mid-roll ads in episodes. So, you can customize your user experience the way you want it to!

Reason #8: Reduce churn with free trials, promo codes, and more!​

OTT solutions can also help reduce churn or the cancellation rate of subscriptions. This is done by offering free trials that allow consumers to test drive before signing up as paying subscribers.

Promo codes are another way brands like yours can use an OTT platform - they give customers incentives such as discounts on products/services when they enter a promotional code at checkout, which encourages them not only to try out your offering but also to return in the future!

Reason #9: Increase revenue with Transactional VoD (TVoD) options and ad space​

If you want to know how much money streaming services make, just look at the numbers. In 2022 alone, it's estimated that OTT video generated $275.30 billion in revenue. In this revenue pie, the largest segment turned out to be OTT Video Advertising with a market volume of $180.40 billion.

That's a lot of dough. And you can get in on the action too by offering TVoD options and advertising space to OTT subscribers with an OTT platform. With this, people will be able to access content anytime they want without having to spend any extra money upfront - which means more revenue for your business!

Reason #10: Streamline your distribution process and save some cash​

Let's face it, the traditional distribution process can be a real drain on your resources.

But with an OTT solution, you can streamline the process and save some cash in the process. How? By eliminating the need for traditional distribution channels. No more purchasing airtime, renting satellite or cable transmission equipment, and paying for distribution rights eating into your profits.

Plus, with the ability to update and change the content in real-time, you can stay agile and responsive to changing consumer preferences and trends. So why spend extra on distribution when you can streamline the process with an OTT solution?

Reason #11: Build your brand: Intuitive user interface, seamless content aggregation, & more​

When it comes to entertainment, people want what they want, and they want it quick! An OTT solution equips you with a sleek design and easy navigation.

You can offer an intuitive UI/UX experience that makes browsing through thousands of titles as simple as tapping on a screen or clicking the remote control. What’s trending, what people with similar interests are viewing, cataloging, and whatnot empowers your viewers with precisely that!

In addition, OTT solutions also allow you to come up with unique solutions. Just think about how much easier your life would be if Netflix could pull up all of HBO's shows on demand! Or, if social media platforms like Twitter and Facebook were able to stream live events simultaneously as they happen around the world (which is already happening).

By implementing an OTT solution with content aggregation capabilities, you can build a more seamless experience for viewers while growing your brand.

Reason #12: Increase your customer satisfaction and retention rates​

As the saying goes, happy customers are repeat customers. When it comes to building successful businesses in today's digital landscape, customer satisfaction plays a huge role.

In fact, as per a Gartner study, it is the main competition area for 81% of marketers. And luckily enough, OTT solutions can help you achieve this.

By offering intuitive UI/UX design, rich media experiences (like real-time chat functionality), in-video polls & surveys, curated videos & personalized recommendations, emails & push notifications, cross-sells and up-sells, and detailed analytics (including viewing patterns & abandoned carts), you can ensure that your customer satisfaction is always leading-edge.

Reason #13: Stay ahead of industry trends and future-proof your business​

In media & entertainment, content is king. But what if there's a way to extend the shelf life of your content and future-proof your business?

That's exactly where OTT solutions like Teyuto and their customized solutions backed by R&D come in! They allow you to not only provide new forms of engaging experiences but also stay on top of industry trends. So when it comes time for an industry overhaul, which will inevitably happen, you'll be ready with an updated product offering from day one!

Reason #14: Reach underserved audiences (and more) by going beyond traditional broadcasting channels​

Did you know that the average TV viewer of even an avant-garde broadcast television network like The CW is aged 58 years? Yes, there's an entire audience you're missing out on with linear TV - and they just might be your target demographic!

Don't get stuck with traditional broadcasting channels. An OTT solution allows you to reach audiences like young adults and millennials, who are more likely to cut the cord altogether than their parents' generation or stay tuned for long hours every day.

It also opens up new revenue streams by allowing companies like yours to take advantage of untapped markets around the world.

What are you waiting for then? Reach these audiences today!

The Bottom Line: How Teyuto Can Help You Build Your Own Customized OTT Solution Today!​

By now, it's clear that streaming services are vital to media businesses. And Teyuto is here to help you make the move from traditional broadcasting channels into this digital landscape!

Teyuto's white-labeled OTT solution offers everything you need for a seamless streaming experience that keeps viewers engaged and coming back again (and again). What’s best is that you don’t need to write a single line of code or care about licensing a streaming protocol at all. You can even build an OTT channel, having cloud video storage and delivery, using its simple drag-and-drop builder.

The possibilities are truly endless with Teyuto’s customizable solutions.

Create your video world with Teyuto and be the next entertainment giant of tomorrow. Contact us for queries or give a shot at our ongoing free trial now!

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There was a time when “cord-cutting” was a phenomenon so exotic that it seemed only to affect those who were already leading edge — the ones who had grown up with a cable or satellite television service. No longer.

It’s now official: cord-cutting is a thing, and it’s affecting the cable industry in a very real way — even if a few don’t want to admit it yet. Last year alone saw an unprecedented 4.9 million people cutting the cord in the U.S. Now, 20.8% of the U.S. population does not have a traditional TV subscription.

That’s a lot of cord-cutters. But where are they headed?

Enter, over-the-top (OTT) video streaming. OTT is a method of delivering content via the internet without requiring users to subscribe to traditional cable or satellite pay-TV services.

It’s an approach that enables viewers to access multiple forms of content, like live and on-demand programming, through smart TVs, smartphones, and other connected devices — all using one subscription service at a time!

Netflix for dramas; Hulu for sitcoms; Curiosity Stream for documentaries… you get the idea! The personal taste may vary, but all of these services allow viewers to choose what they want, and when.

Why is OTT Media so Revolutionary?​

Traditionally, content owners sell their rights to distributors such as cable and satellite TV companies. These are then in charge of getting the content (films, series, sports broadcasts, etc.) out there into people’s living rooms. But this leads to a couple of challenges.

For content owners, it’s hard to get through the tight grips of the cable and satellite TV industry. And for content providers, it’s hard to keep up with what all their customers want — both from a personalization point of view as well as in terms of content availability!

For the viewers, things aren't too rosy either. Various restrictions are put in place: they have to pay for a whole bunch of channels that maybe aren’t interesting enough; they have to arrange their viewing schedules around the broadcasting times; and finally, if by any chance viewers happen to miss an episode of their favorite show for whatever reason – too bad! Not much could be done about it.

OTT services changed all of this.

The OTT revolution began in the early 2000s, with the advent of online video platforms such as YouTube. They enabled users to upload and watch videos on demand at any time — usually for free. Since then, other services emerged that allowed people to pay for content directly from the rights owners: Hulu, HBO Max, Amazon Prime Video, and Netflix.

OTT services provide consumers with a more personalized viewing experience, and it’s easy to see why: viewers can watch "whatever", "whenever", "wherever" they want to watch it. That was the whole idea behind the video on demand (VoD), which is the most popular form of OTT content delivery method along with live streaming. Viewers no longer have to wait for their favorite TV shows — instead, entire seasons are at their fingertips to binge-watch!

Today's generation doesn't like commitments or restrictions in anything, let alone entertainment consumption habits. Millennials and Gen Z want to access the content on their own terms and the device of their choosing. OTT platforms are giving them exactly that!

OTT subscriptions are cheaper than cable, and the payoff is a lot greater! For less money every month (the average monthly subscription for Netflix in the U.S. costs $9.99), viewers get access to thousands of movies and TV shows without any advertisements or commercial breaks — something you won’t find on traditional cable channels.

OTT Platforms: How They Work?​

So, how exactly do these platforms work? To understand that, we first need to look at the differences between them and traditional TV providers.

The main difference is in the way content is delivered to viewers’ homes — or devices (since many people who use online services don't have TVs).

While cable companies send out signals via satellite dishes and wires before reaching your screen with linear TV channels, streaming services transmit digital video directly over an internet connection using video delivery protocols like HTTP Live Streaming (HLS) or Dynamic Adaptive Streaming over HTTP (MPEG-DASH). This allows them to provide content, like movies or TV shows, on demand. Unlike linear TVs, these delivery protocols can upscale or downscale video quality based on the end-user's device or network conditions.

The schema for a multi-bitrate MPEG-DASH manifest fileThis also leads to their second difference. For content providers, the lean architecture of online video delivery eliminates any additional delivery costs while providing more control and an evolved viewing experience to the users. Also, unlike cable companies which typically use their own set-top boxes (STBs) to deliver content at home, OTT content can be accessed through most modern devices.

The third difference is the way these platforms make money: by subscription fees (like Prime Video), transactional charges (like Udemy), advertisements (like YouTube), or a unique combination of them! For example, Hulu offers ad-supported content while Netflix does not. Similarly, YouTube operates mostly on ad revenues while also having a premium tier with no ads.

And lastly, both content providers and viewers enjoy unprecedented flexibility. For instance, Netflix has licensing agreements with different content owners to carry their on-demand programming at a global level. Similarly, HBO Max is only available in certain regions, but soon it will be launched across the world! The viewers, on the other hand, can subscribe or unsubscribe to any service instantly. They can also do away with fixed formats such as "prime times" altogether.

OTT Services: Types Available​

With so many options out there today — from free streaming platforms like YouTube or Twitch TV (live streaming platform) that rely heavily on ads for revenue; subscription-based models such as Disney+ or Hulu; pay per view (PPV) or Transactional Video on Demand (TVoD), where viewers pay upfront costs to watch certain events live online without any ongoing fees afterward – how do we categorize all these OTT services?

Well... quite easily! Let’s take a look at some of the most popular types:

1. Subscription Model (SVoD)​

It includes services like Netflix, Hulu Plus, and Amazon Prime Video where viewers have access to all content for one flat monthly fee. There are also ad-supported versions, such as Sony Crackle or Tubi TV.

2. Transactional Model (TVoD)​

This is when users “own” particular pieces of media by paying upfront costs before viewing them on demand without any fees afterward. Think iTunes purchases or renting movies from Redbox kiosks in convenience stores! The transactional video market has grown significantly over time. It’s because consumers often prefer these models due to their flexibility and convenience factor.

3. Free Streaming Services with Ads (AVoD)​

These are services like YouTube where advertisers pay money based on how many people see an advertisement while watching videos online. But subscriptions may also be available for an improved viewing experience.

4. Pay-Per-View (PPV) or TVoD​

Commonly used in sports events like boxing matches, which are charged through cable providers with one flat fee regardless of whether viewers want to view the whole event or just a part of it being broadcasted live! The interesting thing about TVoD nowadays is that they're starting to offer much more than merely sporting events: concerts, movie premieres, courses, and even novelty show such as “Fight Night” are available to purchase using this method!

5. Hybrid Model​

This is the most popular format. In fact, many of the services mentioned above are actually hybrid (inclining more towards the respective model they’re a part of). A hybrid model combines both paid subscriptions with free streaming service offerings. The customers can decide which type fits their needs the best. For example, YouTube Premium has a subscription option for $11.99 per month or you can watch videos without paying anything at all by seeing ads during the playback time.

Now, that you understand various models of OTT services, let us examine what impact these spinning wheels are having on the media industry.

OTT Impact on the Media Industry​

The media industry is in a state of flux as it undergoes the most significant transformation in decades — and at the center of this revolution are OTT video streaming services.

To give you a perspective, YouTube has 2.6 billion monthly active users across the globe – that’s one-third of the global population for you! The platform’s viewers also watch over a billion hours of videos every day. And this is just one of the many OTT video platforms out there.

In other words, everyone’s video consumption habits are changing drastically. They no longer passively watch TV. Now, they actively seek content that suits their tastes and interests.

The emergence of OTT services has sparked a dramatic shift in the way people consume media. This is the chief reason why an increasing number of people are moving to OTT streaming services now.

But how exactly is this affecting the media & entertainment industry? Let’s find out.

1. Changing Content Consumption Patterns​

Traditional TV channels are a thing of the past for younger viewers. It seems this younger generation simply has no time for the old ways. 90% of 18–24-year-olds prefer streaming their favorite content on an OTT service. Also, 16–24-year-olds only spend an average of 53 minutes a day watching traditional broadcast TV, a drastic drop of two-thirds over the past decade. This is seven times shorter watch time for traditional TV as compared to people aged 65 years and above.

2. Cord Cutters are now also "Cord Shavers" and "Cord Nevers"​

Nowadays instead of cutting their cords entirely from cable TVs, cord-cutters have turned their attention to a new trend called “cord shaving” or “skinny bundles.” This involves keeping cable TV connections but reducing packages down by selecting just those channels that they watch regularly.

Another popular alternative is known as the "cord never" option: people who prefer not using any of these services at all because most content is available online anyway! A survey revealed that over 20% of millennials have never had a cable TV subscription.

3. OTT Content Consumption is Rising while Traditional Media Declines​

Over-the-top video consumption has grown rapidly over the past few years due in part to its convenience factor — viewers can access content anywhere, anytime on any device via an internet connection without being tied down.

For instance, the average Netflix subscriber spends more than 3.2 hours per day streaming content on their devices. This has led to a decline in traditional media consumption. Instead, viewers opt for OTT platforms like Hulu and HBO Max since they're easier to navigate through menus without having so many channels thrown at them all once!

4. The Media Industry has to Adapt or Perish​

Media companies are being forced into this transition whether or not they like it.

If cable providers don’t adapt quickly enough, there will be no place left for them because consumers would’ve already moved to advanced video platforms. For instance, people now prefer using search engines like Google where everything is available instantly within seconds rather than waiting for minutes or even hours for a typical TV broadcast!

Big names like Disney, NBCUniversal, and others have already begun to take notice. They’ve started investing heavily in OTT platforms for their content distribution strategies as well by creating streaming services of their own. Prime examples include ESPN+ (ESPN), Disney+ (Disney) and NOW (Sky).

This means we'll see a lot of interesting developments taking place in the OTT market, producing high-quality and original programming over time. It will also mean less reliance on advertising revenues from cable networks since they're no longer needed. Instead, it should be focused elsewhere – namely subscription models based upon consumers' willingness to pay for access.

5. Skyrocketing Demand for Niche Content​

There is a growing demand for niche content amongst viewers and OTT platforms have stepped up their game in response. The increasing popularity of specialized streaming services like Crunchyroll (anime), Shudder (horror movies), etc., has led some experts predicting that these will eventually become more popular than general-purpose ones such as Hulu or Amazon Prime Video.

This could mean trouble down the road if traditional TV networks don’t get on board soon enough with similar offerings before they lose out entirely!

What does this mean for you?​

As a content creator, publisher, or distribution network, it’s important to understand just how significant this shift will be.

OTT media services are here and they're going to up the ante in the future. So, rather than going against the force, it makes more sense to flow with the wave and leverage these platforms for your content distribution strategy.

This ongoing broadcasting overhaul could be your perfect break to create your own OTT platform and deliver content right to your audience’s digital doorsteps.

Even if you're a small-scale publisher, it's now easy to create your own OTT streaming service with OTT solutions providers like Teyuto. All you need to do is drag and drop to create your own feature-intensive OTT channel. If you're inclined more towards a highly customized service and develop a completely unique set of services, Teyuto helps you with white-label OTT app development.

So, what are you waiting for? It’s the time to get started with your own OTT video platform!

Reach out to a leading OTT provider like Teyuto and begin your revolutionary journey toward building a successful digital media business. There’s also an ongoing free trial to let you experience Teyuto’s powerful platform firsthand.

Stay on top of the trends. Start your OTT journey today!

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