What’s a movie without a name? Just a video. Would you watch it without seeing its trailer?
We don’t realize it. But they’re the additional, and seemingly inessential, details that improve our recall of something as well as our overall user experience.
“What’s the video description there for,” you think.
“My audience will be here to watch the video. They don’t want to read a story. Duh!”
After you’ve uploaded your video, it’s important to update all its details, even the seemingly inessential ones.
According to Hootsuite, a well-written video description “can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers.”
And, it makes sense!
We also tend to read the video title, see its thumbnail, and read the description (if we’ve searched for the video) before going ahead and watching it. We may not click on a video that doesn’t feel related to our search query, and, even if we do, we may drop off if it truly isn’t.
When more people are clicking on a video and fewer people are dropping off, do you know what happens? The recommendation engine is more likely to rank the video higher.
In other words, take this guide seriously. Create a checklist of each step. Follow all of them for every video that you upload.
You can begin editing a video right after uploading it. After it uploads, you can press the “Edit” button (highlighted below).
However, if you want to edit an already uploaded video, click on the “Video” option on the left menu bar.
Search for the video in your video library. If you have a large library, make sure to check out our video search guide for best practices.
Once you find the video you want to edit, click on its hamburger menu on the right.
Choosing either of the two ways (editing right after upload or editing later), you will have this video editing modal open in front of you.
On the modal, you can toggle between these four major options, namely “Video”, “Subtitles”, “Attachments”, and “Pop-up”.
Up next, we will begin with editing the video’s title, description, tags, etc. and then move on to subtitles, attachments, and pop-ups. If you want to jump to a particular section, feel free to do so using these quick links: