Google Tag Manager events
To connect Google Tag Manager, you can follow this guide.
Configuring Google Tag Manager Variables
After establishing the connection, Teyuto will automatically forward customized user-related events to Google Tag Manager. These events will be formatted as follows:
dataLayer.push({
'event': "nameEvent",
'content_name': "...",
'value': ...
});
In your Google Tag Manager dashboard:
- go to 'Variables' and go to the 'User-defined variables' area
- Select "New"
- Enter one of the variables below in the "Name" field at the top left of the screen
- Select "Variable Configuration
- Click on "Custom Event" in the list of variables
- Save
Types of events available:
Event | Description |
---|---|
ViewContent | The user has visited a content of the platform between collections and videos |
Purchase | This event is launched every time the user completes a transaction, whether it is the first time or renewals. |
Lead | The user has completed the channel registration process correctly |
InitiateCheckout | The user lands in the cart and has selected the product to buy, but hasn't purchased yet |