The low latency of live video streaming, such as second screen use, live reporting, and online video games, is vital in ensuring the best possible user experience.

Here's a big secret: when it comes to media, "live" rarely really means "live". Let's say you're at home watching a live show and seeing an audience member jump onstage. The audience at the venue saw it happen at least 30 seconds before you did.

This is because it takes time to move chunks of data (pieces of information used in numerous multimedia formats) from one place to another. This delay between a camera capturing video and displaying video is called LATENCY.

What is low latency?​

So, what is low latency if several seconds of latency is considered normal? It's a subjective term. By default, the latency of the famous Apple HLS streaming protocol is 30-45 seconds.

When people talk about low latency, they often talk about getting it down to single-digits. However, the term low latency also encompasses what is often called real-time streaming (we're talking milliseconds here).

Also read: What are streaming protocols; How do they work?

When is low latency important?​

No one wants noticeably high latency, of course, but in what contexts does low latency really matter?

The typical 30-45 second delay is manageable for most streaming scenarios. Returning to our concert example, it's irrelevant if the guitarist broke a string 36 seconds ago and you just found out.

But for some streaming use cases, latency is a critical business consideration. For instance, Amazon found that users' purchases dropped by 1% for every additional 100 milliseconds of waiting.

Similarly, According to Google's calculations, they could lose 8 million daily searches if they slowed down their search results by just four-tenths of a second.

Let's look at some streaming of them where low latency is undeniably essential.

Second screen Experiences​

According to the concept of the second screen, we can understand it as the simultaneous consumption of television and the Internet. Example: watching TV programs or commercials and, at the same time, using smartphone or tablet apps to interact with the content (opinions, polls, etc.).

If you're watching an event on TV and a second-screen app, you can tell at a glance if there's a latency issue, which will cause discomfort.

Imagine that a sports channel offers a second-screen application so that you can see alternate camera angles and exchange comments with other users. The game's winning score is shown on the TV but isn't transmitted to the app until a minute later. The time for exchanging game feedback in the app has passed.

However, the sweet spot here isn't the ultra-low "real-time" latency we'll discuss next. This is because there is also latency for the television broadcast. If you're watching on digital cable, as most families do, the transmission latency can be up to six seconds. Your second screen app only needs to match this level of latency to deliver a fantastic experience in sync with your TV content.

Video Chat​

This is where ultra-low latency live streaming comes into play. We've all seen televised interviews where the reporter is talking to someone at a remote location. The latency in the exchange of messages results in long pauses, sometimes with the two parties talking over each other.

This is because latency acts on both – it may take a second for the reporter's question to reach the respondent and another second for the respondent's response to return to the reporter.

This conversation can quickly become uncomfortable. When prompt responses are important, the acceptable limit is about 150 milliseconds of latency in each direction. This time frame is short enough for smooth conversation without awkward pauses.

Bets and Bids​

Activities like auctions and sports betting are exciting because of their fast pace. And that speed requires real-time streaming. For example, horse racing tracks have traditionally been shared via satellite with other tracks around the world and allow their viewers to place bets online.

Satellite delays can be costly. Ultra-low latency streaming eliminates these troublesome delays and reduces dropouts. Likewise, online auctions are big business, and any delay could mean that bids need to be recorded correctly. Fractions of seconds make all the difference.

Online Video Game​

Anyone who has ever screamed, “This game is stealing!” in front of a screen knows that time is critical for players. A latency of less than 100 milliseconds is mandatory. No one wants to use a streaming service to ultimately find they're shooting enemies that aren't there anymore.

How does low-latency streaming work?​

Now that you know what low latency is and when it matters, you're probably wondering: how do you provide low latency streaming? As with most things in life, low-latency streaming involves trade-offs.

You will have to balance three factors to find the right mix:

• Encoding protocol and compatibility between device and player
• Audience size and geographic distribution
• Video resolution and complexity

The streaming protocol you choose makes a big difference. Let's analyze this:

Apple HLS is among the most widely used streaming protocols due to its reliability, but it is unsuitable for true low-latency streaming. This is because HLS is an HTTP-based protocol that transmits chunks of data. In simple terms, every video file is converted into more petite video “chunks” for the video to buffer for a smooth playback adequately.

This means that at least 6 seconds of the chunk must be generated, encoded, transmitted, decoded, and buffered on the viewer’s video player. So, there will be a latency of “at least 6 seconds” in this case. Since each video piece must be viewed in real-time, chunk size plays a vital role in latency.

The original configuration size of the Apple HLS data chunk is 10 seconds, leading to a latency of up to 45 seconds. Customization can reduce this significantly, but more is needed for an ultra-low latency scenario. Exacerbating the problem, your viewers will experience more buffering the smaller you make these chunks (as enough video will not get buffered on the device).

RTMP and WebRTC are the standards for low-latency streaming.

• RTMP offers good low-latency streaming but requires a Flash-based player – a format no longer supported by web browsers.
• WebRTC is the standard deployed on many platforms, allowing for low-latency delivery in an HTML5-based non-Flash environment. WebRTC, however, is a lossy protocol and tends to lose data, which impacts quality.

Other important considerations are your streaming server. You'll need a streaming technology that gives you fine-grained control over latency and video quality and gives you the most flexibility possible.

Case Studies on Low Latency Streaming for Business​

Case Study 1: ESPN​

ESPN is a prime example of a business that has embraced low-latency streaming to improve customer engagement. With the rise of online streaming services, traditional cable TV providers like ESPN have had to adapt to keep up with changing consumer habits.

To stay competitive, ESPN introduced low latency streaming for their live sports events, allowing viewers to watch games in real-time with minimal delay. This provided a more immersive and engaging experience for viewers, who could interact with the game and each other in real-time.

The result was a significant increase in engagement and viewership for ESPN. By providing a seamless streaming experience, ESPN was able to keep its customers engaged and interested in its content, ultimately driving revenue and growth for the business.

H2: Case Study 2: Zoom​

Zoom is another business that has embraced low-latency streaming to enhance its customer support services. With the rise of remote work, video conferencing has become essential for businesses to communicate with their employees and customers.

However, traditional video conferencing technologies can have significant latency times, resulting in delays and poor-quality calls. To address this issue, Zoom introduced low latency streaming for their video conferencing services, providing users with a more seamless and immersive experience.

The result was a significant increase in user adoption and satisfaction with Zoom. By providing a real-time and high-quality video conferencing experience, Zoom increased productivity and reduced the need for in-person meetings, ultimately driving growth for the business.

H2: Case Study 3: Amazon Prime Video​

Amazon Prime Video is a business that integrated low latency streaming to improve customer engagement and retention. With the rise of streaming services like Netflix and Hulu, Amazon Prime Video has had to compete to retain its customers and attract new ones.

Amazon Prime Video introduced low latency streaming for their live streaming services to stay competitive, allowing viewers to watch events in real-time with minimal delay. This provided a more immersive and engaging experience for viewers, who could interact with the event and each other in real-time.

The result was a significant increase in engagement and retention for Amazon Prime Video. By providing a seamless and immersive streaming experience, Amazon Prime Video kept its customers engaged and interested in its content, ultimately driving revenue and growth for the business.

How to reduce latency?​

Even in the cloud computing era, server latency still needs to improve for many companies. So that this issue does not take on more significant proportions and cause damage to the business, it is worth paying attention to some tips.

1. Review the communication infrastructure​

To send data — be it images, music, videos, or documents — you need to have a good communication infrastructure. In this case, the internet.

This network's infrastructure comprises devices and constraints such as routers, cables, and available bandwidth. Considering that this verification can be a complicated task for many people, it is always recommended to have the help of a qualified person in the IT area.

2. Know the type of latency that is disturbing the connection​

In addition to finding out where the system latency is, it is essential to know its type, as this problem can have several causes.

The issue can be resolved quickly, but in other scenarios, the presence of a specialized person is essential for identifying the problem that the connection faces.

3. Count on automatic scaling​

A server typically slows down when many users make requests simultaneously. A common situation involving this problem is that of an e-commerce company in times like Black Friday.

So that there are no slowdowns or crashes in the system during the increase in simultaneous accesses, the ideal solution is to have a service that offers automatic scalability, having its bandwidth and performance improved in case of a sudden increase in demand.

4. Implement distribution networks​

The use of CDN technology is an excellent ally in reducing the latency of web applications.

Through it, it is possible to save copies of the data to be distributed based on geographic location, connecting users to the closest possible server and increasing the speed of data transfer.

Thus, it is understood that latency is inevitable. However, through the correct techniques and tools, it is possible to reduce this factor in online services and increase the quality of customer service.

Using a CDN and Reducing Latency​

In practical terms, latency is the time between a user accessing a file or service and the server's response. This latency can be very long when the server is far from the user or the network is congested.

A Content Delivery Network reduces the distance by triggering the closest server, providing greater network bandwidth. Both factors combine to reduce latency significantly.

Also read: What is a Video CDN?

Overall, a CDN yields a better viewing experience for the user, with snappy effects, fast loading, and little delay between clicking and getting results.

Teyuto Offers Live Streaming Solutions Without Delay​

Teyuto provides a seamless streaming solution with low latency streaming with HLS encryption, signed URL, and DRM delivery. It offers the following features:

• White-label Streaming
• Monetization
• Optimum Security Features
• Video API and Multi Bitrate Streaming

Teyuto is an excellent streaming service that provides powerful and cutting-edge features. Achieving ultra-low latency and satisfying viewers is simple with Teyuto's rich platform, which includes industry-leading HLS for robust and efficient streaming.

Summary​

Live OTT delivery is gaining in popularity and usage. Among them, an increasing number of major media companies are adding live streaming to their service menu to differentiate themselves from their competitors in the OTT field. Media distributors can differentiate their OTT platforms by offering low-latency, high-quality video.

With so many low-latency streaming options, there is no one-size-fits-all solution for low-latency video delivery in every workflow. The best solution depends on the type of content you stream and the demands of your video workflow. To know more, book a consultation with our experts and get a personalized demo today.

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In simple terms, we explain how programs communicate with each other and practice API calls. You go to the site with vacancies and look for a job as a back-end developer, and almost every vacancy says that you need to be able to work with the REST API, SOAP API, or just API. What does all this mean, and why does a programmer need it? Let's figure it out.

What is API?​

API (Application Programming Interface) is a set of ways and rules by which various programs communicate with each other and exchange data. All of these interactions occur through functions, classes, methods, structures, and sometimes constants from one program that others access. This is the basic principle of how the API works.

Let's say you buy a movie ticket with a bank card. During the purchase, the terminal accesses the API of the bank that issued your card and sends a payment request. And if you order a taxi through the application, it also accesses the payment system through the API.

The software interface is similar to the customer and seller contract. Only the client is an application that needs data, and the seller is the server or resource from which we take this data. Such an agreement prescribes the conditions for how and what data the client can receive.

The API is found almost everywhere:​

1. In programming languages, it helps functions communicate correctly with each other. The calling function must respect the data type and sequence of the parameters of the called function.
2. An operating system helps programs retrieve data from memory or change OS settings. Therefore, you need to know its API to develop applications for a specific operating system.
3. Services communicate through a programming interface on the web. If the API is open, then the creators of the source service publish the official documentation for working with it. So, for example, the Telegram documentation looks like this.

Even though the term is quite broad, most often in vacancies, we are talking about the third option.

Why is an API called an interface?​

The interface is the boundary between two functional systems interacting and exchanging information. At the same time, the processes within each system are hidden from each other.

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Using the interface, you can use the capabilities of different systems without thinking about how they process our requests and what they have “under the hood.” For example, knowing how the smartphone handles pressing the touchscreen is unnecessary for making a call.

The only important thing is that the gadget has a “button” that always returns the same result in response to specific actions. Similarly, you can perform certain program functions using API calls without knowing how it works. That is why API is called an interface.

What is a Video API?​

A video streaming API is designed to access a platform. Video APIs support a wide range of functionality to create, customize, and control workflows from encoding to playback.

This allows developers:

• Insert video into the system;
• Process this video;
• Configure security options;
• Deliver content to end users;
• Manage recorded assets;
• View analytics throughout their workflow.

While many video platforms also provide management capabilities through a user interface, this format does not offer the same level of control and customization as an API. User interfaces often restrict developers to pre-built tools and vendors, limiting access to more advanced settings.

For example, your video content management system ( CMS) may come with simple analytics, but what if you prefer more advanced information?

With an API, you can choose external services and functionality to integrate into your application, which means you are not tied to the specific analytics tool offered. API access to the raw data also allows you to customize how the analysis is presented.

How does the API work?​

The structure of the interface is usually viewed from the perspective of the client and the server. The program that makes the request is called the client, and the program that sends the response is called the server. You can draw an analogy with the weather forecast.

In this case, the information base of the meteorological company will be the server, and the browser that displays the results will be the client.

‍There are four types of APIs. Each is designed for specific purposes and has its own characteristics.

SOAP API​

We can term it a "simple object access protocol." The exchange of information between the program and the server is in the XML language. It is rarely used today, as more flexible interfaces exist.

RPC API​

Remote procedure call. The client requests the necessary action from the server and receives a response, which causes the application function to be executed.

WebSocket API​

Another modern web version. The JSON text format sends information to a client or server. A feature of this API variant is that the server can send callback messages, increasing program interaction efficiency.

REST API​

Today, it is the most requested version. The program sends the necessary information to the server, which in turn executes the built-in functions and sends the final data to the client.

APIs differ in structure and purpose of use. You should choose such an API so that its specifics correspond to your task.

• Private: They are part of the companies' systems and work only in them.
• Public: They are freely available and can be used by any Internet user. But among them, there are also paid options that preserve the confidentiality of data.
• Affiliate: This type can only be used by programmers who help organizations collaborate. A personal account is also provided.
• Composite: This option implies the work of different APIs when the developer faces a challenging task.

Composing a Set of Functions in APIs of an Application​

A software interface's functions are set by a specialist when it is created. Before choosing an API, you need to consider three indicators:

• Features and capabilities of the client.
• The information needed to call the function.
• The software will receive data from the server by interacting with the API.

The user receives one or more hidden functions that process and issue program information. All workflows remain invisible to other people thanks to encapsulation. Software interfaces from the inside can be very different from each other.

There are, of course, specific standards accepted among developers. But by and large, a programmer in writing code is not limited by anything.

Some specialists in the general set assign functions responsible for registration and entry into the system. Others combine several tools that allow you to integrate a site into someone else's application or other web resources. And someone is used to grouping APIs. For example, functions for connecting a card - in one set and for working with payment - in another.

If you add everything to one group, the end user of the API will have the opportunity to choose on their own how to use the available functionality.

Why is API actively used in programming?​

Programming interfaces help you work more productively.​

Encapsulation, for example, makes web development much more accessible. Some of the necessary components are already contained in the API. Thus, there is no need to understand the code of elementary functions. At the same time, this helps to ensure the safety of the program's functionality, excluding the human factor. This is best seen in large-scale projects such as Windows or Linux.

How the API helps to write reliable programs?​

Usually, we need to learn how programs work internally. However, we sometimes do not care how they work. Therefore, the software implementation is called a “black box” and is hidden behind several levels of abstraction to make it convenient for users to use them.

Abstraction layers significantly speed up the development process because the programmer can use ready-made API functions in other applications. This is standard practice. For example, most operating systems expose their APIs to other programs so that they can:

• Work with the file system,
• Draw graphics
• Store data,
• Use networking opportunities,
• Play audio, and so on.

Windows, Linux, or macOS determine which functions to call and which parameters to pass to perform specific actions. All this is described in the documentation for the API, which developers of other programs work with.

If some cloud computing API becomes faster at extracting the square root, then all programs using it - from online calculators to neural networks - will also start to work faster.

Why are APIs so popular with programmers?​

APIs of services and libraries allow developers to stay at the wheel. Why write code when you can use ready-made?

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Here are the possibilities provided by the API:

• For example Teyuto API assists in publishing video on demand and live streaming to any screen, globally. It is extremely helpful in building web and mobile video platforms.
• Increases security: The API allows you to move functionality that must be protected into a separate application. This reduces the possibility of incorrect use of these functions by other programs.
• Links to different systems. You can only do this with the API if you need to connect a payment system or authorization through social networks to the site.
• Reduces development cost: Using a paid API is often cheaper than creating functionality from scratch.

A third-party API is usually safe because a commercial organization or a whole community of developers is working on it. And, of course, with its help, even working on complex projects becomes more accessible and more enjoyable.

What functions can be included in the API?​

There are no special rules or restrictions on the set of functions for the API. Developers include methods useful for client applications to interact with their service.

For example, the text analysis API will have functions to search for all cognate words, count the number of unions, and identify frequently occurring phrases. API functions can solve more than just the practical tasks of specific applications. This can become a marketing element when API access is offered separately.

How do companies make money with APIs?​

Companies—especially those developing complex applications—often provide customers access to their product APIs. For example, video editor creators may charge extra for rendering videos on their servers.

What is the API used for?​

‍The software interface allows developers to:

• Simplify and speed up the release of new products, as you can use ready-made APIs for standard functions;
• Make development more secure by bringing several functions into a separate application, where they will be hidden;
• Simplify the configuration of links between different services and programs and not cooperate with the creators of various applications to develop your product;
• Save money by not having to develop all software solutions from scratch.

Before the advent of Windows and other graphical operating systems, programmers had to write thousands of lines of code to create windows on a computer screen. When Microsoft released the Windows API to developers, creating windows took just a few minutes.

Business APIs are needed to:​

• Conduct transactions
• Integrate data flow with clients and partner systems
• Improve the safety of automated processes;
• Develop your own applications;
• To innovate, for example, when working with clients.

In the 1990s, an organization that wanted to launch a customer relationship management (CRM) system was forced to invest heavily in software, hardware, and people. Companies now use cloud services like Salesforce. API-level access to Salesforce functionality allows businesses to enable critical elements of CRM functionality, such as viewing customer history.

API governments can:​

• Exchange data between departments
• Interact with citizens and receive feedback.

‍In 40 US cities, the free Open311 API is used, allowing you to track issues based on the user's location.

A person only needs to send a photo of a pothole on the road and an indication of geolocation to the city system.

Video API Examples in Our Life​

E-Learning: Video APIs can be used to create interactive e-learning platforms that offer students a rich multimedia experience. By integrating video hosting and playback functionality, e-learning platforms can offer a variety of video-based courses, webinars, and tutorials that students can access anytime, anywhere.

‍Live streaming: Moreover, it can create live streaming platforms for sports events, music concerts, and other live events. With video APIs, businesses and organizations can stream live content to audiences worldwide with high-quality video playback, interactive features, and real-time analytics.

‍Video conferencing: We can use Video APIs to build video conferencing applications for remote meetings, interviews, and consultations. By integrating video hosting, recording, and playback functionality, businesses and organizations can offer their clients and employees a seamless video conferencing experience.

Authorization Buttons​

Many sites have buttons to register through existing popular and social network accounts. This is possible thanks to the APIs of Google, Facebook, Apple, and Twitter.

What to Look for in a Video API?​

When choosing a video API, you should look for a solution that meets your workflow needs first and foremost.

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You should also ensure the API has complete documentation updated with any changes and a good set of examples to guide you through simple workflows, ideally written in multiple languages.

Specifically, you want to find a video API that offers:​

1. Comprehensive functionality across your entire video stream workflow, including live streaming, VOD, playback, and more. Your best bet is with an integrated video platform like Teyuto.
2. Informative resources, including documentation, forums, and video tutorials, get you started quickly.
3. Developer tools such as sample code, options, GitHub repositories, custom modules, and testing tools to streamline the process.

Try Core by Teyuto​

Core by Teyuto allows you to deliver your videos securely, provide secure user-level access, manage metadata, and track all video sessions and views at the user level. You don't have to use different vendors.

Supported Languages​

1. Shell
2. Node
3. Python
4. Ruby
5. PHP

Teyuto offers a complete and ready-to-use video API and technology set.

Core by Teyuto allows developers to integrate a platform's video encoding and hosting capabilities into their applications, allowing them to upload, encode, and host video content without developing these capabilities.

‍It offers the following features:

• Upload Video
• Live Streaming
• Video Player
• Analytics
• CDN
• HSL Encryption & Signed URL

Final Remarks​

Video hosting APIs are a powerful tool for developers and businesses to integrate video hosting functionality into their websites and applications. They offer a range of features, including video management, uploading, transcoding, playback, and analytics.

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Have you ever thought about how you can contribute to your company's strategies by investing in streaming? Technology is being increasingly used for various purposes: remote work, training, courses, entertainment, and sales, among many others.

Most of us rarely go even one day without watching streaming videos. The rise in popularity of this kind of consumer behavior towards content is due to the availability of video streaming protocols.

Streaming video protocols are special standardized rules and methods that break video files into smaller pieces to be delivered to the end user for reassembly and viewing.

Files must be compressed for transport; this process is achieved using a "codec" such as the most common H.264. Before files can be transferred, they must also be saved in a "container format" such as .mp4 or .avi.

The source of the video file can be directly from the camera of the broadcasting user in the case of a live broadcast or static files in the case of video on demand (VoD).

Development of Streaming Video Protocols​

As the demand for video streaming continues to grow, thanks in part to increased internet penetration, the number of video streaming platforms is also on the rise. In the 1990s, streaming was mostly limited to sports broadcasts; in the 2000s, the technology began to take off with Flash and RTMP-based streaming. Then came YouTube, Netflix, and other platforms in the 2010s.

Live streaming as a format took off in the mid-2010s, with Periscope and Facebook Live launched shortly after.

The video streaming market is vibrant today, with multiple platforms, providers, and uses, including live audio, movie and game streaming. Along with these developments, the capabilities of video streaming protocols have also expanded.

What are the most popular video streaming protocols?​

There are several video streaming protocols in existence today. Some of them can be called obsolete standards, but they still apply. Others, on the contrary, are developing rapidly, primarily due to open source.

Some of the protocols are relatively recent and will take time to become widespread, but they are the ones with the most significant potential to shape the video streaming pattern of the future. Not all protocols support the same codecs.

Below we consider the most common of them.

HTTP Live Streaming (HLS)​

HLS is the most commonly used protocol for streaming today. Apple originally released it in 2009 as part of the fight against the Flash format in the iPhone. This protocol is compatible with many devices, from desktop browsers, smart TVs, set-top boxes, and Android and iOS mobile devices to HTML5-based video players. Naturally, this allows streaming companies to reach the broadest possible audience.

HLS also supports adaptive bitrate streaming. It is a technology that allows dynamic video delivery to provide the best video quality for end users.

The only serious drawback of the HLS protocol is its considerable delay. Latency refers to the time it takes for the delivered content to travel from the source to the requested location and back, especially if large amounts of data are transferred.

Dynamic Adaptive Streaming over HTTP (MPEG-DASH)​

MPEG-DASH is one of the latest streaming protocols developed by the Moving Pictures Expert Group (MPEG) as an alternative to the HLS standard. It is an open-source standard that can be configured for any audio or video codec.

Like HLS, MPEG-DASH supports adaptive bitrate streaming, allowing viewers to receive the highest quality video, depending on the level their network can support.

WebRTC​

WebRTC is also an open-source project that aims to deliver streaming with real-time response. Originally developed exclusively for VoIP applications, it became popular in video chat and conferencing applications after Google bought it.

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Some of the most common consumer applications today, such as Google Meet, Discord, Houseparty, Gotomeeting, WhatsApp, and Messenger, use the WebRTC protocol.

What makes WebRTC unique is that it is based on peer-to-peer streaming. This method can be called the preferred solution if low latency is required for streaming.

Transmission Reliability and Security (SRT)​

SRT is another open-source protocol developed by streaming technology provider Haivision. This protocol is the preferred protocol for members of the SRT Alliance: a group of companies that includes technology and telecommunications providers. The main advantages that SRT is known for are security, reliability, high compatibility and low latency streaming.

SRT can stream high-quality video even if network conditions are unstable. It is also independent of a single codec, allowing it to be used with any audio or video codec.

Real-Time Messaging Protocol (RTMP)​

RTMP is a protocol already known to many. It was developed by Macromedia (now known as Adobe) to transfer audio and video files between a streaming server and Adobe Flash Player.

But with the phasing out of Flash in 2020, its use has become less about delivering video content and more about uploading live streams to the platform through RTMP-enabled encoders. This means that the video stream from the encoder is sent to the streaming platform via the RTMP protocol and then delivered to the end user via the standard HLS protocol.

Real-Time Streaming Protocol (RTSP)​

RTSP is another legacy protocol developed for the entertainment industry and is primarily used to establish and manage multimedia sessions between endpoints. Although similar to the HLS protocol, it does not help transfer real-time streaming data.

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RTSP servers must work alongside RTP and other protocols to perform their streaming tasks.

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Although it supports low-latency streaming, incompatibility with most standard devices and browsers may be an issue. You can think of it as a protocol capable of delivering low-latency streaming to a select group of small audiences from a dedicated server.

Because most IP cameras still support RTSP, it is still the standard in surveillance and video surveillance systems.

What is the difference between RTSP and RTMP?​

The Real-Time Messaging Protocol (RTMP) is a technology that works with the Transmission Control Protocol (TCP). Like RTSP, it was initially developed to transmit audio, video and other data in real-time. Its TCP compatibility allows advanced communication between the recording device and the server where the data is transmitted. Users can enjoy a consistent and reliable stream through their recording devices.

RTMP is commonly used as a protocol for live-streaming platforms. It converts streams into playable formats by leveraging low-cost encoders.

RTSP and RTMP share many common characteristics and do not compete. The decision to use one over the other depends on the demands of your platform and streaming operation in general.

What's excellent about RTMP and RTSP is that they are both low latency and can control streams by providing media on demand, in real-time, over a stable connection.

However, RTSP is perfect as a cheaper and simpler streaming alternative. It developed significantly due to its widespread use by engineers when RTMP was isolated as a proprietary technology. As mentioned earlier, RTSP is the default with most IP cameras. It's excellent for localized streams and as an input to conferencing or monitoring systems.

What is RTSP for WebRTC?​

While RTSP is beneficial, it has its drawbacks. Streams should be repackaged for friendlier playback, but unfortunately, this can result in latency issues that may cause delays. Given the critical use of IP cameras in highly critical surveillance situations, it's critical that you can overcome latency issues to promote crisp, clear playback where you can identify what's happening on your screen.

One of the best ways to ensure better video delivery is to use Web Real-Time Communications (WebRTC). This API has transcended the streaming scene by converting RTSP feeds into real-time streams displayed in clear quality with no playback issues.

WebRTC is compatible with most browsers and keeps delivery under a second. It provides a more consistent viewing experience than RTSP, which can cause up to 20 seconds of latency.

WebRTC works by relaying RTSP content. Your application highlights the importance of working with an effective media server to ingest your IP camera stream and repackage it into WebRTC. You can access the URL of your web-hosted replay page whenever you want.

RTSP: An in-depth look​

RTSP uses commands to send requests from the client to the server. This is all part of controlling and negotiating media streams.

‍RTSP uses the following commands:

• Options
• Announce
• Describe
• Setup
• Play
• Pause
• Record
• Redirect

These are coordinated to present the media in its best possible form. Users can access the content via a generated link when the data is transferred and repackaged on the server. The ability to play files on demand without storing them on your device physically is one of the biggest reasons why RTSP will continue to play a prominent role in the streaming world.

RTSP uses the following audio and video codecs:​

• AAC, AAC-LC, MP3, Speed, Vorbis, Opus e HE-AAC+ v1 e v2
• H.265, VP9, VP8, H.264

As a protocol system, RTSP is rarely used for playback because it is not formatted to create a physical file that plays on a device. However, it is compatible with Quicktime Player, 3Gpp compatible mobile devices and VLC media player.

RTSP is great for low-latency streaming, but it's not optimized for quality of experience and scalability. For this reason, adaptive bitrate streaming is widely used in other contexts, especially when IP cameras are not in operation.

Differences Between Live and On-demand Streaming​

The protocols and encoders used in streaming transmission can be made in two different ways. Even the combination of the two models is usually a complete strategy for delivering content to customers.

Live streaming is one in which the generated signal is sent in real-time to the public. In this case, there is no need for storage. Audio and video are captured and converted using the encoder, then streamed directly over the internet from servers.

In on-demand, the transmission is made on demand. In this case, the recorded content (such as video lessons or podcasts) is stored on servers. As soon as the consumer presses play, the stream of that file starts playing immediately. All this with low latency.

What should I consider when choosing a video streaming protocol?​

The choice of video streaming protocol depends on certain factors that may be important to your business needs. You may want to reach as wide an audience as possible or minimize latency. Of course, you need to pay attention to the security and confidentiality of streams.

Below is a rough guide on how to make a choice based on these factors.

Compatibility​

If you want to reach the broadest possible audience with streaming content, a protocol compatible with most devices, platforms, and browsers will do. HLS is the best option in this case. The protocol can even choose it as the default solution if there is any doubt.

Delay​

HLS provides the most comprehensive coverage for streaming but introduces the most latency in the transmission process. RTMP provides low latency streams but is not compatible with HTML5 video players.

SRT supports low-latency streams, while WebRTC provides real-time latency. If you choose one of these options, be aware that audience reaches may be at risk as these protocols are less widely supported in the streaming technology environment.

If you can't compromise on either coverage or latency, one option in this situation is to use the HLS protocol. Thus, you decide in favor of accelerated multimedia content and will be able to stream with ultra-low latency.

Privacy & Security​

If the most important thing is to ensure the integrity and safety of streams on the way to the end user, it is worth using a protocol that provides security features. Most protocols, including the widely used HLS standard, provide secure streaming, but SRT is the protocol with best-in-class security and privacy features.

Adaptive Bitrate​

As discussed earlier, adaptive bitrate allows for the best possible video quality based on network, device, and end-user software capabilities. HLS and MPEG-DASH are the protocols that support this feature. To learn more about adaptive bitrate streaming, you can read our blog.

Developing Successful Multimedia Applications​

If you are planning to develop your own video platform, consider:

1. The costs associated with infrastructure
2. Transcoding
3. Delivery and playback of content in advance.

In such a case, consider a cloud-based VoD content management system or an all-in-one real-time streaming solution that integrates receiving, managing, processing, publishing, and other aspects of video streaming on a single platform.

Developing successful multimedia applications for the internet is a highly challenging problem. Most current streaming protocols are based on either TCP or UDP. Both have advantages and disadvantages.

TCP provides reliable service, packet retransmission, and congestion and flow control. While reliable service is desirable, in the case of TCP, it is accompanied by disadvantages such as increased latency and throttling throughput.

At each stage of packet loss, TCP, through its congestion control, decreases the transmission rate. Thereafter, the transmission rate gradually grows until a new packet loss occurs. For this reason, we avoid using TCP for real-time streaming applications.

Thus, UDP was the chosen transport protocol for real-time applications such as RTP and RTCP, although it is not reliable and does not have congestion control. Multi-casting techniques can efficiently distribute live audio and video to many receivers.

Some techniques currently used to improve the quality of streaming are:

1. Delay receiver playback by one hundred milliseconds to lessen the effects of jitter
2. Use audio and video over UDP to avoid a slow TCP start.
3. Pre-acquire data during playback of stored media.
4. Submit redundant information to compensate for losses.

‍And some problems remain, such as

• All packages receiving equal service best effort.
• Quality can reach unacceptable voice and video transmission levels when traversing moderately congested links.

Summary​

In this article, we have talked about some protocols that allow the execution of multimedia applications over networks where current protocols have difficulty delivering the necessary characteristics for the proper functioning of these applications. There are several solutions with very different mechanisms for current challenges. Multiple data sources, selective packet dropping, congestion control, redundancy in data transmission, packet forwarding, and multiple packet forwarding are just a few tools of the new streaming protocols

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At Teyuto, we offer the most popular streaming protocols, including RTMP in input, and output HLS and Dash to ensure the best possible video playback experience for viewers across a wide range of devices and platforms.

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Case Study: OTT for Live Events - The Super Bowl Experience​

The Super Bowl is one of the most popular live events globally, attracting millions of viewers annually. NFL has integrated over-the-top (OTT) services to enhance the Super Bowl experience for fans worldwide.

In 2020, the NFL launched a new OTT streaming called "Super Bowl Experience," which allowed fans to:

• watch live game highlights
• access behind-the-scenes content
• and participate in interactive features.

The management of the event provided these services on multiple devices like smartphones, tablets, and connected TV devices.

One of the decisive features of the Super Bowl Experience was its use of virtual and augmented reality (VR/AR) technologies. Fans could access immersive experiences, such as

• a 360-degree view of the stadium
• virtual tailgating parties
• and even an AR game where they could catch footballs on their mobile devices.

The Rise of OTT for Live Events​

According to a 2021 survey by the Motion Picture Association, there are now over 1.1 billion streaming video subscribers worldwide, compared to 556 million pay-TV subscribers.

According to a study by eMarketer, the number of US households with traditional pay-TV subscriptions is expected to drop from 86.5 million in 2020 to 72.7 million in 2024, while the number of household consumers with OTT video subscriptions is expected to rise from 209.5 million to 232.1 million during the same time period.

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Furthermore, the global OTT market is expected to reach $332.2 billion by 2025, growing at a CAGR of 16.7% from 2020 to 2025: the report was published by MarketsandMarkets. Simultaneously, the global cable TV market is expected to decline at a CAGR of -2.3% from 2021 to 2026.

A survey by Deloitte found that in 2020, 76% of US consumers subscribed to at least one paid streaming, while only 56% subscribed to a traditional pay TV service.

OTT Streaming Services: A Big Challenge to Traditional Broadcasting:​

Traditional broadcast companies have been a fundamental source of coverage for live events, be it entertainment or sports. You will find these networks everywhere. However, OTT streaming services are diverting this stigma by offering more flexible options to audiences.

In the current era, the popularity of Cloud video streaming services has grown exceptionally, and some factors have played a decisive role in its spread, e.g. flexibility and the ability to reach a wider audience through different devices.

Major Companies in the OTT Streaming Industry:​

Several companies, including Amazon Prime, Netflix, and Hulu, have emerged as significant players in the OTT streaming industry.

These companies have set successful footprints in streaming services globally. Since they have massive content libraries, customers can view uninterrupted content without restriction.

Increased Demand for Live Streaming Services:​

The impact COVID-19 pandemic has accelerated the demand for live-streaming services because the audience is more interested in consuming a wide variety of global content. In response, many live events have been adapted to allow for virtual attendance, further increasing the demand for OTT streaming services.

Benefits of OTT Streaming Services for Live Events:​

OTT streaming services play a pivotal role in providing unprecedented access to live events, regardless of location. Some significant advantages of OTT streaming services for live events:

Accessibility: Cloud video streaming is easily accessible on multiple popular devices. Viewers can consume content from their place, making it easy to watch on the go or from the comfort of their workplace or home.

Flexibility: Viewers have simple access to control their viewing experience using OTT cloud video streaming. They will be able to catch everything they enjoy by being able to pause, rewind, and fast-forward live events. Additionally, viewers may easily watch live events on demand, allowing them to catch up on any web series, sports, or action movie episodes they may have missed.

Cost-effective: Because a variety of subscription plans are available that fit different price ranges, cloud video is frequently more affordable than traditional cable and satellite TV providers. Instead of being forced into overpriced packages, viewers can subscribe to particular channels or events.

Global reach: OTT streaming services have a global reach, which means that audiences can access live events all around the world.

Top OTT Trends for Live Events​

1. Immersive Viewing Experience​

As OTT streaming services continues to improve. The focus is increasingly on creating an immersive viewing experience for audiences. This means incorporating new technologies like virtual and augmented reality to give viewers a sense of being present at the event, even if they're watching from home.

2. Social Media Integration.​

The integration of social media apps is becoming increasingly crucial for live events. From live tweets and comments to interactive polls and Q&A sessions, social media integration allows audiences to engage with the event in real-time. It provides a new way of consuming content without any restrictions.

3. Personalization and User Preference​

Cloud videos are becoming more personalized, and this trend is extending to live events. Services now offer tailored recommendations and customized experiences based on viewers' preferences, making it easier for audiences to discover new events they'll love.

4. Multiple camera angles.​

OTT streaming services experiment with multiple camera angles, allowing viewers to switch between different camera views during live events. This allows viewers to customize their viewing experience and catch all the action from different perspectives.

5. Integration with smart home devices​

As smart home devices become more popular, OTT platforms are looking for ways to integrate with these devices to enhance the viewing experience. This could mean voice control or even incorporating bright lighting and sound to create a more immersive experience.

How to Set up a live stream on Teyuto?​

Learn how to set up live streaming on Teyuto:

1. Sign up for a Teyuto account at .
2. You will receive a confirmation email
3. After signing up, log in to your account.
4. Teyuto will take you its Dashboard
5. On Left Menu, tap “Videos” under dashboard
6. You will see three options “ upload video, Live streaming, and Video Quiz

1. Tap Live Streaming
2. A new window will appear where you can put a cover image and write the title and description of video
3. There are more features you can try, like adding tags, setting privacy and particular dates to release or hide video
4. Once you are done with all steps, click the blue “Go live” button.

How to create and Start a Live Streaming with StreamYard and OBS?​

1. For a live streaming video to begin, go to streamyard.com and enter your email address.
2. Please be aware that streaming with custom code rtmp requires a premium membership.
3. Before beginning the live streaming, you must have a premium membership to execute flawless streaming with custom code rtmp.

1. Choose "Destinations" -> "Add a destination" from the main menu, then choose "CUSTOM RTMP" to enter Teyuto's RTMP code.

Note: Guest users could join the active live streaming without downloading any software. Subsequently, future live streams can also be scheduled so that everything is ready when needed.

Create and Start a Live Streaming with OBS​

1. To create a live video, select the NEW VIDEO button, select GO LIVE option and enter all required information.
2. After saving the video, click "GO LIVE" to see a new page below

1. Download OBS . If you are a new user, a new window will guide you through the configuration process. You can also select "Tools" in the toolbar and select "Auto-configuration wizard".
2. You need to get keys to begin streaming on Teyuto. For this purpose, you need to visit OBS and tap “Settings”

1. Next, choose “streams” and tap “ Customize streaming server”. Similarly, enter the Live Server and provide Stream Key in the given fields.

1. You can click the +symbol in the sources box to capture the video. Finally, you are ready for broadcast by clicking "Start live"

1. You can click on “Stop broadcast” to end the streaming.
2. As soon as the live broadcast ends, you can make it available for VOD for a couple of seconds, as it depends on the speed of your connection.
3. Once the process completes, you can offer it to viewers for a seamless watching experience.

Challenges of OTT for Live Events​

OTT for live events has several challenges which can impact viewers. Here are some of the top challenges of OTT for live events:

1. Technical Hurdles.​

One of the biggest challenges of OTT for live events is technical difficulties. With so many viewers tuning in to live events, it can strain the streaming service's servers, resulting in buffering and other issues. It can be frustrating for viewers and even lead to them missing key event moments.

2. Internet connectivity​

Another challenge of OTT for live events is the reliance on internet connectivity. If viewers need a strong enough internet connection, they may experience buffering or be unable to access the live event. It can be particularly challenging for viewers in rural areas with limited internet options.

3. Piracy​

Piracy is another challenge OTT streaming services face regarding live events. With so much valuable online content, it's tempting for some viewers to try accessing the live event through unauthorized channels. This can impact the revenue of event holders and streaming services alike.

4. Monetization​

Monetization is another challenge for OTT streaming services regarding live events. Streaming services must find ways to generate revenue from live events while offering viewers an affordable and accessible way to watch. It can be a delicate balance to strike and requires careful consideration of subscription models and pricing strategies.

5. Content rights​

Finally, content rights can be challenging regarding OTT for live events. You need to negotiate with streaming services to ensure comprehensive protection and that they receive fair compensation for its use. Hence, it can be particularly complicated for global events involving multiple countries and legalities.

Why is Teyuto the best OTT platform for live streaming?​

Teyuto offers a range of features designed to make content streaming convenient and engage with your audience. Here are some of the top features of the Teyuto OTT platform for live streaming:

Customization: Teyuto allows users to fully customize their live streaming channel with their branding, logos, and colors.

Multi-CDN and adaptive bitrate streaming: Teyuto uses a multi-CDN approach that ensures the best possible streaming quality, regardless of the viewer's location.

Analytics: Teyuto provides detailed analytics and reporting tools that allow you to track the success of live events.

Monetization options: Teyuto offers multiple monetization options for live events, including pay-per-view, subscriptions, and advertising.

Conclusion​

From original content and personalized recommendations to flexible pricing and monetization options for creators, these platforms are changing how we consume and create content. With the tremendous development of technology, it will be fascinating to see the innovation and creativity OTT platforms bring to content creators.

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In today's digital world, live streaming has become a game-changer factor, allowing you to connect with your audience on a whole new level.

OTT platforms offer an alternative to traditional cable and satellite TV, providing viewers access to content on their terms. Let's dive into some factual data that underscores the potential and benefits of using OTT platforms for live streaming.

1. Growing OTT Market

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The OTT market is witnessing exponential growth:

• According to a report by Grand View Research, the global OTT market is expected to reach $223.98 billion by 2028, growing at a CAGR of 29.4% from 2021 to 2028.
• The number of OTT subscribers worldwide is estimated to reach 2.14 billion by 2026, up from 1.1 billion in 2021 (Digital TV Research).

1. Live Streaming Gains Traction

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Live streaming is becoming an essential part of the OTT experience:

• In 2020, live streaming accounted for 17% of all internet video traffic, and it's expected to grow to 27% by 2026 (Cisco).
• In a recent survey by Vimeo and New York Magazine, 80% of respondents said they would rather watch a live video from a brand than read a blog, and 82% preferred live video over social media posts.

1. Consumer Behavior Shift

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Consumers are increasingly moving away from traditional TV:

• In a study by eMarketer, the average time spent watching traditional TV among US adults declined by 10% between 2019 and 2021, while digital video consumption increased by 20% during the same period.
• A PwC report revealed that 73% of consumers in the US consider the availability of streaming content as the most important factor when deciding to cut the cord on traditional pay-TV services.

1. Enhanced User Experience

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OTT platforms offer users a personalized and engaging experience:

• According to a Nielsen study, 63% of viewers prefer OTT platforms due to their personalized recommendations, enhancing content discoverability.
• A report by Conviva found that video quality on OTT platforms improved by 23% in 2020, reducing buffering times and providing a better user experience.

1. Monetization Opportunities.

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OTT platforms present ample monetization opportunities for content creators:

• Global OTT advertising revenue is projected to reach $129 billion in 2023, up from $66 billion in 2020 (Magna Global).
• A survey by IAB found that 60% of advertisers plan to shift their ad budgets from linear TV to OTT platforms, highlighting the growing demand for targeted and personalized ads.

It's time to dive into the exciting world of live streaming and learn how to engage with your viewers in real-time, creating deeper connections and making a lasting impact. So, let's get started!

Engage with Your Audience in Real-Time: Unleash the Power of Interaction​

The beauty of live streaming is engaging with your audience in real-time, making it a unique and interactive experience. Here are some ways you can make the most of this dynamic platform:

‍Host Q&A sessions: Interact with your viewers by hosting live Q&A sessions, where they can ask questions, and you can answer them in real time. This engages your audience and helps you understand their concerns, interests, and preferences.

‍Conduct live polls and surveys: Get instant feedback from your viewers by conducting live polls and surveys. This keeps your audience engaged and helps you gather valuable insights about their opinions and preferences.

‍Showcase your behind-the-scenes process: Give your audience a sneak peek into your world by sharing your behind-the-scenes process. This transparency helps you create a stronger bond with your viewers, making them feel like they're a part of your journey.

Create a Deeper Connection with Your Viewers: Build a Loyal Community​

Live streaming provides an excellent opportunity to create meaningful connections with your audience. Here's how you can use live streaming to foster a sense of community and loyalty among your viewers:

Be authentic and relatable:​

Let your personality shine through during your live streams. Being authentic and relatable helps you connect with your audience on a deeper level, making them feel like they're part of a genuine human experience.

Acknowledge your viewers:​

Show your appreciation for your viewers by acknowledging their presence during your live streams. Give shoutouts, respond to their comments, and thank them for their support. This simple recognition goes a long way in fostering a loyal community.

Encourage viewer interaction:​

Make your live streams interactive by encouraging viewers to participate in the conversation. Ask them questions, invite them to share their thoughts and experiences, and create opportunities for them to engage with you and each other.

Offer exclusive content and rewards:​

Reward loyal viewers with exclusive content, discounts, or giveaways. This shows your appreciation for their support and keeps them excited about your live streams and returning for more.

Overcome Live Streaming Challenges​

Live streaming has taken the world by storm, offering endless opportunities for content creators to engage with their audience. However, it also comes with its fair share of challenges. But fear not! With the right approach and preparation, you can overcome these obstacles and make your live streams a resounding success. Here's how:

1. Equip Yourself with the Right Tools: A Solid Foundation for Seamless Streaming​

To deliver a high-quality live stream, it's essential to equip yourself with the right tools. Here's what you need to get started:

‍A reliable internet connection: A stable and fast internet connection is crucial to prevent buffering and maintain smooth streaming. Aim for a high-definition stream's upload speed of at least 5 Mbps.

‍A high-quality camera and microphone: Invest in a good camera and microphone to ensure that your video and audio quality is top-notch. Clear visuals and crisp sound will keep your viewers engaged and returning for more.

‍Personal Computer: A powerful computer or laptop with a strong processor and enough RAM will help you handle streaming demands without hiccups.

‍Streaming software: Choose a reliable streaming software with features like multiple camera angles, screen sharing, and on-screen graphics to enhance your live streams.

2. Prepare for Your Stream: A Blueprint for Success​

Preparation is the key to overcoming live streaming challenges. Here are some steps to ensure you're ready to go live confidently:

‍Plan your content: Outline the topics you'll cover, the format of your stream, and any interactive elements you want to include, such as Q&A sessions or live polls. This will help you stay organized and keep your audience engaged.

‍Test your equipment: Before going live, test your camera, microphone, lighting, and internet connection to ensure everything works. This will help you avoid any technical glitches during your stream.

‍Promote your live stream: Share the date and time of your live stream on social media, your website, and through email marketing to build anticipation and attract viewers.

3. Tackle Technical Issues Head-On: Be Ready for the Unexpected​

Technical issues that are inevitable regarding live streaming. However, being prepared to tackle them, head-on will help you maintain your composure and keep your audience engaged. Here's how:

‍Have backup equipment: Keep backup equipment like a spare camera, microphone, and cables on hand to quickly resolve any possible hardware issues.

‍Monitor your stream: Monitor your stream's performance by monitoring the chat for any reports of technical issues, such as poor video or audio quality.

‍Stay calm and communicate: If technical issues arise, let your audience know that you're working to resolve the problem. This transparency will help you maintain their trust and patience.

4. Engage with Your Audience: Keep the Conversation Flowing​

An essential aspect of overcoming live streaming challenges is maintaining audience engagement. Here are some tips to help you connect with your viewers:

‍Be responsive: Actively respond to comments and questions during your stream. It shows your viewers that you value their input and encourages them to engage with you further.

‍Invite guest speakers: Including guest speakers in your live stream can provide fresh perspectives and create lively discussions that interest your audience.

‍Aim High: Maintain a positive and energetic demeanor throughout your stream to keep your audience entertained and engaged.

By equipping yourself with the right tools, preparing for your stream, tackling technical issues head-on, and engaging with your audience, you'll overcome the challenges of live streaming and create memorable experiences.

4 Pre-Steps to Choose Your Live Streaming Platform​

Selecting the right live streaming platform can make all the difference in reaching and engaging your target audience. With so many options available, it can feel overwhelming to make the right choice. Fear not! We're here to help you find the perfect platform for your streaming needs. Follow these simple steps:

1. Define Your Goals: Get Clear on Your Objectives.​

Before diving into live-streaming platforms, you must get clear on your goals. Ask yourself:

1. What content do you want to stream?
2. Who is your target audience?
3. Are you looking to monetize your content?

Understanding your objectives will help you narrow down the platforms that best align with your needs.

1. Assess Platform Features: Focus on What Matters Most.

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Each live-streaming platform has unique features. To choose the best one for you, focus on the essential features of your content and audience. Some key features to consider include:

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Flexibility: A user-friendly platform will save you time and frustration, allowing you to focus on creating engaging content.

‍Customization options: Look for platforms that offer customizable layouts, overlays, and branding options to make your live stream uniquely yours.

‍Audience engagement tools: Features like live chat, polls, and Q&A sessions can help you interact with your viewers and foster community.

3. Compare Pricing and Monetization Options: Make the Most of Your Investment.​

It's crucial to weigh different platforms' costs against their value. Remember that the cheapest option may only sometimes fit your needs best. Consider factors like

Subscription fees: Some platforms offer free basic plans, while others require a monthly subscription. Assess which pricing model works best for your budget.

Monetization options: If you plan to monetize your content, look for platforms that offer features like pay-per-view, donations, and ad revenue sharing.

1. Research Platform Reputation and Reliability: Trust Matters.

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Last but not least, research the reputation and reliability of the platforms you're considering. Read user reviews, look for testimonials, and consult with fellow content creators to gauge their experiences. Key factors include

Platform stability: A reliable platform will minimize the risk of technical issues and downtime, ensuring a seamless streaming experience for you and your viewers.

Customer support: Should you encounter any problems, it's essential to have access to responsive customer support that can quickly help you get back on track.

By defining your goals, assessing platform features, comparing pricing and monetization options, and researching platform reputation and reliability, you'll be well-equipped to choose the live streaming platform that best meets your needs. Happy streaming!

Why Choose Teyuto for Your Live Streaming Adventure?​

In the ever-growing world of live streaming, selecting the right platform is decisive for success. With so many options available, you might be wondering what sets Teyuto apart from the rest.

Well, look no further! We've got you covered with the top reasons why Teyuto should be your go-to live streaming platform:

‍Teyuto OTT platform is quickly gaining popularity for its spectacular features and user-friendly interface, which can elevate your streaming experience. Here are the top features that set Teyuto apart from other platforms in the market:

‍Multi-Device Compatibility: Teyuto's platform is designed to work seamlessly across various devices, including smartphones, tablets, desktops, and smart TVs. It ensures a smooth streaming experience for your viewers, regardless of their device.

‍White-Label Solution: Teyuto offers a white-label solution, allowing you to customize the platform with your branding, logo, and domain.

Moreover, it helps create a unique and personalized streaming experience for your audience.

‍Robust Content Management System (CMS): Teyuto's Video CMS enables you to manage and organize video content effortlessly. With easy-to-use tools, you can upload, edit, and publish content quickly and efficiently.

High-Quality Video Streaming: Teyuto ensures a top-notch streaming experience by providing high-quality video streaming with adaptive bitrate technology. This feature adjusts the video quality according to the viewer's internet connection, ensuring a buffer-free experience.

‍Monetization Options: Teyuto offers various monetization options, including subscriptions, pay-per-view, and advertising. These options enable you to generate revenue from your content effectively.

‍Advanced Analytics: Teyuto's platform provides in-depth analytics to help you track and optimize your streaming performance. With detailed insights, you can make data-driven decisions to enhance viewer engagement and boost revenue.

‍Security and DRM: Teyuto ensures the safety and protection of your content with secure streaming and Digital Rights Management (DRM) technology. This prevents unauthorized access and piracy while maintaining your content's integrity.

Final Remarks​

Teyuto's responsive customer support ensures you have the assistance you need should any issues arise: It offers a user-friendly experience, advanced features, audience engagement tools, flexible monetization options, and exceptional customer support. These elements combine to make it the ideal choice for content creators looking to elevate their live-streaming game. Give Teyuto a try and experience the difference for yourself!

According to a report by Grand View Research, the global OTT market is projected to reach $332.5 billion by 2025, growing at a CAGR of 16.7% from 2020 to 2025.

By offering a vast array of original content and flexible pricing options, OTT platforms have made it easier for viewers to access their favorite shows and movies on demand. As a result, many consumers are now turning away from traditional cable and satellite TV.

The COVID-19 pandemic has further accelerated the growth of OTT platforms, as more people are staying at home and consuming content online.

As a result, many OTT providers are shifting their focus to producing content specifically for cloud video platforms.

What do statistics tell about the exceptional growth of OTT cloud video services?​

The rapid growth of cloud video platforms has altered consumer behavior, increased personalized experiences, and even created fierce competition between media platforms.

Recent years have witnessed a new global trend in digital consumption. According to Statista, 18.8% of consumers in North America pretended to be 'cord cutters' in 2018. And the trend intensified during the pandemic. There is a 200% increase in time spent on digital OTT platforms.

Up to 82% of American adults think streaming media, movies, and television are more fun than cable television. And only 65.6% of American adults subscribe to cable TV.

These numbers suggest that OTT is taking over cable and satellite television. You can attribute this purchase to its affordability, myriad options, and ability to customize the experience. If you're a content creator, OTT services are a great way to get your content in front of a large audience.

Although people often think that OTT content only includes a video on demand, it also contains streaming audio, messaging services, and VoIP solutions over the Internet.

Different Types of OTT Content​

Although OTT content is a broad term, different channels and OTT can deliver content through OTT providers.

The different types of OTT content include

1. Video Content covers various educational, entertainment, and lifestyle content.
2. Voice Services include WhatsApp, Skype, or other VoIP services provided over an internet connection.
3. Messaging: Refers to messaging services like WhatsApp, Facebook Messenger, and Line.
4. Audio Apps: Refers to music streaming services like Spotify, iTunes, SoundCloud, etc.
5. Television: OTT content delivered through Google Chromecast and smart TVs like Apple TV, Roku, Amazon Fire Stick, etc.

Android and Apple mobile device users can download OTT apps to access OTT content. OTT applications include RDK, AppleTV, Roku, Amazon Fire, or Linux/middleware platforms.

OTT Platforms Differ from Cable and satellite TV in several Ways:​

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Delivery Method:​

OTT platforms, cable TV, and satellite TV all use different delivery methods to transmit content to viewers.

Cloud video platforms deliver content over the internet using a broadband connection. This means that viewers can access content on-demand and on multiple devices, such as

• Smartphones,
• Tablets,
• and Smart TVs

The content is streamed over the internet and does not require a physical connection to a cable or satellite service.

Cable TV, on the other hand, uses coaxial cables to transmit content to viewers. These cables are connected to a cable box in the viewer's home, which decodes the signal and displays the content on the viewer's TV. Cable TV is a one-way system, meaning viewers cannot interact with the content or access additional features.

As the name suggests, Satellite TV uses satellites to transmit content to viewers. A satellite dish is installed on the viewer's home, which receives signals from the satellite in orbit. These signals are then decoded by a set-top box and displayed on the viewer's TV. Like cable TV, satellite TV is also a one-way system.

Regarding delivery methods, OTT platforms offer the most flexibility and accessibility. Viewers can access content on-demand and multiple devices without physical cables or satellite dishes. Cable and satellite TV, on the other hand, require viewers to have a physical connection to the service, which can limit their mobility and accessibility.

Accessibility​

OTT platforms offer the most accessibility, as viewers can watch content anytime, anywhere, as long as they have an internet connection.

Additionally, many OTT platforms provide personalized recommendations and the ability to download content for offline viewing, which further enhances accessibility.

Cable TV requires viewers to have a physical connection to the service, which limits accessibility. Viewers must have a cable subscription and a cable box to access content, and they can only watch content on the TV connected to the cable box. Cable TV is also limited to the channels included in the subscription, and the audience cannot access content outside of those channels.

Satellite TV is similar to cable TV in terms of accessibility, as it requires viewers to have a satellite dish and a set-top box to access the content. Viewers can only watch content on the TV connected to the set-top box and are limited to the channels included in the subscription.

Cable and satellite TV are more limited in their accessibility, requiring viewers to have a physical connection to the service and limiting their ability to access content outside their subscription.

Content Library:​

OTT platforms typically offer a vast selection of content, including original movies, TV shows, and documentaries. Many OTT platforms also have exclusive content that cannot be found on cable or satellite TV. The content library on cloud video channels is often updated regularly, with new content added regularly.

Cable and satellite TV offer a more limited content selection, as they rely primarily on traditional broadcast channels. The channels included in the subscription package determine the cable and satellite TV content library.

Regarding the type and amount of content, OTT platforms offer the most variety and quantity. They have a vast selection of original and exclusive content and a constantly updated library. Cable and satellite TV, on the other hand, offer a more limited selection of content that is primarily determined by the channels included in the subscription.

Flexible Pricing Models​

OTT platforms typically provide a flexible pricing structure, allowing viewers to choose between monthly or yearly subscriptions and the ability to purchase or rent individual pieces of content. This flexibility enables viewers only pay for the content they want to watch and can help save money in the long run.

Cable TV and satellite TV, on the other hand, have a more rigid pricing structure. Viewers must pay for a bundle of channels, including those they want to watch and those they are not interested in. Additionally, cable and satellite TV may require viewers to sign a contract or pay additional fees for equipment rental, installation, or premium channels.

Note: Teyuto offers free and paid lucrative pricing plans to start a streaming business.

Standard Features to Look for in an OTT Platform:​

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Several OTT platforms on the market offer unique features. It can often be challenging to figure out what features an OTT platform should have before deciding which one to choose.

They all allow you to build an app with a real-time video player that people can use to watch your videos, whether on desktop computers, mobile phones, or tablets. However, there are several other features that you should consider before selecting an OTT platform.

Let's talk about some of the top features to look for in your OTT platform:

1. Video Hosting.​

Video hosting is essential for any video streaming platform or software. You want your OTT platform to provide more than just embed code. You want them to host your video, so you don't have to worry about bandwidth.

Video hosting allows you to upload, tag, manage, and deliver content efficiently.

Popular OTT providers like Teyuto provides seamless video hosting functionality. You'll be able to get your videos online quickly, and you can even schedule them in advance.

2. Video CMS.​

You need an integrated video CMS to fulfill all video content management functions, including importing, managing, and creating content. Ensure the OTT platform can quickly ingest and upload videos of all file formats.

Take Teyuto's integrated video CMS for example.

It allows you to modify, remove or add meta tags to your videos from one dashboard. You can also integrate social media channels with your content management system.

3. Branded OTT Websites and Apps.​

You have two main ways to publish your OTT content: creating a new website or an app for viewers.

Your OTT platform should provide ready-to-use customizable templates for apps and websites. It should also provide an easy-to-use website builder to help you quickly build and launch your OTT apps and website.

4. Monetization of videos.​

You want to monetize your video content, so choosing an OTT platform with versatile video monetization options is essential.

Your OTT platform should also allow video monetization models such as

• Recurring payment plans.
• Pay to see.
• Paywall, signature.
• Video for rent.
• Advertising services.
• Free content combined with payment options.

In addition, you need to provide additional resources to perform your chosen monetization model further.

Let's say you intend to run an ad-based VoD service. In that case, the OTT platform you choose should have a built-in ad server to help you manage and run campaigns. The platform must also support all ad formats, such as native, banner, video, and overlay.

Other features include a secure payment gateway, coupon management, free trial, and promotional offers.

5. Video API.​

Video API (Application Programming Interface) allows programmers to interact with different platforms, including an online video streaming solution. They allow programmers to quickly create online video portals, mobile apps, or streaming services.

You can even integrate the streaming video platform into your cloud media setup with the API. Overall, the API is great for streamlining coding and delivery, integrating with existing single sign-on systems, building custom apps, and more.

6. Real-time analytics.​

Every business requires real-time information and data to gain a competitive edge. OTT is no different.

Real-time analytics will give you insights into your visitors, most viewed content, revenue data, breakdown by topographical region of your viewers, audience duration, and much more.

Adding this in-depth analysis will help you improve your focus and plan for future content. Consequently, it will lead to an increase in revenue and a decrease in turnover.

7. Video player.​

Having a complete player that is fast and provides the right user experience is crucial. The OTT platform must provide a video player with these essential features:

• Resume game
• Subtitle support based on WebSRT and WebVTT
• VOD and Live Streaming (HLS) support

Benefits of Launching an OTT Platform with Teyuto​

Customization:​

Teyuto offers a highly customizable OTT platform, allowing content providers to tailor it to their specific needs and requirements. This includes custom branding, layout, and features to create a unique and engaging user experience.

Content scaling​

Move cable TV to an OTT platform and increase the amount of content for users. It offers effective content scaling, which will help you to attract and retain viewers, increase revenue, and stay ahead of the competition.

Different monetization models​

Teyuto's monetization models offer flexibility and customization for content providers launching an OTT platform. You can choose the model that best suits your business needs and revenue goals. Click here to read more about different monetization models.

Access to statistics​

Teyuto's OTT platform has an advanced analytics tool, allowing content providers to track viewer behavior, engagement, and preferences. This data can be used to optimize content offerings, improve user experience, and increase revenue.

Book an Appointment With Teyuto: Best OTT Provider​

We will call you back, share vibrant and successful stories of clients managing their OTT channels, and answer your questions. Let's talk about what you need and how we can help.

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By 2023, the total number of OTT streaming app users will exceed 3.5 billion. As technology advances and more content becomes available, several users are getting swift access to OTT streaming services like Netflix, Hulu, and Amazon Prime Video.

They offer a wide variety of content and have become tremendously successful, and others are sure to follow suit. The streaming industry has grown with the development of Internet technology. The pandemic has further accelerated its growth worldwide.

OTT Market Share by Different Platforms​

1. Netflix 16 %
2. Disney+ 14 %
3. Amazon Prime Video 13 %
4. YouTube 10 %
5. HBO Max 8 %
6. Hulu 6 %

Source: Statista.

Like VCRs and DVDs when they were introduced, broadcasting captured views worldwide. Previously, people only used streaming services as an alternative to cable services.

Why invest in OTT cloud video channels?​

Over time, streaming services have evolved from mere tools into a part of our lifestyle. Smartphones have made streaming portable and ubiquitous, increasing consumption.

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As the industry grew, it became more crowded and competitive. Launched in 1997 by Reed Hastings, Netflix has become synonymous with streaming.

However, success always attracts followers. Other companies followed suit when Netflix demonstrated the feasibility of a streaming strategy in the marketplace. Netflix is ​​now up against a slew of competitors, including YouTube, Hulu, Disney+, Amazon Prime, and a few new entrants.

This article explains how aspirants can try to enter the saturated streaming market. And how they can use technology to stay ahead of the curve.

Stream Wars​

Streaming industry giants like Netflix and Prime are investing heavily to cement their position as the industry leader. Stranger Things and The Patriot are examples of their desire to take over the market with original content.

Beginners with deep pockets can compete with the giants when it comes to content.

While it's true that content is the key to a streaming service's success, a great content library that's difficult to access is a failure. After all, people turn to streaming platforms for entertainment, and bad UX puts them off.

Do you know that?

"55% of consumers are looking for something new to watch weekly, but 62% have difficulty finding it!"

What is a great user experience?​

A good user experience is subjective and depends on the user. There is no one size fits. Luckily, several factors go into creating an excellent experience for every user.

1. Content Recommendations
2. UI-UX
3. Frictionless streaming

Content Recommendation​

It's no secret that the recommendation system relies solely on customer behavior data. To understand the user's tastes and preferences, we must classify and analyze the data in two aspects. The two elements must be mixed and introduced into the recommender system to make correct recommendations.

Movie Metadata​

The more detailed the metadata is, the easier it is to attract suitable viewers.

A video without metadata is like a person at an airport without a boarding pass or money - they're not going anywhere.

Metadata not only helps you rank your videos in search engines but also allows you to inform your viewers about the details of the content they are watching. This is a great way to gain their trust.

Plus, it helps them find the content they might otherwise miss.

Take, for example, an x-ray of an Amazon Prime video. While browsing, click on the button to learn about the people who worked on it, and the best part is that you can discover other works by the artist.

User Profile​

The user profile asks users for their region, preferred languages, genres they like, etc. This can be a great starting point for recommendations - when you need more data to analyze their interests.

You can only make recommendations based on their interaction with the video,

For example, if a user opens a drama but skips it after a minute or two; this may mean that the user is not interested in specific content. Opening a video does not guarantee that they will like it. Understanding their interaction is key. A powerful analytics engine is the best source for your recommendations.

Create Buzz: Show Recommendations​

Besides recommending based on user preferences, recommending stellar content that everyone will love is a great way to create buzz around a show. If the content is entertaining and sold directly on social platforms, it will become a trend. And thus get more audience.

UX Matters!​

Thanks to their deep pockets, Netflix and other big players like Prime and YouTube have set the bar high regarding content and user experience. While competing with them on content costs some serious money, working on an equally good, if not better, user experience is possible.

For OTT platforms, a good UI/UX should be simple, attractive, easy to use and make the client feel at ease.

That's the secret to Netflix's success - it just showcases what you're looking for.

A good UI/UX is about attractively displaying content and creating an easy flow – entering and exiting videos, making it easy to find, and creating an enjoyable experience.

Tips for Improving User-Experience​

Organize: Organize your content. Organize your content like shows, seasons, movies, and other categories to make it easy to find content.

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Simplicity: The interface should be simple and user-friendly. In addition to showcasing content with carousels and lists, it's essential to allow users to create custom watchlists where they can follow their favorite shows and resume watching previously watched videos.

Chat: Send notifications and emails. Push notifications are the best way to invite your audience to watch your content. The more creative and enticing your push notification is, the more likely it is to be opened.

Personalization is no longer a differentiator that acquires an audience. It has become a de facto requirement for retaining an acquired audience.

Uninterrupted Streaming​

Imagine you are watching your favorite show, and suddenly your video stops, and you see a spinning circle on the screen. Nothing could be more annoying than this moment.

Now, this spinning wheel makes viewers leave almost immediately. Research shows that the higher the overall buffering in a session, the shorter that session will be.

One of the most commonly used methods to reduce buffering problems is encoding.

Encoding is the compression and transformation of video content into a form compatible with various devices and Internet speeds.

It must be compressed for viewers to view the video without any buffering issues. But compression can reduce quality. Would you sacrifice video quality to reduce friction? Well... that's not a good idea.

So what's the solution? This is Adaptive Bitrate Streaming.​

For simplicity, think of your viewer's internet connection as a channel. The faster the connection, the wider the pipe - the slower, the narrower.

Now you need to stream the video file to your viewers over the channel. The video slides down the wide tube but gets blocked a few times in the path in the narrower tube. Therefore, it is not recommended to send uncompressed files through narrow channels.

This video compression method based on the receiving device's capabilities is called adaptive bitrate streaming. You should change the video quality settings or witness automatic quality changes on YouTube at least once. YouTube did this to slow down its churn rate. This is one of the fundamental lessons that can be learned from YouTube.

Among other benefits, adaptive bitrate streaming is an important reason to encode all your videos before distribution.

Create Amazing Content For Audience Engagement​

No matter how unique your content is, your viewers will only leave if it becomes easier to access. To reduce friction, you need to understand your users and distribute your content to them exactly how they want it.

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So the only secret is to understand your audience. Create fantastic content and distribute it where and when your audience likes it. This is the foundation of a good user experience.

Creating your own OTT channel is a simple task. You only need video content and a provider to host and stream it.

Target Your Audience​

Whether you're a filmmaker, musician, or any other service provider with something to share, you can create video content that has value for your target audience.

You can even rent video content like movies and shows if you're not a content creator and want to set up a channel.

Find a Reliable OTT Hosting Solution: Teyuto​

It's time to find a hosting solution. Cloud video platforms like Teyuto OTT provide various services, including hosting, content management, analytics, and monetization tools.

How to start a streaming service with Teyuto?​

Teyuto is a platform that allows you to create and launch your own streaming service. Here are the steps to start streaming service like Netflix with Teyuto:

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1. Sign up for a Teyuto account: Go to the Teyuto website and create an account. You can sign up for a free trial to test the platform before committing to a paid plan.
2. Choose your plan: Teyuto offers different pricing plans depending on your needs. Choose the plan that best fits your streaming service's requirements. To know more about plans you can visit here.
3. Customize your streaming service: Once you have signed up and chosen your plan, you can start customizing your streaming service. You can upload your logo, set up payment options, create subscription plans, and more.
4. Add content to your streaming service: To attract viewers, you'll need to add content to your streaming service. You can upload your own content or license content from other providers.
5. Test your streaming service: Before launching your streaming service, make sure to test it thoroughly. Check that the content is streaming properly, and that payment options are working correctly.
6. Launch your streaming service: Once you're confident that everything is working correctly, launch your streaming service. Start promoting it through social media, email newsletters, and other channels to attract viewers.
7. Maintain and grow your streaming service: Once your streaming service is launched, you'll need to maintain it by adding new content regularly and responding to viewer feedback. You can also use marketing strategies to grow your audience and increase your revenue.

You can start with zero dollars and upgrade the plan when you are satisfied with the service or want to enjoy unlimited features.

Analyzing views based on what % of a video has been viewed and understanding how viewers search for content and what time of day they prefer to watch is key to creating a great user experience.

Teyuto’s analytics tool tracks the performance of all your video at the minute level. It provides the following features:

1. Detailed Revenue Reports
2. User Views
3. Content and Minutes Stats
4. In-depth Analytics

In addition, tracking the ratings of videos given by users and their comments and other interactions with the video play an important role in recommending the right video to the user.

The final decision depends on your needs and budget. At Teyuto, you will find four plans, including

1. Free
2. Essentials
3. Premium
4. Teyutoprime,

So take advantage! You can try several options to see which OTT pricing plan is best for your business.

What are the significant mistakes you should avoid when creating your OTT channel?​

While OTT Streaming is a relatively new technology compared to other forms of video entertainment, it has been around long enough for us to learn from the mistakes that producers have already made with the technology.

Do Not Rush With a Bundle of Features & Monetization Options​

If you're new to OTT Streaming, start small and gradually add new features to your service as you learn more about your audience. It's important to avoid accidentally launching a subscription service with video-on-demand, pay-per-view, 24-hour live streaming, and other advanced features.

Not only would that be very expensive, but within a few months of platforming, you might learn that you invested in the wrong business model.

Therefore, it is more interesting to start. Choose a video-on-demand-based distribution, and as you start making money with the platform, it will become easier and safer to scale your business gradually.

Misunderstanding your Audience​

You need to know who will watch it and what they want to see. This is particularly important for a niche channel like the OTT platform.

Be careful to avoid making the mistake of targeting too narrow a niche or jumping into an already crowded space.

An accurate sense of viewer expectations and issues will be helpful from start to finish, from selecting the best content to make your library to the best customer experience strategies.

Using the Wrong Technology​

There is a right and wrong way to create an OTT channel from a technology point of view these days. The right way is to harness the power of the cloud.

In a nutshell, a cloud platform gives you the power to quickly and efficiently scale access to your material without considerable expense.

The wrong way is to choose the cheapest and fastest solution. It might work for a short time, but after a few months, if you're going to grow in your niche market, you'll need a dynamic solution that integrates with your latest demand.

In addition to monetizing your OTT Streaming platform, you can invest in different ways of merchandising to raise extra money for your brand.

Content creators can sell anything they want using their OTT platform branding, from clothing to posters and books.

Final Remarks​

Finally, launching an OTT Streaming platform is challenging, like setting up any other business. It requires a lot of hard work, commitment, and patience. But if you can apply the tips in this article, you'll take a vibrant start towards stunning and long-lasting results.

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While the growing popularity of video streaming has been evident for a few years now, the global shift to remote work and general health lockdowns has resulted in far more video content being consumed regularly.

The Content Delivery Network (CDN) affects your online life more than you realize. You can evaluate its impact when uploading any content on the site and applications: audio, video, streaming, images, texts, and graphics. CDN helps to deliver content quickly to the user, which is vital in many areas.

For example, due to the long loading of the online store page, the client will go to competitors, and if the media site takes a long time to load, the reader will choose another online media.

“At Teyuto, we use reliable CDNs around the world to give seamless streaming services to our customers. OTT content hosted through Teyuto guarantees the highest possible uptime and best loading performance.”

As a direct consequence, CDN video services have become much more relevant than ever to ensure that end-users get the best possible experience for their video-on-demand (VOD) or live-streaming content, including latency, buffering, etc.

Definition of CDN​

CDN is a group of servers that provide faster online content delivery while being geographically distributed. CDN is widely used to solve one of the biggest content delivery problems worldwide - latency.

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Latency is the time between a user requesting a particular piece of content and sending that piece of content to the user. In this case, the distance is critical because the data often travels thousands of kilometers from the server to the user, which makes latency a rather severe problem.

Why is CDN essential for live streaming?​

The main purpose of a CDN is to solve this problem by offering a wide network of servers that can "cache" the content you are looking for on a server much closer to your location than the original content's location.

While CDNs are widely used for all kinds of content, video streaming is probably the one that needs it the most right now, which is why there are so many different video content delivery network services on the market.

Potential Growth of Video CDN services​

According to Global Newswire, the Global Video Streaming Market Size Crossed USD 59.14 Billion In 2022 And Is Expected To Reach At A CAGR Of 21.3% From 2022-2030.

The growing volume of video traffic, the need to support remote work, and the provision of security services contribute to a significant expansion of the scope of content delivery networks.

Since its inception in the early 21st century, in a time of minimal restrictions for e-commerce sites and video distribution, Content Delivery Networks have come a long way. Over the past few years, we have witnessed a rapid expansion of the CDN market as industry pioneers have grown into cloud computing giants.

The demand for CDN services today is higher than ever. The explosion in the popularity of streaming services, social networks, and online games - thanks in no small part to the pandemic - has significantly increased the load on data centers.

The share of video in total WAN traffic continues to grow: according to Cisco, in 2021, video accounted for 82% of all IP traffic, with video with Ultra HD resolution at 20.7%.

CDN operators offer their services for the following domains:

• Security
• Mobile applications
• Gaming software
• Firmware updates

These services include these services in a rapidly growing list of use cases for video streaming services.

How does CDN work?​

The CDN architecture includes:

Source server: It stores the source data that the edge nodes retrieve. The source server is cloud storage or a dedicated server. CDN may include several such servers.

Edge Node: It is a geographically distributed local server. Edge nodes deliver cached content to users.

The content hosted on the source server is duplicated on the points of presence. The content is loaded from the nearest staging site when a user visits a site.

Without a CDN, site visitors request information and receive responses directly from the primary source.

This method increases the requirements on the source server: each request increases the load, and the user's location remote from the source increases the page load time.

The edge node is the main component of a CDN. It stores copies or cached versions of the website content received from the origin server, and the edge node provides the content on demand. Caching servers act as reverse proxies - connection points located in front of web servers.

Reverse proxies intercept requests, forward them to web servers, and relay responses to site visitors. They act as intermediaries for end-user requests.

In addition, origin shields can be added to the CDN architecture. They also function as a reverse proxy and protect the origin server from overloads. The primary function of the shielding server is to offload the source server from bursts of traffic. It proxies requests, adding another layer of protection.

CDN Mechanism​

There are several mechanisms by which a CDN works:

• Caching rule - determines how long the content remains in the cache at the edge level;
• Time to live (Time to Live, TTL) - the time period of caching on the edge node until the new data is retrieved from the source server
• Cleaning - the mechanism and process of cleaning content at points of presence
• Restriction - a rule that regulates access to content from the cache, allowing requests only from certain geographic or domain zones.

Content Types​

The content processed by the CDN is divided into two types.

Static content - files on the server that do not change during download: HTML files, images, videos.

Dynamic content is data that changes depending on the user. Dynamic content is affected by gender, browsing history, session time, location, user device, and other factors.

Dynamic data is generated by scripts that change the content of a web page. The same site will look different to users, making it personalized and more interactive. The most striking example is social media feeds that respond to users' likes, comments, and reposts.

Static and dynamic content load servers differently. Static content uses RAM, while dynamic content uses network speed. Both types of content on the same server create a double load.

CDN Tools​

There are two CDN tools to understand where the nearest edge node is located and to direct the user correctly.

1: GeoDNS

The tool is based on an algorithm for converting an IP address into geo-coordinates. After the request arrives, the DNS server determines the user's location by IP address and finds the nearest point of presence.

2: Anycast

The tool works with the BGP protocol, which transmits information about neighboring networks and their distance to them. Anycast is similar in function to GeoDNS.

Increasing Focus on Safety​

Early CDNs were designed to help corporate customer websites withstand high, often unexpected traffic and DDoS attacks by distributing requests for content across their networks.

Current CDN security offerings go far beyond DDoS protection and include:

• Firewall for web applications
• Protection against bots and parsing
• Data security
• DNS protection.

Edge Computing to Support Remote Work​

CDNs were built on edge computing functionality long before the term edge computing was coined. Today, they deliver content from edge data centers as close to customers as possible and video content to end-user devices. Cloud-based CDN players add functionality, such as computing power, to an increasingly intelligent edge network. The CDN architecture plays a leading role in supporting remote work.

Benefits of using a CDN​

The reason we mentioned above is not the only benefit of using a CDN in general, but one of several others. Here are some of the main reasons why services use CDN video solutions:

Delay​

As we mentioned earlier, latency is one of the main reasons that video content delivery networks are as popular as they are today: they can help reduce content search time, improving the overall experience for users, no matter where they are.

Speed​

No matter how good the original server provider was, it could only simultaneously serve hundreds or thousands of people worldwide, losing at least some of its peak content delivery rate - this indicator of network speed.

A video CDN can solve this problem by offloading the source server workload to multiple native servers, improving performance and speed of content delivery.

Bottleneck​

A bottleneck is a term that refers to a phenomenon that occurs when a single server receives multiple commands with performing many tasks simultaneously. It reduces the server's performance to a minimum and makes it even more difficult to process both current and future requests time.

This is still a regular occurrence in several different areas. Still, fortunately, video streaming services have managed to avoid it, mainly by leveraging the power of various CDNs to lighten the overall workload and help it run at top speed with more consistency.

Cache​

The wide popularity of caching as a video CDN technology makes it even more attractive. The basic idea of caching is that the content in question is already stored on the CDN server when you try to retrieve it, making the whole process even faster and more convenient to the end user.

Essential Features of Video CDN for Streaming​

Suppose we are talking about video content delivery networks in particular. In that case, there are several features that any service in this area should have since we are talking about video-on-demand and streaming services. It requires much more effort in terms of delay and delivery speed.

Above-average performance of the entire network​

Although it is not easy to regularly measure the speed of a CDN, it is still important to ensure that CDN servers can handle workloads of various shapes and sizes with minimal speed drops.

A sufficient number of servers​

Most high-quality video CDN solutions on the market boast many servers, which is one of their main advantages, and this is completely normal. That's not all, of course, but the number of servers compared to the competition can indicate how scalable or fast the CDN solution in question can be.

Detailed analytical information​

This may not seem as important as the other prerequisites on this list. Still, analytics is crucial for the companies themselves - collecting information such as the number of views, the geographic distribution of your viewers, and so on.

Conclusion​

The competition in the CDN market is as fierce as ever, and you can see that many different solutions are available - both individual and corporate. We have not touched on another important point here, namely the price of these solutions. The price of a CDN can vary greatly depending on the circumstances, including the intended use, geographic location, and so on.

Do customers enjoy free CDN with Teyuto?​

If you host videos on Teyuto, you won't have to worry about managing and buying a cdn because everything is included. We ensure your content is delivered quickly, securely, and with minimal latency.

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OTT benefits content creators, corporate class, and religious entities equally. Now you can manage video content, monetize it, set up your online player, distribute content worldwide, and record live streaming in one place. Since the OTT industry has grown exceptionally after covid, starting an OTT platform is not an overwhelming risk.

At Teyuto, we believe there is plenty of space available for content creators to make money by monetizing their videos.​

Read Also: How to creatively monetize your video OTT platform?

How to start with Teyuto OTT?​

Step 1: Visit our website:

Step 2: To create your video on-demand channel, click Start Now/ Get Started, and you will be directed to a new page:

Step 3: Fill out the sign-up form and press continue.

Step 4: As soon as you press continue, you will get a confirmation email on your given Email address

Step 5: After confirmation, you can log in to your Teyuto Dashboard Interface given below.

Teyuto lets you create a bespoke video hosting platform to suit your needs. For instance, you can add a personalized logo and favicon to your site if you'd like.

Upload and sell Content​

Tenuto provides a vibrant video player, which means you can customize everything with your brand in mind. The Content can be tagged, and we will provide all the technology and tools to showcase your Content.

Uploading your video content to Teyuto is easy. The OTT platform offers several options for publishing your Content. You can upload a single video or in bulk using drag and drop.

Once uploaded, you can edit video details like titles, descriptions, thumbnails, layout, and discovery settings. You can also move it to the collection it belongs to, like movies, series, playlists, etc.

OTT Monetization​

Selling your content is as easy as uploading it. Teyuto OTT supports three monetization models: subscription video on demand, transactional video on demand, and ad-supported video on demand.

In-Depth Analysis​

Analytics and reporting are some of Teyuto's most essential features. Teyuto provides access to in-depth analytics to help you determine viewer behavior, subscriber growth, customer churn, and more.

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OTT video monetization is a way to generate profit from owned content. It has numerous practical options to generate revenue; broadcasters around the globe are switching to this business model as it is becoming extremely popular among viewers.

There are various OTT monetization models which can help you in making money online in 2023. Therefore, selecting the right strategy to succeed in the OTT video monetization business is important.

OTT monetization models refer to how content providers can make money from their streaming services. These include:

• SVOD
• AVOD
• Transaction-based video on demand (TVOD)

Each model has unique advantages and disadvantages, depending on the type of content offered and the audience it is targeting.

Using an OTT platform is a great way to advertise your business. These platforms can offer various services such as video monetization, live streaming, hosting capabilities and white labeling of streams. So, depending on the nature of your business, you might want to try a platform that offers these specific features.

For example, if you want to host live streaming, you must choose an OTT platform that allows live video hosting. Here are a few features you can look out for when choosing these platforms:

• Easily launch streaming apps
• Marketing and Analytics Functions
• Possibility of live streaming
• Video monetization

What is SVOD?​

With SVOD cloud video monetization, viewers pay a subscription fee to access plenty of video content, including trending movies, top shows, and web series. Popular SVOD platforms are:

• Netflix
• Hulu
• Amazon Prime Video

With the SVOD business model, users can watch as much content as they want without ads.

SVOD's business model for streaming videos has become immensely popular in recent years as people look for more cost-effective and convenient ways to access their favorite content.

Benefits of SVOD Services:​

1. Cost Effective: SVOD platforms are typically much more affordable than most common cable packages, making them a great option for low-income viewers.

2. Convenience: With an SVOD subscription, the audience can access trending content anywhere on their smart devices, as this feature frees them from place and time restrictions.

3. Variety in Content: SVOD provides users with interruptible access to various content, including movies, TV shows, web series, and documentaries.

4. Personalization of Profiles: Users can create individual profiles using SVOD services as they can set their watch lists, making it easy to find and watch the content they want.

5. Ad-Free Viewership: Consumers can easily watch their favorite content using SVOD services without watching any ads. Hence, they can enjoy an uninterrupted viewing experience.

What is AVOD?​

Avod is a perfect service model for OTT video monetization as it allows viewers to watch a massive collection of audio and video content, such as trending movies, daily TV shows, and music videos, for a fee or subscription-based model. Generally, this model is based on video-on-demand services, such as Netflix and Hulu.

Why AVOD OTT Monetization?​

1. Avod model offers swift customization and content filter features that assist users in watching their favorite content swiftly.

2. AVOD allows its consumers to watch and stream content from multiple sources without switching cloud video apps.

3. This ott video monetization model has great potential for content curation and categorization to help users discover new content.

4. By owning an AVOD OTT cloud video monetization platform, you can have accurate and in-depth analytics to understand audience viewing habits and content preferences.

What is TVOD?​

TVOD is an OTT video monetization model allowing users to buy or rent online content on a per-view. Some of the most popular platform running on the TVOD model is Amazon Video store, iTunes, and Sky Box office.

This OTT video monetization model comes with three subcategories:

1. Download to Rent

2. Electronic Sell Through

3. Pay-Per-View

With TVOD, consumers can stream their preferred content anywhere on smart devices. Hence, they don’t have to wait for a subscription to expire or be renewed.

Advantages of TVOD OTT Video Monetization​

1. Low Cost: TVOD is an affordable way to stream content to viewers. Furthermore, it doesn’t require long-term commitment or subscription, allowing the audience to set the budget for the content without any restrictions of place and time.

2. Content Control: TVOD platforms offer better customization, giving users more control over their choice and viewing experience.

3**. Flexibility in Watching Content**: TVOD is best for users with a busy schedule because, in this model, the audience can set their schedule to watch missing episodes.

4. Variety in Content Selection: TVOD cloud video is a hub of multiple genres of movies and video content; even the audience can experience the latest released movies. Ultimately, users can easily find trending and recently released classic movies without browsing through several channels and online movie streaming websites.

5. Less- Advertising: TVOD OTT cloud video monetization services have fewer ads than traditional television. Ultimately, this model is perfect for users who don’t want to watch the flood of ads during video streaming.

Pricing Plan of Teyuto (Yearly)​

Teyuto offers three different pricing plans, each with annual and monthly support options to choose from.

1: Free

2: Premium

3: Essentials

Other Popular OTT Platforms Pros & Cons​

Dacast

Pros:

• Ad free flow
• Real-time analytics
• Multiple plans depending on need

Cons:

• High Pricing Plans

IBM Cloud Video

Pros:

• Good for companies
• First-line customer support

Cons:

• For higher resolutions, you will need to charge extra fees.

Brightcove

Pros:

• White label custom video player
• CRM integration

Cons:

• Expensive Pricing Plans

How to stand out in the crowd in OTT business in 2023?​

Thinking wisely and out of the box are two crucial factors to becoming successful in the OTT cloud video monetization business. It will help you to stand distinctive from the competition. There are several ways to get fast-track OTT video monetization that starts from:

• Creating unique content
• Attractive features
• Compelling pricing models
• Distinctive advertising strategies
• Flawless customer experiences.

You can invite more audiences, build loyalty, and increase revenue by offering something other OTT cloud video businesses don't.

We will write the 4 Most Practical Ways to run OTT Video Monetization business in 2023.

1. Generate Unique and Compelling Content: The best practice to attract a potential long-term audience is to create fresh content tailored to your target audience. Never forget to check your competitors’ content strategies, as they will assist you in refining your video content.

2. Be Productive in Using Social Media Channels: Remain constant and never forget to post fresh offers, features, and upcoming events on social media platforms. Not only will it help you to reach your target audience, but it also will expand the viewer’s pool.

3. Study Advertising Models on Social Media: Try paid social media campaigns for a quick turnaround, as they can quickly deliver your message to a wider audience. Interestingly, you can choose your viewers based on demographics. Hence, it will ultimately increase brand awareness.

4. Regularly Optimize OTT Cloud Video Platform: Friendly and convenient user interface is extremely important in making the OTT video monetization business successful. Therefore, it is crucial to regularly get feedback from the audience to make app navigation seamless.

The Audience is King in OTT Video Monetization Business​

Always remember that audience is king in any industry. The customer sets the trends for upcoming technologies, as is obvious in the OTT industry, which has shackled the old models of video streaming.

Audience-focused content can expand revenue indicators because the public drives demand for content. The more you focus on the consumers, the more successful the OTT business will be. Ultimately, you will observe visible numbers in viewership and subscriptions.

As an OTT cloud video platform owner, regularly communicating with your viewers is highly recommended, as it will help refine your content strategies and preference.

Checklist for Practical OTT Cloud Video Monetization Business in 2023​

1. Contact a Professional Video Monetization Company
2. Build a Monetization Strategy.
3. Integrate a Monetization Platform
4. Upload/ Streamline Your Video Content
5. Manage Ads
6. Analyze Results
7. Optimize Video Content for Monetization
8. Try Cross-Promotion Opportunities.

Best Platform for Cloud Video Monetization in 2023​

While one might think that creating and launching such a platform could take months, with the right creation tools, you can speed it up to two months.

Teyuto

If you are looking for the most reliable and professional Ott video monetization service, try Teyuto video management software, which helps businesses like content creators and corporate industries monetize their videos to get well-defined analytics.

Its key features include:

• Payment processing
• Metadata management
• Live streaming
• Auto-play the next video
• Malicious bot detection
• Content scheduling.

Finding the right platform depends on what you're looking for. Overall, Teyuto offers a very comprehensive package that can help both small and large video content creators.

Note: Teyuto offers a free trial for OTT Video Monetization

Try Teyuto OTT Solutions For Video Monetization​

Teyuto OTT Solutions are designed to help businesses create an over-the-top streaming platform. It can be risky if you don’t have a professional platform to showcase your videos. This tool will help you in creating branded video platform to host and share your striking content.

Not only it provides in-depth analytics for every video, but it also leverages your content strategy tailored to your audience's needs.

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To grow and stand out in the market, a company must develop customer retention strategies with a reliable OTT cloud video model. Over The Top is bringing the opportunity for broadcasters to reinvent themselves – and that is already happening. Several open and closed broadcasters are creating their own OTT platforms, making their programming available online.

Developing Customer Retention with VOD Model​

What is customer retention?​

Many entrepreneurs and professionals confuse "customer retention" with "customer loyalty." These are concepts that, although similar, have different meanings.

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Customer loyalty makes them return to doing business with the company. Imagine, for example, an OTT platform that offered action movie genres. After a few days, the company can include the consumer in an e-mail marketing campaign focused on popular web series and thriller movies, among other related elements.

Important point! The role is played not by the total duration but by the ratio of the average viewing duration to the video's total time.

5 OTT Platform Features Ideal for Customer Retention​

CDN: Optimizing content delivery​

A content delivery network is a distributed server that delivers content to users much faster, depending on their geographic location, the origin of the content, and the content delivery server.

Having a CDN is an essential requirement for an OTT video transmission platform since being able to view the content continuously, with cuts or high loading times, is a very negative point at the user experience level.

Before choosing one, make sure that the CDN meets all the requirements of your business case needs.

DRM​

When you have a large volume of your video content to stream, you don't want your content to be readily available to hackers.

The platform must have security measures to protect your videos from hacking or misuse. DRM is a technology that protects video streaming and restricts copyright violations.

Analytics and information in real-time​

Having an OTT platform can assist you in obtaining in-depth results of customer behavior and tracking your performance. For instance, Teyuto OTT analytics provides every-minute analytics and provides detailed revenue reports no matter which model you own.

Simultaneously, a user can easily monitor the results of different videos and playlists that will assist her in focusing on a particular video niche.

Video Player​

Another essential element of an OTT is a solid video player with features and customization options to reflect each platform's brand identity. An ideal video player integrates seamlessly with your brand design and logo, allowing subtitles, dual audio, annotations, and many other customization options to work well with your brand.

Today's default video player technology is HTML5, compatible with all browsers and devices. The player must also offer integration with video ads. Security is another vital aspect of a video player.

Supported Devices​

When you start your OTT, the ideal is to transmit your content to the maximum number of devices possible. Apple TV, Amazon Fire TV, and Chromecast are standard devices your OTT must support. Users are distributed across the web, mobile, and television; the idea is to reach them on all these platforms.

What parameters are essential to measuring the performance of my content?​

Numbers, numbers, and more are the answer, but you must know what these numbers mean.

When we talk about content such as video and audio, a necessary data is the 'Playback Start,' which is the number of reproductions that the content had and allows you to know the total universe of executions performed during the entire event.

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With this number, you can decompose the following data, such as 'Stream,' which lets you know the users who have consumed at least 5 seconds of the content. You may have a lot of visitors, but with this parameter, you can know those interested in playing with your content and not just browsing the site.

Then we come to "Engagement & Retention, "which is extremely important for on-demand content. It is necessary to know the engagement and retention of users across the continent, which sections of the content are most interesting to them, and in which sections users withdraw or even detect problems with the material.

Try Teyuto Analytics Module for Better Customer Retention​

All these standards are combined in different ways, depending on the content in question and the needs of each client. Teyuto embeds an analytics module so customers can see how their content is performing, with parameters uniquely designed for streaming audio and video.

In addition, our analytics module is constantly evolving, periodically providing updates specifically focused on the needs of the biggest content generators. This is how we can provide the following:

• More and more information about consumption.
• The demographic segmentation of users.
• Their preferences in each content they consume.

How to have an OTT platform?​

As mentioned earlier, the Over the Top concept democratized content production. Thus, any digital entrepreneur can sell your digital content adapted to your company's identity.

This type of platform requires less investment and can be used to monetize content in a scalable way. You can use it as an online course platform, for example. Additionally, OTTs can be used for internal communication and as corporate TV. And why not arrange online events on your own platform?

What are the video formats for an OTT service?​

Creating your own OTT platform allows you to use recorded and live content in your strategy. And that doesn't mean you have to choose just one – after all, OTT allows you to mix both in a way that makes sense for your audience.

To do this, evaluate the type of content you intend to offer, the production structure you have at your disposal, and your audience's preferences and habits. Also, it's important to understand the video formats available on an OTT platform. We'll cover precisely that next!

Live Broadcast​

As with social media and video sites, OTT allows you to make online live streams. This format can be used for online courses, master classes, internal training and internal communication actions, concerts, sports, and any other event you want.

Video On Demand​

The option for recorded content is possible thanks to Video On Demand. Here, you can make pre-recorded content available for the public to consume on-demand – thus, it is possible to have a catalogue and make the materials available similarly to Netflix.

Live e VOD​

Remember: mixing VOD and living in a way that makes the most sense for your audience is important. As mentioned earlier, you can have a platform that uses both live and on-demand content at the same time. In this way, it is possible to put together a strategy that includes both formats and maximizes results.

Which is the best OTT model to grow a cloud video channel fast?​

VOD allows the audience to play and watch videos anytime, anywhere. This contradicts the traditional media streaming model, where you must watch scheduled content.

Whether you're a freelance creator or a company looking to harness the power of VOD, there are many platforms for on-demand streaming. They allow you to easily host, manage, monetize, and distribute your VOD content.

The Benefits of VOD​

Video has always been the most popular way to consume information and entertainment. From TV and DVR to YouTube and beyond, VOD has come a long way, and with good reason. Some of the benefits of VOD are briefly listed below.

Not limited to fixed hours​

Reaching an audience when they are most likely to resonate with your content is a significant benefit of VOD. Unlike conventional streaming services such as cable TV, VOD allows users to watch content how, when, and where they want.

So not only do viewers have the option to choose their viewing time, but content creators can also take advantage of this feature to reach the audience at their convenience. It's a win-win situation.

Low-budget installation​

Unlike satellite or cable television, which requires a massive investment in infrastructure, VOD is relatively easy to set up and use. You only need recording equipment, a stable high-speed internet connection, and a VOD hosting platform.

A low-cost barrier to entry makes it easy for businesses and individual content creators to enter the video-on-demand industry. It also means that users can consume VOD content with very little hardware investment.

Global Reach​

Since most VOD services are available on smartphones, the volume of VOD is enormous. Such a vast network turns into a global audience that can be accessed with just a few clicks and taps.

In-depth Analysis and Targeted Delivery of Content​

One difference between traditional video consumption and VOD is that viewers almost always access VOD content from a personal device. This means you can access vast amounts of data about your viewers as a service provider.

This allows you to improve segmentation, targeting, and content delivery to the audience. With detailed data on how customers interact with your content and your demographic data points, you can fine-tune your VOD model to deliver personalized content to viewers.

You can even provide subscribers with carefully curated watchlists like the ones Netflix offers. Most VOD services today use AI-based recommender systems to suggest a time to the public.

Better Conversion​

All of the above benefits ultimately lead to the most critical thing: better conversions. Instead of just streaming content and waiting for an audience to tune in, VOD providers can use analytics and related metrics to drive conversions.

Lets' Teyuto Help You Building Cloud Video Channel from Scratch​

It is not necessary to have a team of developers to create one platform OTT from scratch – which, let's face it, demands more significant investments.

If your goal is to have an accessible and practical way to make your videos available, creating a YouTube channel or other video hosting platforms is possible. However, as it is a public platform, its contents may be the target of illegal copies and piracy. If you are looking for a safer, more customizable environment with more monetization options, the solution is to look for a professional OTT platform for streaming high-quality content.

Teyuto, for example, allows the creation of a fully customized platform. With brand customization features, you can offer free and restricted access through subscription packages.

In addition, you have access to tools to perform live broadcasts, monetize via advertisements, capture leads, and check complete public and audience reports.

Want to know more? Talk to one of our specialists and learn how to transform your business with your OTT platform.

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