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Have you ever heard of Over The Top (OTT)? It has everything to do with the transmission of content over the internet and streaming platforms.

In this scenario, options such as Netflix, Spotify, and YouTube have gained more and more customers in recent years. In common, they all offered convenience and adaptation to the interests and routines of consumers.

Seeing the potential of these solutions, other big players, such as Amazon and Disney, have also entered the OTT market, building their platforms.

Today, all spheres of society continue to undergo global changes. The business sector is no exception. Startups need to heed new approaches to marketing strategies, including cloud video marketing, which has changed dramatically over the past decade.

If not so long ago, for a good indexing of a site in search engines, it was necessary to fill it with high-quality text content; today, those resources where the emphasis is on the visual presentation of data make their way to the top.

It is no longer enough for users to read about a product or service; they need to see it, so today, video marketing comes to the fore, satisfying the contemporary needs of users.

Marketing itself is hard work. Now imagine how difficult it is to promote an intangible product or something constantly changing, but what about a marketer if the project has a strange, ear-piercing name?

What is cloud video marketing?​

Video marketing is a set of methods, tools, techniques, and activities to promote goods, services, or a brand using video content. Commercials, video reviews, video blogs, image clips - all these are types of video content that stimulate consumer demand.

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It is widely known that after reading the information, only 10% is absorbed; after listening - 30%, and after watching - 60%. With each communication revolution in capturing and transmitting information, the amount of information surrounds people everywhere. As a result, information is constantly increasing. That is why we recommend that you pay attention to video marketing.

Of course, a certain level of information noise is natural for any social and communicative environment; however, the development of the consumer society leads to an increase in information noise - from advertising on city streets to search engine optimization on the Internet.

Therefore, the issue of keeping the attention of the target audience on the content offered by the company becomes important. The message transmitted through video operates simultaneously with text, audio, and visually perceived dynamic images; therefore, it can influence the user.

The popularity of video marketing as a tool for promoting the services of various organizations has recently increased significantly. So, according to a study by Cisco, in 2022, more than 82% of Internet traffic is video content.

Benefits of Video Marketing​

Cloud video marketing delivers several advantages:

1. Accessibility*:* The Internet is available to a huge number of consumers

2. Free and Constant Traffic: Once having read the video, users can repeatedly visit the company's website and its pages on social networks

3. Popularity: Video among users is in greater demand than text or photo content

Also, the visual component, due to the array of transmitted information embedded in it, can affect not only the rational part of the consciousness of the individual but also the emotional one and, thereby, enhance the effect of the impact.

With the spread of mobile devices and the ever-increasing amount of information surrounding people, consumers devote less time to detailed studies. It is easier for users to watch a video review or instruction than to read longer texts requiring time and concentration.

The importance of video content cannot be overestimated. The consumer left to social media, and there he prefers video content. It would be inappropriate to ignore this fact.

"More than 90% of users confidently say that video is a good assistant in making a purchase decision because it allows you to get much more information about a product/service"

In addition, video content helps to remember the product. According to HubSpot, 80% of consumers remember a video they watched a month ago.

In today's content marketing industry, video marketing is one of the few tools that deliver value, relevance, and adaptability according to consumers' demands.

With the help of video marketing, it is possible not only to:​

• Tell consumers about the sales pitch in the shortest possible time
• To promote the brand
• To attract new customers and increase their loyalty to the company.

According to surveys by Content Marketing Institute in 2022, it was found that after the introduction of video marketing in a company:

• Users began to better understand the product;
• Time spent on the site has increased;
• Their sales have increased;
• The number of calls to technical support has decreased.

How to convert users into SaaS buyers?​

Several samples in the store? Maybe. Send a sample by mail. Maybe. But give away a full-fledged product for free - never! If you were selling a product with a physical form, you would not just give it to people.

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However, this is exactly what SaaS companies should do. Free provision of your product or service to interested potential customers is one of the most common techniques in cloud platform marketing.

There are many options for implementing this approach: a free trial, a version with limited functionality, etc. The key here is the word "free," which is the foundation of marketing in this area.

What will you get with video marketing?​

1: Increasing Conversion and Traffic​

Thanks to the video, the user immediately understands what the site is about; he does not need to get acquainted with long texts containing incomprehensible terminology to understand the issue. Not everyone has time for this, at least.

According to Hubspot, almost 50% of internet users watch videos about a product or service before visiting a store. Videos are a kind of "anchors" that allow you to catch the client's attention.

2: Develop Relationships With Clients​

As we have already mentioned, by using video, you simultaneously operate textual, audio, and video information, and the constant consumption of all basic types of perception contributes to the formation of contact with the audience.

3: creasing the Visibility of The Site in Search Engines​

For search engines, the presence of unique video content on the resource is a positive factor in ranking; moreover, placed on any video hosting with the correct description, the video will be reflected in the search results.

4: Expand Customers' Loyalty​

The variety of content increases the value in the eyes of consumers, after which they are more likely to apply for a demo of your product.

5: Competitive Advantage​

Despite the high popularity of video marketing, many companies still use the old promotion tools, but modern business realities are such that companies are more willing to redefine their ways - flexible users who also know how to adapt to a rapidly changing world.

6: Personalized Communication With the Buyer​

When watching the video, the user gets the impression that he communicates with the author personally and receives personal advice, contributing to the growth of consumer loyalty to the brand.

7: Additional Platform for Communication With Clients​

Posting your videos on various platforms increases the number of contact points with users. You can communicate with the audience through comments and talk about special promotions and offers. All this translates into loyalty.

8: Brand Recalling​

According to HubSpot, 80% of consumers remember a video they watched a month ago. Branding gives the manufacturer several undoubted advantages, among which are:

1. Enhancing brand image and recognition

2. The possibility of higher pricing for products and gaining consumer confidence

3. Increase in the number of regular customers

4. Reduction of monetary costs for an advertising campaign for a new product type.

9: Video Content Optimization​

Following the idea of ​​responsive design, video adapts well to any device the user wants to play it. A high-quality design of the mobile version of the site will ensure an influx of the target audience that uses mobile devices to order services on the Internet.

10: Video Content Tends to Go Viral​

According to research, about 92% of people share videos with other people. This is a significant figure, far exceeding the distribution percentage of any other type of content.

Thus, video marketing is becoming one of the most demanding types of marketing to:

• Build trust
• Loyalty
• High conversions

Cloud video marketing provides a unique opportunity to personalize your communication with your customers, making a real impact on them. Videos evoke emotions that stimulate action. The consumer wants to know that he made the right choice, and video, in this case, is the ideal tool for this.

What Are The Advantages Of OTT Content?​

In the current context, in which life is transformed by the digital, OTT contents are presented as tools for maintaining and expanding the audiovisual market, facilitating the sharing and delivery of quality products. They also provide tailored benefits for users, democratizing access to various items.

For The Consumer​

An obvious benefit for the consumer is the reduction in prices to accompany the content since paying for cable TV services or investing in films or albums is unnecessary.

Through a subscription or purchase of media on demand, it is possible to watch or listen to what you want at affordable prices, with the advantage of canceling the subscription without bureaucracy.

OTT platforms also allow potential customers to try the service for free and only be charged if they want to stay after that period.

The consumer does not need to worry about copyright infringement, as companies that provide OTT services acquire these rights and undertake to deliver only authorized content.

Finally, we cannot fail to mention many options available in the catalogs of the platforms with all the comfort, released through a standardized payment and without consumption limit.

To The Producer​

All these benefits attracted big players and medium and even small companies that want to deliver their content to employees or customers.

This is because, by becoming producers in the OTT model, these companies have a considerable gain in the quality of deliveries, eliminating the need for downloads and allowing the public to consume content from different devices. They just need to be connected to the Internet.

OTT platforms allow customization by inserting resources, buttons, and interactive options to bring the organization closer to the target. Professional services can even yield new sources of income for companies by charging for a single access or subscription to the platform.

Summing Up​

Along with the development of OTT platforms, marketing approaches must also evolve. Similarly, this article may become obsolete after a couple of months. However, this is unlikely because a great product and impeccable service, the focus of most posts, will always be a central component of cloud marketing.

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Do you want to earn online money but don't have any idea about it where to start? You don't need to be worried. In this article, you will learn a step-by-step guide to monetizing cloud video streaming and turning it into a money-making machine.

In the past few years, the audience of giant over-the-top content streaming companies like Netflix, Disney+, and YouTube has increased by up to 50%.

Generally, it is a good time for video content producers because the skyrocketing growth of the digital audience has generated numerous opportunities to start a permanent OTT business to make money.

Earn Money with Cloud Video Streaming; Myth or Reality?​

If you want to learn to monetize a cloud video, you should consider some decisive factors. I.e.,

1. You have a website and an application.
2. Online presence is necessary to make progress in the right direction.
3. A reliable OTT platform like Teyuto to customize, analyze, and monetize video effectively.

There is no quick recipe. Monetizing live streaming is a time taking process that demands a comprehensive strategy to grow the potential audience gradually. There is no method to make an unlimited money flow within the first few months. You should expect less from this job to get an instant response.

Now all your ideas and desired expectations are queued up. It's time to get to the bottom of the procedure to make money with a minor investment.

What is cloud video monetization?​

Cloud video monetization involves steps that help earn money online by streaming videos using OTT or cloud-based- platforms. Typically, the process goes through

• Targeted advertisements,
• Subscription services
• Pay-per-view models.

It is an increasingly popular form of content monetization as businesses look to make the most out of their video content and expand their business globally without restrictions.

Online streaming services like Netflix, Hulu, and Amazon are the most popular forms of cloud video monetization, hitting the skies regarding earning profits. Following a similar model, a user can easily create a streaming channel to upload his content for monetization.

OTT platforms can help to deliver in-depth analytics of live and prerecorded videos like

1. Tracking user engagement
2. Analyzing user behavior
3. Optimizing content

Since it is the era of technology, making trends in your videos is easy, but it requires contemporary knowledge of trending issues and methods to push your content to the maximum audience. For instance, video gamers earn money simply by chatting live, some brands launch many challenges with thousands of coverage, and education institutes go online to teach and earn more.

What can be monetized?​

Video-info business is based on two major fields:

1. Educational Products
2. Entertainment content

Academic courses similar to higher education and author's development: webinars, training, and coaching sessions are both included in online education.

On the other hand, media personalities like bloggers and stars create entertainment content. There is a third type, i.e., creative authors: artists, and musicians. But remember that the audience prefers sincerity and dedication instead of a glossy picture.

Since there are endless professions that can be streamlined to make money online, we have discussed some of the most prominent ways to do the job conveniently.

Live Shopping​

Live stream shopping is an emerging and one of the most practical ways to make money online. In this form of shopping, customers enjoy a live stream and watch the product's instant reviews. Usually, the host briefs the audience about the different product features and pros and cons and makes sales.

Customers who are satisfied with the review make purchases from the live stream. Modern OTT platforms provide tailored solutions to enhance the viewer's engagement, such as adding a live comment box to help a host read and answer queries.

If the host is hosting the platform as an affiliate, he can earn decent revenue by selling each product. In short, cloud video streaming is a massive pool allowing a user to judge his potential in any business.

Live Movie Reviews​

Live movie review is a unique idea to increase your income. This is not only a challenging but interesting task also. You should have enough knowledge and understanding of the movie industry. Similarly, having the ability to express ideas and opinions in public is a plus point that will assist you in narrating any story with the right tune and pitch.

Initially, you need a platform to live broadcast your reviews, for instance, the Teyuto OTT platform, which offers a flexible video content management system.

Live movie review streaming should include

1. An introduction of the main character
2. Clips of some crazy scenes
3. End with catharsis

After that, you can pile up all trending movies, web series, and documentaries. Here is a practical tip to know the interests of your potential viewer. You can start with the trending movies on Netflix. In addition, if you want to streamline in a particular country, you can easily narrate native content.

When you are famous, have written a lot of content, and have a vast audience, create a subscription service. People will pay a fee to watch your reviews.

Live News Broadcasting

Live news broadcasting is another highly paid field, giving skilled persons a great opportunity. Demand for live news broadcasts has been increasing day by day. Many people make money in this field.

Live news broadcasters work for local and national news networks. They also work for independent companies on and freelance basis. They earn money from each job.

Although there is a massive trend of news anchors using YouTube channels to broadcast live analysis, it is quite expensive. For instance, YouTube deducts 40% of the total income, which is quite discouraging. Therefore, you need Teyuto OTT platform, which doesn't deduct anything from ad revenue.

Streaming for Product Reviews​

Product reviews on live streaming is an increasingly popular way to earn money online. Since it doesn't require particular expenses for studio and decoration, you can start from the comfort of your home too.

To share your opinion, experience, and expertise with the world, connect with your audience, and generate revenue, you can choose the best method, which is a product review. First, create a platform, make several videos of product reviews, and optimize it. Signup with Teyuto Tv, which provides a subdomain and a user-friendly interface to customize your content.

There are mainly three ways to monetize product review live streaming

1. Partnership with brands
2. Create sponsored posts
3. Affiliate marketing

Partnership with brands

If you partner with the brand, you can make some decent bucks by reviewing their products.

Create sponsored posts

If you make a video of a product review and create sponsored posts, that company will pay you to promote its services and products.

Affiliate Marketing

Many product review platforms offer special affiliate marketing programs. You will be paid for every sale.

Mobile Game Streaming​

Mobile games generated $430 billion in 2022. These stats show the massive growth of online gaming content for streamers. There is another way to earn money online, which is live game streaming. In this type of streaming, you will earn money from many viewers' ad revenue, donations, and subscriptions.

Brand partnership and sponsorship are other ways for streamers to earn money. Firstly, you have to make a streaming setup. You must buy additional equipment such as:

1. Microphone
2. Webcam
3. Streaming software

When you get ready, promote your stream by sharing it on social media platforms and websites. To increase your audience, you have to make a network with other streamers.

You must stream consistently and actively on different social media platforms to be successful in this field. The ads during your streams, donation, and subscriptions will generate revenue. Work hard and be dedicated; one day, you can build a thriving streaming career and earn money by doing what you love.

Hosting Live Religious Events​

Hosting live religious events is another popular way to earn money online. There are different ways to stream. You can host your streams with your church partner or other organizations streaming their events.

This religious events streaming can become profitable if you use proper equipment and setup.

It is imperative to master the target audience before organizing the religious event stream. In this way, you will determine the format of the stream and the type of content you have to discuss in that stream.

You should consider some basic aspects of cloud video streaming, i.e., video length, episodes, and the method to monetize it. The stream can be monetized by charging viewers, running ads, and offering sponsorships.

By hosting live religious events, you can spread the word of your faith and can make money.

Streaming Personal Music Videos​

Streaming musical events is another popular full-time job to earn money online. You can live broadcast your musical performance or festival on OTT platforms such as Teyuto Customized Video Platform with CDN.

If your content is entertaining, you can offer exclusive access to those who pay the subscription fee. You can also create merchandise or virtual goods to increase your income by selling them to viewers.

Few things you must keep in your mind to earn money from online platforms.

1. Your technology must be up-to-date and reliable.
2. Your marketing strategy must be good to attract more audiences and promote your stream.
3. Must be familiar with the rules and regulations of streaming platforms.

Top OTT Monetization Models to Earn Money Online in 2023​

Major changings occur in consuming videos. 820 million video devices are connected in the USA, and 235 million users consume digital videos. The technology of (OTT) over-the-top platforms is behind these digital media services.

Any content creator can use OTT platforms to provide the audience with the same viewing experience and monetize. For example:

1. If you are a seasoned fitness trainer, you can sell this service online by making a website and charging a monthly subscription fee to sell on-demand fitness classes.
2. If you are a business coach who wants to earn money online, you can sell your video courses on a monthly subscription by using the OTT platform.

There are endless possibilities for video creators.

What is a video on demand?​

The abbreviation of VOD is a video on demand. It is a service that allows users to stream online content such as movies and TV shows. This content can be accessed at any time and does not require any type of subscription. In this method, you create video content and distribute it to your subscribers instead of streaming it live.

There are several benefits of VOD.

1. Viewers can enjoy the content with greater accessibility.
2. The audience can control the entire playlist. For a better user experience, it is essential to give the option to choose exactly what consumer or viewers wants.
3. On VOD platforms, viewers can play, pause, fast forward, and rewind accordingly.

Video On Demand is ready-made videos that you can google. Think YouTube and Netflix: you get content when you want it. All pre-filmed videos, including lessons, reviews, and online series, are included in this group.

What is SVOD?​

We will discuss the most critical VOD model, i.e., SVOD. With the help of this model, viewers pay some amount weekly, monthly, or yearly to access the complete content library. SVOD models streamline content without ads and pop-ups.

Here are some most popular SVOD platforms to consume video content:

• Amazon Prime
• Netflix
• Disney+
• Hulu,
• HBO Max

What is TVOD?​

TVOD is a video-on-demand service that allows users to purchase individual episodes for immediate streaming or download. TVOD services usually charge for each transaction, making it a pay-per-view system.

What is AVOD?​

This is a free platform on which you can access your favorite content without paying any subscription fee. In this model, video creators make money by including ads in their content.

External companies partner with the content creators who advertise their product in a short video that plays during the video content. Watching cable television and the AVOD model are very similar to each other. Viewers see ads that are annoying to them.

Which model is better?​

If you want to earn money online for the long term by VOD business, the SVOD model is the best option. Top-notch companies like Amazon or Netflix choose this model to provide streaming services.

Since every model has pros and cons, SVOD has become one of the most popular options for consuming video content. According to a report published by Statista, the gross number of VOD subscriptions in the US would grow by 33% from 2021 to 2026, reaching 450 million. Similarly, popular cloud streaming services have big guns like Netflix, Amazon Prime, and Apple TV, allowing the audience to access the content with monthly, quarterly, or yearly plans.

2023 Best Platforms for VOD and OTT​

Teyuto Video On Demand streaming service allows you to create your unique TV channel from video files. Similarly, content monetization services can connect multiple ad aggregators or set up a content-selling process that requires viewers to pre-pay per view. We aim to provide a single interface that will combine all kinds of tools for storing, analytics, processing, and delivering content worldwide.

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It’s not the Roman era where popular announcements were made in gigantic theaters and gathering an audience was immensely convenient. This is the age of the digital revolution, where we have many ways to promote our business, but selecting the optimum strategy can provide us with impeccable results with more significant ROI.

According to a survey conducted by Newswire, over 50% of U.S. broadband consumers now have access to an OTT platform. Furthermore, the average age of an OTT platform consumer is between 25-34, with a slight majority of users being men.

Similarly, over half of the OTT audience watches at least one hour of digital content per day, with nearly one-third watching two or more hours daily.

The rise of the OTT audience has revolutionized the concept of digital content consumption in the media industry. Ultimately, it allows viewers to access their favorite content with freedom.

OTT audiences represent a new era of tech-savvy consumers who like highly engaging content and always seeking exciting and trending videos.

Right Audience Matters: Think Out of the box​

Having the right audience plays a decisive role in a successful digital marketing campaign which returns better reach to the potential audiences without spending a massive amount on paid marketing techniques. An audience with a keen interest in your product will ensure that the message reaches the right customer.

By targeting potential consumers, OTT cloud video channels can expand the return on their marketing investment and ensure their message hits the targeted demographics.

Additionally, this strategy will assist you in building a robust marketing campaign because, without wasting time, you can access consumers with a higher potential to buy your services.

Here Are 6 Ways to Expand the Audience for OTT Platforms​

Plan Your Goals:

Before starting an OTT cloud video channel, define the goals of your digital marketing campaign. A clear understanding of your priorities will help you target your audience better.

Identify Potential Market

Once you’ve outlined your goals, the next step is to write your target audience. For instance, you can consider the demographics of customers, such as age, gender, budget, location, interests, etc.

Analyze Your Competition

Research your competitors to analyze the targeted market in-depth. It will help you to understand the OTT platform's different packages and the types of content the audience is consuming largely.

Try Social Media Insights

Content creators can experience better insights from social media platforms to learn more about their target audience. These insights will help you further refine your campaigns.

Use Digital Advertising Platforms

Popular internet platforms, such as Google Ads and Facebook Ads, are excellent ways to reach your target. By implementing this strategy, you can reach potential customers and increase ROI.

Track Your Results

Tracking the results of your campaigns will help you immensely in understanding the behavior of consumers. You can add or remove content according to customers’ preferences in the OTT industry. According to a research paper on “Consumer preference towards OTT platform during a pandemic,” shows that 65% audience cut the cord and joined OTT cloud video streaming channels globally.

Major Industries to Find Potential Audience for OTT Platform​

Media and Broadcast

OTT cloud video technology enables media and broadcasting industries to deliver content directly over the internet to the audience. It simply shares a powerful platform where the customer can access content such as:

• TV shows
• Movies
• Music

OTT cloud video technology is beneficial in providing content on multiple devices, including computers, smartphones, tablets, and smart TVs. Furthermore, having an OTT platform, you can offer a range of services, including

1. Video-on-demand
2. Live-streaming
3. Audio streaming
4. Subscription services and more

Also Read: 14 Reasons Why Your Media & Entertainment Business Needs an OTT Solution

OTT cloud video solutions to allow media and broadcasting companies to reach a wider pool of audiences and build tailored content. Furthermore, they can monetize their content through subscription-based models and advertising.

Entertainment​

The OTT platform for the entertainment industry is one of the most popular cloud video platforms where the audience is approaching in massive numbers. According to Global Entertainment & Media Outlook 2022–2026, the OTT industry will reach US$2.9tn, and OTT advertising revenue will cross US$ 1tn by 2026.

Popular cloud video services include Netflix, Hulu, Amazon Prime Video, and Apple TV+. Users can access various trending shows, movies, and web series here.

These platforms also provide additional features such as

• Live streaming
• Social media integration
• Content preferences, and more.

OTT cloud video platforms are the best ways for viewers to access and consume their favorite content, and they are becoming increasingly popular compared to regular content consumption mediums.

Sports​

OTT platforms offer an exceptional opportunity for the sports industry to deliver their content to a broader audience and monetize it. Hence, they do not depend on particular TV channels to broadcast their events. In addition, now club-level events can be broadcast by using the OTT live-streaming platform.

According to a report published in Newswire, the global sports market size is expected to reach $599 Billion in 2025. This report delivers excellent insights into the potential growth of the sports industry via OTT platforms.

OTT platforms come with diverse features which make them highly distinctive and appealing such as engaging and tailored content, multi-screen experiences, and the ability to access live events and on-demand content.

This allows sports authorities to deliver mesmerizing content to fans, enabling them to provide more customized content and better customer service.

Subsequently, with OTT platforms, you can go for more targeted advertising and earn better revenue.

E-learning and Education​

An OTT platform is an excellent medium for the education industry because it allows teachers to conveniently create, share, and distribute academic content with students. It also enables students to access resources from any device, anytime and anywhere.

Finally, cloud video platforms can help foster collaboration among students, teachers, and parents, helping for a more connected learning environment.

Live Events​

OTT platforms are the best choice for streaming live events because they provide an effortless way for people to stream events in real time.

These platforms also provide additional helpful features, such as access to pause and rewind the event or watch it on demand. Similarly, we can target specific audiences with marketing, which can help to expand viewership and engagement.

Religious and Faith​

With the right OTT cloud video platform, you can easily streamline live religious events as they allow people to access these events from anywhere in the world. It is beneficial for people who cannot attend these events personally.

Importance of a Powerful OTT Marketing Strategy​

The biggest fear in business is bankruptcy. Usually, an investor takes very precautionary measures before investing his money, but defining a clear marketing strategy will minimize the failure risks. Insider Intelligence mentioned some vibrant figures about the leading OTT platform with the highest viewership on March 18, 2022:

• YouTube – 230.6 million viewers
• Netflix – 177.7 million viewers
• Amazon Video – 152.6 million viewers
• Hulu – 125.8 million viewers
• Disney+ – 109.8 million viewers
• HBO Max – 87.6 million viewers

The same is the case with the OTT industry where we have excellent examples of successful OTT channels. Similarly, there are some instances where people do not focus on the mechanism of making OTT cloud video streaming apps successful.

The fundamental part of an OTT marketing strategy is tracking and measuring your results. You should use video insights to know:

• How many people watch your videos?
• How many people are clicking on your ads and other important metrics?

This will help you make wise decisions about what tailored content to create.

Three Core Factors To Expand Audience Base for OTT Platforms​

1. Media preference

Checking what kind of digital content the audience like will play a decisive factor in making your OTT app successful. It means there are higher chances of getting more customers. This strategy will assist you in understanding audience interests.

Knowing what resonates with the target audience allows marketers to create content that is more likely to be successful.

Another Insider Intelligence report shared data about the most popular social media apps where consumers spent the highest average time.

• Tiktok 45.8 Minutes
• YouTube 45.6
• Twitter 38.4
• Snapchat 30.4
• Facebook 30.1

It will help you create more effective campaigns and increase the chances of your content being shared, liked, and engaged with.

2. Behavior

Monitoring the behavior of an audience in digital media plays a key role in reaching the potential audience swiftly. By observing the behavior of an audience, OTT platforms can identify what content resonates best with their target audiences and what type of digital content should be avoided.

For instance, displaying recommendations of favorite movies will give you an excellent analysis of the clicks and impressions of user watch behavior.

3. Audience Locations

Checking audience location in cloud video streaming is crucial to check the reach of your content delivery. In addition, it will give deep insights into the potential buying capacity of the particular area so that you can tailor packages according to their demand and budget expectation.

Additionally, you can use demographics to share content on their local culture and language. This can help you increase engagement and boost your chances of success.

Offer Different Packages to Audiences for Experiment​

Offering a variety of packages in content and price to OTT audiences increases a higher level of personalization and customization. First, you will have to figure out the requirement by following above mentioned strategies. Later, you can prepare standard, economy, and premium OTT plans.

Subsequently, there are higher chances of getting more revenue because consumers can buy packages they are willing to pay for.

Higher ROIs With Valuable Monetization Models​

Try Multiple Monetization Models

Trying different monetization models will maximize your return on investment (ROI). Some popular monetization models include

1. Subscription models
2. Advertisements
3. Premium services.

Offer Incentives

Offering multiple incentives to customers for purchasing your service can be a great way to increase your ROI. This can include discounts and special offers to access premium content. For instance, if you are running a new OTT cloud video channel, you can provide a free monthly trial to every new user.

This way, you can easily generate a lead, and by providing excellent service, there are higher chances of building long-term relationships with such customers.

Optimize Price Packages

You should periodically review the pricing structure of every plan to ensure it is optimized for maximum ROI. Consider offering different tiers of pricing to maximize your profits.

Focus on Customer Retention

Customer retention maximizes your ROI. Focusing on customer retention will not only help you retain your existing audience but will also help you attract potential consumers. Implement loyalty programs, customer service, and other methods to captivate customers to stay.

Are you interested in Buying a Valuable Package for the OTT platform?​

We at Teyuto offer an excellent video-on-demand platform where you can build, launch, and grow your brand with several customization options. Simply upload your content, set your prices, and built-in video analytics tools will help you to reach your potential audience.

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It's time to pop open the bubbly and get your party hats on because Teyuto is back with a bang! We've compiled the motherlode of statistics that will blow your mind and leave you gasping for air. Oh yes, you heard it right! We're talking about 38 Reliable Video Marketing Stats for Marketers In 2023.

As William Shakespeare once said, "All the world's a stage," he couldn't have been more right! In today's fast-paced digital era, videos are the center stage of attention. They are the champions of engagement, the kings of storytelling, and the sultans of conversions. Whether it's a product launch, a corporate presentation, or a social media post, videos have the power to weave magic and create an emotional connection with the audience.

Then, without further ado, let’s fasten our seatbelts and get ready to take a wild ride through the world of video marketing. Buckle up, because this is going to be one heck of a journey!

Why Reliable Video Marketing Stats?​

The topic of this piece is “Reliable Video Marketing Stats”. “Why reliable,” you may ask.

In this era of fake news and AI content, finding stats that are real can be like finding molehill on a mountain. During our own research, we came across the wild west of unreliable information with “sources” that didn’t have the mentioned figures. They’re just a figment of someone’s imagination. But still, they get posted, cited, and reposted so many times that wheat and chaff start looking the same.

Other times, the figures are so outdated that the information may no longer be relevant. Just think of it, how good is a pre-pandemic stat in a post-pandemic scenario, wherein everything from user adoption to content consumption to customer proclivities are completely different? But stat magnets even mention facts that came out of studies dating back more than a decade. How relevant is that going to be today, when nearly every facet of life has changed across the globe?

Take the stat “video generates 1200% more shares than text and image content combined” as an example. It has been featured in blogs as recent as 2023 and several credible sources of information such as Influencer Marketing Hub, Brightcove, and Forbes, Some mention G2 as the true source. Others, Brightcove. The true source could not be found. But it’s for sure that it dates back at least to 2015.

The fact that it is still being cited without a trace of skepticism raises questions about the integrity of some sources.

We decided to change that by creating a dataset you can rely on to make informed decisions. We’ve tried to keep it as recent as possible (Note: a few sources are still a couple of years old but this is a constantly updating blog. So, the relevant data will be fleshed out as new information emerges.)

If you wish to contribute to this initiative, please feel free to mail us at for any addition or revision.

Now, let’s begin!

Traffic Magnet​

A video has the power to engage and attract visitors like nothing else. So, they turn out to be a great source of web traffic. And, the data is here to prove it.

1. 86% of video marketers say video has increased traffic to their website. (Wyzowl)

2. 87% of marketers say video marketing enhanced the dwell time on their website. (Wyzowl)

3. Including a video in an email increases the click-through rate by 65%. (Campaign Monitor)

4. In the U.S., an average person spends 157 minutes daily watching videos on digital devices. (Statista)

Videos also tend to increase the conversion rate as,

5. EyeView says that including a video on a landing page can increase the likelihood of conversion by 86%.

In fact,

6. Just including the word “video” in subject tends to increase the open rate by 6%. (SuperOffice)

Branding and ROI​

Video marketing empowers brands to connect with their audience and drive sales. Here are some statistics to back up that claim.

7. Over 9 out of 10 people want to see more videos from brands in 2023. (Hubspot)

8. The use of video in marketing results in a 70% increase in brand awareness, 51% increase in traffic, and 34% increase in sales. (Renderforest)

9. Product videos can increase purchases by 144%. (StacksAndStacks)

10. 85% of people rely heavily on video while buying a product online. (Brightcove)

11. Using video in lead nurturing can increase conversions by 20%. (DemandGen)

12. 96% of marketers say using video content has helped increase user understanding of a product or service. (Wyzowl)

Not only that, but video marketing also provides an excellent return on investment (ROI).

13. 92% of businesses say that video provides good return on investment. (Wyzowl)

14. 22% of marketers who used video in 2022 for the first time did so because they became clearer on the video ROI. (Wyzowl)

15. Video marketing has a positive ROI in 92% of cases. (Wyzowl)

16. 78% of video marketers say that video has helped increase sales. (Wyzowl)

17. 87% of video marketers say that video has directly contributed to their business revenue. (Hubspot)

18. 88% of video marketers express satisfaction with the video marketing ROI on social media. (Animoto)

This is because videos tend to be highly engaging and shareable, making them a great way to attract and retain customers.

19. 92% of people who watch a video will share it with others if they find it valuable. (SmallBizTrends)

So, it's no wonder that more and more businesses are turning to video marketing to drive growth and brand awareness.

Advertising​

Some interesting facts about video ads:

20. According to a ballpark estimate, people watch an average of 4 hours of video and non-video ads in a week. (Opera)

21. The average click-through rate (CTR) of video ads is 7.5 times higher than that of display ads. (Smaato-Liftoff)

22. Digital video ad spending increased by 49% in 2021 and was expected to further increase by 26% in 2022, ultimately reaching $49.2 billion. (IAB)

23. 80% of people can recall the video ads they’ve watched in the past week, making video ads more memorable than other ad formats. (Digital Content Next)

Marketing Strategy:​

Video marketing continues to grow in popularity and effectiveness, as these stats show:

24. 96% of marketers believe video is an important part of their marketing strategy. (Wyzowl)

25. Almost all businesses (91%) are using video as a marketing tool. (Wyzowl)

26. More than 4 in 10 video marketers (42%) spend up to $500 on an average video, while a significant proportion spend between $501 and $5,000. (Wyzowl)

However, authenticity and relatability are also key factors in the success of video marketing. Consumers are increasingly interested in more natural and less polished content.

27. 78% of consumers feel marketing videos should be more authentic and relatable than polished and high-quality. (Hubspot)

So, it's clear that video marketing should remain a key component of marketing strategies, but it should also reflect the preferences and expectations of the audience.

Analytics​

Analytics helps uncover actionable insights from the pile of data that you may have.

28. Video analytics can provide valuable insights into audience behavior, including how people engage with your content. (Google)

29. Engagement is the most important metric for 60% of video marketers, indicating that keeping the audience engaged is crucial. (Hubspot)

30. Your audience is likely seeing the title and caption of your video (on top of the thumbnail) before watching it. (Hubspot)

Over-the-Top Statistics​

The Over-the-Top (OTT) industry is continuously growing with an increasing number of consumers relying on it for their wide-ranging entertainment needs. Let's look at some statistics:

31. In 2022, global OTT TV and video revenue for SVOD reached $103.5 billion, and it is expected to cross $126 billion by 2026. (Statista, Digital TV Research)

32. OTT video revenues are expected to reach $316.10 billion by 2023 (Statista)

33. Netflix is one of the most popular OTT platforms. By Q4 2022, it had around 231 million paid subscribers globally, with the EMEA region accounting for 76 million of the customer base. (Statista, Statista)

34. Western Europe is expected to see 196.3 million users of OTT services, which is 45% of the population, by 2024. (eMarketer)

35. In the Asia-Pacific region, the leading markets for OTT video services are the Philippines, Indonesia, and Australia. The region is expected to increase OTT TV and movie revenue by 90% to $54 billion by 2026. (Digital TV Research)

The stats also indicate that people prefer watching OTT services via mobile devices. For instance,

36. Around 80% of users prefer watching videos on YouTube via their mobile devices. (Penthera)

37. 14% of users prefer watching fitness videos on mobile devices. (Penthera)

Moreover,

38. OTT video advertising will take over SVOD revenues by 2024. (Statista)

So, it's quite evident that the OTT industry is witnessing a massive growth and that the future of entertainment will rely more on these services.

Conclusion​

Video content is a powerhouse for connecting with your audience, with its ability to be processed 60,000 times quicker than text.

As a result, video marketing has become more important than ever for organizations, providing enormous potential for engagement and return on investment. However, some marketers may be hesitant to invest time and resources in video content due to misconceptions about its development.

But fear not! Creating video content has never been easier thanks to the availability of video editing tools. And remember, customers love informal and conversational content.

Here's a fun fact: Did you know that Teyuto can boost website engagement? So why not give video marketing a try and see what kind of impact it can have on your brand!

About Teyuto​

Teyuto is a powerhouse for video management and streaming, boasting a plethora of features for businesses and content creators alike. The platform's drag-and-drop channel builder makes it a breeze to set up a single-page platform to host your videos, while the ultra-HD live and on-demand video streaming capabilities ensure that your content is delivered to your audience in the best possible quality. You can also create your white-label OTT app with Teyuto!

And that's not all! Teyuto offers a range of revenue generation options through advertisements, paid subscriptions, and transactional videos, as well as screen recording and sharing capabilities. And with integration with over 5,000 apps and services, it has got you covered in terms of flexibility and functionality.

But what truly sets Teyuto apart is its focus on user engagement. The platform offers in-video Q&A, live chat, and the ability to make videos conditionally available, all of which help to create a sense of community around your content. You can also set up your video player based on your brand colors and watermark. And with no commission on any transaction, you can maximize your revenue potential considerably.

In short, Teyuto is a complete video management and streaming solution that provides everything you need to take your video content to the next level. So, why not give it a shot and see it elevate your brand's video content game. Contact us now.

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During the COVID-19 pandemic, the cloud video streaming industry has witnessed exceptional growth. OTT platforms like Netflix, Amazon Video, and Hulu saved the day for millions of people across the globe.

Then, it wasn’t a surprise that they also made big bucks doing it. In fact, the sustained momentum led Netflix to generate over $31 billion and Hulu $10 billion while Amazon Video clocked $5.16 billion in 2022. To offer contrast, cord-cutting reached an all-time high during the pandemic and is something that continues till date.

The writing is on the wall. Whether you are running a news media agency or a publishing house, you are a content creator or a content aggregator, tapping into the cord-cutting trend makes the most sense in the contemporary market.

Also Read: OTT Platforms Forecast 2023 Best Free OTT for Streaming Videos

Since OTT platforms are more accessible and offer customized solutions, global industries, content creators, and corporations can generate substantial revenues by monetizing their videos. For instance, in 2022, worldwide Over-The-Top revenue reached up to $157 billion, which is more than the GDP of The Bahamas, Madagascar, Malta, and Costa Rica taken together. So, if you want to start an OTT platform and monetize it, the time is now!

But you cannot expect magnificent results without optimization.

That is precisely where this blog comes into the picture. In this blog, we will not only delve into what is video optimization but also some of its technical aspects, how to optimize video content for search engine, OTT app optimization, and how to optimize videos for monetization.

What is video optimization?​

Video optimization solutions typically include a combination of technologies that provide more efficient and cost-effective delivery of video content. The solutions may also include analytics to track video performance and identify potential improvements. This can help ensure optimal experience for your viewers.

Several factors are involved here such as:

· Optimizing Technical Aspects; Size, Bitrate, and Video Format

· Optimizing Content for Search Engine

· Optimizing OTT Application for a user-friendly interface

How to optimize the technical aspects of a video?​

Usually, content creators use smartphone cameras for making videos. This video format (MPEG-4, AV1, etc.) may consume a lot of space and not be optimized for digital distribution. Hence, their file size and bitrate must be optimize.

But while doing so, the video shouldn’t lose its quality. For this purpose, you can use a popular end-to-end video solution provider like Teyuto for digital distribution. Teyuto has a proprietary protocol that optimally processes the videos for digital delivery.

The solution not only considers the end-user device (which may or may not support a particular video format) but also routes the content via a Content Delivery Network (CDN) that is nearest to the end-user (which substantially reduces latency). Being a proprietary video streaming protocol, it is also very cost-effective and secure.

The added benefit is that with the Teyuto video customization feature, you can also build your channel (video platform) using a no-code format with a drag-and-drop channel builder. The platform further empowers you with the usage of brand colors and logos (as a watermark) on your video player.

This tool comes with the following features:

• Individual Domain

Domain-level video optimization guarantees brand visibility during video distribution. Similarly, not only can it help you increase potential customers on video search engines but also augment conversion rates by making sure that your target audience is able to find the content they are looking for. This can lead to more people signing up for your services or buying your products.

• SSL-Protection

SSL protection plays a decisive role in securing your data as it creates a secure connection between the user and the website. Ultimately, it adds to your content- and user-security while extending smoother experiences. Furthermore, it significantly reduces load times and improves website performance.

• Custom Page

Custom pages provide a unique way for the audience to discover tailored content, engage with the platform, and interact with the brand. Custom pages can be used to present content in new and innovative ways. OTT platforms can use this feature to realize various benefits including exclusive content promotion, interactive customer experiences, and live events alongside others.

• SEO Optimization

Video delivery platforms with search-engine-optimized features reduce your burden on editing and putting in extra effort to optimize your video content. For instance, you will get excellent video loading speed with a custom title and description features (with H1 and P tags respectively), all of which add up to your SEO efforts.

• Customized Player

Getting a custom player feature on your OTT platform allows you to keep your brand on point. You can effortlessly customize the color scheme or add widgets for quick access to content or features. Teyuto’s customized video player even enables you to add documents (such as PDFs) and CTAs within the video player itself.

Optimizing Content for Search Engine​

Content is the king in the OTT cloud video industry, which plays a crucial role in setting the high-level pitch and directing your channel to success.

For video optimization, developing a strategy for creating content that is tailored to the needs of your audience will leverage data-driven insights to inform and optimize your content decisions.

In addition, utilizing interactive elements such as polls and surveys in videos will pull in more viewers. Moreover, never forget to invest in high-quality video and audio production to ensure the best possible viewing experience.

For this purpose, you can follow the given proven techniques:

• User-intent should be at the top of the list
• Structure the content for maximum engagement
• Follow audience trends for a particular niche
• Add helpful images

Optimizing OTT Applications for a user-friendly interface​

1**. Smoothen your Navigation**: Streamlining navigation will help the user to access the desired content instantly. For instance, you can use better visuals and CMS for better optimization. You can try our Video Content Management System which is an excellent tool for all VOD and live streaming applications.

2. Enable Search: Show the search bar prominently for quick searching.

3. Tailored Recommendations: Leverage user data to display recommended content according to user content choice. You can set up movie or video banners for quick display according to viewer preference.

4. Apply Swipe Gesture: A U.S. study found that 65% people prefer mobile devices to watch digital videos. So, make sure your videos are mobile-friendly with features like content swiping. Swiping allows consumers to swiftly browse through their favorite content.

5**. Display Visual Cues**: Applying visual cues like thumbnails will enhance users’ engagement in content. In addition, they can navigate through more data such as their favorite movies, web series, or trending shows according to their interests.

6. Integrate User Feedback: Incorporate user feedback into the OTT app interface. It will help you to make changes that will ultimately accelerate your services according to consumers’ choices.

7. Avoid Clutters: Simplify the navigation as much as possible as it will win both time and user satisfaction.

Why do content creators need an OTT platform for video monetization?​

OTT platforms are effective in monetization because they have more liberty in terms of their revenue-generation models. For instance, an OTT platform can generate revenues via:

1. Subscriptions
2. Pay-per-view
3. Pay-per-minute
4. Ads and promotions
5. Freemium content
6. Merchandizing
7. Donations
8. Or anything else

To read more about OTT monetization models, you can read our blog: how to creatively monetize your video OTT platform?

YouTube is a time-tested, money-making machine for content creators. But it has a catch. According to the Wall Street Journal, with its subscription-based model in place, YouTube started earning more profit. Today, the platform charges up to 55% share on every ad-based revenue.

At Teyuto, you will be getting 100% profits. That’s the Teyuto promise to you. Clear and simple.

Also Read: OTT platform and monetization model here.

10 Ways to Optimize Video for Quick Monetization​

Monetizing video content through OTT platforms can be a daunting task for beginners. However, selecting the right platform and implementing effective strategies can lead to exceptional results. To achieve success in OTT video monetization, consider the following practical tips.

Also Read: Customer Success: How to Manage Customer Relationships with Videos?

1. Create Your OTT Platform

To start your monetization journey, you need a reliable OTT platform like Teyuto. So, go ahead and create your channel (or white-label application) with Teyuto.

2. Research On Competitors

Studying your competitors will give you better insights into market trends, prices, and content strategies. For instance, if you are offering a subscription-based model, your price range should meet the market trend.

Taking a slow and steady approach to profitability can be a wise strategy. Additionally, it is important to carefully study the app interfaces of popular OTT platforms such as Netflix and Amazon Video, which feature distinctive and user-friendly navigation.

3. Build an Online Community

Building an online community will give you an extra edge over your competitors. Just a decade ago, a student dropped out of school just to play video games online. He used to upload his video content online on social media platforms, making him $30 million. It couldn’t have been possible without his video-watching community supporting his content.

The influence of the online social community plays a decisive role in making your content successful. Engaging content is the key player here. Your content should have the potential to captivate the audience.

4. Host Live Events

For quick video monetization, hosting live events is an ideal approach. There are several ways to execute this strategy:

Try Paid Ticketing: You can integrate a paid ticketing option in the interface to sell tickets online. It will generate quick revenue, thereby helping you cover the cost of hosting live events.

Offer Sponsorships: Winning sponsorships is a highly effective way to generate revenue when hosting a live event. To secure reliable sponsors for video streaming, identify relevant industries and send them proposals highlighting the marketing possibilities of cloud video streaming. Once you have built a successful online community, numerous companies will likely be interested in sponsoring your live events.

5. Develop a Video Library:

As soon as the event ends, you can create a separate video library for the audience who couldn’t watch your live content.

6. Focus on Engagement:

To quickly reach your potential audience, it's important to keep your content short and engaging. Longer, less interactive videos often fail to make a positive impact and are frequently skipped.

Therefore, developing clear and concise video content is crucial. Consider using a compelling call-to-action strategy to encourage consumers to follow up on your live events.

7. Social Media Networking

Social media networking is crucial for building your community and achieving success in cloud video monetization.

Sharing your content on social media platforms can attract more potential audiences to your OTT platform.

To further increase your content's reach, following trending news and events can produce extraordinary results.

This step can increase your chances of making more money, as online communities share and recommend your content to their friends and colleagues, ultimately expanding your audience pool.

8. Optimize Content to Monetize the OTT Platform

Optimizing your content is crucial to monetizing your OTT platform, but how can you refine your video content for quick reach and long-lasting results? One approach is to make your video titles and descriptions catchy.

Remember that the title should reflect the essence of your content, and doing so can help search engines quickly index your content.

9. Revamp the Interface

The success of most popular OTT applications heavily depends on their smooth navigation and search filters. If you are running an OTT platform for video monetization, categorize your major and minor content in a sequence. It will help the consumer find their favorite web series, movies, or trending shows more conveniently.

10. Track Performance

As soon as you are done with uploading video libraries, the next step is to track your performance. Modern OTT platforms, like Teyuto, offer excellent user activity insights that help you monitor the value of your content closely. By tracking performance, you can refine your content strategy and make data-driven decisions.

Try Teyuto OTT Solutions For Video Monetization​

Teyuto's OTT Solutions are designed to help businesses create professional, branded over-the-top (OTT) streaming experiences. In addition to providing in-depth analytics for every video, the platform supports advanced content management, membership models, and site creation tools (drag-and-drop channel builder).

Teyuto provides everything you need to start a video streaming business and optimize your videos for monetization. Contact us today.

In simple terms, telemedicine is a field of medicine that uses telecommunication and information technologies to provide remote clinical services to patients. It enables healthcare professionals to diagnose, treat, and monitor patients remotely, without the need for in-person visits.

Had you told someone that we can access video content via mobile devices two decades ago, they would have looked at you like you were some kind of a conspiracy theorist. Yes, watch Shakira's reaction seeing just a smartphone camera in 2002:

So, explaining the concept of telemedicine – or that digital devices would be all that's required for medical consultations – would've sounded something straight out of a sci-fi movie.

Fast forward to 2020, and millions of people embraced telemedicine across the globe. Many primary care institutions even had to temporarily stop accepting in-person consultations because of the COVID-19 outbreak. Telemedicine sessions served as the only means of contact for most patients and healthcare professionals.

However, telemedicine is not a new concept.

Telemedicine has had a presence since the 1950s. Universities and healthcare facilities utilised telephone lines.) to transfer patient information, consultations, and even images from one place to another. In fact, looking further back, inventor Hugo Gernsback had an interesting idea related to telemedicine in 1925. He envisioned the "teledactyl," a robot equipped with video game-like controllers for doctors to remotely diagnose and examine their patients from a distance.

All of this seems great but it leads to the burning question:

What is Telemedicine?​

In simple terms, telemedicine is a field of medicine that uses telecommunication and information technologies to provide remote clinical services to patients. It enables healthcare professionals to diagnose, treat, and monitor patients remotely, without the need for in-person visits. This can be accomplished through various means such as videoconferencing, remote monitoring devices, and mobile health applications.

Telemedicine services can range from basic consultations and diagnoses to more complex treatments and ongoing care. The use of telemedicine has grown rapidly in recent years, driven by advancements in technology and increased demand for more convenient and accessible healthcare services.

The Importance of Telemedicine in Healthcare​

Today, telemedicine and healthcare go hand-in-hand. You can't have one without the other. And, although the importance of telemedicine is manifold, here are few major ways how it's impacting the healthcare sector:

Better Access to Care​

Telemedicine, more specifically, video-based telemedicine makes healthcare accessible to patients in remote or underserved areas, or those who face barriers to in-person visits, such as mobility issues or transportation difficulties.

More Convenient​

Something as simple as a sore throat required people to make an appointment, wait their turn, and meet the doctor, just to be diagnosed within minutes. Not only is it an inconvenient process for a simple issue, it also delays patients with more serious issues from seeing the doctor sooner. Hence, patients with non-threatening medical issues can receive medical attention from the comfort of their own homes, reducing the need for time-consuming and costly trips to a healthcare facility.

Improved outcomes​

Telemedicine enables real-time monitoring and management of chronic conditions, such as diabetes and heart disease, which can lead to better health outcomes and reduced hospitalization rates.

Continuity of Care​

Healthcare providers can monitor patients between in-person visits, improving the continuity of care and reducing the risk of health deterioration. This can be especially important for patients with chronic conditions who require ongoing management.

Increased Engagement​

Telemedicine empowers patients to take an active role in their own care by enabling them to communicate with their healthcare providers and access health information. This increased engagement can improve patient outcomes by promoting better health behaviors and improved adherence to treatment plans.

Reduced Exposure to Infections​

Since telemedicine reduces the need for in-person visits, reducing the risk of patients contracting infections in healthcare facilities. This can be especially important for patients with weakened immune systems or for those who are at higher risk for exposure to infections.

Improved Patient Satisfaction​

Providing convenient, accessible, and personalized healthcare services is bound to leave any patient satisfied.

Advantages of Telemedicine for Healthcare Institutions​

Reduced Healthcare Facility Costs​

Telemedicine can reduce the need for patients to visit healthcare facilities, such as hospitals and clinics, leading to lower costs associated with these facilities, including staffing and maintenance.

Fewer Hospitalizations and Readmissions​

Since patients are constantly in touch with healthcare professionals remotely, telemedicine helps prevent complications and reduce the need for hospitalization by enabling timely diagnosis and treatment.

Additionally, remote monitoring can help reduce readmissions by allowing healthcare providers to monitor patients' progress and quickly respond to any changes in their condition without the need for unnecessary utilization of hospital rooms.

Increased Efficiency​

Medical institutions can streamline the delivery of care, reducing wait times and improving the efficiency of healthcare providers. This could result in reduced labor costs and improved productivity as medical professionals will be more free to focus on pressing issues.

Enhanced collaboration​

Thanks to Telemedicine, there can be increased collaboration between healthcare providers and other healthcare-related facilities enabling them to consult with specialists and share patient information more efficiently.

Now that we have understood what telemedicine is and how it's beneficial, we can take a look at:

Types of Telemedicine​

1. Store-and-forward Technology

Store-and-forward telemedicine refers to a type of telemedicine that allows healthcare providers to exchange medical information and images between patients and healthcare providers using digital technologies, such as computers, smartphones, or tablets.

In store-and-forward telemedicine, medical information is captured and stored by the patient or the healthcare provider and then transmitted to the other party at a later time, rather than in real-time.

This type of telemedicine is particularly useful in situations where real-time communication is not possible or practical, such as when the patient is in a remote location with limited or no internet connectivity.

Store-and-forward telemedicine can be used to support a variety of medical specialties, such as dermatology, ophthalmology, and radiology, by allowing healthcare providers to review images and other medical information, diagnose medical conditions, and make treatment recommendations.

This type of telemedicine is increasingly being used to improve access to healthcare, particularly for patients in rural or underserved areas, and to support the delivery of care for patients with chronic conditions who need to be monitored regularly.

B. Remote Patient Monitoring​

Remote patient monitoring (RPM) is a type of telemedicine that allows healthcare providers to monitor and track a patient's health status remotely, typically using wearable or in-home medical devices. The collected data is transmitted wirelessly to the healthcare provider, which can then use the information to make informed decisions about the patient's care.

RPM can be used to monitor a variety of health conditions, such as heart disease, diabetes, and chronic obstructive pulmonary disease (COPD). The goal of RPM is to improve patient outcomes by detecting health problems early and intervening before they become more serious. It also helps healthcare providers to monitor patients with chronic conditions more effectively and efficiently, reducing the need for in-person visits and hospital admissions.

RPM typically involves the use of wearable devices, such as fitness trackers or continuous glucose monitors, and in-home devices, such as blood pressure monitors or weight scales. The patient's data is transmitted to a secure platform, where healthcare providers can access and review it. This allows healthcare providers to monitor a patient's health status in real-time, and to respond quickly to any changes or concerns.

In addition to improving patient outcomes, it is also a convenient and accessible way for patients to receive care, especially for those who live in rural or underserved areas, or who have mobility or transportation challenges.

C. Real-time telemedicine​

Real-time telemedicine refers to a type of telemedicine that allows healthcare providers and patients to communicate in real-time, using digital technologies such as video conferencing, instant messaging, or voice calls.

The healthcare provider can assess the patient's symptoms, perform a virtual examination, and make a diagnosis, all from a remote location.

Real-time telemedicine can be used for a variety of medical specialties, including primary care, mental health, and specialty care. It provides patients with convenient and accessible healthcare services, reducing the need for in-person visits and reducing wait times.

However, real-time telemedicine also has some limitations, such as:

• The need for a reliable internet connection
• The need for the patient to have access to the necessary technology
• The limitations of virtual exams as they may not be as effective as in-person examinations in some cases.

Despite these limitations, real-time telemedicine is becoming an increasingly important component of modern healthcare, and is expected to play a significant role in the future of healthcare delivery.

Video Technology in Healthcare: Teyuto for your end-to-end needs​

Video technology is playing an increasingly crucial role in healthcare, allowing for real-time communication between patients and healthcare providers.

Teyuto understands the needs of healthcare providers and ensures that its clients extend impeccable services to their customers, partners, and medical professionals.

Here are some of the ways in which Teyuto helps healthcare businesses to integrate video technology into their healthcare platforms:

1. Improved Patient Access​

Patients can access live and on-demand videos, teleconsultations, and other healthcare services from the comfort of their own homes. This can be especially useful for patients with mobility issues, those living in remote areas, or those with busy schedules.

2. Cost-effective Telemedicine​

Telemedicine effectively minimizes the healthcare costs by reducing in-person visits, transportation costs, facility maintenance, staffing, and other related expenses. However, the cost of telemedicine can also be sizable, especially when it comes to video distribution.

Here, Teyuto's proprietary streaming algorithm, adaptive bitrate streaming, and the ability to use its edge cloud network can effectively reduce costs while ensuring high video quality.

Moreover, Teyuto's white-label solutions make it easier for healthcare providers to integrate video technology into their existing systems without having to invest in new hardware or software infrastructure.

3. Improved Compliance with GDPR and Data Privacy Rules​

Teyuto ensures compliance with all privacy laws by using end-to-end encryption, secure data transfer protocols, a private content delivery network, limited digital access rights management (DRM) options, customized user permissions, etc., guaranteeing the highest levels of security and confidentiality possible.

4. Streamlined Video Content Management​

Teyuto's video CMS lets you create and manage your entire video library with ease. Video content management tasks such as uploading, editing, sharing, analyzing performance metrics of videos can be done within a few clicks.

Moreover, Teyuto also offers industry-specific features for healthcare providers that include in-video quizzes to gauge patient understanding or even event reminders (via emails and push notifications) to encourage adherence to treatment plans.

5. Revenue Generation​

Teyuto offers healthcare providers multiple monetization options, such as subscriptions, transactional videos, and ads. This can help providers generate revenue from their video content, which can be reinvested in improving the quality and quantity of healthcare services.

6. Integrated Healthcare Services​

Endless integrations with over 5000+ applications and services (including Appointment Schedulers, Google Analytics, MailChimp, Salesforce Marketing Cloud, etc.) make it easy for healthcare providers to manage their customers effectively, monitor performance, and create a data-driven healthcare experience.

7. White-label Solutions​

By offering white-label solutions, Teyuto makes it possible for healthcare providers to offer industry-specific or patient-centric video technology integrated into their existing websites and mobile apps. This helps in boosting brand recognition, increasing customer loyalty and retention rates.

Teyuto empowers healthcare providers to brand their video players with their own logos, colors, and design elements. This can help them establish their brand identity, improve patient trust, and differentiate their services from their competitors.

8. Screen recording, sharing and presentations via Clip​

Teyuto's screen recorder, Teyuto Clip, is a handy tool for healthcare providers to record their screens (including the webcam) and either save those recordings as videos or share them instantly with trainees, caregivers, patients, or partners.

This is also useful when it comes to live-streaming content that requires demonstrations of medical procedures or device usage. It allows you to highlight important points on screen with annotations that a viewer can then watch any time!

In a nutshell, Teyuto helps healthcare providers improve their efficiency, enhance patient engagement and satisfaction, reduce costs, streamline operations, generate revenue from video content, and offer a wide range of industry-specific as well as personalized solutions.

To wrap it up…​

With the massive success of telemedicine amid COVID-19 pandemic restrictions, telemedicine became more popular than it was previously imagined. During this ongoing crisis, we, at Teyuto, have witnessed several medical institutions come forward

(a) either with new or enhanced existing websites/apps offering live & on-demand videos featuring doctors' consultations or even courses related to health information;

(b) training sessions for students pursuing medicine by providing them access to lectures taking place across different universities globally;

(c) holding live video sessions where doctors overview the hospital's safety standards and key services offered;

(d) raising awareness about various ailments and their diagnosis by providing relevant tips, videos, etc.

Teyuto empowers medical institutions to enhance their patient engagement via live consultations during the pandemic while delivering them an outstanding user experience across devices with high video quality at low latency even when there is a surge in traffic.

To know more, contact us now.

Imagine a world where internal communications are as seamless as a well-oiled machine. Meetings are productive, e-mails are short and sweet, and everyone is on the same page. Sounds too good to be true, right?

Now, stop imagining and start making this a reality.

It wouldn’t take a fortune teller to tell that videos are the future of internal communications.

Just look around you. TikTok has over 1 billion monthly active users. Instagram has more than 2 billion monthly active users. YouTube has 2.6 billion. More than a billion hours are being streamed every day on YouTube since 2017.

Videos are even filling up the corporate intranet. Successful internal comms campaigns are getting more visual. They’re not just a sender-receiver transaction anymore, but two-way conversations that allow people to share ideas and information in an engaging, meaningful, and accessible way.

So, yes, the future is video. The question is, how do you fit it into your internal comms strategy to maximize its potential?

Videos can help reinforce the idea that your company is a community and everyone plays an important role in its success.

With videos, you can:

• Reach out to employees in a new and exciting format (especially in today’s modern hybrid work culture)
• Share stories from within the company and from employees themselves
• Increase employee engagement, satisfaction, and retention
• Increase brand awareness and corporate pride
• Create a culture of transparency and openness
• Communicate complex ideas and concepts in a simple, easy-to-understand way

And the buck doesn’t stop there! There are a ton of other benefits to making videos an integral part of your internal communications strategy.

At Teyuto, we've helped companies across the globe harness the power of video in their internal communication strategies. From ideation to distribution, we've got you covered. And in this blog, we're going to share our wealth of knowledge with you.

We'll show you why you need video in your internal communication plan, how to make videos for your internal communications, and the do's and don'ts of creating videos for the intranet.

So, don't miss the boat. Get ready to jump aboard the video revolution and take your internal communications to new heights. The future is here, and it's in the video.

Why internal communication videos are important?​

First things first, why do you need videos in your internal communication?

It's simple. Because it's like the old adage says, a picture is worth a thousand words.

But a video is worth, well, more than that. $1,200 or more in productivity per employee per year to be precise!

Employees no longer want to scour through pages of text to find the information they need. With videos, you can ensure that they do it without breaking a sweat. Plus, videos can be watched on any device from anywhere, whether it's a smartphone or desktop, workstation or a subway commute, videos make it easier for your employees to always stay in the loop.

But it's not just about convenience, it's also about creating a sense of community. Videos help promote your company culture and values, push for inclusion and diversity, and give employees a voice. It's like a virtual hug, making employees feel valued and appreciated.

The benefits of video are too good to ignore in this regard as well. A survey found that 38% of employees would be more engaged if their corporate communications was more inspiring. 67% of people understood information better when communicated visually. Employees at video-savvy organizations are twice as likely to rate their employer highly for “collaboration.” 75% of people are more likely to do so for “employee engagement.”

Even the $1,200 productivity gain we mentioned above is determined solely on the basis of time-saving. Including such value additions in our analysis will only add to this figure.

So, whether your focus is to increase employee efficiency or create a strong culture with highly motivated and engaged professionals, video is the way to go.

Videos can:

• Help establish trust
• Create a more unified workplace
• Promote transparency
• Clarify your brand
• Create a culture of learning
• Improve the effectiveness of internal communications
• and so much more.

It's like a one-stop shop for all your employee communication needs.

How to make effective internal communication videos​

When it comes to creating an internal comms video, the options are bountiful. You can go for an interactive video that makes your employees feel like they're in a choose-your-own-adventure story or an animated video that's like a cartoon for grown-ups. Or, a 2D graphic video that's like a graphic novel coming to life or even a screen recording, a tutorial on steroids. Lastly, you can also use employee-generated content to promote the sense of “community”.

No matter what type of video you choose, there are some key best practices to follow to ensure your video is as effective as it is delightful.

First, take the time to plan your video. As the saying goes, "Failing to plan is planning to fail", and this holds true for internal communication videos as well.

Long before you’re going to press share, you need to set a few things straight. It will make sure your employees sit up and pay attention.

Here's what you need to do for your epic internal communications video:

• Define your goal: Make it clear, brief, and achievable. Set clear expectations like 20% registrations for your Learning & Development drive.
• Define audience: Who are you trying to reach? What makes them tick?
• Make the video outline: Keep it simple, but make sure to pack all the punches.
• Decide the structure: Will it be a three-act play or a sitcom?
• Choose the right type of video: A screen-recording tutorial, an animated video, or anything else?
• Create a video brief: Make it short and to the point.
• Create a storyboard: Visualize your video before you make it.
• Determine the length of your video: Will it be a short and snappy or a feature-length tutorial?
• Write a script: Make it interesting and engaging. See if it can be funny. Humor is contagious. It will keep your employees coming back for more.
• Use the appropriate tone and voice: Will it be serious or tongue-in-cheek infotainment?
• Brand it right: Make sure your branding is on point in terms of content and the visual elements used. It’s preferable if your video player also contains the watermark of your brand.
• Add the video to your internal comms channels: Share it with your employees and let the magic happen.
• Don’t forget the technology: Video delivery is different for different devices. Also, things like buffering can drastically increase your bounce rate. So, make sure your video solutions provider has everything sorted.
• Measure the success of your video: Find out how well it performed and make improvements for the next one.

Let’s have a look at them in detail

Define your goals​

Before you start crafting an internal communication video, it's imperative to define your goals. What is the objective of your video? Is it to disseminate new changes to your employees or launch a new initiative? Is it to announce a new Product Head or promote your company culture?

It's crucial to be specific about your goals as it will assist in measuring the success of your video.

Best Practice: Set SMART goals (Specific, Measurable, Achievable, Relevant and Time-bound)

Define your audience​

Understanding your audience is the key to creating effective internal communication videos. Research has shown that effective communication increases employee productivity by 25%. So, try to personalize your video content.

Here are some questions to consider when defining your audience:

• What is the age of your employees?
• What is the gender breakdown?
• What is the proficiency level of your target employees?
• What are their key pain points and aspirations?
• How will your employees respond to the video?
• Are there any cultural sensitivities that your employees might have?

Best Practice: Using this approach, create a persona for all employees. This will give you a clear understanding of their demographics, behavior, and communication preferences.

Make an outline​

When it comes to creating an internal communication video, the first step is to make an outline.

Think of it as a blueprint for your video, helping you decide what information to include and what to leave out.

A good outline should include all of your key messages, CTAs, and the emotional response they’re meant to deliver.

Remember, when creating your outline, always keep in mind the age-old adage "less is more" - stick to the point and make sure the information you're sharing is relevant and important.

Decide the structure of the video​

Now that you have your outline, it's time to decide on the structure of your video. Will it be a chronological order, a problem-solution order, or a question-answer order?

The structure of your video is crucial to how it's received by your audience.

Find the right video format​

You don’t want a long and boring video that will take up too much of your employee’s time.

You want a video that is short, engaging, and memorable. It should also be visible and playable on all devices.

There are many video formats that you can use. You can choose a screencast video, an explainer video, a live video, a 2D animation video, a video quiz (with in-video Q&As), or an infographic video. Choose a format that you feel is the best fit based on the purpose that you’re using it for.

Create a video brief​

If you are hiring a video production company, you need to share your brief with them.

A video brief will help you communicate your goal, your audience, your message, and the tone of your video to your video production team.

Your video brief should include:

· The goal of the video

· The audience

· Key messages and CTAs

· The tone and tenor

· The length of the video

· Script

· Voice-over preferences

· The visuals

· The background music

When you create your video brief, make sure it’s concise and clear.

Create a storyboard​

A storyboard is a visual representation of your story. It consists of images and text that will help tell your story. It’s just like a comic book.

The purpose of the storyboard is to help you plan your video.

It will help you figure out the best way to share your message. You can use it to see if you need to change the script or anything from your video.

If you don’t know how to make a storyboard, don’t worry, there are many online tools that you can use. Some good options include Plot, Studiobinder, and makeStoryboard.

Decide on the length of your video​

If your video is too long, your audience will naturally lose interest.

The ideal length of a video depends on what kind of video it is, who your audience is, and what your goal is.

For example,

· Individual video of a training module for your new employee should be anything between 3 minutes to 5 minutes.

· A product demo for your sales team should be anything between 2 minutes to 10 minutes.

· An explainer video for your employees should be anything between 1 minute to 3 minutes.

Write a script​

A script is what you will use to write your voice-over and guide your video production team.

If you have your storyboard ready, writing the script will be a cakewalk.

It’s important to make your script clear and concise. You don’t need to include too many details, as that will unnecessarily clutter your video.

Use the right tone and voice​

Use the right tone and voice to speak to your audience.

If your audience is young, you should use a casual tone and a friendly voice. If your audience is senior executives, you should use a formal tone and a professional voice.

You also need to check that the tone and voice of your video are in alignment with your brand.

Brand it right!​

Make sure your video contains your brand logo. Also, make sure that the colours and fonts you use are consistent with your brand image.

It's always preferable if your video player also contains the watermark of your brand and has your brand colors and styles. It will make your video look more professional and authentic.

Add the video to your internal comms channel​

The next step is to add your video to your internal comms channel.

You can upload your video on your company’s intranet, internal messaging app, or the dedicated channel for it.

The platform you choose will depend on your needs.

If you’re looking for a more interactive way to share your video, you can use a live video streaming service. But if your goal is to share a message that can be viewed on-demand, you can use your internal comms channel.

Don't forget the technology​

When you are working with videos, it’s important to consider the technology that your video will use.

You need to make sure that your video is optimized for all devices. If not, it will have a poor user experience and will not be a success – no matter how brilliant your content is.

Use a solution like Teyuto. Teyuto is the top-rated video management solution as per Garter’s GetApp. The video solutions provider not only empowers you with its proprietary delivery technology but also extends endless customizations (including video player branding), integrations, workflow automation, and a lot more!

For instance, you can create Q&A videos for your L&D initiatives with Teyuto and ensure that the next video only unlocks if your employee achieves a particular score (or watch time.) You can further create personalized push notifications and emails to update employees as soon as a video relevant to them is uploaded. This level of customization is something that you’ll rarely find in the market.

In a nutshell, Teyuto has your back for your end-to-end video delivery requirements. If you want something highly customized, the team will go the extra mile to ensure the same. See it for yourself. Get a personalized demo today!

Measure the success of your video​

Once you have decided where and how you’re going to share your video, it is time to measure its success.

You need to know if your video is successful or not. Is it achieving the goal that you set out to achieve?

Your SMART goals can use the following metrics to measure the success of your video:

· Views

· Audience retention

· Engagement (likes, shares, and comments)

· Clicks

· Traffic

· Conversions

Now, it’s time to learn about the things you should and shouldn’t do when making your internal communication video.

Do’s and don’ts of making internal communication videos​

Now we’re going to talk about the do’s and don’ts of making internal communication videos.

Here are the things you should do when making a video for internal communication:

· Create a video brief

· Plan your video

· Keep your video short

· Include subtitles

· Use the right tone and voice

· Add a video to your intranet

· Measure the success of your video

· Make sure your video delivery is perfect and free of technical snags

· Include interactive elements such as in-video Q&As

· Add a call-to-action

· Include employees in your video

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Here are the things you should not do when making a video for internal communication:

· Drone on (no pun intended)

· Make your video too long

· Include too many facts

· Leave your video to the last minute

· Use video delivery solutions or protocols that don’t support all devices or have a high loading time

· Make drab videos without any interactive elements

To wrap it up…​

Internal communication videos are the future of employee communication. They help you reach your employees in a new and exciting format. They help you promote your company culture, values, and products and services. They help you establish trust, build a unified workplace, encourage transparency, and achieve your goals.

Make the most out of your internal communications. If you have any queries or want to book a demo for Teyuto’s corporate video solutions, book a demo today.

See you until next time! Stay amazing and stay creative. Godspeed!

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Customer relationships are the lifeblood of any business. They define its success as well as its reputation. But managing customer relationships is far from easy.

In today's digital world, customers expect a lot more than just a product or service. They want an experience – one that is personalized, engaging, and satisfying! But how do you untie this Gordian Knot?

Perhaps, it's always good to seek inspiration. 86% of marketing professionals, for instance, have videos in their marketing arsenal. Why? It gives them a great return on investment, claim 83%. Another 78% agree that videos directly increase their sales, while 86% said that videos were pivotal in increasing website traffic.

But, again, why are videos so engaging? What sets them apart?

Well, for starters, videos come as an effective tool for managing customer relationships. They can improve your brand experience by serving different use cases. Just think about it. Wouldn't you be more likely to purchase a product if there's a bite-sized sneak peek into the product right on the product page? Or, maybe, if you saw a video testimonial from a customer who faced the challenge that you're facing right now, and the solution helped them solve it?

Obviously, videos can bring a world of difference to your customer success strategy. Some of the major benefits of videos include:

1. They bring your brand's message (and CTAs) to life!​

Traditional communications are a passe. Videos are what move the world now! According to Statista, there were 3.37 billion people watching videos online in 2022. This year, this figure is expected to reach 3.5 billion.

Since people are already fond of videos, all you need is to identify your target audience, the style of presentation they like, and create relevant content while subtly plugging in your key messages.

Yes, everything can't be (and shouldn't be) videos. But, when placed strategically, they help you convey your brand's message and call to action more effectively. Here's a great example of it:

[Example video embed]

2. Videos establish a trustworthy relationship​

96% of consumers use videos to make their purchase decisions. And, 73% of them feel inclined to purchase upon watching a branded product explainer. Why? Because it's more trustworthy.

Videos are a testament to the fact that you're more than just a name. You have your unique brand personality! Videos establish trust, strengthen your brand identity, and make you more approachable.

There are innumerable benefits of adding videos to customer relationship management strategy. A study revealed that In another study, 71% of people said that a corporate video improves their perception of the brand.

3. Videos offer convenience to your customers​

Did you know that nearly 3 out of 5 consumers would rather watch a video than read about a product? And, if you're wondering why, the answer is quite simple. Because they're convenient! When you're busy, want to relax, or even want to learn something, videos offer a quick and easy solution.

And science agrees on this as well. Visual images are processed 60,000 faster in the human brain than text. Not just that, almost 90% of information communicated to your brain is visual.

Simply put, your brand should be about excitement, problem-solving, and fun learning. It should not be a mental effort for your customers.

4. Videos are a great way to nurture your leads​

When your content is engaging, good things are meant to happen. And so, they do!

A Wyzowl's "State of the Video Marketing Survey 2022", 86% of the marketers said that videos were effective in generating leads – up 5% from 2019. Like we mentioned before, there's a positive correlation between sales and videos. In this report as well, 81% of the marketers agreed that videos helped them increase their sales, and 94% increased user understanding.

The takeaway here is simple: If you want to improve your customer relationships, videos are a great way to go.

5. Videos help communicate "feelings"​

This doesn't make much sense, right? Well, that's the amazing thing about videos. They can communicate experiences that are otherwise hard to put into words.

Let's take an example.

You're a fitness brand that wants to present your product as a premium one meant for a specific audience. How do you communicate this?

You can do it with a video. A 2-minute video that makes your prospects "feel" that your product is just for them. Your brand is just for them!

Take a look at this Nike video. It's not just about shoes, clothes, or accessories. The video tells a story that its target audience can relate to.

[Nike video embed]

6. Videos are shareable​

The power of social media is unquestionable. And, as it happens, videos have a strong presence on social media.

This is a goldmine for brands.

You can use multiple platforms to share and create videos to get more eyeballs. And, since most of your potential customers are already on such platforms, it's a no-brainer!

There are several other benefits of videos depending on what your use case is. For instance, they can help you with your media & entertainment business, improve employee engagement on the intranet, or even help you hold digital religious congregations or other events online.

Now, let's get to the meat of this blog!

OTT Video Solutions: How to use videos in customer success?​

We've mentioned it before and are going to say it again – videos are powerful! But, like any other marketing strategy, they aren't "one size fits all". Here's a list of ways you can use videos to manage your customer relationships:

1. Create "Customer Experiences"​

To begin with, videos are no longer just about advertising and marketing. They're about creating an experience, creating a bond with your customers, and creating a feeling that they're a part of your brand family.

You must integrate videos throughout your customer journey effectively. For instance, if your business requires your customers to fill out a detailed form, you can create an interesting in-video quiz to make it less tedious.

Or, if you're an eCommerce business, you can create product videos that make it easy for your customers to visualize the product. You can even add details about the product through videos to make the experience more personal and engaging.

Make sure to create such video integrations for customers across every level of maturity in your customer lifecycle. Maybe, if your company provides a hosting service, you can create a video to explain the functioning of a DNS to a new customer and then another one to tell them how they can upgrade their bandwidth while they are in the growth stage. Another example could be an educational video to make the user aware of the use cases of your product.

You can also add videos to your knowledge base or your troubleshooting help section to make the learning process easier.

A video content management platform can help you manage all these videos easily.

2. Show, don't tell​

Your FAQs need not always be in text form. In fact, a video-based FAQ can be much more effective in solving customer queries.

For instance, if you offer a SaaS-based solution, you can use a screen recording tool like Clip by Teyuto to demonstrate how to get something done. Or, maybe, you can explain the concept in a more comprehensive manner. This way, your user can not visualize the task at hand but also understand it better. Remember, you job is to make the lives of your customers easier. Just do that!

3. Showcase customer testimonial videos​

When we think of testimonials, we usually think of a vanilla video with the customer ranting about how great your product is. There's nothing wrong with it. Sometimes, such videos work magic. But, sometimes, they don't!

Creating videos doesn't mean that you just have to get them out under the sun. Make sure that they also serve their purpose!

In all likelihood, your prospective customers will watch your testimonial videos and base their purchase decision on them. So, your testimonial videos don't have to be boring. Make it a point that they aren't!

[Example testimonial video embed]

Build a proper narrative and storyline. Make your customers feel they're watching a movie with its own plot, twists, and excitement - not run-of-the-mill "it's a good product" talk. At the same time, make sure your message is absolutely clear.

4. Cloud videos and branding​

Your business is as good as it appears to your clientele. So, make it a point to have your brand on point every time, everywhere.

Research reveals that "people make a subconscious judgment about your product within 90 seconds of initial viewing." And, 62% to 90% of that assessment is exclusively based on your brand color. Your signature color also increases your brand recognition by up to 80%.

By having a consistent brand presentation, your revenue can increase by up to 23%.

You can ensure consistent branding across your customer touchpoints by ensuring that your videos are developed in your brand colors. Subtle displays can make your videos distinctive, whether the clothes that the subject of the video is wearing or the props that are being used.

Also, consider having your brand colors in your video players. Is your logo as the video player's watermark also possible? It can't get any better!

5. Live videos​

It's well known that live videos attract more attention than normal videos. So, why not use them for managing customer relationships?

You can use live videos for:

a. Product demos​

b. Customer feedback sessions​

c. Product launches/announcements​

d. Q&A sessions​

e. Customer testimonials​

f. Competitions​

Again, make sure that your live videos are not dull and monotonous, even when you're delving into a very technical topic.

You can take inspiration from this video by Sonny Sangha. See how, despite being a long and a fairly technical video, he doesn't let the energy drop for a second!

[Sonny Sangha video embed]

6. "How-to" videos and live​

"How-to" videos are immensely popular. And, with good reason. They work!

You can use them as a tool to educate your customers, offer product support, and even boost your sales. Yes, many businesses also create how-to videos of something indirectly related to them just to win over potential customers and leads. So, give it a shot!

After all, people are more likely to purchase your product if they already know you to be a source of valuable information.

These videos must be:

a. Focused on one topic​

b. Easy to understand​

c. Short (if possible)​

7. Video personalization​

If you have a big customer base, it's not possible to cater to the needs of every customer individually. Here, we suggest video personalization!

AI is all the rage these days, more so after the launch of ChatGPT.

8. Cloud Video Content Management System​

By this time, it's evident that videos are an integral part of your customer success strategy. But how do you manage all the videos?

You need a cloud video content management platform. The one that helps you with everything – from creating to distributing, from managing to analyzing. You need something like Teyuto.

[Teyuto video embed]

Teyuto is an OTT solution provider that is dedicated to helping you bridge the gap between your online video content and the customer. It offers a plethora of features such as:

a. Cloud Video Hosting​

Host all your videos on Teyuto's secure cloud storage and share them all across the globe.

b. Distribution​

Using Teyuto's proprietary video streaming protocol, distribute your video to any device and platform. Since it's a proprietary protocol, it's also a lot more cost-effective than other video solutions there in the market as they use third-party streaming engines.

c. Analytics​

Get in-depth analytics of your video performance and know what works and what doesn't.

d. Branding​

Teyuto helps you keep your branding spot on! Not only does it feature seamless delivery (so that none of your viewers drops off), it also empowers you with your brand colors and logo (as a watermark) on your video player.

g. Integrations​

Teyuto offers a host of integrations that can be used with your existing tech stack. It also has integration with Zapier, which can help you automate your workflow. All in all, you can enjoy 5000+ integrations to leading platforms and services such as Google Analytics, Google Sheets, Gmail, Slack, Mailchimp, Notion, Stripe, and a lot more!

h. Security​

Teyuto is built keeping security in mind. All your videos are stored in a secure cloud storage.

i. And, a lot more!​

To wrap it up…​

Whether you're a customer-facing organization or provide a SaaS-based solution, videos are a must in your customer success strategy. Make sure to integrate them throughout your customer journey. And, make sure to create them in an engaging manner that helps you convey your message efficiently to your target audience.

We hope this blog helps you manage your customer relationships.

See you next time!

OTT platforms are likely to become the game-changing player in the advertising industry. With the ability to target specific audiences (based on demographics), the OTT cloud video industry is an ideal medium for advertisers to reach their potential viewers. This will open up new revenue streams for the content creators and companies that provide these services.

Since there was a huge gap for customization in digital entertainment, it was necessary to launch a versatile and convenient medium that not only should be cost-effective but also accessible for most of the common devices available these days. No doubt, OTT platforms are meeting these challenges quite effectively.

Also, Read OTT: The Latest Revolution In The Media & Entertainment Industry

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Hence, one of the most fundamental questions is to seek potential growth of the OTT market in upcoming years. We shall try to answer the following questions in this article:

1. OTT Market Analysis

2. OTT Market Size by Country

3. Global OTT Platforms

4. What is the future of over-the-top services?

OTT Market Analysis​

Due to the flexibility of time and personalization of content, OTT cloud video platforms are the upcoming video streaming giants. Not only do they provide a wide range of video content options but also can be watched on any smart device. Simultaneously, audiences can consume content from multiple global broadcasters

Before delving into the cloud video or OTT market, it is quite important to understand the factors that have led to the unprecedented rise of OTT apps globally.

The Monopoly of Major TV & Video Entertainment Industries

Leading TV channels and media production houses are a great source of entertainment and information. But, in the long run, they have created a hard-to-break nexus that, ultimately, restricts novelty, creativity, and distribution. It not only prevents talent from getting a break in this burgeoning industry but also limits the options available to the end consumers.

Freedom of Content Generation

With access to popular OTT service providers like Teyuto (which also has a free tier), anyone can launch their platform and distribute original content without any hassles. In other words, OTT has removed the barriers to entry for promising players.

Post Covid Impacts

Since the dawn of the century, the OTT industry has been growing at a steady pace with increasing internet penetration. The global market was worth $4.47 billion in 2010 and is pegged to reach $64.78 billion in 2021. But that was before COVID-19. As people around the globe were restricted to their homes, they turned to their screens for the daily dose of entertainment. And, OTT videos didn’t disappoint anyone!

People could watch what they wanted to watch at a time and device of their choosing. By 2021, the global OTT market size was a whopping $150.51 billion, or nearly 2.5 times the previous estimate.

According to the PWC Global Media Outlook report for 2022-2026, OTT app subscription revenue may exceed $200 billion in 2024. What’s also interesting is that 46% of current subscribers have access to two or more over-the-top services as of now.

The report also says that OTT platforms may bring in $3 trillion worldwide by 2026, which is good news for the growth of the global market. In addition, it will play a decisive role in bringing more customers into the video streaming funnel.

This overwhelming shift in audience choice is sending several messages to content producers. For instance, now people are more interested in choosing customized and refined content. Subsequently, they are bypassing the cable cord system, which limits their choice too.

The new era is all about cloud video platforms which are already in tight competition to provide a reliable cloud video tv medium for quality content.

OTT Market Size by Country​

No doubt, OTT services for different use cases are going to become the next cloud video streaming giant in a couple of years. So, in this section, we shall overview the major countries where OTT platforms are expanding rapidly.

OTT Cloud Video US

1. In 2023, OTT subscriptions in the US will reach $137 billion and it will increase by 10% every year thereafter.

2. Subsequently, OTT Video Advertising volume may reach up to $80 billion in 2023.

3. The time consumption for OTT video of the global user has been recorded to be 6 hours weekly. The same figure in the United States averages at more than 8 hours.

4. By 2020 more than 65% of broadband users in the US had access to at least one online streaming app which shows the exceptional growth of OTT consumers in two years.

5. Surprisingly, more than 90% of SVOD subscriptions come from North American Region. Moreover, this number can surge to 50% in the upcoming five years.

OTT Cloud Video India

· OTT subscription in India will cross $3 billion by 2023, which will continue its growth at a rate of 7% annually.

· Subsequently, the SVOD model’s revenue will jump to $1.23 billion by 2023.

· Furthermore, the annual user growth may cross 30% which will lead to more revenue generation

OTT Cloud Video Australia

1. OTT Video Streaming may reach up to $ 4.7 billion in 2023

2. OTT video advertising will remain at $ 3.39 in 2023

3. OTT annual growth will be by 8% (2023-2027)

OTT Cloud Video Canada

1. OTT revenue in Canada may reach up to $6 billion in 2023

2. The annual growth of OTT subscribers will remain at 10%

3. The average revenue for OTT cloud video streaming per user will stick to $188 in 2023.

Top 5 Global OTT Platforms​

Since major OTT platforms like Amazon, Netflix, Apple TV+, and many others have entered the digital content creation market, audiences are rapidly shifting to this format from traditional cable networks. Not only these OTT cloud video platforms have changed user behavior toward watching content but also overcome several restrictions.

People around the globe prefer OTT cloud video applications for a variety of reasons, including

• The convenience of streaming movies and TV shows on demand
• Shows and movies can be watched on any smart device
• Minimum commercials

Moreover, some OTT platforms offer exclusive content that can’t be found anywhere else, which is another major advantage. OTT services also tend to be more cost-effective than cable and satellite TV, making them an attractive option for consumers looking to save money.

There are various popular OTT video platforms with tons of content that offer budget-friendly subscriptions. In this section, we shall mention some of the most in-demand OTT platforms in the world in 2023.

1. Netflix OTT Global

Netflix is a leading OTT video streaming application that has a large catalog of movies for a global audience. Furthermore, users can easily access trending web series and TV shows. The cost of Netflix varies according to country, but generally, it costs as little as $6 with ads. In addition, the subscriber can enjoy video streaming on any smart device.

2. Amazon Prime OTT Global

Amazon Prime comes with a plethora of benefits and a huge collection of top movies. With Prime membership, users can get access to some great perks like exclusive free games, amazing deals on thousands of items, and hundreds of free books to read online.

Amazon Prime provides four packages, which include Prime Student, Prime Annual, Prime Monthly, and Qualified Government Assistance which vary in terms of price and benefits.

3. Disney+ OTT Streaming service

Disney+ is an online cloud video streaming app that is owned by Novi Digital Entertainment. It provides movies in more than nine global languages. Its excellent bandwidth delivers a seamless video playback experience to users.

4. HBO Max OTT Streaming Service

HBO Max is a famous OTT video streaming service that provides access to most fresh video content being played in theaters without paying the extra cost. It comes with two packages as subscribers can watch their favorite movies by paying as low as $10 per month.

5. Hulu OTT Services

Hulu is a US-based OTT cloud video streaming app that is a little different from Netflix because it uploads episodes after a few days of airing. This medium streams more than 60 popular channels, hit movies, series, and children's content. A user can buy a subscription for $8 per month.

What is the future of OTT?​

It won’t be wrong if we say 2019 and 2020 were the years of the OTT streaming war. We can say that the power of OTT platforms redefined the approach of several video production companies that started producing video content in bulk to attract a global audience.

In this section, we shall look into the future prospects of global OTT platforms to forecast video and also analyze customer behavior toward cloud video streaming mediums.

According to Avia, 65% of video consumers in Asia prefer OTT video content published on popular social media channels. This is an eye-opening fact that is forecasting the future behavior of OTT consumers who prefer over-the-top content.

Similarly, this pool will expand further because we have already discussed in the above section that the consumer market is increasing by 8–10% annually in top OTT countries especially US and Asia.

Possible Reasons for Choosing OTT Cloud Video Streaming Apps in 2023​

1. 52% of OTT users are eager for more customized content

2. 40% of OTT consumers want conglomeration with other OTT cloud video apps to access global content at less price

3. 44% recommend family and friends to subscribe to multiple OTT apps

Best Free OTT for Streaming Videos​

Amazon Freevee

Former IMDb is a free OTT platform that offers free of cost video cloud streaming. There is no need for any subscription but you may stream some commercial ads during video streaming.

Free OTT video is the best option for those who want to avoid the hassle of monthly streaming bills. Furthermore, Amazon is planning to make 70% of this platform's content free by launching some new movies too.

Roku

Roku is another free ott platform that gives access to massive video content free of cost. Since it doesn’t have its own content library, it fetches movies and other popular programs from reliable sources.

Vudu

Vudu is another free OTT platform to stream cloud videos without monthly subscriptions. Once the customer signs up, he can access numerous free hit movies, series, and shows.

Do you want to build a personalized Over The Top Platform in 2023?​

If your answer is yes, then you can host and monetize your videos on the most demanding video platforms with Teyuto. Since there is no hassle of managing technicalities which are quite costly, it allows you to create a VOD (video on demand) business model where you can publish your content globally.

Developing an OTT cloud video platform can provide a wide range of services to users. This can include streaming video and audio, providing online gaming, and other services. If you are able to build a successful platform, you can have a lucrative business.

What are the main features of Teyuto?​

· Customer can easily earn money by using its video monetization feature

· Greater customization and branding

· Responsive Layouts and Templates

· Better Tracking of User Behavior

· Compatible

Bottom Line​

With the robust growth of OTT platforms globally, the upcoming era is all about cloud video streaming. With better control and consumer freedom, any individual can set up his/her own VOD platform to make an excellent start in the OTT industry.

OTT broadcasting is shifting the paradigm because it is not limited to a particular device or place but rather allows consumers to access global content at their choice of time and cost. On the other hand, we have also observed a greater change in advertising concepts because streaming live events give accurate analytics to marketing companies.

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The world has changed around us. The COVID-19 outbreak was a black swan event that made us all reimagine the way we work. Companies and HR managers scrambled to shift their operations to digital platforms and remote employee engagement activities became one of the most important aspects of managing teams. The dilemma? Keeping employees engaged and motivated while working remotely.

According to a 2022 study by Gallup, 65% of employees in the U.S. are not engaged at work. Many of them are looking for a reason to be inspired. This posits a couple of questions directly to you. Do you have what it takes to inspire? Can you effectively drive employee engagement activities during COVID and beyond?

At Teyuto, we understand the importance of keeping employees engaged and motivated in this time of uncertainty. So, we have come up with some virtual employee engagement ideas to keep your staff engaged and connected in this era of hybrid work culture.

Revitalizing Virtual Employee Engagement in the Post-Pandemic Era: A Business Imperative​

In the post-pandemic world, employee engagement activities are imperative. They have to be aligned such that they become the lifeblood of motivation, productivity, and engagement of employees.

Employees may feel isolated and disconnected from their colleagues, especially during remote work. If so, it can lead directly to a lack of cohesion and a decline in their morale.

But, how exactly does employee engagement impact the business? Stats are what matter for any high-performing business. So, let's talk numbers.

The Impact of Employee Engagement​

• A study found that high levels of employee engagement correlate with a significant decrease in absenteeism (81%) and an increase in sales productivity (18%) within business units.
• High-turnover organizations (with an annualized turnover rate greater than 40%) experienced an 18% reduction-,18%25,organizations,-43%25) in employee turnover, while low-turnover organizations (with an annualized turnover rate of 40% or lower) experienced a 43% reduction.

Business Benefits of Employee Engagement​

• Business units with high employee engagement exhibit a 10% increase in customer ratings and an 18% increase in sales.
• The combined effects of improved attendance, productivity, customer satisfaction, and adherence to processes, standards, and systems result in a 23% augmentation of profitability for highly engaged business units.

Employee Satisfaction and Productivity​

• Satisfied employees demonstrate 40% greater productivity than their dissatisfied counterparts.
• Engaged employees exhibit 44% greater effectiveness compared to merely "happy employees."
• Research demonstrates that engaged employees outperform others by 202%.

Retention Challenges​

• A study of more than 600 US businesses with 50-500 employees found that 63.3% of companies are struggling to retain employees, more so than hiring them.
• The cost of hiring new talent on average is $4,129, and onboarding new hires costs around $986.
• Deloitte's study estimates the cost of employee turnover ranges from tens of thousands of dollars to up to two times the employee's annual salary.

Leadership and Trust​

• 78% of employees are more likely to work for companies that have a sense of purpose.
• A recent Interact/Harris Poll shows that 91% of surveyed employees believe that their leaders lack communication skills.
• The Edelman Trust Barometer reveals that almost one-fourth of employees do not trust their employers.
• 85% of employees report feeling most motivated when management provides regular updates on company news.

Remote Work Adoption​

• A survey by Egotron also revealed that a majority of workers, 75%, feel better when working from home.
• A survey conducted in the UK during the pandemic found that 73% of respondents believed they were more efficient when working from home.
• The most commonly cited advantages of working from home include the lack of a commute (47% of respondents) and a more flexible schedule (43%).

Working Remotely: Emotional and Social Wellbeing​

• According to Harvard Business Review, remote working has resulted in 75% of employees feeling more socially isolated, 57% experiencing increased anxiety, and 53% feeling more emotionally exhausted.
• Forbes also found that 20% of remote employees report lacking a sense of belonging and feeling lonely.

This highlights the importance of addressing the emotional and social needs of remote employees.

What are the advantages of remote employee engagement activities?​

Advantages of remote employee engagement activities include:

• Elevation of employee morale and motivation
• Increased productivity and efficiency
• Facilitation of team collaboration and communication
• Improved connectivity and commitment to the organization
• Augmentation of connectivity and commitment
• Fostering a sense of belonging and community among remote employees.

Strategies for creating innovative remote employee engagement activities include:​

1. Achievable goals​

Set achievable goals, which provide a clear direction for employees and foster a sense of accomplishment.

2. Team-building activities​

Utilize technology for virtual team-building activities, which can include virtual meetings, online team games, and quizzes.

3. Foster creative problem solving​

Promote collaboration and creative problem-solving, which will not only improve productivity but also enhance employee engagement and satisfaction.

4. Health and wellness​

Encourage wellness activities, such as online fitness classes, online yoga sessions, and online nutrition classes, which can help to reduce stress and anxiety among remote employees.

5. Recognition​

Celebrate success and recognize contributions to foster a sense of belonging and community among remote employees.

6. Prompt feedback​

Provision of timely feedback and recognition. It will help in motivating and retaining remote employees.

7. Socialize digitally​

Virtualize meaningful connections through video conferencing and virtual social events. You'll see a marked improvement in fostering a sense of belonging and community among remote employees.

8. Offer learning and development​

Provide employees with learning and development opportunities, such as online courses, webinars, and seminars, which can help to develop their skills and foster professional growth.

Remotely Awesome: Examples of Remote Employee Engagement Activities During COVID​

In the face of the COVID-19 pandemic, it's crucial to keep employees engaged, motivated, and connected to the organization.

Here are 25 innovative strategies for remote employee engagement that can help to foster a sense of community and belonging among your remote workforce:

1. Virtual Meet and Greet​

Starting a new job can be overwhelming, but a warm welcome can make all the difference. Introduce new employees to their colleagues with a personalized video that showcases their background, interests, and unique talents. Imagine being able to put a face to the name of that colleague you've been emailing with for weeks, it can make all the difference.

2. Virtual Happy Hour​

Remote work doesn't mean missing out on the office social scene. Host virtual happy hours where employees can unwind, connect, and bond over a drink and a laugh. Try fun themes like "Tequila Tuesday" or "Wine Down Wednesday" for a playful twist. Remember that time when you shared a laugh over a beer with your colleagues? It's those moments that make work, well, not feel like work.

3. Learning and Laughter​

A study by Gallup shows that connected teams are 21% more productive. Organize "Lunch and Learn" sessions where employees can learn something new, while also having fun with their colleagues. Host trivia sessions, workshops, or other engaging activities that foster connection and camaraderie.

Who says learning can't be fun? Imagine the satisfaction of solving a riddle with your colleagues, or the thrill of winning a game with your team. And how about a virtual cooking class where everyone can share their recipes and cooking tips while enjoying a meal together?

4. Virtual Exploration​

Give employees a chance to get to know their colleagues and the company in a more personal and interactive way. Organize virtual tours of different departments, offices or even team members' homes (if your employees want to, obviously.) Not only will it give them an idea of how the company functions, but it will also give them a glimpse into their colleagues' personalities and interests.

5. Bring Your Remote Team Together with Intranet Videos​

Your company culture is more than just a set of values, it's the glue that holds your team together. Even when working remotely, it's important for your employees to feel connected to the company and each other.

Intranet videos are the perfect way to bridge the distance and foster a strong sense of community among your remote team. From virtual team-building activities to employee spotlights, these videos can showcase the people, projects, and culture that make your company unique.

6. Virtual Celebrations​

Remote work doesn't mean missing out on celebrations. Host virtual parties, events, and celebrations to mark milestones and accomplishments. Use Instagram or TikTok filters to add a playful touch.

Create a virtual birthday party for your team member, or celebrate a team's achievement by hosting a virtual team lunch. Make it more personal by including team member's favorite foods or games. Also, try coming up with creative themes or props to spice everything up!

7. Virtual Q&A​

Even while working digitally, don't you want to know more about your colleagues' thoughts and ideas? Yes, you do, and so do their other counterparts. So, host video Q&A sessions where employees can ask and answer questions from their colleagues. Use live streaming or pre-recorded videos to make your Q&As more effective.

8. Virtual Learning​

Incorporate videos into your learning and development initiatives to foster professional growth and development. Offer video-based training sessions, webinars, or other opportunities for employees to learn and grow in their roles. Use in-video questions and conditional access (such as 90% score or 100% watch time) to drive effective learning.

9. Virtual Book Club​

Make the most out of the bookworms in your organization. Organize a virtual book club where employees can read and discuss a chosen book together. This can foster connections and discussions among employees with similar interests. It might even give you ideas about people’s interests so that you can deploy them to projects that they’re excited about.

Tip: Issue “Push Notifications” or “eMails” in-advance to ensure maximum participation.

10. Virtual Escape Room Challenge​

Create a virtual escape room challenge where employees can work together to solve puzzles and escape the virtual room. It’s a good team-building exercise. Incorporate elements of gamification to make it more engaging and competitive. Don’t forget to theme it around your company's values, history, or goals, thereby giving your employees a sense of purpose and being more relatable.

Tip: You can use Teyuto’s in-video quizzes and even theme your video player including its colors, style, and watermarks.

11. Virtual Game Night​

Host virtual game nights where employees can play games together and have fun with their colleagues. This can include board games, video games, or other fun activities. Encourage team members to suggest their favorite games, and make it a regular event.

12. Virtual Volunteerism​

A study by Deloitte reports that 78% of employees whose companies encourage them to be innovative and creative are more loyal to their organization. Encourage virtual volunteerism to foster a sense of purpose and community among your remote team.

Organize virtual volunteer opportunities like tutoring children online or virtual fundraising for a charity. This will not only make a difference in the community but also bring the team together for a common cause.

13. Virtual Team Building​

A study by Forbes shows that effective teamwork is essential for remote work success. Organize virtual team-building activities like virtual scavenger hunts, virtual cooking classes, or virtual escape rooms to foster collaboration and connection among your remote team.

Take it a step further by creating a virtual team-building event that simulates a real-world experience. For example, you could organize a virtual team-building event that simulates a day of rafting on a river, where team members have to work together to navigate the virtual river and avoid obstacles.

14. Virtual Recognition​

Recognizing and rewarding employees for their hard work and contributions is crucial for maintaining motivation and engagement. Host virtual award ceremonies, shoutouts, or even surprise virtual bonuses to acknowledge and celebrate your team's achievements.

The more personal the recognition, the better. It’s good to share anecdotes or stories of an employee's feat, and how it made an impact on the team or the company.

What about a virtual “Employee of the Month” award, where employees are recognized for their achievements, contributions and hard work? You can top it up with “Virtual Badges”, “Certificates”, or “Trophies” to acknowledge their achievements! While the rewarded employee will feel appreciated, others will be motivated to work harder as well. Food for thought!

15. Virtual Wellness​

With remote work, it's easy to fall into a sedentary lifestyle. To combat this, organize a virtual fitness challenge to encourage employees to stay active and healthy. Create teams, set goals, and track progress.

Do what it takes to make your wellness program a success! You can also experiment with friendly competitions and goodies or gift cards for the winning team.

16. Virtual Mentorship​

A study by Harvard Business Review shows that mentorship can improve employee engagement, retention, and career development. Pair experienced employees with newer or less experienced employees for virtual mentorship sessions. This not only helps the mentees but also helps the mentors to develop their leadership skills. And who wouldn't want to take advantage of such an opportunity?

17. Virtual Community Service​

A study by Deloitte shows that volunteerism can improve employee engagement, retention, and loyalty. Encourage virtual community services, such as virtual fundraising events or virtual volunteer opportunities to foster a sense of purpose and community among your remote team. It's not just good for the community but also good for the employee's well-being.

18. Virtual Icebreakers​

Starting a virtual meeting or call can be awkward, especially for new or shy employees. Incorporate virtual icebreakers, such as virtual "two truths and a lie" or virtual "show and tell" to encourage employees to get to know each other better and break the ice.

19. Virtual Employee Appreciation Day​

Your employees deserve a day or two to feel valued and appreciated, don’t they? Better yet, you can make it happen every week. So, say goodbye to the loathed “Monday Mood”. Replace it with “Motivation Monday” to kickstart the work week. How's that for a remote employee engagement idea?

You can also organize virtual employee appreciation days, such as "Thank You Thursdays" or " Appreciation Fridays", to show your employees that you care.

20. Virtual Networking​

Networking has become even more important with the increased adoption of remote work. Encourage virtual networking by organizing events such as “virtual career fairs” or “virtual meetups.” Such initiatives can also help you lure in talent by giving prospective candidates a gateway into your company by meeting people they’d actually be working with.

21. Virtual Game Challenges​

A study shows that gamification can improve employee engagement and motivation. Create virtual games to encourage employees to work together and have some fun.

22. Virtual Movie Nights​

Spending time together as a team, even if it's virtual, can foster a sense of connection and camaraderie among employees. Host virtual movie nights where employees can watch a movie together and chat about it afterward.

Use streaming solutions like Teyuto to facilitate the virtual movie night and add a sense of real-time interaction among employees with live chats, polls, and more! Your employees can even screencast the videos to their TVs if they want to.

23. Virtual Employee Suggestion Box​

No matter what you do, there would always be n number of things you may just not be thinking about!

The point is that employee engagement is not just about organizing activities but also about listening to employees' suggestions and feedback.

Create a virtual employee suggestion box where employees can submit their suggestions and feedback anonymously. Implementing employees' suggestions not only improves employee engagement but also improves the overall work environment.

24. Virtual Talent Show​

Everyone has talent, and what better way to showcase them than a virtual talent show? Organize a virtual talent show where employees can showcase their unique talents and skills.

This can be a fun way to encourage employee engagement and build a sense of community among remote employees. Don't you want to know what hidden talents your colleagues have?

25. Group Challenge​

Create group challenges where employees can compete against each other to complete tasks or goals. This could be a fun-learning activity or even something directly related to business outcomes. Incorporate elements of gamification and have leaderboards to make the group challenges more engaging and fun.

So, there you have it! 25 amazing ways to engage your employees during COVID and beyond. Which employee engagement activity was your favorite?

If you’re looking for a good corporate video solution with seamless cross-device delivery and impeccable branding, feel free to contact Teyuto today. Feel free to drop any question that you have.

Stay amazing, stay safe, and keep thriving!

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