When you started using Uscreen, you wouldn’t have thought about the complications waiting ahead. The platform looked great and the features were exciting as well. “And, it’s just a free trial. I’d cancel it before the trial ends.” What could possibly go wrong, right?

A few months in, and here you are looking for a Uscreen alternative. Your perception has entirely changed. It barely matters if the exorbitantly priced “add-ons” miffed you or the lack of customer support – you just want a video delivery platform that’s way way better than Uscreen!

Fret not, you’re in for a delight. In this blog, we will not only delve into one such feature-intensive platform but also enroll in it for a fraction of the price point. In fact, depending on your needs, chances are that you may never have to spend a single buck on this platform.

No credit card is required for signing up either. Yes, we know how Uscreen may sometimes falsely charge you money despite canceling the trial subscription. So, without further ado, let’s begin with some pros and cons of Uscreen!

Uscreen as a Video Monetization Platform​

Uscreen is an all-in-one video monetization platform that allows you to create, host, and distribute your video content online. Similarly, you can use this platform to sell your content using multiple monetization models, including subscriptions, rentals, and pay-per-view.

A number of features make this cloud-video platform unique such as:

Drag & Drop Video Player:​

Uscreen’s video player is convenient and offers quick customization. Therefore, a user can change their channel to follow their brand theme, e.g., captions, brand colors, styles, brand assets (logo, favicon, etc.) transcripts, and social media sharing tabs.

A Powerful Video Analytics Tool:​

Uscreen’s video analytics tool assists its users to monitor and track video performance. You can effortlessly monitor demographics, device information, and the duration of the specific video the audience is watching.

HD Live Streaming​

Uscreen offers a powerful live-streaming platform where users can experience high-quality video streaming and offer multiple subscription packages to monetize their content.

Limitations Of Uscreen​

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Although Uscreen is a powerful video hosting and content monetization platform, it also comes with some limitations. Here are a couple of points a user must consider before buying its services:

Limited Customization:​

There are three theme options in the Uscreen’s basic plan, and you can customize them to a certain extent. If, however, you would like more flexibility with the website builder, it may be necessary to hire a web developer to help you.

Less-Effective for ELearning​

Uscreen doesn't offer much for e-learners especially online educators who want to organize regular assignments and quizzes for students’ assessments. As a matter of fact, the pricing is very high for many online course creators and the platform is not optimized specifically for selling online courses. Basically, Uscreen is specifically built to create your own subscription-based video-on-demand business whereas Teyuto provides an equal opportunity to E-learners in promoting their brands.

A Little Expensive​

Uscreen prices are a little high compared to its competitors, especially for larger organizations and individuals who are looking for vast options on a tight budget.

Teyuto as a Uscreen Alternative​

Here’s the big reveal. It’s Teyuto, a cloud video monetization platform that enables its users to create, host, and monetize video content like magic! It offers several features to track and grow your audience to generate maximum revenue. And, it doesn’t charge you anything if your video delivery and live streaming requirements are low.

Some of its top features include:

Video Hosting and Streaming:​

Teyuto provides a secure and reliable platform to host videos on multiple devices. For instance, you can stream video on tablets, smartphones, and computers.

Video Monetization:​

Teyuto offers multiple ways to monetize your videos, including subscription, advertising, and pay-per-view. You can also set up prices in multiple currencies for your video content.

Video Analytics​

Teyuto provides comprehensive analytics about your videos such as watch time, views, and content engagement which help you to track the performance of your videos. Ultimately, being a content manager, you can optimize your strategy to run your OTT platform be it a sports channel, educational platform, or entertainment videos. Hence, you can use this data to make immediate decisions to evaluate your content strategy.

Customization: A user can effortlessly customize the overall look of his video platform. For instance, you can add a branding touch and logos to give a professional look to your platform.

Quick Customer Support and Free Training Demo​

Teyuto offers 24/7 customer support and free training to use its VOD platform even if you do not have any technical background.

On the other hand, Uscreen provides very slow customer support, which is a major concern for several Uscreen users.

Top Advantages of Using Teyuto​

API and SDK​

With Teyuto API and SDK, you can conveniently integrate your video platform with other applications. It means that you can use your video platform to create custom applications or integrate them with existing businesses.

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Advance Video Analytics​

Teyuto’s video analytics is a powerful tool that helps you to get real-time data from the audience and track the performance of your video content. With this tool, you can gain a deeper insight into the following stats:

• Track the number of unique viewers including video watch time
• Top videos with the highest engagement time
• Identify the potential buyers of your content by tracking location-based viewership
• Identify the type of device most users are using for watching your video content
• Integrate Google Analytics, Google Tag Manager, or Social Media Pixels for in-depth insights

Zero Transaction Fees​

Teyuto doesn't charge anything for your earnings. It means that you can keep 100% of the income that you get from your subscribers.

Free Version for Small Businesses​

Teyuto offers a completely free version for small businesses which gives you several benefits including a visual channel editor, video analytics, and unlimited creators.

Testimonials of Satisfied Customers​

Teyuto allows its users to incorporate a section for displaying satisfied testimonials into your channel with a few easy clicks and swipes.

White Labeling​

Teyuto offers white-label services that enable you to brand your platform better. This is an excellent option for individuals and companies that want a platform with customized experiences for their audience.

Branding​

When it comes to cloud video streaming, branding, and customization are must-have features. Not only should your platform be appealing but also deliver your style statement. Teyuto allows you to completely customize the look and feel of your platform including logo, fonts, color, or layout.

Centralized Video Editing System​

With the latest update, not only can you remove the subtitles but also adjust the timing of popups. In addition, with Teyuto V3, a user can conveniently add an image slider, and customize the text by adding a call to action and other relevant descriptions.

Add Section Background Images and Videos​

Teyuto allows you to add HD images and videos in the background to your video introductions. Simultaneously, you can customize overlays with your brand colors.

Seamless Organization of Video Collection​

To organize video content, Teyuto enables its users to easily manage their video content. For instance, not only can you name each selection separately but also add descriptions, images, and tags alongside setting the category. Subsequently, you can also set privacy and enable geoblocking features to restrict the audience from a particular country.

You can also add extra details to your videos and collections such as:

1. Production Year
2. Director and actors' names
3. Original language
4. And age restriction

Content Management and Delivery​

In building a powerful OTT platform, the role of an advanced video content management system is crucial to building a growing yet profitable channel by focusing on developing creative content.

Creating and managing content can be challenging if you are not on the right platform. Here, Teyuto has an edge over Uscreen because not only is it free for small businesses, but it also provides free training and 24-hour support if you need help. Teyuto Video CMS is easy to use and provides excellent customization features.

For example, in the video management system, you can conveniently migrate videos using CSV and Vimeo to the Teyuto Video collection in just one click. Furthermore, with Teyuto’s new quick search feature, you will no longer need to navigate between sections, enabling you to effortlessly find specific commands such as video scheduling, adding a video or collection, etc.

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On the other hand, Uscreen has a poor navigation system in video CMS which keeps you pushing on the landing page. Similarly, the limitation of the UI system restricts its users from fully customizing the channel. Simultaneously, the limited app integration feature can restrict you to grow your audience to its full potential.

Comparison of Monetization Models of Teyuto and Uscreen​

Teyuto and Uscreen are both popular video streaming platforms and offer multiple monetization options which help you to maximize your revenue from video content. These models include:

1. Subscriptions
2. Pay-per-view
3. Advertising

Teyuto and Uscreen both platforms let their users structure their pricing models but there are certain cons of Uscreen in terms of monetization fees.

Since every VOD platform offers such monetization features but Teyuto has a super advantage over its competitors such as Teyuto doesn't share monetization revenue rather you can keep your profits without any deduction. Make the most of this valuable insight by incorporating the most effective content into a fixed-priced subscription model, paid package, or subscription-based content model.

On the other hand, Uscreen keeps $0.99, $0.85, and $0.50 respectively on each subscription. In addition, Uscreen also charges a 5% One-time sales TVOD fee.

Video Analytics Comparison of Teyuto and Uscreen​

Video analytics on OTT platforms is a powerful tool that helps users to evaluate their content performance. These tools are equipped with a number of useful features which help users to track their audience engagement and identify what type of content is attracting audience attention.

Comprehensive Revenue Reports​

Teyuto video analytics is equipped with several useful features such as it helps you easily track the income generated from a variety of monetization strategies, such as subscriptions or fixed prices. With a simple click, you can gain insight into the performance of your video platform.

Track Audience Views​

Understanding user viewing patterns effectively requires detailed insights into user actions, including individual video views. Teyuto provides valuable information regarding what is important and what kind of improvement it requires on your platform by allowing you to meticulously track the specific content being streamed by each user.

Real-time Content Statistics​

Identify the content collections that are experiencing the most views. As a result, Teyuto empowers platform owners to enhance content quality, increasing user engagement and enabling them to design more effective revenue strategies.

Cons of Uscreen Video Analytics​

First of all, specific features are available on low-budget plans. For instance, advanced segmentation, and custom reports are only available to high-tier plans. Subsequently, Uscreen has mixed analytics and marketing tools which is complicated for a beginner to locate what feature can exactly assist him for a specific purpose. Subsequently, if you have a large selection of video content, the performance of analytics can be slow too.

Why Teyuto is a good alternative to Uscreen?​

Since Teyuto has a more advanced video content management system, keeps zero percent profit, and provides excellent customer service, you can take an amazing start by joining Teyuto VOD now.

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‍Have you heard about StreamYard?

This tool developed by two computer engineering students is incredible and has features that will take your event's online broadcasts to another level.

Live streaming platforms like StreamYard offer many features, such as multiple camera angles, live chat, and overlays, which make them popular.

And you already know that, in order to be successful in the universe of online events, it is essential to know and work with the right tools! This blog will help you make the best use of the live-streaming platform.

What is StreamYard?​

StreamYard is a software that works as a virtual studio, where you can livestream, and even simulcast, on multiple platforms. This includes your website, live streaming and video-sharing platforms (like Twitch and YouTube), and social media channels.

All transmission is done through a browser. That is, you don't need to download or install a program on your computer! Just go to the StreamYard website, enter an email address, and start hosting your events. It’s that simple!

In addition, StreamYard allows you to add up to 10 people to the broadcast.

Different versions of StreamYard​

You might be wondering now, “are all these perks available for free?” So, to clear your doubts, let's talk about the different versions along with their prominent features!

Free version​

The free version is super versatile. It only has a few limitations, which are:

• The StreamYard logo is kept on screen in all live streams;
• It is only possible to transmit up to 20 hours of livestream per month;
• You have access to only a single platform. You will have to choose whether to broadcast on Facebook or YouTube, for example.

Paid version​

In the paid version there are two package options, Basic and Professional.

In the Basic plan, the price is 20 USD per month and provides the following features:

• Do live streams for an unlimited time;
• Insert custom logos;
• Add backgrounds and overlays on the broadcast screen;
• Customize the RTMP – a protocol that allows the transmission of audio, video, and other metadata in a light and continuous way on the internet;
• Record up to four hours of broadcast;
• Simultaneous broadcasts on two platforms at the same time.

Also Read: What are streaming protocols and how do they work?

The Professional Plan, which costs USD 39 per month, takes everything a step further:

• Make up to eight hours of transmission;
• Simultaneous broadcasts on up to five different platforms.
• 12 backstage participants
• Full HD (1080p)
• Two hours of pre-recorded streams

How to use StreamYard?​

To use the platform, follow this step-by-step guide.

1. Register on the platform

Go to the signup page and enter your email. You will then receive a verification code to continue your registration. Enter the confirmation code and you will already be logged into the platform.

1. Link your account to a streaming platform

In the first access, you will need to choose the destination of your transmission between the indicated platforms such as LinkedIn, Facebook, etc, or custom RTMP.

1. Get ready for the broadcast

Just select your account on the selected platform. You will need to navigate to the broadcasts tab and click on the 'Create Broadcast' button.

How to manage LiveStream with StreamYard?​

StreamYard studio is like any radio or television show where live streaming takes place. StreamYard virtual studio is equipped with settings that allow users to control the live broadcast in a variety of ways.

1. Title: It is the name you give your broadcast before entering the studio.

2. Display screen: This is where your broadcasters will see the screen you are presenting or the number of guests participating in the show.

3. Invited guests: Depending on your guests, this is where all the guests and including the host will appear. It's synonymous with a signal where people walk into the studio. While your video will appear there, you're not in the main studio until the host adds you by clicking on your video.

4. Mute: The mute function is to allow guests to mute themselves when they are not present so that the background noise from their system will not interfere with the activity going on in the stream.

5. Stop Cam: When the user clicks 'Stop Cam', it will turn off the user's camera so a black screen will replace the video shown by the user.

6. Cam/Mic: Cam/Mic settings include customization to set your ideal pitch

7. Share Screen: A setting that allows users to share the screen when presenting an entire or specific application window or tab. Very suitable when you do training, and share lectures, illustrations, and presentations.

8. Invite – Invite allows the host to invite guests into the broadcast studio through a link or email.

How to live stream on Teyuto using Streamyard?​

You will need to follow the following steps in order to live stream Teyuto using Streamyard:

1. Signup with Teyuto
2. After completing the registration process, login
3. You will see a personalized “Dashboard” with multiple streaming features.
4. Click “Video” right under the “Dashboard “ tab

1. As shown in the image, click “Live Stream”

1. Copy the “RTMP” code
2. Visit streamyard.com and enter your email address to begin a live-streaming video.
3. You must be a premium member in order to stream with the custom RTMP.
4. To enter Teyuto's RTMP code, choose "Destinations" -> "Add a destination" from the main menu.

1. Select Custom RTMP and enter the Teyuto RTMP code and start streaming

However, StreamYard also comes with some disadvantages that we should be aware of.

Major Cons of StreamYard​

Limited Features
The lack of advanced audio controls and the inability to create custom overlays make StreamYard an unattractive choice for more experienced streamers. The platform also limits its streams to 720p.

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No Mobile Application

Since StreamYard is a web-based platform, there is no mobile app available, which can pose a disadvantage if you wish to live stream using your mobile device.

Limited Storage

StreamYard offers only two hours of free storage for your live streams.

No Analytics

There is no analytics feature available in StreamYard, which can make it difficult to track your audience's growth and engagement. However, this problem is solved if you’re streaming via Teyuto.

Unreliable Streams

Multiple StreamYard users constantly report issues related to network connectivity and bugs, wherein users have to switch to pre-recorded videos for their streams – completely defeating the purpose of a live streaming platform.

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These issues can make you consider OBS or XSplit Broadcaster as your first-mile live streaming solution. At Teyuto, we always recommend conducting a test run with your complete setup before a full-fledged launch, especially for a use case like live streaming.

Since a lot of moving variables (including multiple tools, platforms, and delivery locations) are involved here, an in-depth test run gives you the ability to pre-emptively detect, troubleshoot, and eliminate any possible issues during delivery.

Teyuto for Live Streaming​

If you don’t know about Teyuto yet, you are up for a treat! Teyuto is a great addition to your live streaming workflow. It gives you the ability to create customized and branded channels, commission-free monetization (including SVoD, TVoD, and AVoD), user management with login, and do a lot more!

Teyuto is very easy to use, even if you are not a technical person. The interface is simple and straightforward, and it also offers free tutorials to help you get started. You can broadcast your live stream to a global audience and integrate with a wide range of third-party platforms, including Google Analytics, Zapier, YouTube, Facebook, and Twitch.

One of the best features of Teyuto that makes it appealing is its “Analytics”. For instance, it generates comprehensive reports to give you an overview of audience engagement levels, devices, location, and monetization features.

The best bit? You can try it for free without spending a single dime.

Which live streaming platform is good for you?​

In order to determine which live streaming platform is best for you, you need to determine your specific needs. If you are not sure which platform is most appropriate for you, then you should look following features:

1. It is important to determine whether the platform offers the features you require, such as monetization models, live chat, customization, and analytics.
2. The platform should be intuitive to use, even if you are not a technical expert.
3. The platform should be within your budget.
4. Above all, the platform should be reliable, especially for your use case.

Live streaming with Teyuto can help you to improve your live streams, reach a wider audience, and generate more revenue, so make sure you take advantage of Teyuto analytics.

Are you ready to get your ideas off paper and make your online event even more amazing with StreamYard and Teyuto? So, come and impact the world with events, together with us!

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‍You are running a cloud-video streaming platform but are nowhere near your audience targets. Rings a bell?

If yes, then what you are missing is a practical digital marketing strategy – one that specifically targets the OTT industry!

The biggest concern of any over-the-top platform is to reach potential subscribers and generate more revenue. But isn’t that easier said than done? Well, not if you have a full-funnel digital video content strategy at your disposal. By full-funnel video content strategy, we mean a marketing strategy that covers all the areas of your content distribution game plan.‍

*“Those who aim to objectively impact their audiences should consider a fully-optimized content strategy for excellent engagement rates and good platform delivery.”*‍

Understanding the Marketing Funnel​

You might have read enough material on the right digital marketing funnel. But why are you still struggling to convert potential customers? Well, you’re not alone. A Woosuite report revealed that 96% of website visitors don’t purchase at all. But, wait! Aren’t they prospecting?

Yes, they are. In fact, that’s why they are on your platform in the first place. So, what could be the possible reason behind their drop-offs? A major one is that 25% of businesses cannot evaluate digital marketing analytic components. If you don’t know what to place where and how it barely matters if you are getting tons of traffic. You’re just not getting leads.

Let’s do the maths. If you receive 100,000 visitors monthly and 96% of them don’t purchase anything, you have sales of 4,000 per month. To reach the sales figure of 40,000, you’ll need at least a million monthly visits. Instead, if you create a high-impact digital marketing funnel, and say, now only 80% of your visitors are non-paying, it’s possible to reach this figure with only 200,000 monthly visits. Isn’t that amazing?

This target is possible and realistic. To show you how, in this article, we shall explore the key factors of your digital marketing funnel, how you should classify real visitors, and ways to turn them into leads and possibly convert them into buyers. We shall also discuss decisive elements to meet desired KPIs and boost sales. By the end of this blog, your digital marketing funnel should be how it should’ve always been: “picture-perfect”.

What is the digital marketing funnel?​

In simple words, a digital marketing funnel is a comprehensive plan that involves several steps to showcase your services/products to a specific audience. It is a road map that gives you or your marketing team direction to increase relevant traffic and boost sales.

“Digital marketing funnels are techniques used to increase consumer traffic online, encourage people to buy your product, and maintain customer relationships to build brand loyalty.”

Since a marketing funnel comprises multiple stages, at every step we evaluate and narrow down our audience. Initially, your audience pool can be bigger, but with each step, you will learn more about what your audience wants and create unique journeys based on them.

For instance, say, you are running a marketing campaign for your cloud-video streaming service and there are people who visit your website for the first time. The interface is flooded with several packages and recommendations, which will ultimately confuse the visitors and compel them to leave immediately, leading to an increased bounce rate.

70-90% of people leave the landing page immediately after opening a website. Apart from cluttered information, there can be several factors behind this like targeting the wrong niche, stuffing irrelevant keywords, or, most probably, a slow website loading time. But what matters the most is that you lost someone who was interested in you. Neither did that person subscribe to your channel (or purchase a video) nor did they submit a form for an inquiry.

There are a couple of ways to fix this. Firstly, make sure that you have a high loading time. A page loading time between 0 and 2 seconds is considered ideal. Also, rather than bombarding new visitors with a bunch of display cards of pricing packages, we recommend educating them first. For instance, you can start with a call-to-action statement and gradually explain the benefits and features which make your platform distinctive as compared to other OTT streaming websites.

Before planning a full-funnel content strategy, it should be noted that everything must be in sequence, eliminating irrelevant factors. Ultimately, not only will it give you an in-depth understanding of real customer’s behavior but it also will assist in preparing the right resource. Simultaneously, this strategy can help you increase your return on investment (ROI) since you will likely see an increase in revenue as your traffic increases. It is important to understand that ROI refers to how much of your investment is returned as revenue to the company.

How to develop a digital funnel strategy for an OTT streaming website?​

Building success cases, bringing examples of customers with similar pain points and how your product solved them, is one of the practical digital marketing strategies for OTT platforms. To succeed in this competitive environment, OTT streaming services need to develop effective digital funnel strategies.

Developing a digital funnel strategy involves taking a series of steps to guide potential customers through the buying process. Your service's subscriber base can be increased if you develop a digital funnel strategy that is customized following customer requirements.

In a digital funnel strategy for a streaming business, you take steps to guide potential customers from awareness to purchase. Generally, it goes through the following four stages:

Awareness:​

As soon as you have planned the structure and content of your funnel, you can begin generating traffic from your target audience through means such as social media and email marketing. During the sales process, this is the first stage of the funnel, since it serves as the first concept consumers encounter.

Interest:​

Stage of interest: At this stage, the consumer is interested in your brand and is more likely to engage with it on social media or click on your advertisements. During this stage, traffic is generated that initiates the sales process.

Desire:​

The Desire Stage is part of the funnel in which consumers are learning more about the brand and what it can offer them. At this stage, consumers are primarily comparing similar products from different brands before making a purchase.

Action:​

After considering their options, a consumer begins to take action at this stage. The consumer may choose to make a purchase or complete a contact form with their personal information.

Your OTT streaming website's digital funnel strategy needs to identify the steps potential customers take through the funnel. Each step of the funnel can then be targeted with content and marketing campaigns.

A good example of this would be creating awareness campaigns that target people who are not yet aware of the advantages of OTT streaming services.

In order to effectively reach and engage your target audience, you need to gather valuable insights. In this scenario, Teyuto helps you in measuring and evaluating the success of your strategy by defining specific objectives and corresponding key performance indicators (KPIs) through audience video consumption behavior.

The good news is here if you are running an OTT platform, you can try Teyuto VOD which provides comprehensive analytics that will help you to customize your content library.

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Tenuto Analytics shares an in-depth user behavior and engagement assisting OTT streaming funnel in improving their user experience. Not only it increases conversion rates but also drives more revenue.

Here are Three Ways, Tenuto can help you in making a funnel strategy for your cloud-video streaming business:

1. User-Behavior Insight

Streamers can conveniently access the audience data such as what type of content they are watching, how much time they are spending, and at which time they watch a particular content.

1. Identify Target Audience

Streamers or OTT platform owners can use Teyuto Analytics to identify target audiences. This data will help you to segment audiences based on demographics, interests, and viewing preferences. Ultimately, this information can be used to optimize digital marketing strategy.

1. Optimizing Content Delivery Method

Teyuto enables its users to monitor audience activity. You can easily track user behavior in which way they are consuming content. Through this, you can effortlessly optimize content delivery methods such as adaptive bitrate streaming for different devices.

6 Steps to Implement a Full-Funnel Content Strategy​

Brand Awareness​

Creating brand awareness is the first step in building a funnel for cloud video streaming, which is the widest part since you aim to get the most traffic to your site. As a consumer, brand awareness refers to how familiar a brand is with a company and how likely they are to think of that brand when deciding which products to purchase. You may start by reaching out to a wider audience and narrow down your target audience as you progress.

Following are some critical questions that will assist you in planning content for branding.:

1. What are the most common problems your customers are facing?
2. What solutions do you offer to solve them?
3. Do you have better plans compared to your competitors to solve specific problems?
4. What social media sites your customers are using?
5. Does your content have a strong pitch to cater to customer needs?

Maintain Interesting Leads​

After you've built brand awareness and created engaging content, it's crucial to keep users engaged. You can accomplish this by telling potential buyers how you can solve their problems or help them reach their goals. You can use the problems consumers are experiencing to your advantage if you identify them. Explain to consumers what you can do for them and how your brand can do it better than your competitors.

Generate Compelling Content To Beat Your Competitors​

Consumers are likely to compare your product with your competitors' OTT streaming platforms during the sales process. To convince consumers to choose your brand over your competitors, you can create content and other marketing materials.

The best way to do this is to share your Unique Selling Proposition (USP) effectively. What makes your product or service different from the competition is your USP. For this purpose, you can share positive reviews from your past customers to demonstrate how you're better than other brands or use stats to illustrate how you're different.

Lead Conversion​

Social media content generates leads, but creating content for a brand's website converts potential leads. Lead conversion is the process through which a consumer goes from viewing a brand to taking action with it, such as purchasing a product or signing up for an email newsletter.

By optimizing your landing pages and contact forms, you can achieve this goal. Consumers can also be convinced to buy products or services by writing sales letters. Using language that resonates with a user's desires or concerns can motivate them to make a purchase.

Improve Customer Relationship​

In order to increase brand loyalty and attract new customers, it is essential to maintain relationships with customers after they have made a purchase. For this purpose, consumers can leave reviews on products they have purchased. You can also build stronger relationships with consumers by sending them valuable and useful information at no additional cost, and by asking them to review your products.

Customers who are satisfied with a brand's activities, products, and services are more likely to recommend it to friends and family. You may also add a resource page or a help section to your site. Users can access this information quickly by looking at frequently asked questions on these pages.

It is also important to have a good customer service team in order to maintain a positive relationship with customers. Customers will feel appreciated if they feel that they are being treated well by the company.

Focus on Customer Retention​

Customer retention involves ensuring that your brand's products, services, and performance are satisfactory to your customers. Increased customer retention can boost brand profits and boost consumer confidence.

Having happy customers can also encourage them to become brand advocates, which means they will introduce new customers to the brand. Your customers can benefit from this by renewing their subscriptions at a lower price or by reducing their subscription fees.

As a marketer, the goal is to ensure that your customers stick with your brand for a long time. Maintaining customer satisfaction differs from strengthening customer relationships because you're keeping them satisfied, not trying to track their records only.

“Remember that repeat purchases are a sign of satisfied customers. Keep your communication with consumers up-to-date and monitor their engagement with your brand, regardless of the channel you use.”

Marketing Metrics and Analysis​

Marketing metrics are the first step in developing plans, actions, and strategies for any company. These indicators help to measure the success of a specific campaign or of an entire content strategy. By using this data, we can observe and compare each stage of a project in a practical and direct way without any assumptions.

Understanding how to use them is crucial to remain successful in this domain. Furthermore, contrary to popular belief, goals should not only be evaluated at the beginning and end of a campaign. They must be assessed throughout the content marketing funnel.

Important Metrics to Track Content Funnel Performance for a Cloud-Streaming Business​

How do business metrics affect marketing work? What are the main indicators in this area that should be monitored constantly? You can identify their direct impact on your bottom line by separating the major ones!

Visitors​

Visitor numbers show how many times people visit your website. Monitoring this metric is essential since it directly reflects the audience that the company's website or blog attracts. As a result, this number is expected to rise every month. Keeping a website's number of visitors stable may indicate that it doesn't attract new visitors.

Leads and Conversion Rate​

A lead is someone who fills out their contact information on your website or blog in exchange for something – be it a newsletter subscription, downloadable material, contacting an advisor, ordering a trial, or other types of content – after reading your content or value proposition. As one of the main metrics of Digital Marketing, this measures how many people you can start a relationship with in order to make a sale in the future. It will be a good point to start if people are ready to provide you with enough information.

However, we should not only look at the number of Leads but also the percentage of visitors who convert on Landing Pages. It is called a conversion rate (expressed as a percentage). It's useless to bring traffic from a traffic source if it doesn't generate leads. There is something wrong with your strategy: either you are attracting the wrong visitors - who have nothing to do with your company - or the content you provide is not engaging enough for your target audience to leave a comment.

Cost per Lead (CPL)​

CPL (Cost per Lead) determines the value of each Lead generated by dividing the amount invested in Digital Marketing efforts by the number of Leads generated. As a result, measuring and comparing this value can be an excellent way for marketing to gain more credibility and investments.

CPC​

Paid media campaigns commonly use CPC (Cost per Click) as a marketing indicator. This is a measure of how much is invested for each click received on an advertisement.

CPA​

CPAs or Cost Per Acquisition are often used in paid media campaigns to identify the amount paid for your audience to achieve the main objective of the campaign. A conversion cost is displayed if the goal is to sell a product via e-commerce, or if the campaign aims to generate new leads by downloading new material.

CPM​

CPM refers to the amount paid for an ad or campaign to appear to a thousand people. Having greater control over the amount invested in each disclosure action is helpful.

CTOR​

An important metric for email campaigns is CTOR or click-to-open rate. We can easily calculate an email's click-through rate by dividing the number of users who click and open it. As a result, it differs from the usual click-through rate, since the data is not based on those who receive the email, but on those who open and view it.

Return Rate​

The return rate represents the percentage of people who have a new interaction within a given period after performing a certain action. It can involve filling out a form, clicking on a Call to Action, or interacting with pop-ups. If 1000 people convert on a Landing Page in two weeks, and 200 of those people then convert again on another Landing Page, we have a 20% return rate.

ROI​

In the Marketing area, ROI is used to determine how much a company has earned from its investments. ROI is calculated as (revenue generated - costs and investments).

Customer Acquisition Cost​

The Customer Acquisition Cost (CAC) is calculated by dividing the marketing and sales investments by the number of customers acquired during the same period. A company's financial health is determined by this metric. If you run a marketing campaign worth $1,000 and get 40 customers, your CAC is $25. Some professionals, however, calculate the CAC not only based on the amount spent on advertising but also on the salary of the professionals involved, the infrastructure required to create this campaign, and other costs.

Summary​

The measurement of content marketing results is essential for the content strategy in the OTT video streaming business for both individual content creators and business companies. Creating webinars, videos, or podcasts can help the company generate valuable information for the next content, start building relationships with potential customers, and achieve digital marketing goals.

Signup with Teyuto today and start building your marketing funnel because it will help you in tracking your campaigns, and target audience, and optimizing content delivery methods.

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Video delivery is important!

It’s important because a 100ms delay can dip your sales by 1%. It’s important because a single video buffer can slash your average session time by 39% (up to 49% even). And it’s important because you can’t leave your business on the roll of a dice.

Picture this. 96% of people watch an explainer video to learn about a product or a service. 79% of people say that video has convinced them to buy a software or an app. 51% of people are more likely to share a video with their friends than any other type of content.

Not enough can be said about how video delivery impacts various aspects of your business. Whether you are a content creator, an enterprise, or a marketer, you need your video delivery to be top-notch. But is it the case, really? The fact that you’re here – reading this blog – says a lot about it!

At Teyuto, we understand your passion for your business. It’s because we carry the same level of passion and enthusiasm for what we do, i.e. video delivery. But don’t take us for our word. Test us before you trust us. You can start free of cost with Teyuto without any revenue sharing or need for an IT team.

To get a deeper glimpse into Teyuto and how it fares against other service providers such as Uscreen, Brightcove, Dacast, and more, keep reading!

Teyuto: Is It Better Than Brightcove, Uscreen, and Dacast?​

We are nobody to share opinions. Whether “this platform” is better than “that one”, it’s for you to decide. Any platform that meets your unique requirements and your desired service-level agreement is good enough. All we can do is present a comparison in front of you so that you make an informed decision.

Let’s begin by sharing some of the major Teyuto features. Then, we’ll see how the other platforms fare against it.

Teyuto Features​

Teyuto is a power-packed solution that equips you with a range of capabilities. Overall, its features are so comprehensive that it replaces 16 apps with a single platform. So, it’s not possible to delve into all of these features in a single post.

However, we have curated its major features for you. To learn more, visit our plan comparison page.

To begin with, using Teyuto, you can create and monetize your streaming video service. It offers a powerful video hosting platform, secure streaming across multiple devices, no-code DIY channel customizations, end-user packages and subscriptions, pay-per-view monetization, analytics and reporting, and integrated payment gateways. The best bit? You can enjoy all of it for free!

Video CMS​

Specifically designed for video-based websites, Teyuto CMS is a powerful cloud-based content management system that offers tools like video monetization, on-demand playback, and a user-management system. Since it provides an excellent scalable interface, users can conveniently upload and share videos globally. Subsequently, if you want to restrict a particular country's audience, its geo-blocking features are specifically made for you. It is simply a perfect choice for businesses and individual persons who are looking for custom solutions to monetize their video content.

Customization​

Teyuto customization feature allows you to grow your community globally by rebranding your company logo, font, and background. Subsequently, you can easily build your custom channel by drag and drop features that don't require any particular development skill. Some of the dominant Teyuto video customization features include custom URL, SSL protection, video customization, and ad search engine optimization features.

Community & Marketing​

To help users grow and engage their audiences, Teyuto offers a range of community and marketing features. These features can increase engagement and drive traffic to their website or other channels by adding social sharing buttons and call-to-action overlays. With Teyuto, users can also create and send personalized emails to subscribers and track their activity and engagement using advanced analytics tools, which helps them build and manage a loyal subscriber base.

Monetization​

Monetization is one of the strongest areas of Teyuto. Here, you can monetize videos not only via subscriptions and transactional videos but also leverage advanced ad monetization technology called VAST. So, you can provide relevant and engaging ad content while maximizing your advertising revenue with Teyuto’s monetization tools.

Simply put, Teyuto users have superior flexibility when it comes to monetization. With Teyuto, you can drive a hybrid monetization strategy that suits your audience better. Want to offer a freemium model? Go ahead and do it. Think an ads-only model would work better for your audience? Teyuto has your back!

Analytics​

Teyuto video analytics lets users track video content metrics such as views, engagement, and audience demographics. Marketing campaigns and other initiatives can be measured using this information to optimize video content. Users can use this tool to get a detailed engagement metric that shows how long viewers watch each video, what videos/categories/formats were watched the most, and what videos people purchased or abandoned. Subsequently, users can customize dashboards and reports to track metrics that matter most to them.

Security​

Teyuto implements advanced privacy and security measures to protect consumer content. Be it SSL encryption, or geo-blocking features, it doesn’t compromise on offering contemporary security solutions to provide an impeccable streaming experience. Along with the secure payment methods, a signed URL protects your video content from unauthorized access. With Teyuto, you can generate a code that can be shared with selective users. Interestingly, you can also restrict sharing options.

In a nutshell, Teyuto helps you optimize your video strategy with data-driven decisions, track engagement, and analyze trends. It also provides advanced content protection by combining signed URLs, digital rights management (DRM), password protection, and IP restriction features. You can further enhance your brand's visibility with Teyuto's white-label solution, thereby reinforcing your brand identity and creating a seamless experience that strengthens your customers' loyalty.

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Teyuto Price Plans​

1. Free

1. Essentials

1. Premium

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Now, let’s bring other solutions into perspective.

While Uscreen offers customization, it does not provide the same level of flexibility and branding options as Teyuto. Small businesses or startups with limited financial resources may not be able to afford Uscreen's pricing structure.

Subsequently, the advanced features of Brightcove come at the cost of a steeper learning curve and a more complicated setup process. The platform optimization requires technical expertise or dedicated personnel.

Similarly, compared to other platforms, Dacast comes with latency issues. Although it offers monetization options, pricing models, and customization options are somewhat limited. It restricts you from implementing specific revenue strategies or experimenting with different monetization methods.

You should thoroughly assess your business objectives, budget, and requirements before choosing a video streaming platform. To determine the best fit for your unique needs, you must weigh these disadvantages against the strengths and advantages of each platform.

Therefore, among the cost-effective and comprehensive alternatives, Teyuto is one of the best OTT platforms for monetization. Now creators can host videos, offer eLearning, and provide membership platforms all under one roof. Using Teyuto, you can easily create best-selling videos, share your content seamlessly, and nurture an online community.

For creators seeking to maximize their resources without compromising quality, Teyuto stands out as a game-changer.

Teyuto empowers you to monetize your content effectively and maximize your earnings with pay-per-view, subscription, and in-video advertising models.

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7 Popular OTT Platforms in Comparison: Features & Price​

Dacast​

Dacast is one of the reliable cloud OTT video streaming platforms that offer free and paid packages to stream live videos. Since it provides a fully functional content management system, a user can conveniently rebrand their company logos and add watermark features. Like other popular VOD platforms, Dacast also offers several payment methods and an easy integration module.

A few of its main features include:​

• Top-tier CDN for live streaming
• HTML 5 Video Player
• Monetization options
• White-label streaming,

Price Plans

1. Starter plan:$39/month
2. Event Plan: $63/month
3. Scaling plan: $165/month

Brightcove​

Doesn’t matter if you are running a small company or seeking customized live streaming solutions, Brightcove provides impeccable services to showcase your content to a wider audience. It comes with a user-friendly interface and powerful tools like audience analytics to expand your reach to the audience which really matters.

Main features:

• Over-the-top (OTT) cloud video streaming
• A Powerful Content Management System for rebranding
• User-behavior analytics to track your performance

Price Plans

• Not available

Uscreen​

No matter from which industry you belong, Uscreen is the perfect solution to cater to your live streaming requirement. Along with analytics, Uscreen users also enjoy marketing features that assist in making the right strategy to cater to the potential subscriber. Subsequently, if you are interested in building a website like Netflix, it provides flexible and drag-and-drop custom tools to build your own website with an attractive catalog.

Uscreen features include:

• Customizable website and app builder
• Content protection and DRM
• Marketing and analytics

Price Plans

• Basic: $79/month
• Growth: $159/month
• Enterprise: Custom pricing

Muvi​

Like Brightcove, and Dacast, Muvi One also allows the building of a stunning website/application for content consumption. Simultaneously, with Muvi you will get a hassle-free streaming solution without investing in hidden features, For instance, there is no need to hire an IT team or possess coding skills. Since it offers a 14-day free trial, you can apply for a demo without sharing your credit card details.

Among Muvi's key features are the following:

• Multi-device streaming
• Cloud Playout
• Video Ad Monetization

Price Plans

• Starter: $399 per month
• Professional: at $1,499 per month
• Enterprise: $3900/month

Kaltura​

Kaltura provides an excellent cloud video platform for virtual events that helps to build an online community. Besides video hosting and streaming, Kaltura OTT offers content management, monetization options, analytics, and personalization options. Subsequently, you can use developer tools and APIs such as real-time conferencing, live webcasting, and media management & streaming for a better video experience.

Main features:

• Customized Video Content Management System
• Cloud TV services
• SDk & Experience Components

‍Price Plans

Pricing is based on bandwidth and resource usage

IBM Video Streaming​

IBM cloud streaming provides AI-powered video streaming and hosting services. Users not only can stream online video but also provide video-on-demand services to subscribers. Simultaneously, its speech-to-text analytics enables users to evaluate content strategies with maximum automation. In short, you can enjoy a seamless streaming experience through IBM’s advanced technology stack and cloud-based infrastructure.

Main features:

• Cloud-based live streaming and VOD
• Secure storage and sharing of video content
• AI-Powered Captions

Pricing Plans

1. Silver: $129/month
2. Gold: $649/month
3. Platinum: $1299/month

Vimeo OTT​

With 8 million end users, Vimeo takes the lead in providing a user-friendly platform for streaming video. Not only can you develop branded OTT apps with thriving prices but you also get in-depth real-time analytics. As everything is available in your dashboard, there is no need for third-party distribution and monetization tools.

Main features:

• Cloud video management
• Full access to customization and overlay branding
• Advanced marketing tools

Price Plans

1. Enterprise pricing: Customized Pricing
2. Starter Price: $1/subscriber per month

Conclusion​

Despite Teyuto's excellent features, comparing it with other OTT platforms is essential. Identifying Teyuto's strengths and weaknesses and determining if it is the right choice for your business can be achieved by comparing it to other platforms. Teyuto’s user experience is one of its most significant advantages.

Besides the quality of an OTT VOD platform, the price is also a decisive factor to consider. With Teyuto, you are able to choose the pricing plan that is most appropriate for your business.

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“Get a demo now to build an OTT streaming platform and claim your free training now”

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Live streaming is a powerful tool in your arsenal to engage, leverage, and expand your content's visibility. But don’t trust us for our word. Let the numbers talk!

According to a report by Demandsage, the streaming industry is expected to reach $184.3 billion by 2027. And the report claims live streaming will contribute to 17% of overall internet traffic.

Live streaming, as a trend, seems to carry a lot of weight. But does it also have any business implications?

Yes. In fact, chances are that you may be losing potential customers – or even worse, losing your current clientele – by not live streaming already! A case in point is a study that found 80% of individuals prefer a live video from a brand as compared to a blog post.

If you don’t share live videos and your competitors, do, where does that take your customers? Food for thought!

In a nutshell, whether you’re a retail business, a content creator, a corporation, an individual, or any other organization, live streaming can be the secret ingredient you’re looking for. Then, diving deeper into the world of live streaming becomes important, and check out the relevant solutions you can tap into.

So, without further ado, let’s get started

What is live streaming?​

Alright, let’s get the cat out of the bag! A live streaming program is a program that enables the live transmission of videos via cloud-based, browser-based, or downloadable software. Such a program enables real-time streaming in a one-to-one or one-to-many format. It can be used for a small or large audience, including viewers across the globe. Live streaming typically implies one-to-many transmission.

Also Read: What is a webcast? How to start a webcast?

While live streaming, it is possible to broadcast the stream on various platforms, such as Twitch, Instagram, Facebook, Twitter, or YouTube, using a server address and a stream key. In most cases, it is also possible to record the transmissions. When someone offers a live stream, they give their audience a live feed of their screen or camera.

During live streams, people can watch the content as it gets created in (almost) real-time. Unlike other videos (VoD), live streams are not automatically recorded and saved for watching later. If you miss a live stream, you won't be able to watch it again later unless the live stream hosts record and publish it.

You get more flexibility with some live-streaming solutions, such as OBS Studio. The functions are adjustable, and mixing different sources in the feed, such as a webcam or an audio track, is possible. This makes the live broadcast look exceptionally professional.

What tasks does a live-streaming solution perform?​

In principle, live streaming software takes on two tasks: encoding and mixing.

During encoding, the video feed is converted into a suitable file format. The reason for encoding is that the video output from cameras needs to be optimized for high-quality transmission on the Internet.

Think of your video as a delicious scoop of ice cream. Unless someone has it right at your ice cream parlor, you need to package and deliver it without any snags. The ice cream should be packaged well, reach the delivery location on time, and not melt along the way.

The same holds for your video. It should be packaged (encoded), transported (transmitted), and unpacked (decoded) without transmission losses and latency. This packaging is the most important task that live-streaming solutions handle.

When encoding, the majority of software uses RTMP. Being an ingest protocol, it consumes relatively less time to encode a video, resulting in lower first-mile latency.

Moving on, another important task that live-streaming software takes on is mixing. When mixing, audio and video sources are combined as required. This is essential in a live broadcast with multiple audio sources or cameras. For instance, the audio from a particular mic may be louder than the audio from another mic used for a different view. Another example takes us to where cameras have different angles.

So, mixing is an important aspect handled by live-streaming software. It even lets you display graphics or recorded videos during a live transmission.

Live Streaming Latest Trends​

Live Interaction With Audience: In today's digital world, audiences expect immersive and interactive experiences that foster engagement and meaningful interactions. Therefore, live streaming platforms have implemented various features, such as real-time chat, live polls, and reactions, that empower streamers to communicate with their audience effectively.

Multi-Platform Streaming: Several platforms enable users to broadcast to multiple platforms simultaneously. This enables streamers to increase their visibility and audience reach.

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New Niche Streaming: Cloud video content consumption is rapidly changing, and numerous new competitors are challenging Netflix's dominance in global OTT traffic share. For instance, Prime Video and Disney+ are formidable competitors. In Q2 2022, Disney Plus had 137.7 million subscribers, a 32% increase over the previous year. Similarly, Amazon Prime now has more than 200 million subscribers.

Virtual Events: The pandemic has forced individuals, organizations, and businesses to reimagine their approach to virtual experiences. Platforms for live streaming, such as Zoom and WebEx, have become indispensable for conducting conferences, concerts, and other events.

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E-commerce Integration: Amazon Live and Alibaba's Taobao Live enable brands to showcase their products and interact with consumers in real-time, increasing sales engagement. By 2026, the US livestream shopping market is anticipated to cross $68 billion.

What points to consider before choosing a live-streaming tool?​

Choosing a tool with the desired features is crucial to providing your audience with the best possible live-streaming experience. These features include:

• Adaptive bitrate streaming

By adjusting the video quality to match the viewer's available bandwidth, adaptive bitrate streaming ensures that viewers can watch the video without interruptions. Not all live streaming tools support adaptive bitrate streaming. So, this is an important feature to look for.

• HTML5 video player

Since you’re going to create stellar content, the last thing that you want is an incompatible video player with your audience’s platform. HTML5 video players ensure the broadest compatibility (across web browsers, operating systems, and whatnot) and give you additional functionality, customizations, and controls. Make sure your live streaming tool has an HTML5 video player.

• Transcoding

Transcoding creates multiple video formats to deliver optimally based on your audience’s device specifications. However, it requires additional computational and processing resources. So, not all live-streaming tools transcode a stream. Check if your streaming provider extends transcoding.

• Platform compatibility

Make sure the live-streaming tool is compatible with the platforms you plan to use, such as YouTube, Facebook, Twitch, or a custom website.

• Features

Evaluate the features offered by each tool, such as chat, screen sharing, multiple camera angles, and virtual backgrounds. Consider which features are essential for your live stream and which are nice to have.

• Quality

Look for a live-streaming tool that provides high-quality video and audio and low latency to minimize lag or buffering.

• Customization

Select a tool that allows you to customize the look and feel of your live stream, such as adding your branding or custom graphics.

• Analytics

Check if the tool provides analytics and reporting features that can help you track viewer engagement and improve your live-streaming strategy.

• Support and community

Evaluate the level of customer support provided by each tool and the availability of online resources, tutorials, and community forums for troubleshooting and learning.

Top 12 Live Streaming Apps in 2023​

1. OBS Studio live stream software​

OBS Studio is one of the first live stream software products which is extremely popular. The software possesses many valuable features, helping users to have live videos and quality tutorial clips. Using OBS, people can easily share them on social networking sites such as YouTube and Facebook.

Salient features

• Stream video screen directly to social video platforms such as YouTube, Facebook, Twitch, and Teyuto.
• Record screen and record live voice in real-time.
• Allows saving high-quality videos in many different formats.
• Support users to use on multiple platforms.

Download link: https://obsproject.com/download

2. Livestream​

Livestream is a free live streaming software on the Windows operating system. It connects with your employees, customers, and community by enabling you to reach everyone in real-time. It doesn't matter if you're live streaming a conference, webinar, or your company's all-hands meeting; Livestream allows you to engage with your audience smoothly.

Salient features​

• Scan in real-time comments on the live stream and support managing multiple live streams simultaneously.
• It allows replay of live streams on the fan page, personal page, and group.
• Automatically close orders according to the comment syntax and automatically reply to comments.
• Manage sales by day, month, or year.

Download link: https://livestream.com/

3. NanoStream​

NanoStream is a professional live-streaming software. Users can live stream videos available on their computers from different camera sources and publish them simultaneously on social networking sites like YouTube, Facebook, Teyuto, or e-commerce sites anytime, anywhere.

Salient features​

• Live streaming from pre-edited existing videos helps users save time and get the best live-stream video.
• Support users to expand potential sales platforms like YouTube, Facebook, and e-commerce. From there, users have the opportunity to reach a large number of new customers from these platforms.
• Stimulate the number of natural interactions of viewers with attractive livestream mini-games.

Download link: https://info.nanocosmos.de/free-trial/?qry=1&

4. Omlet Arcade mobile live streaming software​

Omlet Arcade is considered one of the leading smartphone live-streaming software. Users do not need to necessarily own a bulky, expensive computer as they can also live stream from their smartphones with Omlet Arcade.

Salient features​

• Live streaming requires just a smartphone.
• Live stream the game screen on social networking sites like Twitch, Facebook, and Youtube.
• Allows users to edit images and sounds.
• Screen recording mode, live chat, and exchange with teammates are very convenient.

Download link: https://omlet.gg/​

5. Screen Stream Mirroring​

If you are a hardcore streamer, it is impossible not to know about this unique live stream software. Screen Stream Mirroring allows users to stream directly to YouTtube and Facebook easily and supports screen projection of phones and tablets on many devices such as Smart TVs, laptops, etc.

Salient features​

• Allows users to live stream directly to YouTube and Facebook exceptionally easily.
• Allows users to optionally turn on/off the recording camera on the screen when live streaming easily.
• It provides an outstanding feature to schedule streaming and stop when the screen is locked.

Download link: http://mobzapp.com/mirroring/index.html

6. XSplit Broadcaster​

XSplit Broadcaster integrates recording and streaming while offering limitless customization. The software is stable, and the user interface is friendly and simple. A user can stream the most significant events in gaming, such as e-sports. Subsequently, you can handle 2k and 4k recordings effortlessly while minimizing file sizes. The end effect is nothing short of stunning, with outstanding video quality.

Salient features​

• It is possible to stream and record multiple outputs at the same time.
• The powerful user interface offers users limitless customization possibilities.
• Use built-in chat plugins and browser sources to add websites designed for live streaming alerts.
• Allows users to record live videos on the software.

Download link: https://www.xsplit.com/broadcaster​

7. vMix​

vMix allows users to upload streamed videos online. vMix is ​​a complete live video production software solution with many outstanding features.

Salient features​

• Live stream on Facebook Live, YouTube, Teyuto, etc.
• Live recording in full HD to AVI, MP4, MPEG-2, or WMV.
• Export video via AJA, Blackmagic, and Bluefish cards to professional monitors and recorders.
• Support virtual camera to stream to 3rd party software like Zoom, VLC,...
• Offers lots of customization.

Download link: https://www.vmix.com/software/download.aspx\​

8. Mirillis Action​

Mirillis Action livestream software is best for gamers and computer tricksters. You can use this application to record live streams directly or record the desktop screen when playing games or installing software.

Salient features​

• Allows real-time recording of Windows desktop in superb HD video quality
• You can make impressive tutorials.
• Allows sharing of work online.

Download link: https://mirillis.com/en/products/action.html​

9. Wirecast sales live stream software​

Wirecast is the perfect quality live streaming software that offers users many unique features at a reasonable cost. The software with sharp effects gives an excellent overview and delivers an immersive and engaging viewing experience. The software delivers an excellent interface that makes customer navigation extremely smooth. Furthermore, a user can display curated social media comments on-screen during live sessions.

Features:​

• Let live viewers follow the action instantly and never miss a critical moment.
• Allows users to stream their own screen or another computer, especially when giving presentations, gaming videos, tutorial videos, conferences, or live discussions.
• Supports editing multimedia files before inserting them into broadcasts, such as cropping, rotating horizontally and vertically, adjusting position, or adjusting transparency.
• Schedule a Facebook live stream and see real-time statistics.

Download link: https://www.telestream.net/wirecast/​

10. Streamlabs​

Streamlabs OBS is a live streaming software. It is significantly improved compared to the previous OBS version. Thanks to interface upgrades, live streaming has become more accessible, faster, and more beautiful.

Salient features​

• Provide free video editing tools for users.
• Personalize your streaming software by dragging and dropping elements to create a unique user interface.
• Easily save played live videos or replay clips for viewers.

Download link: https://streamlabs.com/streamlabs-live-streaming-software​

11. Twitch Studio Free Live Streaming Software​

Twitch Studio is a free live streaming software designed for newbies in live streaming to create content and share with the community. Twitch Studio automatically detects and adjusts settings and manages live broadcasts.

Salient features​

• Simplify the mic, webcam, screen resolution, bitrate, blue background, and more settings for the best live shows.
• Pre-made starter layouts and overlays help users personalize the look of their live stream quickly.
• Built-in notifications, activity feed, and Twitch chat.

Download link: https://www.twitch.tv/p/en/stream/​

12. OneStream Live Streaming Software​

OneStream is the best video streaming software. It can live stream and record live videos, pre-record them, and put them on more than 40 social networking applications. The software is quite popular these days.

Salient features​

• Use any streaming tool like Wirecast, XSplit, OBS, Zoom, etc.
• Arrange the recorded videos and schedule them according to the user's wishes.
• Add captions or subtitles to a pre-recorded live video using an SRT file.
• Manage incoming messages and comments from viewers from various streaming platforms.

Download link: https://onestream.live/​

How to live stream with Teyuto?​

1. To start live streaming with Teyuto, select the "Manage Video" option, choose "Live Streaming," and fill out the required fields.
2. As soon as you save and the video is created, click on the "Go live" option. It will give you the RTMP server address and your Stream Key.
3. Now, download OBS and start the program
4. Select “Tools” and choose "Auto-configuration wizard."
5. To start the streaming, you need to input the stream key and server address obtained from Teyuto
6. To do so, click “Streams” in the Settings dialog box and choose "Custom Streaming Server."
7. Enter the live server (RTMP) and provide the stream key in the given field.
8. Choose + to capture the video from the desired source.
9. Now, you are ready to broadcast by clicking on “Start Streaming.”
10. After the live broadcast, the video will always be available for VOD.

Final Thoughts​

Choosing the right live-streaming app can make a massive difference in the success of your live broadcasts. It's essential to consider your goals, audience, and the most important features. Whether you're a content creator, a business owner, or just someone who wants to connect with others in real time, there are plenty of options to choose from.

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Videos correspond to the highest traffic on the internet. It is the best format for consuming content and offers a dynamic mechanism to reach the viewers.

“On average, people in the US spend 323 minutes a week watching videos.”

The online video market offers a unique opportunity for anyone wanting to create their own streaming service (OTT). With the growth of the streaming market and the number of streaming services like Netflix, Amazon Prime Video, Disney+, and others, cloud video platforms have opened new horizons where people can reach their favorite content conveniently.

It’s not as if creating and uploading a video online will automatically bring internet traffic to you. Selling these videos is a different ballgame altogether. So, how to reach your audience and monetize your video library?

Video monetization has become popular for content creators to make a living out of their skills doing what they love. With the rise of online video platforms and digital marketplaces, it has become easier than ever before to sell videos online. This tutorial will discuss the steps to develop your rockstar video monetization strategy. Let’s begin!

Step 1: Identify your niche and target audience​

Before creating and selling videos online, you must identify your niche and target audience. Your niche should be something you are passionate about and have expertise in. This will help you to create high-quality videos that your target audience will find valuable and engaging.

There are almost no limits to the type of videos you can create.

Only one thing is essential: you must offer real added value to the viewers. Otherwise, your viewers will likely not return or cancel their membership.

For example, your videos should be entertaining, educational, and preferably both.

Examples of possible video types are:

• Video Courses & Webinars
• Tutorials
• Movies & Series
• Documentations

You must define your target group and design the content for your niche. There are numerous topics for OTT content; for example.

• Sports programs or tutorials
• Nutrition and cooking videos
• Programming courses
• Language courses
• Software tutorial
• Talk shows

Some relevant online video content consumption statistics to consider:

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• 85% of Facebook videos are watched without sound
• 72% of customers would instead learn about a product or service through video
• By 2027, online videos will make up more than 80% of all consumer internet traffic

Step 2: Create high-quality videos​

The success of your video business depends on the quality of your videos. Therefore, it is crucial to invest time and resources into creating high-quality videos that are visually appealing and engaging. You can use a high-quality camera, professional lighting, and an excellent microphone to ensure your videos are top-notch.

Video editing tools​

Live broadcasts, streams, and online interviews are a new must-have for every business that wants to be in trend and get traffic and loyal customers. However, you need a good video editing and mixing tool to make your broadcasts attractive. For video editing, you can try solutions like Adobe Premiere Pro or PowerDirector 365. For broadcasting (including multi-camera broadcasting), you can try solutions like Open Broadcaster Software and Teyuto.

Computer, phone, or tablet?​

Let's start with the apparent foundation. You will need a streaming device. You can broadcast from your smartphone, console, desktop, or laptop. It all comes down to the quality and level of functionality you are looking for.

Having streaming hardware (encoder) at the source is always good. This is because video encoding is an intensive task that consumes many system resources, which might even crash a personal device. However, you can stream via personal devices, including laptops and smartphones. Do a couple of test runs before engaging your audience to avoid issues.

Camera​

One of the essential tools for live broadcasting is a video camera. If you are testing live broadcasts, begin with a simple camera setup. It can be a laptop or smartphone camera, action camera, entry-level camcorder, or other options. It will not bloat your budget and will work adequately in good lighting conditions. Upgrade to a professional camera whenever you get a chance.

Sound Equipment​

Imagine: you are broadcasting. The picture is incredible. The light, the product - everything is fine. But the sound stutters and disappears. You need a stable audio output for the viewer to not drop off the chat.

The built-in mics on entry-level cameras and phones provide decent audio quality, but you can improve it with a primary wired 3.5mm mic. It will help you focus on your voice, not some strange noise outside the window. You can also purchase a condenser microphone with a desktop stand. It will give a professional sound (but also limit your movement).

Some tips for creating high-quality videos:​

• Use a script to stay on track and deliver your message effectively
• Use high-quality visuals and graphics to enhance the overall appeal of your videos
• Ensure that your videos have good lighting and sound quality
• Keep your videos short and to the point, with a maximum duration of 5 minutes (unless you’re creating long-form content).

Step 3: Choose a platform to sell your videos​

Can content producers have their own OTT streaming channel? Creating your own OTT (Over The Top) streaming channel is a great way to expand the content reach to your audience. For content producers, this means more possibilities to expand their audience and reach new markets.

With OTT streaming platforms, producers can have their channels with exclusive content that users can access worldwide.

The first thing to consider when creating your own OTT is choosing a compatible streaming service. Several streaming services are available, but choosing the one right for your content and budget is essential. Also, ensuring the streaming service you select has the resources to support your service needs is crucial.

Making money with your OTT channel can be a challenge, but it can also be an excellent opportunity for anyone with an entrepreneurial vision. There are several ways to earn money from your OTT channel that can help increase your profits.

Here are some of the best OTT video monetization solutions to consider:​

Teyuto​

Teyuto offers the most features and unprecedented customization, which beats all other solutions mentioned in this list. It equips you with a powerful cloud video CMS and ensures you retain maximum profits. Teyuto has zero platform fee for any membership or transaction routed via the platform. On top of it, you can begin using the platform at no cost using its “Free” package. The robust platform with a resilient customer support team is worth trying.

Brightcove​

Brightcove has you covered with various advertising, pay-per-view, and subscription options for making money off of your videos. In addition to providing statistics and video optimization tools, Brightcove provides a wide variety of tools for creators.

Kaltura​

Kaltura is a video hosting service that provides producers multiple ways to earn money, including pay-per-view, subscriptions, and advertising. Tools for creators are also available on Kaltura, including analytics, video editing, and video optimization.

Dacast​

Dacast is a video platform that provides many ways for content providers to earn money, such as pay-per-view, subscription, and advertising. In addition to its analytics, video editing, and optimization capabilities, Dacast provides various tools for creators.

Vimeo​

Vimeo is a high-quality video hosting platform that supports multiple business models for generating revenue. Vimeo allows 360-degree and high-definition video uploads, comprehensive analytics, and flexible player settings.

Step 4: Choose A Monetization Model​

Successful business cases prove different monetization models. Choosing a monetization model requires proper knowledge of your audience, content, and plans to expand and develop the service.

TVOD, SVOD​

VOD (video on demand) includes SVOD (subscription-based like Netflix) and TVOD (transactional like Udemy) models, which are subscription and pay-per-view, respectively.

Each model has pros and cons, including specific stages in developing a service or platform. The good news is that both can be combined into a hybrid VOD model. A hybrid of TVOD and SVOD monetization models offers subscriptions and one-time purchases, potentially helping attract and retain a large audience.

AVOD​

AVOD is slightly different from other VOD models as this monetization model is ad-based and is designed to monetize not only from the audience but also from brands looking to engage your users. The AVOD model generates revenue through ads shown before and during the video (like YouTube). Ads are targeted at a specific demographic group and are associated with the behavioral characteristics of the selected group.

Advertising​

Advertising can be shown while downloading or watching a TV channel, movie, or series (pre- and mid-rolls). Also, an advertisement may be present as a banner.

The right advertising campaign consists not only of a video or an image; it requires advanced targeting and analytics technologies. Teyuto pays special attention to audience analytics and also provides detailed revenue reports.

With Teyuto, you have complete solutions for your personalized online broadcasting platform. It allows excellent branding options and a perfect content management system that enables users to manage their video content with in-depth analytics.

Step 5: Research Customer Insights​

Video-based selling is no longer a novel trend that will get you instant buyers. You will need a plan for it. Understanding your audience's interests, preferences, and behaviour is crucial for producing engaging video content that resonates with them. By leveraging customer insight, you can customize your video content, resulting in the following:

• Increased engagement
• Higher retention rates
• More revenue.

You can imagine the customer persona you want to target.

For a great customer experience, 86% of buyers are willing to pay more.

To get better insights, you can use the following popular tools:

Google Trends​

Google Trends is quite popular among digital content creators; it will also help you understand search different keywords to check which has a higher search volume. Furthermore, to get accurate data, it is highly recommended to integrate and use Google Search Console on your platform.

This tool helps you find the right customers by showing how people use Google to find and connect with your website. By knowing what search terms people use to find your site, which pages get the most clicks and views, and how users act on your site, you can improve your content and website to meet the needs of your target audience better.

Google Search Console can assist you in reaching the right audience in the following ways:

Search Query Analysis:​

You can find keywords your target audience uses to find your site. You can use this information to improve your content.

Click-Through Rate (CTR) Optimization:​

You can see which of your pages get the most clicks and views by looking at the CTR for each page in Google's search results. With this feature, you can make your page titles and descriptions more appealing to the people you want to reach.

Site Performance Analysis:​

You can find areas of improvement by looking at how people use your website. This knowledge can help you improve the user experience on your website and increase the number of people interested in buying your content.

Facebook Audience Insight​

Facebook Audience Insight will help you capture information about demographic characteristics (age, occupation, and gender) or even user behavior on Facebook.

In addition, you can discover who has liked your fan page and learn about your competitors' customers, from which you can devise a strategy to make better video sales content.

Pay Attention to the Disclosure​

Last but not least, it's time to invest a lot in advertising. It will be an essential part of your strategy. With that in mind, try to promote your content in the most intelligent way possible to reach your potential audience.

In that case, it's worth returning to planning and putting yourself in your audience's shoes again: which social media platform is your audience more likely to use? What is their preferred language? How can you make your content relevant to them?

Your promotion strategy may include teasers, providing a free video as a “sample,” marketing investment for organic results, or paying to boost. Run several tests and see what brings the best results!

Five metrics that will help you when tracking the results of your videos​

Number of views​

This is usually the most fundamental metric companies observe. The amount of people who viewed the video is not the most profound insight as it does not inform you about anything other than “the number of video plays.” However, it is still a key insight.

Note: On Facebook, to be counted as a view, a person has to watch the video for at least three seconds.

Retention time​

Once you see the total viewers, pay attention to the Watch Time, i.e., the retention rate. This number shows how many seconds of the video the audience watched over the total time. It is fascinating to compare this metric with the previous one. For example, if out of 1,000 views, only 2% watched the video until the end, you need to make the content more relatable to your audience.

Click-Through Rate​

It's the number of people who managed to play the video, which can be measured by the total number of visitors to the page. This amount is expected to be high, as videos provide good engagement. For instance, YouTube claims that between 2% and 10% of views result in a click-through rate.

So, if something different happens on your page, changing your page layout or user interface becomes important.

Video engagement rate​

Video engagement rate means “the percentage of impressions that have resulted in some form of engagement”, including views, likes, shares, etc. So, for example, if your video gets 1000 views and 300 engagements, you have a 30% engagement rate. All the numbers mentioned before reveal who watched the video. But, you need to go further and evaluate who engaged in that content, so get in the habit of raising the number of likes, comments, and shares. Remember that shares have more excellent value than comments, which are more significant than likes.

It is essential to pay special attention to the number of shares because they reveal the potential for the virilization of that video. The greater the number of people who share, the greater the indication that you are on the right path!

Why is Teyuto the best choice to sell your video content?​

Teyuto helps large enterprises and companies deliver live, on-demand videos to their audiences. This video platform supports over-the-top (OTT) videos, ads, and even advanced analytics.

One of the best things about this video solution provider is that, unlike YouTube, you retain all ownership rights to your video content. This ensures that your videos do not suffer due to copyright infringement.

Teyuto's focus is on large-scale video distribution. The platform also integrates easily with other tools. These integrations allow you to support multiple forms of marketing and deliver higher returns.

Features:

Without writing a single line of code, Teyuto's enhanced video CMS handles all your concerns about managing VOD solutions. It also offers comprehensive video analytics and API.

Here is a list of the platform's essential features:

• Cloud-based transcoding
• Custom video portals
• Dynamic ad insertion
• Support 24 hours a day, seven days a week
• Adaptive bit rates
• Supports streaming on all devices
• Easy integration with marketing and social media tools
• Compatible with multiple file formats
• 0% platform fee on transactions
• Drag-and-drop channel builder and customizations

Conclusion​

Selling your video content on the internet is a great initiative. If you have the opportunity to create quality materials, go for it! Remember to consider the importance of good planning, but rely on it with others. Your cloud video channel can succeed with quality equipment, the right platform, and effective promotion.

Now that you know the essentials, it's time to start. So take advantage of your ideas or projects and get to work!

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Did you know that cloud video content consumption has jumped by 71% in the past year alone? With this rapid growth, protecting your video content is more paramount than ever. In fact, according to a recent study, 45 percent of businesses experienced a cloud data breach in 2022. Keep your company from becoming a statistic; immediately protect your valuable digital assets.

With the complete shift to online education in the post-epidemic era, the demand for short videos and film and television dramas has shown significant growth too.

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For example, course enrollments on the e-learning platform Coursera increased by 444% in 2020 compared to the previous year.

Similarly, according to a survey conducted by PwC in 2021, 46% of respondents said they had subscribed to at least one new streaming service during the pandemic.

The COVID-19 pandemic has significantly increased demand for online education and OTT (over-the-top) platforms, transforming how we learn and consume content. In addition, millions of new subscribers and billions of dollars in revenue are anticipated for the OTT market in the future.

During the coronavirus lockdown, online video consumption set new records. And now this trend is gaining momentum.

“According to a report by Datareportal, the global consumption of online video has increased by 92 percent in 2023.”

“75% of American consumers surveyed by Deloitte said they had increased streaming video services during the pandemic.”

It is used to develop high-quality video services that viewers are willing to pay for; it is necessary not only to offer an unrivalled user experience but also to ensure that video distribution is comfortable and secure at the same time.

The Evolution of Content Protection​

Mass video-on-demand (VoD) distribution began long before browsers could play secure video streams. Cable networks were the first to give access to content and face its protection. For them, protection mechanisms were created, which for 30 years have demonstrated a certain degree of reliability.

“At least 290,000 jobs and $29 billion in lost revenue in the film and television industry alone are directly attributable to digital theft, which harms creative industries and the people who work in them.”

At that time, the main problem was that people could freely connect to cable networks and access content closed initially to them or available only by subscription. As a solution, set-top boxes with unique cards were released. They identified the user and decoded the encrypted signal.

The need to protect content on the Internet also only appeared after a while. At first, the network hosted only free video content. And large copyright holders still need to download it, fearing the lack of reliable protection systems. With the development of paid video streaming, the platform will organize access to it on its own.

Why do companies prefer CDN protection?​

Today, almost any service that provides access to content uses CDN (Content Delivery Network). This geographically distributed infrastructure delivers fast content to web service users and sites.

“Teyuto's streaming security solutions protect VOD content from piracy and other illicit use, which can be crucial for content creators and distributors.”

The servers that are part of the CDN are located in such a way as to make the response time for service users minimal. This is often a third-party solution, and several providers (Multi-CDN) are often used simultaneously. In this case, any person with a link has access to the content hosted on the provider's nodes.

This is where the need to differentiate access rights to the content in a distributed and loosely coupled system arises, which, moreover, is open to everyone on the Internet.

Best Solution for protecting streaming video content​

Unauthorized Access to Content​

There are several options for accessing restricted content. The most popular methods can be divided into two categories.

At the authorization level​

• Through the transfer of account data to third parties, these include relatives, friends, colleagues, and the audience of public communities and forums.
• Selling or leasing, where users resell or temporarily grant access to their accounts.
• Leaks and theft of account data.

‍At the level of content delivery​

• Unauthorized video download: via a direct link from the page code or developer tools console; using browser plugins for downloading from video hosting sites; through the use of separate software (for example, VLC or FFmpeg);
• Screencast using both software and hardware.

If, at the authorization level, it is clear how to provide protection (for example, by blocking two or more simultaneous sessions from one user, using single sign-on (SSO), or monitoring suspicious activity), then problems may arise with the second option. Let's take a closer look at content protection itself.

One of the well-known solutions for protecting streaming video content is HLS protocol encryption (HTTP Live Streaming). Apple called it HLS AES and proposed it for securely transferring media files over HTTP.

Encrypted video stream transmission​

Encrypted transmission of video streams is a method to protect video content from illegal acquisition and tampering, usually through the following steps:

1. Select an encryption algorithm: Select a suitable encryption algorithm to encrypt the video stream to ensure the data cannot be stolen and decrypted during transmission. Currently, commonly used encryption algorithms are AES, RSA, etc.

2. Signed URLS: Signed URLs are a prevalent security measure for protecting online video content. The server generates a unique URI with a time-limited signature when a user requests access to a video, allowing the user to view the video for a limited time. After the time limit expires, the URL becomes invalid, and the user can no longer view the video.

3. Generate key: Generate an encryption key according to the selected encryption algorithm. The server usually completes this process, and the generated key will be distributed to the sender and receiver of the video stream.

4. Encrypted video stream: The sender encrypts the cloud video with an encryption algorithm and key to protect the video content from illegal acquisition.

5. Transmission of encrypted video stream: The encrypted video stream is transmitted through a secure channel, and protocols such as HTTPS and SSL can be used to ensure the security of the transmission process.

6. The decryption of the video stream: The receiving end uses the same encryption algorithm and key to decrypt the received video stream to restore the original video content.

Although encrypted transmission of video streams can protect the security of video content, it will also have a particular impact on transmission efficiency and delay. A trade-off needs to be made between security and efficiency.

At the same time, factors such as transmission quality, network bandwidth, and device performance need to be considered in practical applications. Subsequently, an appropriate encryption scheme should be selected comprehensively.

Three Giant DRM Technologies in Multimedia Industry​

Three main DRM (Digital Rights Management) technologies have firmly taken positions in multimedia content copy protection technologies:

• Microsoft's PlayReady
• Google's Widevine
• Apple's Fairplay.

Two streaming protocols are widely used today. These are HLS, introduced by Apple in 2009, and the more recent MPEG-DASH, the first adaptive bitrate video streaming solution to achieve international standard status.

The coexistence of the two protocols and the increased need to play online videos in browsers have pushed for the unification of the content protection system.

Therefore, in September 2017, the World Wide Web Consortium (W3C) approved Encrypted Media Extensions (EME) - a specification for interacting browsers and content decryption modules based on five years of development by Netflix, Google, Apple, and Microsoft. EME provides the player with a standardized set of APIs for interacting with the CDM.

A complete DRM system and three whales of content encryption​

Introducing DRM and authorization mechanisms is the most reliable way to protect against unauthorized access to video content. It is important to follow three recommendations to avoid compatibility issues and minimize holes.

Encrypt video content with multiple keys​

The original video file is divided into several small parts, each encrypted with a separate key. More is needed to decrypt content that can be freely intercepted from a CDN to obtain the keys. The device should request them.

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In this case, the received keys are only suitable for some, but only for several video files. There are no changes on the user side: the player receives decryption keys as the user watches the video.

This is already enough so that the video cannot be downloaded in the most obvious ways for ordinary users, for example, through the VLC player, FFmpeg, or the corresponding extensions built into the browser.

Receive keys to decrypt content through the license server.​

At a minimum, all requests to the license server must go over a secure HTTPS channel to prevent a MITM attack (key interception). As a maximum, in this case, it is worth using a one-time password (OTP, One Time Password).

Issuing keys upon request for ID content or the key could be better security. To restrict access, it is necessary to authorize the user on the site - to identify him by session ID. In this case, the transmitted with the ID content or key. This can be a session or any other identifier that will uniquely identify the user.

The license server requests information about whether there is access to the content for this token, and only in the case of a positive response give the encryption keys. Usually, the license server accesses your API and stores the response result in its session to reduce the load on the service.

Limit the lifetime of keys.​

A non-persistent license is used, valid only within the current session. The user's device requests a license before each playback or as the video plays.

When using persistent keys, the user gets access to the content even when it has already been revoked (except for videos that are available offline).

Other ways to protect content​

Protecting video content is not limited to encryption and introducing a DRM system. You can add more ways to them.

Overlay dynamic watermarks in the player or when transcoding video. This can be a company logo or a user ID by which you can identify him. The technology is not capable of preventing video content leakage but is psychological.

DNA coding, when the video is encoded in 4-5 different options, each user has their own sequence of options. This process can be divided into two parts. Initially, the video chain is generated by embedding characters in each frame of the original uncompressed content.

The frames are encoded and sent to the server for storage. Next, the user requests secure content from the provider, which associates a digital fingerprint with the client. It can be created in real-time or taken from a database containing a character string related to the video chains.

These symbols are used to create watermarked videos by switching between groups of images from video chains.

In a Nutshell​

Safeguarding streaming video content prevents piracy, theft, and illegal access. Protecting streaming video:

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DRM: Protect your video content with DRM. DRM prevents screen recording and other piracy.

Watermarking: Put a visible or invisible watermark on your video footage to identify the source and track illicit distribution.

Geoblocking: Geoblock your videos to specified nations or areas. This can block foreign users

Safe Video Hosting: Choose a platform with encrypted data transfer, multi-factor authentication, and frequent security updates.

Restricted Access: Require login credentials, access codes, or other authentication to restrict streaming video material to approved users.

Legal Protections: Secure copyrights, trademarks, and legal action against piracy and infringement to protect your streaming video material.

Summarizing​

Security technologies are becoming more advanced without interfering with the user and simplifying the life of developers. Teyuto provides its users with signed URLs as a security measure. It ensures that only authorized users can access their videos and that their content is protected against unauthorized sharing and distribution by utilizing signed URLs.

Teyuto offers a comprehensive video streaming solution for businesses and individuals looking to broadcast their content to a larger audience. It provides encryption, digital rights management (DRM), and streaming privacy to protect VOD content.

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Over-The-Top video streaming platforms have become game-changers in today's fast-paced digital world, where people want to watch their favorite movies and TV series on the go. Demand for OTT platforms has surged recently due to the convenience of accessing content anytime, anywhere. A recent report projects that the global OTT market will reach $139.5 billion by 2028.

Netflix, the king of OTT platforms, leads the competition. With over 231 million paid subscribers globally, Netflix is the undisputed industry leader. Other competitors, such as Amazon Prime Video, Hulu, Disney+, and HBO Max, are challenging Netflix's market dominance.

These OTT platforms offer something for everyone, including binge-worthy original series, top IMDB films, and documentaries. Sit back, unwind, and let us introduce you to the world of OTT video streaming platforms if you're looking for an endless supply of entertainment!

According to a report by Conviva, the global streaming market grew 14% in Q2 2022 compared to Q2 2021. North

There are several streaming video platforms with new content being produced daily. In addition to movies and series, many platforms offer live events, including sports or music.

Which streaming service is best for you?​

There is a lot of competition for original and binge-worthy content, but ultimately, what you watch depends on your personal preferences.

Netflix, for example, currently has a little more than 5,800 films and series available, according to the Justwatch streaming search engine. Amazon Prime, therefore, offers around 4,800 titles.

Which streaming service is suitable for you depends mainly on your television preferences. Series junkies are better off with another streaming provider than cinema-goers. Are the latest blockbusters vital to you, or do you prefer a comprehensive offer for the whole family?

To make your choice more accessible, we looked closely at the best cloud video streaming services in April 2023 to filter out the better portals from the worse ones. If you are looking for a good streaming provider without a particular focus, we recommend the all-rounders Netflix, Amazon Prime, and Wow.

They have an extensive and balanced mix of movies and series across almost every genre. They also offer all the usual comfort functions, such as parallel streams on different devices or a download function.

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1. Netflix

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It's indisputable: There's no way to talk about video streaming without mentioning Netflix, which earned the title of "streaming giant" for leading a movement in the streaming market.

Netflix is projected to generate approximately 561 million U.S. dollars in advertising revenue in 2023.

Netflix is a massive success case not only for its technology but has also become a reference in the corporate world for its organizational culture innovation and stimulus to leadership. Of the many trends that Netflix was the forerunner of, one of the most popular and impacted the emergence of other streaming was to stop being just a catalog and start investing in producing original content exclusive to the platform.

Pros:

• Huge selection of TV shows and movies
• Availability of original content that can't be found anywhere else
• Ad-free streaming experience
• Download content
• Multiple device compatibility
• Easy-to-use interface

Cons:

• Requires a stable and fast internet connection
• The content library can vary by region
• Some popular titles may not be available
• Limited to streaming only, no option to purchase or own content
• Monthly subscription fees can increase
• Lack of live TV programming.

1. Amazon Prime Video

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Within the ecosystem of the multinational technology company Amazon Prime offers unique and thrilling content to its audience.

By 2027, Amazon Prime Video subscribers are anticipated to reach 250 million.

Amazon Prime Video is Amazon's audiovisual streaming platform and has a series of films and series licensed by major production companies and original content in its catalog.

The great advantage of Amazon Prime Video is that it integrates different benefits for the user, who can enjoy a range of services with a single subscription and consume content in different formats.

Pros:

• Original content is available only on Amazon Prime Video
• Ad-free streaming experience
• Ability to download content for offline viewing
• Multiple device compatibility

Cons:

• Limited selection compared to other streaming services
• Some popular titles may not be available
• Monthly or annual subscription fees
• No option to purchase or own content

1. Disney+

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Before Disney+, some of The Walt Disney Company productions were available on other streaming platforms. Still, there was a great demand from fans who wanted access to all the studio's films and series, from the classics to the most modern ones, in an easy and fast way. With this scenario, Disney+ appears with a catalog that unites major entertainment and audiovisual brands, such as Disney, Pixar, Marvel, Star Wars, and National Geographic. In addition, the company already has three other platforms: Hulu, ESPN +, and Star +.

Together, the total subscribers of all Walt Disney Company streaming services have already surpassed the number of users of the giant Netflix.

One of the most exciting points of Disney+ is that film productions from one of the licensed studios are also made available on the platform within an average of 40 to 60 days after being shown in theaters.

Pros

• Ad-free streaming experience.
• Multiple device compatibility.
• Affordable subscription fees.
• Family-friendly content is suitable for all ages.

Cons

• A limited selection of non-Disney-owned content compared to other streaming services.
• Lack of mature content that may not appeal to some viewers.
• No option to purchase or own content.

1. HBO Max

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HBO Max is an on-demand video streaming platform operated by Warner Bros. Discovery, the owner of Warner Bros., one of the largest movie studios in the world.

HBO Max is considered the ideal streaming service for all generations, with a vast catalog containing extraordinary audiovisual phenomena. You can find productions from HBO, Warner Channel, TNT, DC, Looney Tunes, and Cartoon Network on the platform.

Pros

• Ad-free streaming experience.
• Multiple device compatibility.
• Option to watch newly released movies in theaters and on HBO Max simultaneously.

Cons:

• Monthly subscription fees are relatively high compared to other streaming services.
• A limited selection of non-HBO and non-Warner Bros.
• More family-friendly than other streaming services.

1. Hulu

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If you need more time to get ready to give up cable TV and want to keep watching some of your favorite shows, consider subscribing to Hulu. Unlike Netflix, Hulu has many current cable shows from most major networks.

The streaming service gives users access to the current season of a show aired on cable television, and it often even features all of the show's previous seasons. On top of that, Hulu also has an excellent selection of original shows, offbeat movies, and a few anime classics. Compared to Netflix, Hulu is also a bit cheaper but prepare to watch some ads even with a paid subscription.

Pros

• Access to a large selection of current and past TV shows from major networks and a growing selection of original content.
• Availability of live TV programming and sports events.
• Ad-supported and ad-free subscription options are available.
• Ability to download content for offline viewing.
• Affordable subscription fees.

Cons:

• A limited selection of movies compared to other streaming services.
• Some popular titles may not be available.
• Ads can be intrusive, even with the ad-free subscription option.

1. Apple TV+:

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Apple relies exclusively on in-house productions for its streaming service. As a result, the selection is considerably smaller compared to the other streaming providers. Where you can otherwise browse through thousands of titles on the virtual shelves, Apple TV+ started in November 2019 with just nine films and series. Two and a half years later, there are only over 120 titles. The content is of high quality and varied.

Pros

• Ad-free streaming experience.
• Download content for offline viewing.
• Multiple device compatibility.
• Affordable subscription fees

Cons

• A limited selection of content compared to other streaming services.
• No option to purchase or own content.
• Limited availability on non-Apple devices.
• No back catalog of popular shows or movies.

1. Paramount+:

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The Paramount service still has some catching up with its big competitors. In the testers' opinion, it has offered an average selection of content in quality and quantity. There are still some highlights, such as the series "Star Trek: Strange New Worlds" and the flat-rate premiere of the cinema hit "Top Gun: Maverick." Otherwise, many old camels at Paramount Plus do not win an innovation award.

Pros:

• Provides exclusive access to original programs, such as "Star Trek: Discovery" and "The Good Fight."
• Offers live streaming of CBS Sports and News
• It provides an ad-free subscription option
• Download content for offline viewing

Cons:

• More expensive than some competing streaming services
• The user interface can be confusing and difficult to navigate
• Limited availability of some content due to licensing agreements
• No free trial period for new subscribers

1. WOW

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WOW attaches great importance to flexibility because the streaming service allows you to take out an individual subscription package that suits your personal preferences. The WOW series subscription includes, among other things, the top-class series from the US broadcaster HBO, including the Game of Thrones prequel House of the Dragon and the new series Hammer The Last of Us. The provider has a real ace up its sleeve. But there is also plenty to do for fans of cultivated live sports. With a subscription, you can stream the Bundesliga, Wimbledon, and Formula 1, among other things.

Pros:

• Offers a wide range of live TV channels and on-demand content
• It provides the ability to pause, rewind, and record live TV with Sky Q boxes
• Offers flexible subscription options
• Provides access to Sky Go for streaming on-the-go
• Offers integration with other Sky services, such as broadband and mobile plans

Cons:

• It can be expensive, especially with add-on packages
• Some content may only be available with an additional fee
• Requires a Sky Q box or a NOW TV stick for streaming on a TV
• Limited availability outside of the UK

1. Discovery+

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Is classic television too dull for you? Then the video streaming provider Discovery+ might be your new virtual home. The platform offers an exclusive program comprising, among other things, true crime series, lifestyle formats, science documentaries, and reality TV shows. Also, various linear channels such as Discovery Channel, Animal Planet, Tele 5, DMAX, TLC, and Eurosport are available.

Pros:

• Wide range of content from Discovery-owned networks, including HGTV, Food Network, TLC, and Animal Planet
• Provides exclusive original programming and documentaries
• It provides a low-cost subscription option with ads
• Offers a free trial period for new subscribers

Cons:

• Limited availability of some popular shows due to licensing agreements
• No live TV or sports streaming options.

1. Tubi

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Tubi is a popular streaming service that provides free access to thousands of movies and television programs. It was established in 2010 and is based in San Francisco, California. Unlike subscription-based streaming services like Netflix or Hulu, Tubi is ad-supported, generating revenue through advertisements. This enables users to access its content library without a monthly subscription charge.

Tubi's content inventory contains various genres: action, comedy, drama, and horror. The platform offers titles from major studios and independent producers, providing viewers with diverse selections.

Pros:

• Tubi is free to use, with no hidden charges or fees.
• The service offers a wide range of TV shows and movies, with over 20,000 titles available.
• The service offers personalized recommendations based on your viewing history, helping you discover new content that you may enjoy.
• The service features a Kid's section with a wide selection of age-appropriate content, making it a good option for families.

Cons:

• As a free service, Tubi relies on advertisements to generate revenue, and users will need to watch ads throughout their viewing experience.
• Tubi's video quality may be lower than other streaming services, and it doesn't offer content in 4K or HDR.

How to decide which is the best OTT platform for movie streaming?​

There are a few things to consider when picking the best Over-the-Top (OTT) app for streaming movies. Here are some decisive factors that will help you in taking a wise decision

Content Library: One of the most important things to consider when picking an OTT platform is how many and what kinds of movies it has. Look for a platform that has a massive library with a mix of new movies, old favorites, and popular films.

Pricing: Another critical thing to consider is how much the membership costs. Find a cloud video platform that charges a fair price for its services and gives you a lot for your money.

User Interface: The app's interface should be smooth and easy to use. Choose a platform with a seamless, easy-to-use design that lets you find the movies you want to watch quickly and easily.

Streaming Quality: Streaming quality is a crucial part of a good watching experience. Look for a site with high-quality video, sound, and minimum buffering issues or other problems.

Compatibility: Ensure your laptop, smartphone, tablet, or smart TV can work with the platform. Choose a platform with apps for various devices and running systems.

Extra Features: Some cloud video platforms have extra features, like downloading movies to watch when you don't have an internet connection, parental controls, or personalized suggestions.

Best OTT Platform for Video Hosting: Teyuto​

Building a unique OTT streaming platform allows you to customize your viewing experience. Similarly, it allows you to curate content tailored to your interests and preferences.

Teyuto is an affordable over-the-top (OTT) platform that provides impeccable video hosting and delivers a seamless streaming experience. It provides an excellent metadata management, scheduling, and content delivery system, making it easy for creators to publish and monetize their content. Simultaneously, content creators can track their performance using analytics and reporting tools.

FAQs​

What is the most subscribed ott platform in the world in 2023?​

According to July 2023 statistics, Netflix is the most subscribed OTT platform in the world. It has more global subscribers than any other OTT platform, at over 231 million. Interestingly, Netflix is available in more than 190 countries in the world.

Which ott platform has the highest subscribers in world?​

With 231 million subscribers Netflix is the only OTT platform that has the highest subscribers in the world. Amazon Prime comes on second number which has 200 million subscribers in 2023.

Top 10 ott platforms in world by subscribers​

Here is the list of top 10 ott platforms in world by subscribers in 2023:

1. Netflix 231 Million
2. Amazon Prime Video 200 million subscribers
3. Disney+ 138 million
4. Tencent Video 124 million
5. iQIYI: 106 million subscribers
6. HBO Max 86.8 Million Subscribers
7. Hulu 43 Million Subscribers
8. Paramount 32.8 Million Subscribers
9. Apple TV+ 25 million subscribers
10. Peacock 20 Million Subscribers

Which is the largest ott platform in the world in 2023?​

According to the fresh data available in July 2023 the larsgest ott platform in the world is Netflix which has over 231 million ott subscribers worldwide.

Top 10 ott platforms in usa​

The top 10 OTT platforms in the USA in 2023 are:

1. Netflix
2. Amazon Prime Video
3. Disney+
4. Hulu
5. HBO Max
6. YouTube TV
7. Peacock
8. Paramount+
9. Apple TV+
10. Sling TV

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The rising popularity of cloud video content has led to the emergence of successful business models, with Netflix being a prime example of an over-the-top (OTT) platform. Offering a wide variety of movies and series, streaming services like Netflix cater to the evolving demands of their audiences.

As of the fourth quarter of 2022, Netflix boasted over 230.7 million subscribers, while other popular streaming services, such as Hulu, Disney+, and HBO, recorded 47 million, 235.7 million, and 96 million subscribers, respectively.

In today's hyper-connected world, cloud video streaming is revolutionizing online sales and generating substantial revenue, all at a minimal investment.

Why build a cloud streaming platform for product marketing?​

Effective interaction with the audience​

The global TV and radio broadcasting industry has added around $27 billion between 2021 and 2022, growing its market size from $374.55 billion in 2021 to $401.25 billion in 2022. However, cord-cutting is a dominant trend that plagues the worldwide market. A recent report by TVTech reveals that 5.9 million American households cut the cord in 2022, a 1.2 million increase in cord-cutters vis-à-vis a year before.

This development barely comes as a surprise. It is because the internet provides more personalized opportunities. This holds not only for people’s entertainment needs but also for their shopping experiences. For instance, the US live stream retail sector is projected to be worth $68 billion by 2026. But why is that?

Before digital marketing came of age, business owners invested significantly in stores, premises, products, staff, and marketing to sell products online. The advent of live streaming for product marketing has changed much of that. With regular live streams and small investments in visuals, sound, and product quality, businesses can reach potential customers at a fraction of their costs.

Live streaming offers several other advantages as well, including:

• Real-time product showcasing
• Instant audience interaction
• Swift response to audience requests and feedback
• Dynamic, intuitive videos
• Simplified price consultation and product information through live-stream hosts

Selling Products is Easy Through Live Stream​

Customers often prefer instant access to a product to check out its design, materials, and other aspects, which can be inconvenient when relying solely on website images and albums. Live streaming addresses this issue.

“35% of American customers purchased via a live-streamed shopping event.”

With a live stream, the seller can immediately show the audience the model, color, and price and quickly answer questions from the audience.

Low Broadcast Costs​

Effective live streaming requires investment in broadcasting accessories, such as lights and multi-angle cameras, or even hiring live streaming staff. When these costs result in efficient sales, additional advertising expenses become unnecessary.

Live streaming has proven highly effective for online sellers, particularly in retail. However, sellers must strategize and invest in their live-streaming endeavors to ensure success.

How to make your own OTT streaming platform?​

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Build an effective online sales live stream strategy​

“Businesses claim that compared to traditional e-commerce, live commerce conversion rates can be up to 10 times greater.”

But only assume people will start falling head over heels for your products once you start live streaming. An engaging live sales strategy is critical for capturing your audience's attention.

To achieve this, focus on the following elements:

• Visuals and sound quality

• Clear goals and objectives

• Identifying strengths and weaknesses

• Adapting to audience feedback

Creating a good live stream strategy for sales is more than just broadcasting on popular platforms like Facebook or YouTube. We need to build a good process as well.‍

Prepare an Engaging Script​

Don't let your broadcast get "messy" just because it doesn't follow a script or doesn't spread invested content to the audience. Therefore, preparing a good script is the first step to having an excellent live stream.

Some of the considerations for your live-streaming script include the following:

• What product do you want to live stream?
• Are there multiple product lines?
• Who is your target audience?
• What content do you need to introduce?
• Is there a schedule to showcase each piece of content?
• How will you react if there is an adequate response from the audience?

Post-production Preparation for the Live Stream​

After completing the content script, we will move to giving your audience the perfect cinematic experience. You need to prepare in advance, including filming accessories, props, background, sound, and light.

Following it, your pre-shoot preparation is almost completed. The next step is to broadcast to reach the maximum potential customers. At this stage, your platform consideration will make a sizable difference. If you choose Facebook, YouTube, etc., you will be subject to the policies of these platforms. But it may help you expand your organic reach. We’ve said multiple times that such platforms should serve as the first layer (the bottom) of your viewership pyramid.

This approach will not only enable you to drive more organic traffic toward your content. Still, it will also give you excellent monetization opportunities (as you can set yourself free from their fixed-format monetization coupled with an exorbitant monetization fee). You can also enjoy superior creative control over your content, considering video platforms tend to suspend and terminate accounts sometimes for very vague reasons.

Choose a Monetization Model​

Over-the-top (OTT) platforms offer various monetization models to generate revenue. The most common models are:

Subscription Video on Demand (SVOD):​

Users in this model pay a monthly or annual subscription fee to access the platform's content library. The content is typically ad-free and can be accessed via several popular devices. Netflix, Hulu (ad-free version), and Amazon Prime Video are examples of SVOD platforms.

Advertising Video on Demand (AVOD):​

Advertising is used to generate revenue in this model. Users can view the platform's content for free, but they must first watch advertisements before, during, or after the video. YouTube, Tubi, and Pluto TV are examples of AVOD platforms.

Transactional Video on Demand (TVOD):​

Users of TVOD make pay-per-view purchases of individual works of the content, such as movies or episodes. Users can buy or rent content using this model without committing to a subscription. TVOD platforms include, for instance, iTunes, Google Play Movies & TV, and Amazon Prime Video rental/purchase choices.

Hybrid model:​

Several OTT platforms use various monetization strategies to meet the needs of various users and increase income. For instance, Amazon Prime Video offers subscription-based access to a content library and TVOD possibilities for new titles. In contrast, Hulu offers both SVOD (ad-free) and AVOD (ad-supported) plans.

Read more about monetization models: What is a video monetization platform? Which platform is the best to monetize videos?

Final Step: Choosing a Reliable OTT Cloud Video Platform​

How to create your own video platform with Teyuto?​

How to live stream with Teyuto?‍

1. Sign up for a Teyuto account:

Go to the Teyuto website (/) and sign up for an account. Choose the plan that best suits your needs based on features and pricing. Teyuto also has a plan that’s free forever.

1. Customize your streaming platform:

Once you've signed up, you can access the Teyuto dashboard. Use the customization tools to design the appearance of your streaming service, including branding, colors, and layout.

1. Set up payment options:

Configure your payment gateways to accept payments from subscribers. Teyuto supports various payment methods, so choose the ones that best suit your target audience.

1. Content acquisition and licensing:

Obtain the rights to stream the content you want to offer on your platform. This may involve negotiating licenses with content creators or purchasing content from distributors.

1. Upload and organize content:

Use the Teyuto dashboard to upload your content and organize it into categories, playlists, or channels. You can also add metadata like titles, descriptions, and thumbnails to make it easy for users to discover your content.

1. Implement user authentication and access control:

Set up user registration, login features, and access control for your content. You can choose free or paid tiers and create different subscription plans with varying access levels to your content.

1. Promote your streaming service:

Use marketing and promotional strategies to attract users to your platform. Utilize social media, content marketing, and advertising to reach your target audience and generate interest in your streaming service.

1. Monitor and analyze performance:

Use Teyuto's built-in analytics tools to monitor your platform's performance, track user engagement, and gain insights into how you can improve your service.

1. Maintain and grow your streaming service:

Regularly update your content library, engage with your audience, and adapt your strategies based on user feedback and performance data. Keep up with industry trends and advancements in streaming technology to stay competitive.

Also read: How to build an OTT streaming service like Netflix with Teyuto?

What kind of videos should be on your white-label video platform?​

There are no restrictions on the type of video. Only one thing is essential: you must offer the audience real value. Otherwise, viewers will most likely not return or even cancel their membership. For example, your videos should be entertaining, educational, or both.

“Live content accounts for 23% of global viewing time, with on-demand content accounting for the remaining 77%.”

Examples of possible video types:

• Video courses and webinars
• Textbooks
• Movies and series
• Documentation

You must define your target group and tailor the content to your niche. There are numerous topics for OTT content, such as:

• Sports programs or teaching aids
• Video about food and cooking,
• Programming courses,
• Language classes,
• Software tutorials,
• And many others!

Why Personal Live Streaming channel?​

The most significant benefit of having your video platform is the ability to monetize your content. You are not bound to use existing powerful platforms such as YouTube to follow particular payment terms.

Plus, everyone has access to your content.

Visible Benchmarks. Evaluates the effect of your unparalleled reach on sales. You can find fresh leads here to add to your marketing funnel.

Metrics for Brand Search: This shows the effect of your advertising in attracting new clients. You can use it to assess your visibility on other social media platforms.

Brand Building: Monitor changes in how people perceive your brand. This measure helps monitor shifts in audience demographics.

With a subscription, you can directly earn income, and at the same time, you will have customer information and contact details. And, of course, you can control who can see your content. Another advantage is that you determine the content of your platform yourself rather than following the recommendations of others.

Conclusion​

Having your video platform can be lucrative as a standalone business model. Not only can it increase your conversion rate, but it also accelerates your business through advertising, affiliate marketing, or subscriptions to increase income.

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Live broadcasts from mobile devices allow you to keep in touch with your audience wherever you are. But developing an application is a challenging task. It involves several different processes, professionals, and technologies.

If you have an idea and want to implement it, we have the perfect action plan for you. In this article, we'll look deeper at how to create your own mobile streaming or live streaming app on Android.

STREAMING PROTOCOLS​

Streaming protocols are used to send video and audio over public networks. One of the most popular protocols for delivering streams is RTMP. Most streaming platforms support its reception.

It is reliable and great for live broadcasts due to its low latency and TCP-based data packet relaying.

Streaming platforms offer popular and scalable broadcast formats - HLS and DASH - to distribute and play content on users' devices. Android devices have a native Media Player that supports HLS playback. So, let's focus on this protocol.

Continue reading the article to learn everything you need to build your app from scratch.

How to create a live streaming application: a step-by-step guide?​

First of all, it doesn't matter if you are a big company or a small one. App development is relatively easy now. And to help you with that, we've prepared a detailed step-by-step guide of everything you need to know to learn how to create a successful app.

1. Define Application Goals​

Ultimately, each product is designed to be a solution. So, what problem will your app solve? This is the basic answer to understanding your app's value proposition, which is why your future users will install it on their smartphones.

It doesn't matter if another solution exists to the same problem. The goal is to make your proposal unique to stand out from competitors.

Therefore, study the market and competition before building a solution. Analyze the competitive potential of other solutions related to your objective. This step ensures that you gain essential information to understand future users better.

2. Define Your App's Target Audience​

For the uninitiated, your target audience is the most likely to be interested in your product or service. If you have a Delivery Application, your target audience is restaurant owners, food delivery people, and your customers.

If you have a toy sales application, your target audience is parents, grandparents, or anyone wanting to buy a child a gift. However, if you want an urban mobility application, you must target commute people and drivers seeking to work on platforms. They will be your target audience.

What is video streaming delivery?​

Video streaming delivery refers to how video content is transmitted and played in real-time over the internet without downloading the entire file before viewing. Simply put, you don’t have to wait for the entire movie to download before you can watch it. You can view it as it buffers.

There are two main ways of thinking about streaming video.

1. Live Streaming

2. Progressive download

Live Streaming involves the real-time delivery of video content over the internet. Several streaming protocols are commonly used for this purpose, including HTTP Live Streaming (HLS), Dynamic Adaptive Streaming over HTTP (DASH), and Real-Time Messaging Protocol (RTMP).

Below is a brief overview of each protocol.

1. HTTP Live Streaming (HLS)​

HLS is an adaptive bitrate streaming protocol developed by Apple. It segments video files into smaller chunks and serves them over HTTP. HLS can adapt to network conditions by switching between different quality levels during playback.

Pros​

• Adaptive bitrate streaming, which provides a better viewing experience
• Broad compatibility with various devices and platforms
• It uses standard HTTP infrastructure, which simplifies content delivery

Cons​

• Slightly higher latency compared to protocols like RTMP
• It may require additional encoding processes to create multiple quality levels

2. Dynamic Adaptive Streaming over HTTP (DASH)​

DASH is another adaptive bitrate streaming protocol that uses HTTP for video delivery. Like HLS, DASH allows video content to be served in different quality levels, adapting to the viewer's network conditions.

Pros​

• Adapts to the viewer's network conditions, providing a better streaming experience
• Compatible with a wide range of devices and platforms
• Codec-agnostic, which enables content providers to use various video codecs

Cons​

• It may require additional encoding processes to create multiple quality levels
• Not as widely supported as HLS on specific devices, such as Apple products

3. Real-Time Messaging Protocol (RTMP)​

RTMP is a protocol for low-latency video streaming initially developed by Adobe Systems. RTMP maintains a persistent connection between the server and the client, allowing for faster video content delivery. However, RTMP is being replaced by modern HTTP-based protocols like HLS and DASH.

Pros​

• Low-latency streaming, ideal for real-time applications such as live events and gaming
• Reliable video delivery, even over poor network connections

Cons​

• Limited compatibility with modern browsers and devices, as it requires Flash or additional software/plugins for playback
• less efficient in terms of bandwidth usage compared to adaptive bitrate protocols like HLS and DASH

Each streaming protocol has advantages and disadvantages, so choosing the one that best fits your needs and audience is essential.

Progressive Download​

Progressive download, also known as pseudo-streaming, delivers video content that allows viewers to start watching the video while it's still being downloaded. The video is progressively downloaded and buffered, enabling playback to start before receiving the entire file.

Pros​

• Faster initial playback, as viewers don't need to wait for the entire file to download
• Compatible with most media formats and players

Cons​

• Since the entire video is downloaded, it is easier to redistribute copyrighted content without permission, which raises copyright concerns.
• The playback quality is not adaptive to the viewer's network conditions, which may result in buffering or poor video quality if the connection is slow.

Overall, Progressive Download is suitable for short videos or when adaptive streaming is not required. However, for live events and adaptive streaming experiences, using streaming protocols like HLS, DASH, or RTMP is recommended.

In the next section, we will discuss video streaming using HLS, which is the most widely supported video streaming protocol.

How to integrate video streaming using HTTP Live Streaming?​

HLS streams video by creating a media playlist that chunks the video content into smaller segments. These chucks are curated in m3u8 files. In other words, an m3u8 file is like a playlist of streaming videos.

However, even if you download the m3u8 file, you cannot play it offline. This is because it simply contains the location of the next segment (URL or absolute path) and points the browser to it.

Integration using m3u8 files​

When streaming delivery video using HTTP Live streaming, both live and on-demand delivery are suitable.

Live distribution means seeing the content in real time as it gets generated and distributed. For example, a live concert is streamed online.

On-demand delivery means watching ready-to-stream content irrespective of when it was generated. For example, streaming a recorded or post-production version of a concert after it has been concluded.

You can play the streamed file using HTML by specifying the file test.m3u8 as the source.

<video src=”./video/test.m3u8″ controls>

This means the file test.m3u8 is prepared in the video folder in the same hierarchy as the HTML.

*To operate the following code, it is necessary to prepare the necessary files in the location of ./video/test.m3u8.

<!DOCTYPE html>

<html lang="en">

<head>

<meta charset="utf-8">

<title></title>

</head>

<body>

<video src="./video/test.m3u8" controls>

</video>

</body>

</html>

Pseudo-streaming using progressive download is possible by specifying the MP4 video file in the source like this.

<source src=”./video/test.mp4″>

Large videos need to be split, but short videos can be played as mp4 files using the video tag.

*For the following code to work, you need to prepare the necessary files at the location of ./video/test.mp4.

<!DOCTYPE html>

<html lang="en">

<head>

<meta charset="utf-8">

<title> </title>

</head>

<body>

<video controls>

<source src="./video/test.mp4">

</video>

</body>

</html>

Using QuickTime Player

It can also be played with QuickTime Player.

<source src=”./video/test.mov”>

The video tag specified can be used by embedding it in HTML.

*To operate the following code, it is necessary to prepare the necessary files at the location of ./video/test.mov.

<!DOCTYPE html>

<html lang="ja">

<head>

<meta charset="utf-8">

<title>QuickTimePlayer</title>

</head>

<body>

<video controls>

<source src="./video/test.mov">

</video>

</body>

</html>

Note: The “.mov” format is often associated with QuickTime Player. However, it can be played by other media players as well.

Application Platform Choice​

This is a question based on your audience: Android or iOS? Check which operating system your target audience uses the most to gauge which platform to build on. The platform of choice can vary significantly based on your target audience's region and socioeconomic classes.

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So, double-check before moving ahead in a particular direction. Being available on all platforms is very useful to increase application coverage and make them more democratic.

iOS or Android?​

While your goal may be to release on both platforms eventually, it's risky and expensive to build an iOS and Android app simultaneously. It’s because you’d not only have to develop both of these applications without a viable proof of concept but also maintain them after that and issue constant updates.

Most developers choose to build an application for one platform to launch and release the application on the other later once the first version of the application is established and successful. Here are some other points to consider when choosing between the two platforms.

Making an iOS App is Faster and Less Expensive.​

It is faster, easier, and cheaper to develop for iOS. According to research, iOS app development time is 30–40% shorter than Android. One reason iOS is easier to develop is that Android apps are usually part of Java, which involves writing more code than Swift, Apple's official programming language.

Another reason is that Android is an open-source platform. The lack of standardization means more devices, components, and software fragmentation to consider.

Apple's closed ecosystem means you're developing a few standardized devices and operating systems. The Apple App Store has stricter quality rules and expectations and a longer review process, so apps can take longer to get approved. Your app may only be accepted if it meets Apple's standards.

Developing an Android App Allows for More Flexibility with Features​

What features will you offer through your business app? Since Android is open source, there is more flexibility to customize your app – building the features and functions your audience wants.

Of course, this open environment makes Android more susceptible to pirated apps and malware.

Apple is generally perceived as more secure due to its closed nature, primarily because iOS has a larger audience in the corporate market.

Maintaining the app on Android or iOS is easier if users upgrade the operating system.​

Developing for Android can mean spending more time ensuring your app remains platform-compatible and preventing bugs and crashes for users running older operating systems.

Android users take longer to adopt new operating systems. A study shows over 50% of Android users used an Android OS launched over two years ago.

Costs Estimation to Build an App​

How much does an app cost? The costs of creating an application are nothing new, but we need to know where these costs come from.

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Hiring developers or other third-party services is a fee, and the functional API built into the app includes employee salaries, badges, office rent, software payments, etc.

To estimate the software development price, you need to provide the company with some basic information about your project. Customers who want to know how to build an app often face the following questions:

• Idea. For example, you want to create an application like Netflix. So you explain your idea to the company's technical experts.
• Resource List. It is essential to discuss some vital features that need to be implemented. It's also good to have a description of all features (e.g., a map with pins, detect user location, etc.)
• Engineers would be grateful for your design insight.
• Examples of competitors' apps or websites. Instances help you show developers which features you love and don't like.
• Design. There can be just the ideas of what you like.
• Specification

Many companies help their customers to collect all the necessary data, as well as our company. Then you can come up with the idea, and we'll do the rest.

Analyze Software Cost Factors​

Factors such as the number of platforms, architecture complexity, and animations can completely change the final price of software development. All these factors should be considered and double-checked beforehand.

UI / UX Design​

People are visual creatures, so design becomes vital to breaking down software development costs.

UI/UX design can grab and engage users' attention. Developing the design can take a long time, depending on the type of website and its complexity.

Development​

First, you should know that there are two types of web development: front and back. The front-end or client site is all that users can see and interact with. As for the backend or server side, it's like an engine for the app.

For example, when a user clicks the register button, the application connects to the server to verify the data. Then it returns a value to the user (e.g., wrong credentials, a user already exists, successful registration ). However, this is where the backend starts to work.

Therefore, it is necessary to provide support with many versions of this operating system and different screen resolutions.

Define the Application's Functionalities.​

We already know how to create an app and what problems it will solve, but how? State very clearly what functions the application will perform. As each application must have its own MVP version, mandatory and complementary functions must be separated.

Therefore, clearly define how the application will run, as developers can more easily map out all the technologies needed for implementation.

The correct way to get an application's functionalities is through the software requirements specification service. In Requirements Analysis and Engineering, prototypes and descriptions, functional or not, are produced to encompass the entire production project.

The client and systems development team work together to align their ideas and turn them into something tangible.

Type of Development​

Now we need more technology. The first step is to understand what types of applications can be developed and their particularities, as well as the form and language of application developers.

1. Native: The application program developed especially for the platform adopts the programming language predetermined by the manufacturer;
2. Webapp: a mobile responsive website;
3. Hybrid: Applications developed for Android and iOS using a single source code using a specific framework.

What is a native application?​

A native app is exactly what comes to mind when talking about an app. It's the type of app commonly found in app stores. They are built in a unique language for a given operating system.

Two types of operating systems are dominant on smartphones: Android and iOS.

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The difference between them is more than just aesthetic, as an app developed for one only works for the respective platform. After all, each platform has its own tools and interface elements.

A native app is programmed in the language of its respective operating system, such as Java and Kotlin on Android and Objective-C and Swift on iOS — but there are also other languages ​​for each system.

Features of Native Apps​

Because they are programmed exclusively for the operating system, the native application is faster and more reliable than the others. This is because it presents a better user experience using all the features smartphones offer, such as cameras, GPS, and push notifications.

This custom programming for the operating system makes the performance of the native application optimal. Native apps also have a longer usage time than others because they can work without an internet connection.

When programming a native application, developers adhere to guidelines provided for each operating system, such as the Android and iOS design guides, which contain best practices for providing a good user experience.

Some examples of great native apps that you probably use are WhatsApp, Netflix, Facebook Messenger, and Uber.

The native app only works on the platform it was developed on. If you want it on multiple platforms, you can opt for a development plan encompassing Objective-C and Javascript. Costs can also be higher because you have to maintain apps in each App Store. But your user's option to download your app, use it offline, and the excellent performance it will get is worth the investment.

What are Web Apps?​

The web app is a website designed that emulates a mobile app experience on a web browser. It is programmed to recognize the user accessing it via a smartphone and adapt to it.

Mobile-optimized codes provide a good user experience. These are excellent options when presenting content or having a mobile presence online because they are cheaper, easier to develop, and can operate on Android and iOS devices. At some level, they involve HTML5, Cascading Style Sheets (CSS), and Javascript programming.

However, since they are not “native” to the device, web apps require an internet connection to be accessed and cannot use all the features of your device. They are slower than native applications because they are not integrated into the operating system.

As the web app will not be in the app stores, you lose an essential source of traffic and downloads. Your logo does not always stay on the user's screen, and its access is usually shorter than that of a native application. Also, your returning user base will be smaller, and they need to log in to access the app.

In addition, web apps do not have the same security as other applications, which can compromise your device.

What is a hybrid app?​

The hybrid app is a mixture of a native app and a web app. These applications are built using HTML5, CSS, and Javascript language. This code is placed inside a container, integrating your device's functionalities and offering a better user experience than web apps.

Conclusion​

Analyze how much you have to invest, the planned development time, and the application's features. Remember, the focus on ensuring a good user experience will return maximum benefit.

Using ready-made native apps with white-label options like Teyuto can be a convenient and cost-effective solution for businesses looking to enter the mobile or smart TV app market quickly.

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